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20 Tips for Powerful Story-Driven Branding & Communications

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zehno

The document provides 20 tips for powerful story-driven branding and communications. Some of the key tips include doing a content audit of existing stories and materials, identifying gaps, cultivating new stories through interviews and photos, using tools to collaborate and plan content creation and distribution, and continually recycling and refreshing content. The overall document offers strategic advice on developing and maintaining a strong narrative and content foundation for an organization.

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20 Tips for Powerful Story-Driven Branding & Communications @NazarethCollege @zehno #cnola #cs20tips Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Liz Zapata Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Karen BuckLiz Zapata Wednesday, February 23, 2011
Wednesday, February 23, 2011
What this is all about: Content Strategy Wednesday, February 23, 2011
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
What is your story? Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Tone: Snappy, humorous, tongue-in-cheek. Like This: You say we’ve been around the block. We take that as a compliment. Not That: Our clients value the decades of experience Zehno’s team has. Wednesday, February 23, 2011
Know your existing story Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit From http://www.adaptivepath.com/ideas/essays/archives/000040.php Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality {Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
Wednesday, February 23, 2011
Building what you need: Cultivating stories Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
Do something with all this work Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Page table example from Content Strategy for the Web Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! From http://www.losowsky.com/magtastic/2008/good-thinking/ Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Bonus Tip: Your work is never done! Wednesday, February 23, 2011
Keep asking questions http://slidesha.re/hPUjgM white papers, resources & enewsletter: www.zehno.com twitter.com/zehno facebook.com/zehnocrossmedia Wednesday, February 23, 2011

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20 Tips for Powerful Story-Driven Branding & Communications

  • 1. 20 Tips for Powerful Story-Driven Branding & Communications @NazarethCollege @zehno #cnola #cs20tips Wednesday, February 23, 2011
  • 2. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Liz Zapata Wednesday, February 23, 2011
  • 3. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Karen BuckLiz Zapata Wednesday, February 23, 2011
  • 5. What this is all about: Content Strategy Wednesday, February 23, 2011
  • 7. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
  • 8. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
  • 9. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
  • 10. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
  • 11. What is your story? Wednesday, February 23, 2011
  • 12. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
  • 13. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
  • 14. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
  • 15. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
  • 16. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
  • 17. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
  • 18. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
  • 19. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
  • 20. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  • 21. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  • 22. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  • 23. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Tone: Snappy, humorous, tongue-in-cheek. Like This: You say we’ve been around the block. We take that as a compliment. Not That: Our clients value the decades of experience Zehno’s team has. Wednesday, February 23, 2011
  • 25. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit Wednesday, February 23, 2011
  • 26. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit From http://www.adaptivepath.com/ideas/essays/archives/000040.php Wednesday, February 23, 2011
  • 27. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
  • 28. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
  • 29. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality Wednesday, February 23, 2011
  • 30. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality {Wednesday, February 23, 2011
  • 31. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
  • 32. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
  • 34. Building what you need: Cultivating stories Wednesday, February 23, 2011
  • 35. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
  • 36. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
  • 37. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
  • 38. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
  • 39. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  • 40. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  • 41. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  • 42. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  • 43. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
  • 44. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
  • 45. Do something with all this work Wednesday, February 23, 2011
  • 46. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  • 47. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  • 48. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  • 49. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Wednesday, February 23, 2011
  • 50. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Page table example from Content Strategy for the Web Wednesday, February 23, 2011
  • 51. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
  • 52. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
  • 53. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
  • 54. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
  • 55. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  • 56. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! From http://www.losowsky.com/magtastic/2008/good-thinking/ Wednesday, February 23, 2011
  • 57. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  • 58. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  • 59. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  • 60. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Bonus Tip: Your work is never done! Wednesday, February 23, 2011
  • 61. Keep asking questions http://slidesha.re/hPUjgM white papers, resources & enewsletter: www.zehno.com twitter.com/zehno facebook.com/zehnocrossmedia Wednesday, February 23, 2011