Einstein Media Group (http://emg2.ru) представляет вторую часть презентации возможностей международной рекламной сети TradeDoubler для автодилеров. Кейсы, статистика, эффективность.
Первая часть: http://www.slideshare.net/EinsteinMediaGroup/auto-presentation-tdemg-1
Einstein Media Group (http://emg2.ru) представляет вторую часть презентации возможностей международной рекламной сети TradeDoubler для автодилеров. Кейсы, статистика, эффективность.
Первая часть: http://www.slideshare.net/EinsteinMediaGroup/auto-presentation-tdemg-1
The document summarizes the results of a study on online advertising spend in the UK for the first half of 2008. Some key findings include:
- UK online adspend reached £1.682 billion in H1 2008, a 21% increase year-over-year.
- Online advertising's share of the total ad market grew to 18.7%, up from 14.7% in H1 2007.
- Search advertising grew 28.7% and remained the largest format. Display grew 16.3% and classifieds grew 30.2%.
- Recruitment remained the largest industry category but saw automotive and property rise in share as well.
This document discusses a study by comScore analyzing the effectiveness of online display advertising in Europe. The study found:
1) Display advertising in Europe was found to increase visits to advertiser websites by 72% on average and increase trademark search queries by 94% on average, demonstrating impact beyond just clicks.
2) Effects of display ads were found to persist over time, though diminishing, showing branding effects.
3) European display advertising was found to have higher lifts in site visits and search queries compared to previous US studies, possibly due to less online ad clutter and audiences more open to branding in Europe.
The document summarizes a 2007 UK online advertising spend study. Some key findings include:
- UK online ad spend reached £2.8 billion in 2007, a 38% increase year-over-year. Online's share of total ad spending was 15.3%.
- All major online ad formats experienced strong growth, led by search (up 39%) and display (up 31%). Embedded formats grew 45%.
- Recruitment remained the largest industry category, though property saw the biggest share gain. Technology surpassed finance to become the third largest category.
- The study predicts online ad spending will surpass newspapers and may overtake television to become the largest ad medium in the UK by 2008
IAB: Internet Advertising Revenue Report, October 2013Dmytro Lysiuk
The document provides an overview of internet advertising revenue results for the first half of 2013 as reported by PwC and the IAB. Some key findings include:
- Total US internet advertising revenues for the first half of 2013 reached $20.1 billion, an 18% increase over the first half of 2012.
- Mobile advertising revenues increased dramatically, totaling $3 billion for the first half of 2013 and representing 15% of total revenues. This was a 145% increase compared to the first half of 2012.
- Search and display continued to be the leading ad formats but search's share declined as mobile shifted some search revenues. Mobile ad revenues grew 149% in the second quarter of 2013 compared to the
ПОЛУЧАЕМ КЛИЕНТОВ ИЗ ИНТЕРНЕТА: ПРАКТИЧЕСКИЕ СОВЕТЫ Станислав Дмитренко, Дире...Svetlana Artyukhova
Об эффективности использования интернета в работе риелторов
Презентация Станислава Дмитренко, директора онлайн-проектов медиа группы «Авизо» на конференции XVII международная конференция "Рынок недвижимости"
16-19 мая 2013 года в городе Ялта
The document summarizes the results of a study on online advertising spend in the UK for the first half of 2008. Some key findings include:
- UK online adspend reached £1.682 billion in H1 2008, a 21% increase year-over-year.
- Online advertising's share of the total ad market grew to 18.7%, up from 14.7% in H1 2007.
- Search advertising grew 28.7% and remained the largest format. Display grew 16.3% and classifieds grew 30.2%.
- Recruitment remained the largest industry category but saw automotive and property rise in share as well.
This document discusses a study by comScore analyzing the effectiveness of online display advertising in Europe. The study found:
1) Display advertising in Europe was found to increase visits to advertiser websites by 72% on average and increase trademark search queries by 94% on average, demonstrating impact beyond just clicks.
2) Effects of display ads were found to persist over time, though diminishing, showing branding effects.
3) European display advertising was found to have higher lifts in site visits and search queries compared to previous US studies, possibly due to less online ad clutter and audiences more open to branding in Europe.
The document summarizes a 2007 UK online advertising spend study. Some key findings include:
- UK online ad spend reached £2.8 billion in 2007, a 38% increase year-over-year. Online's share of total ad spending was 15.3%.
- All major online ad formats experienced strong growth, led by search (up 39%) and display (up 31%). Embedded formats grew 45%.
- Recruitment remained the largest industry category, though property saw the biggest share gain. Technology surpassed finance to become the third largest category.
- The study predicts online ad spending will surpass newspapers and may overtake television to become the largest ad medium in the UK by 2008
IAB: Internet Advertising Revenue Report, October 2013Dmytro Lysiuk
The document provides an overview of internet advertising revenue results for the first half of 2013 as reported by PwC and the IAB. Some key findings include:
- Total US internet advertising revenues for the first half of 2013 reached $20.1 billion, an 18% increase over the first half of 2012.
- Mobile advertising revenues increased dramatically, totaling $3 billion for the first half of 2013 and representing 15% of total revenues. This was a 145% increase compared to the first half of 2012.
- Search and display continued to be the leading ad formats but search's share declined as mobile shifted some search revenues. Mobile ad revenues grew 149% in the second quarter of 2013 compared to the
ПОЛУЧАЕМ КЛИЕНТОВ ИЗ ИНТЕРНЕТА: ПРАКТИЧЕСКИЕ СОВЕТЫ Станислав Дмитренко, Дире...Svetlana Artyukhova
Об эффективности использования интернета в работе риелторов
Презентация Станислава Дмитренко, директора онлайн-проектов медиа группы «Авизо» на конференции XVII международная конференция "Рынок недвижимости"
16-19 мая 2013 года в городе Ялта
Конференция Cybermarketing 2015: Оптимизация онлайн-каналов на основе аналити...Cybermarketing, Moscow
Способы детального отслеживания рекламных источников обращений
Использование аналитики для оптимизации SEO и контекста
Исследование 20 млн обращений
Практические кейсы
Презентация Татьяны Фирсовой, эксперта отдела исследований интернета Аналитического Центра Vi, на семинаре «Новая реальность: использование данных в медийных коммуникациях»
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness.
ТРУДОВАЯ МИГРАЦИЯ В УКРАИНЕ Май 2019 г. Презентация результатов всеукраинского исследования общественного мнения
Опрос проводился в период с 21 по 30 мая 2019 года. Опрошен 2001 респондент в возрасте от 18 лет и старше. Выборка репрезентирует население Украины по полу, возрасту, типу населенного пункта и региону проживания (за исключением неподконтрольных территорий Донецкой и Луганской областей, АР Крым, и г. Севастополь). Метод опроса – личное формализованное интервью (face-to-face). Максимальная погрешность выборки не превышает +/-2,2%
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
A comparative phylogenetic study of genetics and folk musicDmytro Lysiuk
This study aimed to investigate if there is a correlation between genetic distances of populations and their folk music traditions. The researchers analyzed genetic data from 42 populations based on Y-chromosome and 56 populations based on mtDNA haplogroup frequencies. They also analyzed folk music melodies from 31 Eurasian nations using automatic overlap analysis of parallel melody styles. They found that close musical relations between populations indicated close genetic distances (less than 0.05) with a probability of 82%. Maternal lineages seemed to play a more important role in folk music traditions than paternal lineages. This suggests a significant correlation between population genetics and folk music. The combination of these disciplines into a new "music-genetics" field could provide a more comprehensive understanding of past population
The document provides an overview of key findings from the 2018 Global NGO Technology Report, which surveyed over 5,000 NGOs worldwide about their use of technology. Some of the main findings include: 92% of NGOs have a website, with 87% being mobile compatible. WordPress is used by 44% of NGOs for their websites. 72% of NGOs accept online donations and 63% regularly send fundraising emails. 93% of NGOs have a Facebook page and 77% have a Twitter profile. Social media is effective for fundraising for 71% of NGOs.
ЧИМ ЖИВУТЬ УКРАЇНСЬКІ НДО. 2018. Звіт за результатами комплексного дослідженн...Dmytro Lysiuk
ЧИМ ЖИВУТЬ УКРАЇНСЬКІ НДО: ОРГАНІЗАЦІЙНІ ПРОБЛЕМИ ТА МОЖЛИВОСТІ РОЗВИТКУ
Київ, 2018
Звіт за результатами комплексного дослідження
Посольство Великої Британії в Україні
This document provides an overview of charitable giving in the UK in 2017 based on a survey of 12,000 people. Some key findings include:
- The total amount given to charity increased to £10.3 billion, driven by fewer people giving more.
- The number of people who donated or sponsored others decreased from 2016 levels.
- November and December were peak months for donations, while June was highest for sponsorships.
- Cash remains the primary method for giving, though its use decreased slightly in 2017.
CAF UK GIVING January 2018
5% of people say they will give more to charity in the next 12 months.
58% of people say they will give the same amount.
9% of people say they will give less.
23% of people are not sure.
The Cambridge Declaration on ConsciousnessDmytro Lysiuk
The Cambridge Declaration on Consciousness
July 7, 2012, a prominent international group of cognitive neuroscientists,
neuropharmacologists, neurophysiologists, neuroanatomists and computational neuroscientists
gathered at The University of Cambridge to reassess the neurobiological substrates of conscious
experience and related behaviors in human and non-human animals. While comparative research on
this topic is naturally hampered by the inability of non-human animals, and often humans, to clearly
and readily communicate about their internal states, the following observations can be stated
unequivocally:
More people in Scotland donate and participate in charitable activities compared to the UK average. Over 90% of young people in Scotland have participated in charitable activities, which is higher than young people in the UK overall. One in ten people in Scotland took part in a demonstration or signed a petition, which is also higher than the UK average. The average donation amount in Scotland is £33.
September 2017, UK charity giving infographicDmytro Lysiuk
How people give to charity in the UK
Our latest infographic provides some interesting insights into donor behaviours – particularly the preferences of men and women when it comes to supporting charities.
CAF World Giving Index 2016
Find out which countries have the most generous givers. This year, 140 countries were surveyed and our latest report reveals our findings. Complete the form below to download a copy of the report.
Facebook is still the dominant social media platform in the Nordic countries, with over 75% of internet users being on Facebook. WhatsApp has gained popularity competing with Facebook in Finland, where it is used almost as widely. Snapchat is most popular in Norway, especially among younger users. YouTube and other platforms are primarily used for entertainment, while LinkedIn and Facebook are used more for professional networking. The most important mobile apps also include several local services like MobilePay in Denmark and BankID in Sweden, alongside global apps like Facebook and Snapchat. Usage patterns differ across countries and age groups.
INTERNET TRENDS 2016 –
CODE CONFERENCE
Mary Meeker
June 1, 2016
kpcb.com/InternetTrends
Outline
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Over the next two years, China faces significant political and economic risks under President Xi Jinping's increasingly authoritarian leadership. Xi has consolidated power, weakening China's system of collective leadership, but this makes both the political system and Xi himself more fragile. Economically, Xi is struggling to transition China to a consumer-led economy, as fears around arbitrary policies are causing capital flight. China's confrontational approach in the South China Sea also increases the potential for conflict with the US and its allies. While Xi's leadership can likely survive in the short-term, challenges to both political and economic stability mean China's future beyond 2018 remains uncertain.
9. Рост количества пользователей: тренды по регионам за год source: gemiusAudience , 04.2007, 0 4 .2008 11,8% Херсонская область 12,1% Днепропетровская обл 13,8% Ровенская область 14,6% Хмельницкая область 15,8% Донецкая область 16,7% Винницкая область 17,6% Луганская область 21,8% Николаевская область 28,9% Харьковская область 32,3% Сумская область 40,8% Крым 46,5% Закарпатская область
28. Где ищут информацию о недвижимости 100% - все респонденты N = 2 937 Источник : gemiusReport , 2006-2007 Сумма ответов не составляет 100%, т.к. вопрос подразумевает множественные варианты ответа. 51% 51% 34% 17% 46% 23% 22% 43% 24% 40% 15% 3% 3% 14% 6% 0% 20% 40% 60% Интернет – тематические сайты/объявления Интернет – страницы агентств/банков/кооперативов Интернет - порталы Интернет – форумы/блоги Объявления в прессе Статьи в «общей» прессе Статьи в специализированной прессе Агентство недвижимости Местные выставки Родственники/знакомые Реклама Листовки/брошюры Телевизионные программы Сообщения по радио Другие источники Доля респондентов интернет 76% агентство / выставка 55% пресса 59% реклама / листовки / брошюры 23% телевидение / радио 7%
29. Источник информации при выборе и покупке недвижимости ПЛАНИРОВАНИЕ ПОКУПКИ 100% - все респонденты Источник : gemiusReport 2006-2007 После покупки : N = 1 309 До покупки (нет опыта) : N = 1 456 До покупки (есть опыт) : N = 172 Сумма ответов не составляет 100%, т.к. вопрос подразумевает множественные варианты ответа. Интернет – страницы агентств/банков/кооперативов 27% 17% 37% 19% 16% 38% 20% 36% 12% 1% 4% 60% 17% 54% 27% 27% 47% 28% 44% 18% 16% 9% 4% 2% 46% 22% 45% 19% 24% 40% 30% 34% 17% 12% 8% 6% 8% 3% 12% 0% 20% 40% 60% / serwisy spółdzielni / ogłoszenia prasowe artykuły w prasie " ogólnej " agencje nieruchomości targi mieszkaniowe rodzina/ znajomi reklamy programy telewizyjne audycje radiowe inne źródła после покупки до покупки (нет опыта) до покупки (есть опыт) интернет после покупки: до покупки (нет опыта) до покупки (есть опыт) 78% после покупки: 49% до покупки (нет опыта) до покупки (есть опыт) после покупки: 49% до покупки (нет опыта) до покупки (есть опыт) Реклама/листовки/брошюры после покупки: 18% до покупки (нет опыта) до покупки (есть опыт) Телевидение/радио после покупки: до покупки (нет опыта) до покупки (есть опыт) 43% 46% 17% 37% 19% 16% 38% 20% 36% 12% 1% 4% 55% 40% 17% 54% 27% 27% 47% 28% 44% 18% 16% 9% 4% 2% 46% 51% 38% 22% 45% 19% 24% 40% 30% 34% 17% 12% 8% 6% 8% 3% 12% 0% 20% 40% 60% / " Доля респондентов после покупки до покупки (нет опыта) до покупки (есть опыт) 67% до покупки (нет опыта) 84% до покупки (есть опыт) Агентство/выставка 60% до покупки (есть опыт) 56% пресса до покупки (нет опыта) 69% до покупки (есть опыт) 53% до покупки (нет опыта) 26% до покупки (есть опыт) 22% 3% до покупки (нет опыта) 10% до покупки (есть опыт) 9% Интернет – тематические сайты/объявления Интернет - порталы Интернет – форумы/блоги Объявления в прессе Статьи в «общей» прессе Статьи в специализированной прессе Агентство недвижимости Местные выставки Родственники/знакомые Реклама Листовки/брошюры Телевизионные программы Сообщения по радио Другие источники
30.
31. Оценка информации из разных источников 100% - респонденты, пользовавшиеся данными источниками информации Источник : gemiusReport 2006-2007 Интернет – тематические сайты/объявления ( N=1512) Интернет – страницы агентств/банков/кооперативов (N=1496) Интернет – порталы (N=1005) Интернет – форумы/блоги (N=510) Объявления в прессе (N=1356) Статьи в «общей» прессе (N=686) Статьи в специализированной прессе (N=645) Агентство недвижимости (N=1253) Местные выставки (N=718) Родственники/знакомые (N=1166) Реклама (N=450) Листовки/брошюры (N=413) Телевизионные программы (N=180) Сообщения по радио (N=83) Другие источники (N=96) 6% 8% 7% 9% 5% 13% 12% 8% 8% 1% 15% 17% 21% 16% 26% 29% 12% 18% 15% 14% 35% 32% 28% 34% 9% 48% 47% 38% 47% 50% 44% 43% 38% 33% 36% 39% 41% 28% 21% 31% 27% 24% 39% 16% 13% 38% 25% 37% 48% 9% 10% 17% 13% 60% 12% 4% 4% 4% 47% 0% 20% 40% 60% 80% 100% Доля респондентов Не знаю/трудно сказать / Плохо Скорее плохо Ни хорошо ни плохо Скорее хорошо Хорошо
32. Оценка информации в различных источниках – „ хорошая ” Сумма ответов «Хорошо» и «Скорее хорошо» 100% - респонденты, пользовавшиеся данными источниками информации Источник : gemiusReport 2006-2007 78% 74% 71% 77% 63% 62% 82% 68% 76% 81% 45% 41% 81% 50% 58% 0% 20% 40% 60% 80% 100% Доля респондентов Интернет – тематические сайты/объявления ( N=1512) Интернет – страницы агентств/банков/кооперативов (N=1496) Интернет – порталы (N=1005) Интернет – форумы/блоги (N=510) Объявления в прессе (N=1356) Статьи в «общей» прессе (N=686) Статьи в специализированной прессе (N=645) Агентство недвижимости (N=1253) Местные выставки (N=718) Родственники/знакомые (N=1166) Реклама (N=450) Листовки/брошюры (N=413) Телевизионные программы (N=180) Сообщения по радио (N=83) Другие источники (N=96)
33.
34. Предпочитаемые способы контакта с агентом N = 1 271 100% - все респонденты, которые купили или планируют приобрести недвижимость через агентство Источник : gemiusReport 2006 - 2007 Сумма ответов не составляет 100%, т.к. вопрос подразумевает множественные варианты ответа. доля респондентов 68% 53% 68% 61% 9% 5% 0,1% 0,4% 0% 20% 40% 60% 80% Лично – в агентстве Лично в удобном для покупателя месте По телефону По e-mail Чат или мессенджер По обычной почте Другой способ Не знаю / трудно сказать Лично 92% По интернету 63%