Social CRM is a customer relationship management strategy that uses social networking sites like Facebook and Twitter to communicate with customers. It involves managing customer relationships and data, monitoring brand conversations on social media, responding quickly to feedback to solve problems, and gaining market insights and future product ideas from customer interactions. Social CRM allows businesses to create brand pages, disseminate information to users, and track conversations about their brand in real-time.

2. Social CRM is customer relationship
management fostered by communication with
customers through social networking sites, such
as Twitter and Facebook. Social CRM is -
• First a strategy
• A back-end process and system for managing
customer relationships and data
• Different things to different organizations
• Component of developing a social or
collaborative business
• 360º View Brand conversations

4. • A business -- or even a customer -- creates a fan page
for your company or product in Facebook.
• A business can quickly get information out to users.
• A business can follow conversations about its brand
for real-time market data and feedback.
• A customer can easily tell a company/everyone else,
about their experiences with the company.
• A business can respond very quickly to negative
feedback, attend to customer problems and maintain,
regain or rebuild customer confidence.
• A customer can use social networking sites to offer
ideas for future products or tweaks to current ones.
Social CRM in Action

9. https://www.facebook.com/jobin.george.7370
https://twitter.com/J0BNG3ORG3
https://in.linkedin.com/in/jobin7j7