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Shanghai residents perceptions and behaviors on                            living sustainably         上海居民关于可持续生活的观念和行动Pre...
Sustainability study among shanghai’s        urban residents   Goals       Take the pulse on key sustainability behavior...
The top five things you would like to buy if moneywas no problem.                                     Creating markets and...
Findings          : So what’s big about sustainable living?BUY             Future                     RESPONSIBLE消费       ...
Room for sustainable evolution…where?                         Infrastructure基础设施                              Product产品   ...
Product info choice, what would you like to know?pick 2 most important  • Best way to recycle  • % that can be recycled  •...
1. Make product choice easy for me!   Packaging detail 包装信息       Influence choice影响选择的因素                               ...
What percentage of Shanghai residentswould be prepared to change theirrecycling habits?                               Crea...
2.Motivate Recycle Profit                                             Communicate                                         ...
What percentage of Shanghai residentsthink their food is unsafe?                               Creating markets and demand...
3. Food and Water: the heart of ourhealth                     Better Tasty                     味道更好                     24...
What production method would youchoose for your electricity (price equal)?CoalSolarNuclearWindHydroDon’t Care             ...
4.Energy of choice         Solar太阳能 84%          Wind风能 53%          Hydro水能 35%           Nuclear核能              16%     ...
What do you believe will be the mostsignificant change in your daily life in the next5 – 10 years?                5 10    ...
5. Transport the way forward &        hmmm back….             Car is king…             Biggest changes in projected beha...
What concepts motivate sustainable change?                                                           Good air quality 82% ...
The News   There is awareness…   There are key motivators….   There is desire to do the right thing…   ………   There are hug...
www.goodtochina.com   Creating markets and demand                              for sustainable impact
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Sustainable perceptions and behaviours among Chinese urban residents (focus Shanghai)

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Sustainable perceptions and behaviours among Chinese urban residents (focus Shanghai)

  1. 1. Shanghai residents perceptions and behaviors on living sustainably 上海居民关于可持续生活的观念和行动Presented by: GoodtoChina 主讲人:GoodtoChina 为可持续发展创造市场和需求
  2. 2. Sustainability study among shanghai’s urban residents Goals  Take the pulse on key sustainability behaviors and perceptions that can influence environmental impact  Areas explored : • Product: source material, manufacturing • Recycling • Food + Water • Energy • Transport Timing : March 09 – November 09 2009 3 11 Method : 400 households 400 Creating markets and demand for sustainable impact
  3. 3. The top five things you would like to buy if moneywas no problem. Creating markets and demand for sustainable impact
  4. 4. Findings : So what’s big about sustainable living?BUY Future RESPONSIBLE消费 Greater Impact? 责任 巨大影响? Houses Global Competitive Citizens Cars 世界居民 Personally can help reduce Computers pollution 82% 认为自己能为环境污染出力 82% Electronics Creating markets and demand for sustainable impact
  5. 5. Room for sustainable evolution…where? Infrastructure基础设施 Product产品 Messaging信息 Incentives刺激措施 Transportation Product InformationPollution to explode Sparse Car is king!汽车一统天下 Housing-Energy Recycling Patchy Not Comfortable Food + Water 40% General recycle 70% want change 40 Not Safe don’t drink tap 80% paper & cardboard 80 95% 66% Creating markets and demand for sustainable impact
  6. 6. Product info choice, what would you like to know?pick 2 most important • Best way to recycle • % that can be recycled • % sustainable resources used • Level of CO2 emitted • Level of other toxic gases Creating markets and demand for sustainable impact
  7. 7. 1. Make product choice easy for me! Packaging detail 包装信息  Influence choice影响选择的因素 Made Sustainable Materials 59% Local China Made Made 55% 39% Foreign Made Local 33% Materials 17% Fair Working conditions 10% Creating markets and demand for sustainable impact
  8. 8. What percentage of Shanghai residentswould be prepared to change theirrecycling habits? Creating markets and demand for sustainable impact
  9. 9. 2.Motivate Recycle Profit Communicate % of product recycled RECYCLING (70%) Compete: GloballyProvide Big city Nationallycomparisons Locally(>50%) Creating markets and demand for sustainable impact
  10. 10. What percentage of Shanghai residentsthink their food is unsafe? Creating markets and demand for sustainable impact
  11. 11. 3. Food and Water: the heart of ourhealth Better Tasty 味道更好 24% Creating markets and demand for sustainable impact
  12. 12. What production method would youchoose for your electricity (price equal)?CoalSolarNuclearWindHydroDon’t Care Creating markets and demand for sustainable impact
  13. 13. 4.Energy of choice Solar太阳能 84% Wind风能 53% Hydro水能 35% Nuclear核能 16% Coal煤炭 7% D/k其它 8% Creating markets and demand for sustainable impact
  14. 14. What do you believe will be the mostsignificant change in your daily life in the next5 – 10 years? 5 10 Creating markets and demand for sustainable impact
  15. 15. 5. Transport the way forward & hmmm back….  Car is king…  Biggest changes in projected behavior… Reduction Expectation increase in of usage to double all modes ofPUBLIC + bike + walk CAR TRANSPORT Creating markets and demand for sustainable impact
  16. 16. What concepts motivate sustainable change? Good air quality 82% Less pollution: Globally, Nationally, Locally Less river pollution Energy and water reduction Safe food, water, products Comfortable living conditions Inside air quality Creating markets and demand for sustainable impact
  17. 17. The News There is awareness… There are key motivators…. There is desire to do the right thing… ……… There are huge gaps… There are huge opportunities and markets… Creating markets and demand for sustainable impact
  18. 18. www.goodtochina.com Creating markets and demand for sustainable impact

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