SlideShare a Scribd company logo
• #1 Do your research.
Cookie cutters are for cookies - you need to
customize every speech. Research the
organization, learn what worked/didn’t last
time, interview delegates.
Audiences want to know you understand
them - now prove it.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#2 Show up early.
Prima donnas wear slippers.
Working speakers should be a
part of the event. Network, ask
questions, listen, and be
genuinely curious.
Show you care and they will
care what you have to say.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#3 Remember names.
That catering manager, A/V
guy, or VP of Finance will
stretch to help if you make
them feel important. Ask for
their name, write it down, and
use it often (you never know
when you will need help).
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#4 Start with a problem.
Skip the airport, taxi, or hotel story
and get to their problem.
The faster you prove you know
their pain, the sooner they will
listen to your solutions.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#5 Tell YOUR story.
Audiences want to know you - your:
successes,
failures,
quirks,
and insights.
Share from your journey (not what some
dead-white-guy did 80 years ago.)
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
People like to talk about
themselves – let them. Create
mini-dyad conversations. They
love it - you look like a rock star.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#6 Involve them.
photo credit: Juan Munoz
#7 Relive your stories
(don’t recite them).
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
Script them, perfect the
delivery, and then let it
go. Relive your stories
like the first time and
keep your audience
leaning in, learning,
and loving it.
Acknowledge their successes, recognize their
efforts, and treat your audience with respect.
Everybody needs a pat on the back from
someone...like you.
#8 Reward them.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#9 Keep your promises.
A speech is a series of contracts:
arrive on time, deliver what you
promised, end on time, don’t
hard sell back-of-room. Nail your
promises and watch your
business grow.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#10 Limit props and stunts.
PowerPoint and video in moderation is
great, but you are the show.
Rely too heavily on props and that’s
what people remember, not you (plus,
one day your slide show will crash and
you’ll thank me).
Instead, drop 20% and
be in the moment and
spontaneous – your
lessons will be more
#11 Drop 20% and be there.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
Avoid cramming your time with more content.
powerful and your audience will love it.
Everybody wants to know:
where they are stuck, what they
should do, and how to
overcome resistance. Your job
is for everyone in the audience
to get the answer they need.
#12 Make it about them.
get all 20 at www.expertsenterprise.com/20
proven ways to get paid as
a speaker. by Hugh Culver20
more
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20Photo credit: Robobobobo
#13 Start fast, end
slow.
You have max. 3 minutes
to earn their trust.
Skip the Thank You’s and
how happy you are to be
there. Prove you have
what they are hungry for
and they will eat from
your hand.
#14 Script your first 3 minutes.
You’re nervous, the audience is
unsure, and you are making
your first impression.
Follow this prescription: script,
practice, and then memorize
the first 3 minutes to prevent
foot-in-my-mouth disease.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
Do you teach skills in work/
life balance, relationships,
leadership, forgiveness, or
personal growth?
Great – now you have to
practice what you preach.
Wax on, wax off.
#15 Walk your talk.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
Memorization is for your first 3 minutes, TED
talks, and Toastmasters. The pros follow an
outline then draw from research, examples,
and stories.
Make your speech come to life and you can
resuscitate any conference.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#16 Don’t
memorize.
#17 Play it safe.
Bar and bathroom humor
belongs there. When in
doubt about a story, joke,
or celebrity gossip, drop it.
A few nervous chuckles
from the A/V guys isn’t
worth offending your
audience.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#18 Get to the point.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
All audiences need help learning.
Make it easy with this formula:
tell a good story,
pull out the lesson,
help them apply it.
Wash, rinse, repeat.
Check-in 48 hours
before your event,
help another
speaker, eat with
delegates (not at
the VIP table),
bring your client a
signed book.
Be generous first
and the income will
follow.
#19 Over deliver.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
#20 END ON TIME
Going even two minutes overtime insults your
event planner, frustrates your audience,
and screws up months of planning.
A professional quietly skips over
content (don’t ever apologize)
and nails their end time
every time.
proven ways to get paid as
a speaker. by Hugh Culver20
more
get all 20 at www.expertsenterprise.com/20
Hugh Culver
are you great to make more impact and more
money as a speaker?
www.expertsenterprise.com

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20 ways to get paid more as a speaker

  • 1.
  • 2. • #1 Do your research. Cookie cutters are for cookies - you need to customize every speech. Research the organization, learn what worked/didn’t last time, interview delegates. Audiences want to know you understand them - now prove it. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 3. #2 Show up early. Prima donnas wear slippers. Working speakers should be a part of the event. Network, ask questions, listen, and be genuinely curious. Show you care and they will care what you have to say. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 4. #3 Remember names. That catering manager, A/V guy, or VP of Finance will stretch to help if you make them feel important. Ask for their name, write it down, and use it often (you never know when you will need help). proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 5. #4 Start with a problem. Skip the airport, taxi, or hotel story and get to their problem. The faster you prove you know their pain, the sooner they will listen to your solutions. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 6. #5 Tell YOUR story. Audiences want to know you - your: successes, failures, quirks, and insights. Share from your journey (not what some dead-white-guy did 80 years ago.) proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 7. People like to talk about themselves – let them. Create mini-dyad conversations. They love it - you look like a rock star. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20 #6 Involve them. photo credit: Juan Munoz
  • 8. #7 Relive your stories (don’t recite them). proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20 Script them, perfect the delivery, and then let it go. Relive your stories like the first time and keep your audience leaning in, learning, and loving it.
  • 9. Acknowledge their successes, recognize their efforts, and treat your audience with respect. Everybody needs a pat on the back from someone...like you. #8 Reward them. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 10. #9 Keep your promises. A speech is a series of contracts: arrive on time, deliver what you promised, end on time, don’t hard sell back-of-room. Nail your promises and watch your business grow. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 11. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20 #10 Limit props and stunts. PowerPoint and video in moderation is great, but you are the show. Rely too heavily on props and that’s what people remember, not you (plus, one day your slide show will crash and you’ll thank me).
  • 12. Instead, drop 20% and be in the moment and spontaneous – your lessons will be more #11 Drop 20% and be there. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20 Avoid cramming your time with more content. powerful and your audience will love it.
  • 13. Everybody wants to know: where they are stuck, what they should do, and how to overcome resistance. Your job is for everyone in the audience to get the answer they need. #12 Make it about them. get all 20 at www.expertsenterprise.com/20 proven ways to get paid as a speaker. by Hugh Culver20 more
  • 14. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20Photo credit: Robobobobo #13 Start fast, end slow. You have max. 3 minutes to earn their trust. Skip the Thank You’s and how happy you are to be there. Prove you have what they are hungry for and they will eat from your hand.
  • 15. #14 Script your first 3 minutes. You’re nervous, the audience is unsure, and you are making your first impression. Follow this prescription: script, practice, and then memorize the first 3 minutes to prevent foot-in-my-mouth disease. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 16. Do you teach skills in work/ life balance, relationships, leadership, forgiveness, or personal growth? Great – now you have to practice what you preach. Wax on, wax off. #15 Walk your talk. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 17. Memorization is for your first 3 minutes, TED talks, and Toastmasters. The pros follow an outline then draw from research, examples, and stories. Make your speech come to life and you can resuscitate any conference. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20 #16 Don’t memorize.
  • 18. #17 Play it safe. Bar and bathroom humor belongs there. When in doubt about a story, joke, or celebrity gossip, drop it. A few nervous chuckles from the A/V guys isn’t worth offending your audience. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 19. #18 Get to the point. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20 All audiences need help learning. Make it easy with this formula: tell a good story, pull out the lesson, help them apply it. Wash, rinse, repeat.
  • 20. Check-in 48 hours before your event, help another speaker, eat with delegates (not at the VIP table), bring your client a signed book. Be generous first and the income will follow. #19 Over deliver. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 21. #20 END ON TIME Going even two minutes overtime insults your event planner, frustrates your audience, and screws up months of planning. A professional quietly skips over content (don’t ever apologize) and nails their end time every time. proven ways to get paid as a speaker. by Hugh Culver20 more get all 20 at www.expertsenterprise.com/20
  • 22. Hugh Culver are you great to make more impact and more money as a speaker? www.expertsenterprise.com