The document outlines a proposed community documentary about Help The Hatters, a volunteer group that supports Stockport County F.C. following financial issues in the 2000s. The 5-7 minute film would feature interviews with group members and footage of them assisting around the stadium on match days. It aims to showcase what the unpaid volunteers do out of love for the football club and bring a sense of community. The target audience is mainly male county fans aged 20-35 from working class backgrounds.

1. Help The Hatters – Stockport County F.C.
COMMUNITY VIDEO

2. CRUCIAL INFORMATION
• Working Title – Rise of the Hatters
• Genre – Community based documentary – Interactive/Participatory
• Duration 5-7 Minutes

3. ISSUES
• Stockport County F.C. was financially damaged in the mid 2000’s
• Help The Hatters look after the clubs ground and players fund
• These are unpaid volunteers who do it for the love of football.

4. MY BRIEF
• Main idea is to make what the group do to help the football club.
Content
• Interviews with Key members of Help The Hatters at Edgeley Park
• Relevant Shots & B-Roll of them helping around the ground.
• Shots Around the ground from the outside on a Match Day
• Shots with vox pop’s with fans outside the ground.
• Use archive clips of old games

5. TARGET AUDIENCE
• Gender – Male
• Ages – Adults 20-35+
• Socio Economic Banding C2 and Below
• Psychographics – Aspirers, Explorers
• MAIN TARGET AUDIENCE – Football Fans, Mainly County Fans

6. PRODUCTION RESEARCH
Relevant Mice-En-Scene
Framed in the Left
Mid Shot, Probably shot at 35mm.
Deep depth of field
Still framed on the left
More closer, possibly a 50mm
Shallow Depth of field

7. Not relevant Mice-En-Scene, but
relevant features are on the table in the
foreground
Framed wide to begin with
Close Up on the main person talking,
framed centrally, probably because of
lack of mice en scene in the background

10. INTERVIEWS
• Interviews will be with people who are connected with the group
• Get audio clip recordings with fans outside of the ground to play over Cinematic B-Roll
shots

11. VISUAL ELEMENTS
• Lighting – Correctly exposed lighting
• Camera Movement – Tripod Shots for Interviews, Cinematic Slow Motion shots for B-Roll
on slider
• Editing – Slow paced, to allow time for visuals and talking
• Actors – Interviewed people on the Help The Hatters group
• Setting – Edgeley Park and surrounding areas, bring that sense of community and anchor
the video
• Props – Stockport County merchandise maybe
• Costume – N/A

12. AUDIO ELEMENTS
• Soundtrack - A Quiet and Subtle soundtrack in the background to bind the clips together
• Effects – None, try to make this a story about the people in it.
• Diegetic – Clip on microphone, to get crisp clear audio.

13. RATIONALE
• I Have experience with this style of factual programming, and came raise an issue in the
community with this style, with no presenter it makes the interviewees the main body of
the program who drive the story.
• No presenter makes a more personal touch to the film by having them tell the story.
Someone with credibility as opposed to a presenter

14. MAIN PARTS OF THE DOCUMENTARY TO KEEP
AN EYE ON
• All shots are framed well with proper uses of visual language.
• Audio is clear and crisp, so that all talking can be heard with as little ambient sound and
background noise.
• Relevant questions to the topic of the main body of the program.
• Expand more on the person and push them in terms of questions.
• Make sure B-Roll footage is cinematic and nice looking.

15. RESOURCE REQUIREMENTS

16. WHERE ABOUT’S I AM NOW WITH PRODUCTION
• E-mailing my brief off to club secretary
• Waiting on response
• Watching football documentaries

17. Help The Hatters – Stockport County F.C.
COMMUNITY VIDEO