The document discusses how higher education institutions can use social media for student recruitment and brand communication. It notes that students use social media as their primary interface and that universities need to be present where students are. Services will become more important than brands, and students want to engage with real people, not just marketing messages. Universities should share authentic stories and be available to support students on demand through social media channels.

1. SOCIAL MEDIA
from hype to student recruitment insight
HERA
10.6.2010
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

2. SOCIAL MEDIA AND HIGHER EDUCATION
From Email to Social media
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

3. BRAND COMMUNICATION
IN SOCIAL MEDIA
Don’t try to sell the same old junk in a new way.
I use the social media as my life´s operating system.
Improve your stuff, so it fits in my life.
You are a part of my life when your stuff maters.
Understand that it’s not about you.
It’s about us.
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
http://www.flickr.com/photos/kk/4684406812/

4. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

5. SERVICE WILL BECOME A PART OF
OUR LIFE AND CAN CHANGE
BEHAVIOUR
Information is overhelming. I need to have filtered content
stream. If you try to kill my ”inbox” I will kill you.
I don’t understand difference between chanels
I manage my life with my social operating system.

6. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

7. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

8. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

9. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

10. VIRTUAL PRESENS
Satellite sites
- referring sites
- expanding search terms Social media
- trends and communicating - living with your
- launching new products On-demand
customer
- Customer service 24/7
- life stream visibility
- where ever needed
- Good drive –
Reinomeininki! PRIMARY DOMAIN
- Apply!!
Visitor flow to main page
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

11. SERVICE WILL BE MORE
IMPORTANT THAN THE BRAND
I want to be connected to brands, which matters in my life.
If I ever need service or help I assume you to be there,
on-demand, without hesitation or doubt.
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
http://www.flickr.com/photos/xdjio/226228060/sizes/l/

12. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

13. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

14. Case: Teemu in England
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

15. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

16. BECAUSE I WANT TO
HEAR REAL PEOPLE
I love stories.
Tell me yours and I will tell mine.
You are a marketing monkey – or customer support.
What I really want to find is a real person behind you.
By sharing your brand-story will grow.
And it will be like you act, not like your marketing messages.
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
http://www.flickr.com/photos/chapter3/328919634/

17. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

18. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

19. Growing Trends in communication
1. The rate of change increases in all business areas
2. Meaning of networking increasing
3. Take note of customers special needs
4. Consumer – Producer roles mix
5. Better informed customers
6. More focused target groups and measuring in marketing
7. Adverticement volume increases and marketing mixes expand
8. Innovation isn’t an option but a necessity
Viestintäalan toimialastrategia 2009
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

20. WHAT HAPPENS TOMORROW?
Lasse Leponiemi, Business Leader
Mediatalo Opiskelupaikka Oy
lasse.leponiemi@opiskelupaikka.fi
040 7711 123
IR Visual Works Oy
advisor of the boards
Web Analytics Association Finland
member of the national board
Teemu Halminen, Business development
Mediatalo Opiskelupaikka Oy
teemu.halminen@opiskelupaikka.fi
040 480 8080
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi