A presentation titled Inside Out delivered at the 2009 Food Marketing Institute Sustainability Summit held in San Francisco, CA. This show was co-prepared and co-presented with Mitch Baranowski of BBMG and Jackie DeLice of Zunda Group.
In Colorado, the number of nonprofits has increased significantly and has unfortunately outpaced growth in donor dollars. As a result of Grizzard's work with the Dumb Friends League, they have gained +16,462 new supporters, +45% net revenue, and more.
Husk Paper Products aims to reduce deforestation by manufacturing household paper products from corn husks and stalks rather than trees. They plan to compete with established paper companies by marketing to eco-friendly consumers and focusing on LOHAS consumers in particular. Husk Paper Products requests $5 million in initial funding to cover start-up costs and estimates $31 million in revenue by year five with products in 1000 stores nationwide.
SB'12 - Aaron Schiller - Causes, Jame Windon - Causes, Bryan Harding - The Na...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Emerald Grow is a company located in Louisiana that aims to decrease dependency on oil by producing biodiesel from selectively bred algae. The algae is grown using fertilizer runoff from rivers to both clean the water and produce fuel. This process helps reduce dead zones caused by algal blooms and provides a renewable fuel alternative. Emerald Grow requests $10 million to fund initial research and development costs, and projects significant profits as biodiesel demand increases. The company is led by a team of entrepreneurs and specialists seeking to offer a cleaner, more sustainable fuel option.
A slide show from the eighth class of a course titled Cradle to Cradle: Closed Loop Systems, which is part of the Certificate for Global Sustainability at the University of California Los Angeles Extension program.
The document discusses the 5 P's of green design: perception, promotion, product, place, and package. It covers various topics within each P, including the trust gap consumers have in green claims, challenges in promoting green products, analyzing US carbon emissions data and how buildings contribute significantly, and frameworks for evaluating sustainability across environmental and social impacts as well as financial costs. Case studies of large US retailers are provided to illustrate opportunities in reducing commercial building energy usage. The presentation argues for transitioning from current industrial models to greener circular economies.
In Colorado, the number of nonprofits has increased significantly and has unfortunately outpaced growth in donor dollars. As a result of Grizzard's work with the Dumb Friends League, they have gained +16,462 new supporters, +45% net revenue, and more.
Husk Paper Products aims to reduce deforestation by manufacturing household paper products from corn husks and stalks rather than trees. They plan to compete with established paper companies by marketing to eco-friendly consumers and focusing on LOHAS consumers in particular. Husk Paper Products requests $5 million in initial funding to cover start-up costs and estimates $31 million in revenue by year five with products in 1000 stores nationwide.
SB'12 - Aaron Schiller - Causes, Jame Windon - Causes, Bryan Harding - The Na...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Emerald Grow is a company located in Louisiana that aims to decrease dependency on oil by producing biodiesel from selectively bred algae. The algae is grown using fertilizer runoff from rivers to both clean the water and produce fuel. This process helps reduce dead zones caused by algal blooms and provides a renewable fuel alternative. Emerald Grow requests $10 million to fund initial research and development costs, and projects significant profits as biodiesel demand increases. The company is led by a team of entrepreneurs and specialists seeking to offer a cleaner, more sustainable fuel option.
A slide show from the eighth class of a course titled Cradle to Cradle: Closed Loop Systems, which is part of the Certificate for Global Sustainability at the University of California Los Angeles Extension program.
The document discusses the 5 P's of green design: perception, promotion, product, place, and package. It covers various topics within each P, including the trust gap consumers have in green claims, challenges in promoting green products, analyzing US carbon emissions data and how buildings contribute significantly, and frameworks for evaluating sustainability across environmental and social impacts as well as financial costs. Case studies of large US retailers are provided to illustrate opportunities in reducing commercial building energy usage. The presentation argues for transitioning from current industrial models to greener circular economies.
Green marketing has been stained by exaggerated claims of superficial benefits to the environment – “greenwash” -- leaving a skeptical consumer public and drawing increasing regulation by the FTC.
Jim Nail of Speaking Sustainability, will lead the discussion with other industry experts to provide a framework, show examples and discuss successful strategies for making sustainability a core element of your brand.
The document discusses building sustainable value chains. It emphasizes the importance of understanding consumers and being relevant to their needs and trends. Value chain design should be based on segmentation and differentiation, designing from the "outside in" based on heterogeneous consumer demands. Value chain management principles include adding more value at lower cost and faster while being sustainable. It involves a paradigm shift from an introspective to outward looking approach with strategic focus, suppliers having major design responsibility, and long-term cooperative partnerships.
This document discusses trends and game changers for reducing carbon emissions and moving to more sustainable business practices and consumption in a carbon constrained future. It highlights several tools and approaches that provide transparency into product sustainability impacts, including GoodGuide, Earthster, ClimatePath, and biomimicry. Examples are given of companies innovating through clean manufacturing, green supply chains, local empowerment, and smart greening practices. The conclusion discusses the opportunity for corporations to leverage small product changes and innovations to transform markets at scale and align corporate social responsibility with shareholder interests.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Sustainable perceptions and behaviours among Chinese urban residents (focus S...goodtochina
This document summarizes a sustainability study among Shanghai residents regarding their perceptions and behaviors around sustainable living. The study explored product sourcing, manufacturing, recycling, food, water, energy, and transportation. It found that while Shanghai residents are aware of sustainability issues and want to help reduce pollution, there are still large gaps in infrastructure, product information, and incentives needed to evolve behaviors. Residents expressed interest in easy access to information on recycling rates and sustainable materials for products. Motivating recycling and shifting energy sources were also areas where residents saw room for positive change. Overall, the findings point to both challenges and opportunities in developing Shanghai's sustainable markets.
Myth Busters Game: Green Marketing EditionVivastream
This document appears to be a presentation about green marketing myths. It includes categories of myths related to green marketing basics, print marketing, digital marketing, and triple bottom line considerations. It outlines a game to go through myths in these categories within 30 minutes. The rest of the document consists of slides addressing individual myths and providing evidence to evaluate whether they are true or false statements related to green marketing practices.
Business opportunities and threats in the promised land, which is also the world's biggest graveyard for businesses that failed. Presentation by Martijn Laar of Berenschot.
Brands in a New Age of Responsibility - Jez Frampton, InterbrandSustainable Brands
The document discusses how brands are facing increasing pressure and expectations to address sustainability and social responsibility in the new age. It notes that while more companies are reporting sustainability data, the effect is unclear. Sustainability is now on the agenda of many C-suites and boards, but employees do not feel prepared. The document advocates that brands have the power to change the world by setting high sustainability standards for their industries, measuring the impact of their actions, and communicating their platforms appropriately.
Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution?
In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all.
The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.
Mine Your Own Business: Eight Win-Win Strategies for Business and the Environ...EnergyCAP, Inc.
In this presentation, explore the emergence of sustainability strategy in business, government, and education and how it relates to energy efficiency and conservation. Part of the annual Catalyst Training Conference by EnergyCAP, Inc., this talk was presented by Erik Foley, President of the Dais Consulting Group.
How Life Cycle Management is being integrated into Zespri’s operations, strat...LCANZ
1) Developing sustainability as a core competency requires companies to understand their environmental footprint across the entire value chain and integrate sustainability into business strategy and innovation.
2) Zespri, a kiwifruit marketer, conducted studies to quantify its greenhouse gas emissions and water usage to identify opportunities to reduce environmental impacts through innovations on orchards, in packing facilities, and transportation.
3) Understanding how sustainability initiatives influence consumer value drivers is important for targeting R&D investments and partnerships that improve efficiency and the environment without compromising consumer benefits.
This document discusses financial permaculture and ecosystem investing. It notes several converging crises around resources and the environment. Permaculture is presented as a solution that mimics natural ecosystems. The document advocates investing in living assets, permaculture projects, and eco-social entrepreneurs. It provides principles for ecosystem investing such as diversifying investments and investing intimately with integrity. Examples discussed include investing in cacao farming, carbon farming courses, and different forms of capital.
This document discusses sustainable product design. It provides examples of MP3 players and phones to show how design has changed over time. It emphasizes that designers should create products that are 98% recyclable and can be manufactured and assembled in a clean, efficient manner. The document also stresses that products should be designed for disassembly, recycling, and to use low impact, sustainable materials to reduce environmental impact and promote longer product lifetimes.
There are several key points discussed in the document:
1) It is important to differentiate between true sustainable practices and "greenwashing", which is misleading consumers or stakeholders about a company's environmental benefits.
2) Greenwashing occurs for various reasons like changing consumer buying patterns, but can undermine trust in environmental claims and movements.
3) Some common forms of greenwashing include making vague or irrelevant environmental claims, focusing more on marketing than implementation of sustainable practices, and outright falsehoods. Being transparent and providing proof can help avoid greenwashing.
The document discusses a presentation on green local procurement policy as a sustainable economic driver. It summarizes the presentation in four parts: an introduction to the green economy, defining differences in green economic opportunities, green economy policies from a national perspective, and moving towards a green economy action plan with a focus on procurement. The presentation argues that green procurement policies can help drive the green economy at the local level and achieve environmental and economic goals.
Capitol Communicator/WB&A Market Research - Intelligent Insights - Green Atti...WBandAMktRes
The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen.
This quarter’s edition explores:
• Consumers’ actions to improve the environment
• Consumers’ reasons for living a greener lifestyle
• Purchasing behavior based around environmentally friendly products/services/companies
• Who is responsible for protecting the environment
• Barriers to making significant environmental change
• Expectations for the future
Steve Markenson, President of WB&A Market Research presented the findings and provided insights into consumer attitudes and behaviors in this January 11th webinar.
About:
Capitol Communicator (capitolcommunicator.com) is the hub for Greater Washington’s communications industry with 50,000 unique visitors each year. The online resource attracts professionals in the media, marketing, advertising, PR, multimedia and related disciplines by giving them an online platform for interaction, news, job listings, and educational and networking events that helps them succeed.
Since 1987, WB&A Market Research (www.WBandA.com) has served diverse clients throughout the research process; from questionnaire design through data collection, to analysis and reporting in order to provide meaningful information to enhance organizational performance.
ZilYen (www.zilyen.com) is a leading Washington, D.C.-based branding and marketing communications agency, specializing in helping clients identify their unique and compelling story and leverage it to engage audiences, inspire employees and generate organizational success.
This document provides guidance on green marketing, including dos and don'ts. It discusses why businesses should engage in green marketing, noting that it addresses customer needs, tells a compelling story, adds value, and creates competitive advantage. The document also outlines what matters to customers, such as assurance, risk management, and shared values. It identifies emerging drivers like legislation and offers tips on what works with green marketing claims and what practices to avoid, like vague or irrelevant claims that amount to "greenwashing".
The document discusses water usage and distribution on Earth. Some key points include:
- Only 3% of the world's water is fresh water, and less than 1% of all water is readily accessible for human use.
- California's water usage is discussed in detail, including sources of supply for Los Angeles and agricultural water usage statewide.
- Agricultural water usage is examined globally, with some crops requiring over 15,000 liters of water per kilogram produced.
Green marketing has been stained by exaggerated claims of superficial benefits to the environment – “greenwash” -- leaving a skeptical consumer public and drawing increasing regulation by the FTC.
Jim Nail of Speaking Sustainability, will lead the discussion with other industry experts to provide a framework, show examples and discuss successful strategies for making sustainability a core element of your brand.
The document discusses building sustainable value chains. It emphasizes the importance of understanding consumers and being relevant to their needs and trends. Value chain design should be based on segmentation and differentiation, designing from the "outside in" based on heterogeneous consumer demands. Value chain management principles include adding more value at lower cost and faster while being sustainable. It involves a paradigm shift from an introspective to outward looking approach with strategic focus, suppliers having major design responsibility, and long-term cooperative partnerships.
This document discusses trends and game changers for reducing carbon emissions and moving to more sustainable business practices and consumption in a carbon constrained future. It highlights several tools and approaches that provide transparency into product sustainability impacts, including GoodGuide, Earthster, ClimatePath, and biomimicry. Examples are given of companies innovating through clean manufacturing, green supply chains, local empowerment, and smart greening practices. The conclusion discusses the opportunity for corporations to leverage small product changes and innovations to transform markets at scale and align corporate social responsibility with shareholder interests.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Sustainable perceptions and behaviours among Chinese urban residents (focus S...goodtochina
This document summarizes a sustainability study among Shanghai residents regarding their perceptions and behaviors around sustainable living. The study explored product sourcing, manufacturing, recycling, food, water, energy, and transportation. It found that while Shanghai residents are aware of sustainability issues and want to help reduce pollution, there are still large gaps in infrastructure, product information, and incentives needed to evolve behaviors. Residents expressed interest in easy access to information on recycling rates and sustainable materials for products. Motivating recycling and shifting energy sources were also areas where residents saw room for positive change. Overall, the findings point to both challenges and opportunities in developing Shanghai's sustainable markets.
Myth Busters Game: Green Marketing EditionVivastream
This document appears to be a presentation about green marketing myths. It includes categories of myths related to green marketing basics, print marketing, digital marketing, and triple bottom line considerations. It outlines a game to go through myths in these categories within 30 minutes. The rest of the document consists of slides addressing individual myths and providing evidence to evaluate whether they are true or false statements related to green marketing practices.
Business opportunities and threats in the promised land, which is also the world's biggest graveyard for businesses that failed. Presentation by Martijn Laar of Berenschot.
Brands in a New Age of Responsibility - Jez Frampton, InterbrandSustainable Brands
The document discusses how brands are facing increasing pressure and expectations to address sustainability and social responsibility in the new age. It notes that while more companies are reporting sustainability data, the effect is unclear. Sustainability is now on the agenda of many C-suites and boards, but employees do not feel prepared. The document advocates that brands have the power to change the world by setting high sustainability standards for their industries, measuring the impact of their actions, and communicating their platforms appropriately.
Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution?
In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all.
The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.
Mine Your Own Business: Eight Win-Win Strategies for Business and the Environ...EnergyCAP, Inc.
In this presentation, explore the emergence of sustainability strategy in business, government, and education and how it relates to energy efficiency and conservation. Part of the annual Catalyst Training Conference by EnergyCAP, Inc., this talk was presented by Erik Foley, President of the Dais Consulting Group.
How Life Cycle Management is being integrated into Zespri’s operations, strat...LCANZ
1) Developing sustainability as a core competency requires companies to understand their environmental footprint across the entire value chain and integrate sustainability into business strategy and innovation.
2) Zespri, a kiwifruit marketer, conducted studies to quantify its greenhouse gas emissions and water usage to identify opportunities to reduce environmental impacts through innovations on orchards, in packing facilities, and transportation.
3) Understanding how sustainability initiatives influence consumer value drivers is important for targeting R&D investments and partnerships that improve efficiency and the environment without compromising consumer benefits.
This document discusses financial permaculture and ecosystem investing. It notes several converging crises around resources and the environment. Permaculture is presented as a solution that mimics natural ecosystems. The document advocates investing in living assets, permaculture projects, and eco-social entrepreneurs. It provides principles for ecosystem investing such as diversifying investments and investing intimately with integrity. Examples discussed include investing in cacao farming, carbon farming courses, and different forms of capital.
This document discusses sustainable product design. It provides examples of MP3 players and phones to show how design has changed over time. It emphasizes that designers should create products that are 98% recyclable and can be manufactured and assembled in a clean, efficient manner. The document also stresses that products should be designed for disassembly, recycling, and to use low impact, sustainable materials to reduce environmental impact and promote longer product lifetimes.
There are several key points discussed in the document:
1) It is important to differentiate between true sustainable practices and "greenwashing", which is misleading consumers or stakeholders about a company's environmental benefits.
2) Greenwashing occurs for various reasons like changing consumer buying patterns, but can undermine trust in environmental claims and movements.
3) Some common forms of greenwashing include making vague or irrelevant environmental claims, focusing more on marketing than implementation of sustainable practices, and outright falsehoods. Being transparent and providing proof can help avoid greenwashing.
The document discusses a presentation on green local procurement policy as a sustainable economic driver. It summarizes the presentation in four parts: an introduction to the green economy, defining differences in green economic opportunities, green economy policies from a national perspective, and moving towards a green economy action plan with a focus on procurement. The presentation argues that green procurement policies can help drive the green economy at the local level and achieve environmental and economic goals.
Capitol Communicator/WB&A Market Research - Intelligent Insights - Green Atti...WBandAMktRes
The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen.
This quarter’s edition explores:
• Consumers’ actions to improve the environment
• Consumers’ reasons for living a greener lifestyle
• Purchasing behavior based around environmentally friendly products/services/companies
• Who is responsible for protecting the environment
• Barriers to making significant environmental change
• Expectations for the future
Steve Markenson, President of WB&A Market Research presented the findings and provided insights into consumer attitudes and behaviors in this January 11th webinar.
About:
Capitol Communicator (capitolcommunicator.com) is the hub for Greater Washington’s communications industry with 50,000 unique visitors each year. The online resource attracts professionals in the media, marketing, advertising, PR, multimedia and related disciplines by giving them an online platform for interaction, news, job listings, and educational and networking events that helps them succeed.
Since 1987, WB&A Market Research (www.WBandA.com) has served diverse clients throughout the research process; from questionnaire design through data collection, to analysis and reporting in order to provide meaningful information to enhance organizational performance.
ZilYen (www.zilyen.com) is a leading Washington, D.C.-based branding and marketing communications agency, specializing in helping clients identify their unique and compelling story and leverage it to engage audiences, inspire employees and generate organizational success.
This document provides guidance on green marketing, including dos and don'ts. It discusses why businesses should engage in green marketing, noting that it addresses customer needs, tells a compelling story, adds value, and creates competitive advantage. The document also outlines what matters to customers, such as assurance, risk management, and shared values. It identifies emerging drivers like legislation and offers tips on what works with green marketing claims and what practices to avoid, like vague or irrelevant claims that amount to "greenwashing".
The document discusses water usage and distribution on Earth. Some key points include:
- Only 3% of the world's water is fresh water, and less than 1% of all water is readily accessible for human use.
- California's water usage is discussed in detail, including sources of supply for Los Angeles and agricultural water usage statewide.
- Agricultural water usage is examined globally, with some crops requiring over 15,000 liters of water per kilogram produced.
This document summarizes the disassembly of a pair of eyeglasses. It identifies the key components as the temples, frame, hinge, and lenses. The temples and frame are made of cellulose acetate, which is derived from cotton through an esterification process. The hinges are made of steel, likely from Germany. The lenses are plastic, with an anti-reflective coating applied through a vacuum process. The document traces the origins and manufacturing processes of the various components.
A slide show from the eleventh class of a course titled Cradle to Cradle: Closed Loop Systems, which is part of the Certificate for Global Sustainability at the University of California Los Angeles Extension program.
The document summarizes a session attended at the MiaGreen conference. The scheduled speakers for a session on recycling business models were absent, so the attendee moved to a session on high-performing buildings presented by Noah Eckhouse. Noah outlined five "canons" or principles for achieving energy efficient buildings: be wary of misleading claims, hard work is required not shortcuts, consider obvious factors, learn from others' mistakes, and use professional tools. Noah then demonstrated using modeling software to simulate retrofits on a sample building, finding that some common solutions like central HVAC were not as effective as improved windows or chilled beams. The modeling allowed evaluating different options without actual construction costs.
Eco De Vita is a Japanese wall coating product recently launched in the US. It is produced by Shikoku International Corp. and contains diatomaceous earth, a naturally occurring sedimentary rock that has odor and pollution absorbing properties. Eco De Vita has two product lines, KRM and KRT, which laboratory tests have shown can absorb odors, formaldehyde, and control humidity levels. Both products are made from natural materials and have low VOC emissions. Shikoku is actively expanding distribution of Eco De Vita in the US.
Coverings Etc has transformed its Miami facilities into a creative community space and material library. The company's large, open warehouse features bright skylights and minimal furniture to allow for flexible use. It regularly hosts events and neighboring businesses now occupy most of the space. Coverings Etc plans to open the first comprehensive material library in Miami later this year, serving local and international designers with inspiration and resources.
A slide show from the tenth class of a course titled Cradle to Cradle: Closed Loop Systems, which is part of the Certificate for Global Sustainability at the University of California Los Angeles Extension program.
A slide show from the ninth class of a course titled Cradle to Cradle: Closed Loop Systems, which is part of the Certificate for Global Sustainability at the University of California Los Angeles Extension program.
A slide show from the sixth class of a course titled Cradle to Cradle: Closed Loop Systems, which is part of the Certificate for Global Sustainability at the University of California Los Angeles Extension program.
A slide show from the second class of a course titled Cradle to Cradle: Closed Loop Systems, which is part of the Certificate for Global Sustainability at the University of California Los Angeles Extension program.
A slide show from the first class of a course titled Cradle to Cradle: Closed Loop Systems, which is part of the Certificate for Global Sustainability at the University of California Los Angeles Extension program.
This document discusses how buildings contribute significantly to climate change through their energy usage and waste. It notes that buildings account for 48% of US carbon dioxide emissions and consume over 25% of total US energy. Commercial buildings alone use more energy than entire US states. The document advocates for more sustainable "ECOLogic" building design that considers embodied energy, resource protection, and connection to community to reduce environmental impacts.
The document discusses the connection between buildings and climate change. It notes that buildings account for 48% of carbon dioxide emissions in the US and consume over 70% of electricity. Various data and images are presented showing the rising global temperatures, shrinking glaciers, and impacts of climate change like rising sea levels. The need to adopt more sustainable building practices that reduce energy and resource consumption and minimize waste is emphasized.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
1. Inside Out
The Complete Green Retail Design Story
FMI Sustainability Summit
August 19, 2009
Bill Sweet
Kevin O’Donnell | Mitch Baranowski | Jackie DeLise
2. “A Change Is Gonna Come”
(green branding and marketing from the
outside-in and the inside-out)
Food Marketing Institute
Sustainability Summit
Aug. 17, 2009
3. About BBMG
A new kind of marketing firm, dedicated to
the intersection of branding, sustainability
and innovation. Founded in 2003, offices
in New York and San Francisco, 35+
design awards. Learn more at bbmg.com.
4. It’s Easy Being Green Today
Or is it? Green has gone mainstream. And
for many companies, it’s not just a
philosophy. It’s a marketing strategy.
5.
6. The Question Before Us
What marketing strategies can you use to
tell an authentic story so longtime
customers and new ones will trumpet your
brand far and wide?
Is this the right question...?
7. Conscious Consumers
Green is up. Trust is down. And consumers
are redefining value in the new economy.
It’s about value and values.
8. Take Amanda
“I won’t compromise on the quality of the
food I buy. I will no longer walk into my
corner grocery store and buy organic milk
for five dollars. I’ll wait. If I can’t get to
Trader Joe’s and buy it for $3.50, I’ll go
without it for that day and a half.”
– Amanda, 40s, married, children, CA
9. MADE IN THE USA
LOCALLY GROWN
ENERGY EFFICIENT
Trustworthy NON-TOXIC
ORGANIC
Claims? NO ANIMAL TESTING
ALL NATURAL
ENVIRONMENTALLY-FRIENDLY
HORMONE or PESTICIDE-FREE
GREEN
CAGE-FREE OR FREE-RANGE
FAIR TRADE
CARBON NEUTRAL
10. How Do You Know?
Of 2,000 consumers we surveyed, one in
four have no way of knowing if a
company’s claims are valid.
Only 5% turn to company advertising.
Only 4% look for a CSR report.
11. Who Is Least/Most Socially
Responsible?
Walmart tops both lists: The Walmart
Paradox. Interestingly, 41% of respondents
could not name a single socially
responsible company.
12. Who Will Win the Trust Mark Wars?
Of 400+ seals vying for attention, only
three have decent awareness. Familiarity
does not equal favorability. Nor does it
translate into intent to purchase.
15. Why Care About Conscious
Consumers?
Three times more likely to be early
adopters. Younger. Wired. Four times more
likely to spread the word (+/-). Eager to
reward. Quick to punish.
16. As more consumers ask not
“What am I buying?” but “What
am I buying into?” winning
brands will distinguish
themselves with more authentic
stories and engaging
experiences using a new
branding paradigm.
17. SUSTAINABLE BRANDS
Brand 1.0 Brand 2.0
Logo & Tagline Experience
Product Empowering Platform
Marketing Movement
Transaction Transformation
Monologue Exponential Dialogue
Buying Being
What HOW
18.
19. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Storytelling
20. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Storytelling
Most Americans have their
first retail experience before
they are six months old.
22. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Industrial Age Business Model
Virtually endless supply of cheap raw materials.
Abundant and inexpensive power.
Plentiful low cost labor that’s easy to replace.
The ability to externalize environmental costs.
23. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Gray Economy
Planet Power People Profit
Green Economy
24. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
sustainability matrix
Planet Power People Profit
Resource Energy Eliminate Net Zero
Green Preservation Conservation Toxins Cost
Waste Embodied Locally Life Cycle
Greener Reduction Energy Cultivated Cost
Closed Loop Alternative Nurturing Ecosystem
Greenest Systems Supply Environments Cost
25. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
sustainability matrix
Planet Power People Profit
Resource Energy Eliminate Net Zero
Green Preservation Conservation Toxins Cost
Waste Embodied Locally Life Cycle
Greener Reduction Energy Cultivated Cost
Closed Loop Alternative Nurturing Ecosystem
Greenest Systems Supply Environments Cost
26. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Recycle : Post-Consumer Content
3Form IceStone Stardust Glass
Bedrock Industries Shetkaworks Interstyle Eleek
27. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Recycle : Post-Consumer Content
28. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Recycle : Pre-Consumer Content
Junckers Ekobe Kerei Habitus
Alkemi Biofiber Wheat COR Products Constantine Carpet
29. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Recycle : Pre-Consumer Content
30. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Repurposed
Appalachian Hardwoods Terra Mai Trestlewood
Colonial Barn Mountain Lumber West Lincoln Barnboard
31. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Repurposed
32. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Rapidly Renewable
Plyboo End Grain Dura Palm
Nova Cork Nova Cork Constantine Carpet Maya Romanoff
33. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Rapidly Renewable
34. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Reduced Virgin Resources
Ancient Woods Kauri Lumber Kauri Veneer
Halm Lumber LA Treasures
35. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Panelite
Rethink Manufacturing
01/29/2007 12:19 AM
Interstyle Fusion Plexwood Panelite
Modular Arts Interlam Caba
36. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Rethink Manufacturing
37. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Locally Cultivated
38. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Locally Cultivated
39. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Locally Cultivated
40. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Locally Cultivated
41. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Industrial Waste
source: Ray Anderson, CEO of Interface Carpet
1 32
42. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Industrial Waste
source: Ray Anderson, CEO of Interface Carpet
1 32
43. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Industrial Waste
source: Ray Anderson, CEO of Interface Carpet
TRASH
44. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Industrial Waste
source: Ray Anderson, CEO of Interface Carpet
TRASH
45. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
Meat
Seafood
Cheese
Bakery
Produce
Deli Floral
Checkout
54. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
sections cut from 2 x 6 lumber
(species to be determined)
stained edges
painted pattern
eye bolt screwed into threaded rod
Specialty painted MDF letters with brushed
Salads
stainless steel face
stainless steel
3D view & sketches side front
Kitchen Address Whole Foods Market
Wellington, Florida
Specialty Salads
August 22, 2008 KT3.3
55. FMI Sustainability Summit Inside Out - The Complete Green Retail Design Story thread collaborative
sections cut from 2 x 6 lumber
(species to be determined)
stained edges
painted pattern
eye bolt screwed into threaded rod
Specialty painted MDF letters with brushed
Salads
stainless steel face
stainless steel
3D view & sketches side front
Kitchen Address Whole Foods Market
Wellington, Florida
Specialty Salads
August 22, 2008 KT3.3
74. “It is not the strongest
species that survive, nor the
most intelligent, but the ones
who are most responsive to
change”. Charles Darwin
What is True
75. Thank You
j.delise@zundagroup.com
kevin@threadcollaborative.com
mbaranowski@bbmg.com
williamsweet@pricechopper.com