This document provides 20 tips for organizations undertaking a web redesign project. It emphasizes the importance of thorough discovery and planning, selecting qualified partners, usability testing, content strategy, and transitioning to the new site. The key steps include clearly defining project scope and goals, understanding audience needs through research, identifying stakeholders, producing a detailed request for proposals, implementing a user-friendly design and technology, staging content, launching the new site, and measuring post-launch analytics and user feedback. Thorough preparation at each stage is advised to help ensure project success.