This document discusses proximate and ultimate causation in evolution. It provides an example of Geoff Hill's work on house finch coloration. Proximately, differences in female plumage coloration across populations are caused by differences in local carotenoid-rich food sources. Differences between males and females are caused by males actively foraging for these foods while females do not. Ultimately, male plumage brightness evolved through sexual selection as brighter males attracted more mates, had better disease resistance, provided more parental care, and produced healthier offspring.