Differentiating Your Social Platforms While Delivering Consistent MessagesMike Driehorst
Presentation from a November 15, 2016, talk at the Ragan Digital Marketing Conference, Denver, Colo. It's a look at the approach of the FCA Digital Media Team, FCA US, focusing on 1) stories you can't see elsewhere or told a different way, 2) engagement to drive third-party shares, and 3) giving our online communities a reason to follow each of our core social media platforms.
The document discusses Volvo's use of YouTube marketing campaigns to promote its trucks. In 2013, Volvo uploaded a video called "Epic Split" featuring Jean-Claude Van Damme that received over 76 million views. In 2014, Volvo launched an additional campaign called "Under the Hood it's a Sports Car" including videos of a hidden camera prank and a race between a Volvo truck and a supercar. Both campaigns succeeded in building the Volvo brand and raising awareness of its trucks amongst drivers through creative and innovative content on YouTube.
2019 Creative and Digital Marketing PortfolioKhaliph Young
Where is a small sample of still ads, videos and digital campaign samples of my work. I love being creative and I have a passion for digital marketing. I'm always looking opportunists to work and network with doers and innovators.
The marketing campaign for Fast Five utilized various social media platforms and partnerships. It began with releasing the first trailer on Vin Diesel's Facebook page to reach his large fan base. Posters and an official website further promoted the film. A Facebook game allowed fans to virtually experience locations from the movie. Universal also held Twitter competitions. They partnered with Dodge, who supplied cars for the film and promotions. Other automotive brands involved fans through sweepstakes. Adidas created official footwear. A mobile game and worldwide premiere in Rio de Janeiro completed the extensive campaign.
This document contains links to 4 YouTube videos about culture, branding, and storytelling. The first two links are videos in Thai and English, suggesting content about culture. The third link refers to a campaign to become a global brand. The fourth link involves storytelling.
The document provides feedback from an audience questionnaire and other sources on movie marketing products created by the author, including a trailer, poster, and website. The feedback was overwhelmingly positive, praising the dark tone and genre conventions of the trailer, the technical elements and layout of the products, and how well the products worked together to promote the film. Minor criticisms involved some aspects of production design in the trailer. Reviewers indicated the products achieved their goals of encouraging viewership and establishing a clear brand identity.
The euroleague Eye Of The Fan Italian JobGözde Unver
This document is a profile for Gözde Ünver Çilek, which includes her LinkedIn profile and lists her work on social media campaigns for Euroleague Basketball between 2012-2014. Her biggest challenge was that basketball fans are less passionate than football fans. She worked to increase awareness of the partnership between Turkish Airlines and Euroleague's Final Four basketball tournament through videos, digital screens, and social media campaigns.
The document provides feedback from audience members on a film trailer, poster, and website created by the author to promote a psychological thriller film. The feedback was generally positive and showed that the audience found the trailer fitting for the genre, understood the recurring themes across the promotional materials, and would be encouraged to see the film based on the trailer. Minor criticisms involved some aspects of camerawork and mise-en-scene in the trailer, but overall the audience approved of the technical elements and branding strategy used in the promotional campaign.
Differentiating Your Social Platforms While Delivering Consistent MessagesMike Driehorst
Presentation from a November 15, 2016, talk at the Ragan Digital Marketing Conference, Denver, Colo. It's a look at the approach of the FCA Digital Media Team, FCA US, focusing on 1) stories you can't see elsewhere or told a different way, 2) engagement to drive third-party shares, and 3) giving our online communities a reason to follow each of our core social media platforms.
The document discusses Volvo's use of YouTube marketing campaigns to promote its trucks. In 2013, Volvo uploaded a video called "Epic Split" featuring Jean-Claude Van Damme that received over 76 million views. In 2014, Volvo launched an additional campaign called "Under the Hood it's a Sports Car" including videos of a hidden camera prank and a race between a Volvo truck and a supercar. Both campaigns succeeded in building the Volvo brand and raising awareness of its trucks amongst drivers through creative and innovative content on YouTube.
2019 Creative and Digital Marketing PortfolioKhaliph Young
Where is a small sample of still ads, videos and digital campaign samples of my work. I love being creative and I have a passion for digital marketing. I'm always looking opportunists to work and network with doers and innovators.
The marketing campaign for Fast Five utilized various social media platforms and partnerships. It began with releasing the first trailer on Vin Diesel's Facebook page to reach his large fan base. Posters and an official website further promoted the film. A Facebook game allowed fans to virtually experience locations from the movie. Universal also held Twitter competitions. They partnered with Dodge, who supplied cars for the film and promotions. Other automotive brands involved fans through sweepstakes. Adidas created official footwear. A mobile game and worldwide premiere in Rio de Janeiro completed the extensive campaign.
This document contains links to 4 YouTube videos about culture, branding, and storytelling. The first two links are videos in Thai and English, suggesting content about culture. The third link refers to a campaign to become a global brand. The fourth link involves storytelling.
The document provides feedback from an audience questionnaire and other sources on movie marketing products created by the author, including a trailer, poster, and website. The feedback was overwhelmingly positive, praising the dark tone and genre conventions of the trailer, the technical elements and layout of the products, and how well the products worked together to promote the film. Minor criticisms involved some aspects of production design in the trailer. Reviewers indicated the products achieved their goals of encouraging viewership and establishing a clear brand identity.
The euroleague Eye Of The Fan Italian JobGözde Unver
This document is a profile for Gözde Ünver Çilek, which includes her LinkedIn profile and lists her work on social media campaigns for Euroleague Basketball between 2012-2014. Her biggest challenge was that basketball fans are less passionate than football fans. She worked to increase awareness of the partnership between Turkish Airlines and Euroleague's Final Four basketball tournament through videos, digital screens, and social media campaigns.
The document provides feedback from audience members on a film trailer, poster, and website created by the author to promote a psychological thriller film. The feedback was generally positive and showed that the audience found the trailer fitting for the genre, understood the recurring themes across the promotional materials, and would be encouraged to see the film based on the trailer. Minor criticisms involved some aspects of camerawork and mise-en-scene in the trailer, but overall the audience approved of the technical elements and branding strategy used in the promotional campaign.
The Business Power of Cognitive IoT Data sudha jamthe predictive analytics su...Sudha Jamthe
Sudha Jamthe talks about the power of Cognitive IoT Data.
She shares her prediction about Deep learning leading to Driverless cars that will act as catalyst to speed up Cognitive IoT in city infrastructure and a Driverless world. She talks about Digital Twins and IoT usage in Industrial IoT.
Las TIC han influido en los procesos educativos tanto presenciales como a distancia, permitiendo nuevas formas de interacción y oportunidades para satisfacer las necesidades de la sociedad. Dependiendo del tiempo y las necesidades, se utilizan herramientas como servicios en la nube, mensajería, presentaciones de contenido y herramientas colaborativas. En la educación abierta y a distancia, donde hay una separación física, las TIC se han consolidado para compartir materiales didácticos y comunicarse. Graells expresa que
The document discusses font and design choices for a music magazine draft. It provides examples of different font styles and evaluates their suitability for the target audience of 16-24 year olds. It also presents draft designs for the magazine's front cover, content pages, and double-page spreads, dividing pages into columns and including pictures, text, and other elements. The drafts are evaluated and some, like a content page and front cover, are recreated in InDesign to see how they might look professionally published. The goal is to choose polished designs that will appeal to and be easy to navigate for the magazine's readers.
Dokumen ini memberikan panduan lengkap untuk memasang RAM dalam komputer, termasuk langkah-langkah keselamatan, peralatan yang diperlukan, dan prosedur pemasangan RAM secara terperinci dari awal hingga akhir. RAM berfungsi untuk menyimpan data sementara yang diperlukan prosesor untuk memproses maklumat dengan cepat. Kapasiti RAM yang lebih besar akan meningkatkan prestasi komputer dalam memproses aplikasi multitasking.
Tribunal Supremo 7 de marzo de 2017. Clausula suelo transparente, al ser nego...Juan Segura Aguiló
El Tribunal Supremo desestima el recurso de casación interpuesto contra una sentencia que confirmó la validez de una cláusula suelo en un préstamo hipotecario. La cláusula establecía límites al tipo de interés aplicable, fijando un suelo del 3% y un techo del 8%. Tanto la sentencia de primera instancia como la de apelación concluyeron que la cláusula cumplía los requisitos de transparencia, ya que había sido negociada individualmente, con un suelo menor al habitual, y los prestatarios fueron advertidos
This document provides an overview of guerrilla filmmaking using smartphones. It discusses that guerrilla filmmaking involves using little to no budget, small crews, and real locations. It emphasizes that with today's smartphone technology, high quality video can be captured on a phone. It then provides tips for smartphone filmmaking such as using manual camera apps, optimizing settings, preparing equipment, following basic filming techniques, and editing on the phone or computer. The goal is to think creatively and tell stories in a unique visual way using readily available smartphone technology.
Presentation ceremonies of our traditional food (Lithuania) Loukia Orfanou
This document summarizes Lithuanian food traditions and ceremonies for several holidays:
- Christmas Eve involves 12 meatless dishes and hay under the tablecloth for deceased family.
- Shrove Tuesday is celebrated before Lent with pancakes and "Šiupinys" porridge made from barley, peas and pork.
- Easter includes baked meats, sausages, and sweet baked goods like bread and cakes.
- Weddings feature a white tablecloth with candles and flowers, and include hot, cold and sweet dishes like wedding cake.
M06 supplemental resource power point elements of rhetorical analysisestarr50
This document provides an overview of rhetorical analysis. It defines rhetoric as the art of using language to persuade or influence others. The purpose of rhetoric is to use language effectively to get readers to agree, believe, do something, learn, be entertained, trust the writer, admire the writer, see the writer as credible, and focus or overlook certain ideas. Rhetorical analysis examines how language is used effectively in written texts to achieve these goals. It considers elements like appeals to ethos, pathos and logos, structure, language, and omission of details. Thesis statements for rhetorical analysis make a claim about how effectively a text influences readers through these elements.
The document discusses research into competitors' sports marketing campaigns. It analyzes two Powerade and Adidas advertisements that use quick editing, camera techniques, and focus on a single product to appeal to sports audiences. The document notes that top brands like Nike and Adidas release around 10-15 sports advertisements at a time to compete for the number one spot in market share. The document aims to create an advertisement that uses similar high-tempo, exciting styles and broad target audiences as the analyzed competitors.
The document discusses research into competitors' sports marketing campaigns. It analyzes two Powerade and Adidas advertisements that use quick editing, exciting scenes, and famous athletes to appeal to sports fans. The document notes that sports advertisements need to keep a fast pace to match the energy of sports. It also mentions that the biggest competitors, Nike and Adidas, release around 10-15 sports ads periodically to boost their brands and outsell each other in the market.
The document discusses research into competitors' marketing campaigns for sports products. It analyzes two video ads for Powerade and Adidas that use quick editing, exciting scenes, and famous athletes to appeal to sports fans. The document notes that sports ads need to keep a fast pace to match the speed of sports. It also mentions that the biggest competitors, Nike and Adidas, release around 10-15 ads at a time and that promotional videos are important for becoming the top sports brand.
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
The document discusses how the author created ancillary products to accompany their main documentary product about scootering in order to establish a strong brand identity. This was done by researching conventions of similar ancillary products, the scootering subculture, and using consistent design elements like fonts, color schemes, and featuring the same locations and subjects across products. A QR code was also included in one ancillary product to link directly to the documentary and take advantage of convergence across media platforms. The author aimed to create recognition and standardization among the products to reinforce the brand.
Flemington Yamaha - Kawasaki is a large powersports dealership located in New Jersey that sells Yamaha, Kawasaki, Polaris and BRP vehicles and products. The goal of their social media campaign is to create more sales by communicating with customers and getting them to visit the store. The campaign will focus on creating store visits and referrals on Facebook, Instagram and YouTube and success will be measured by the number of additional sales generated.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
The Business Power of Cognitive IoT Data sudha jamthe predictive analytics su...Sudha Jamthe
Sudha Jamthe talks about the power of Cognitive IoT Data.
She shares her prediction about Deep learning leading to Driverless cars that will act as catalyst to speed up Cognitive IoT in city infrastructure and a Driverless world. She talks about Digital Twins and IoT usage in Industrial IoT.
Las TIC han influido en los procesos educativos tanto presenciales como a distancia, permitiendo nuevas formas de interacción y oportunidades para satisfacer las necesidades de la sociedad. Dependiendo del tiempo y las necesidades, se utilizan herramientas como servicios en la nube, mensajería, presentaciones de contenido y herramientas colaborativas. En la educación abierta y a distancia, donde hay una separación física, las TIC se han consolidado para compartir materiales didácticos y comunicarse. Graells expresa que
The document discusses font and design choices for a music magazine draft. It provides examples of different font styles and evaluates their suitability for the target audience of 16-24 year olds. It also presents draft designs for the magazine's front cover, content pages, and double-page spreads, dividing pages into columns and including pictures, text, and other elements. The drafts are evaluated and some, like a content page and front cover, are recreated in InDesign to see how they might look professionally published. The goal is to choose polished designs that will appeal to and be easy to navigate for the magazine's readers.
Dokumen ini memberikan panduan lengkap untuk memasang RAM dalam komputer, termasuk langkah-langkah keselamatan, peralatan yang diperlukan, dan prosedur pemasangan RAM secara terperinci dari awal hingga akhir. RAM berfungsi untuk menyimpan data sementara yang diperlukan prosesor untuk memproses maklumat dengan cepat. Kapasiti RAM yang lebih besar akan meningkatkan prestasi komputer dalam memproses aplikasi multitasking.
Tribunal Supremo 7 de marzo de 2017. Clausula suelo transparente, al ser nego...Juan Segura Aguiló
El Tribunal Supremo desestima el recurso de casación interpuesto contra una sentencia que confirmó la validez de una cláusula suelo en un préstamo hipotecario. La cláusula establecía límites al tipo de interés aplicable, fijando un suelo del 3% y un techo del 8%. Tanto la sentencia de primera instancia como la de apelación concluyeron que la cláusula cumplía los requisitos de transparencia, ya que había sido negociada individualmente, con un suelo menor al habitual, y los prestatarios fueron advertidos
This document provides an overview of guerrilla filmmaking using smartphones. It discusses that guerrilla filmmaking involves using little to no budget, small crews, and real locations. It emphasizes that with today's smartphone technology, high quality video can be captured on a phone. It then provides tips for smartphone filmmaking such as using manual camera apps, optimizing settings, preparing equipment, following basic filming techniques, and editing on the phone or computer. The goal is to think creatively and tell stories in a unique visual way using readily available smartphone technology.
Presentation ceremonies of our traditional food (Lithuania) Loukia Orfanou
This document summarizes Lithuanian food traditions and ceremonies for several holidays:
- Christmas Eve involves 12 meatless dishes and hay under the tablecloth for deceased family.
- Shrove Tuesday is celebrated before Lent with pancakes and "Šiupinys" porridge made from barley, peas and pork.
- Easter includes baked meats, sausages, and sweet baked goods like bread and cakes.
- Weddings feature a white tablecloth with candles and flowers, and include hot, cold and sweet dishes like wedding cake.
M06 supplemental resource power point elements of rhetorical analysisestarr50
This document provides an overview of rhetorical analysis. It defines rhetoric as the art of using language to persuade or influence others. The purpose of rhetoric is to use language effectively to get readers to agree, believe, do something, learn, be entertained, trust the writer, admire the writer, see the writer as credible, and focus or overlook certain ideas. Rhetorical analysis examines how language is used effectively in written texts to achieve these goals. It considers elements like appeals to ethos, pathos and logos, structure, language, and omission of details. Thesis statements for rhetorical analysis make a claim about how effectively a text influences readers through these elements.
The document discusses research into competitors' sports marketing campaigns. It analyzes two Powerade and Adidas advertisements that use quick editing, camera techniques, and focus on a single product to appeal to sports audiences. The document notes that top brands like Nike and Adidas release around 10-15 sports advertisements at a time to compete for the number one spot in market share. The document aims to create an advertisement that uses similar high-tempo, exciting styles and broad target audiences as the analyzed competitors.
The document discusses research into competitors' sports marketing campaigns. It analyzes two Powerade and Adidas advertisements that use quick editing, exciting scenes, and famous athletes to appeal to sports fans. The document notes that sports advertisements need to keep a fast pace to match the energy of sports. It also mentions that the biggest competitors, Nike and Adidas, release around 10-15 sports ads periodically to boost their brands and outsell each other in the market.
The document discusses research into competitors' marketing campaigns for sports products. It analyzes two video ads for Powerade and Adidas that use quick editing, exciting scenes, and famous athletes to appeal to sports fans. The document notes that sports ads need to keep a fast pace to match the speed of sports. It also mentions that the biggest competitors, Nike and Adidas, release around 10-15 ads at a time and that promotional videos are important for becoming the top sports brand.
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
The document discusses how the author created ancillary products to accompany their main documentary product about scootering in order to establish a strong brand identity. This was done by researching conventions of similar ancillary products, the scootering subculture, and using consistent design elements like fonts, color schemes, and featuring the same locations and subjects across products. A QR code was also included in one ancillary product to link directly to the documentary and take advantage of convergence across media platforms. The author aimed to create recognition and standardization among the products to reinforce the brand.
Flemington Yamaha - Kawasaki is a large powersports dealership located in New Jersey that sells Yamaha, Kawasaki, Polaris and BRP vehicles and products. The goal of their social media campaign is to create more sales by communicating with customers and getting them to visit the store. The campaign will focus on creating store visits and referrals on Facebook, Instagram and YouTube and success will be measured by the number of additional sales generated.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
This document provides information about video game marketing, including viral marketing campaigns and video marketing tips. It discusses five notable viral marketing campaigns for video games like Bioshock 2, Splinter Cell: Conviction, Singularity, Portal 2, and Halo 2. These campaigns engaged gamers through online puzzles, alternate reality games, and real world interactions. It also offers six tips for effective video marketing, such as including branding, URLs, keywords, quality content, and embedding videos on websites to expand reach.
Francis Lambert has extensive experience leading brand communication strategies and campaigns. He provides strategic counsel to clients, develops multi-channel plans to achieve objectives, and inspires teams. Notable successes include a Sony HD TV launch partnership with Sky TV that increased Bravia TV sales by 14% and the Vaionation social media platform that drove increased sales of Sony Vaio laptops and software. He has expertise in measuring effectiveness across all media and building partnerships.
Paul D'Ambra has provided a career portfolio summarizing various marketing projects and initiatives he has led or been involved with. These include store-in-store executions, product displays, category management projects, promotional tie-ups, print advertising campaigns, consumer promotions, product launches, competitions, social media management, and online community engagement. For each, he lists the objectives, timeline, client or brand involved, and high-level results such as sales lifts, increased market share, positive consumer feedback, and other metrics of success. The portfolio is meant to showcase Paul's relevant experience and achievements across different areas of marketing.
The document outlines 10 concepts for managing mass communication and advertising campaigns. These include using the 5Ms framework to develop advertising programs, setting goals to connect with customers and differentiate brands, considering SCAMP factors to determine budgets, and developing campaigns through message generation, creative development and social responsibility review. It also discusses choosing appropriate media types, evaluating effectiveness through shares of voice and market, utilizing sales promotion tools, managing events, and supporting public relations to increase awareness and sales.
Let's Get Visual: 5 Ways to Include Multimedia Content To Your Social MediaErin Richards-Kunkel
It has become clear that a dynamic visual presence is essential for developing a successful social media campaign and just as essential for your underlying social strategy. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia. Here are 5 ways that almost anyone can start introducing multimedia elements into your social media presence.
The document discusses the evaluation of a film trailer project. It addresses how the trailer used and developed conventions of real media products by including aspects like pauses, visual comedy, and awkward silences. Creating an effective combination of action and comedy for an action-comedy trailer was challenging. Feedback from the target audience and peers helped improve the trailer by suggesting improvements at each stage of production. A variety of media technologies were used in the research, planning, production, and evaluation stages of the project, including software for storyboarding, editing footage, and uploading the finished trailer online.
2. production and distribution hollywood copyMs Olive
The document discusses how blockbuster films move through three key stages: production, distribution, and exhibition. It notes that blockbusters were originally defined by audience popularity but are now big-budget films aimed at mass markets. Successful blockbusters rely on high production values, popular franchises, well-known casts, and large marketing campaigns from major studios to achieve global summer releases in formats like IMAX and 3D.
The document discusses promotional strategies for two products: the Mueller Austria Juicer Ultra Power and a new smartwatch called the Techowear.
For the juicer, the team analyzes a YouTube advertisement. They note the ad clearly shows the product's features through images and phrases. The ad is appropriate for its target market through its upbeat music, happy children users, and subtitles. The juicer is advertised on its website and major retailers like Amazon and Walmart.
For the smartwatch, the team proposes a print ad highlighting the name and waterproof feature through dark colors. They suggest advertising on popular TV channels, retailers like Best Buy and Target, and social media platforms relevant to the 21-40
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
The document provides summaries of various case studies of marketing campaigns. Each case study outlines the business objective, solution implemented, and outcome of the campaigns. The campaigns spanned different industries and locations and utilized various online and social media strategies like viral videos, blogs, communities, and websites.
Digital Media Marketing For Headphone BrandsIffort
Digital marketing ethos needs to be carried out in a well thought out process.
Here is the 360 degree overview of the digital campaign for international audio brand like Skullcandy on the Indian webosphere.
The document discusses the importance of social media for luxury brands. While some are skeptical that affluent customers will engage online, the document notes that social media allows brands to engage consumers in non-brand controlled spaces and that visitors to these spaces far outweigh official sites. It then provides strategies for how luxury brand Infiniti successfully utilized social media, including understanding their target audiences' motivations, developing video assets to seed online, and both reactive and proactive social media engagement. The results saw over 1000 comments posted and 13% of web traffic from social media referrals.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Leadership Ambassador club Adventist modulekakomaeric00
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?NWEXAM
Begin Your Preparation Here: https://bit.ly/3VfYStG — Access comprehensive details on the FCP_FAC_AD-6.5 exam guide and excel in the Fortinet Certified Professional - Network Security certification. Gather all essential information including tutorials, practice tests, books, study materials, exam questions, and the syllabus. Solidify your knowledge of Fortinet FCP_FAC_AD-6.5 certification. Discover everything about the FCP_FAC_AD-6.5 exam, including the number of questions, passing percentage, and the time allotted to complete the test.
5 Common Mistakes to Avoid During the Job Application Process.pdfAlliance Jobs
The journey toward landing your dream job can be both exhilarating and nerve-wracking. As you navigate through the intricate web of job applications, interviews, and follow-ups, it’s crucial to steer clear of common pitfalls that could hinder your chances. Let’s delve into some of the most frequent mistakes applicants make during the job application process and explore how you can sidestep them. Plus, we’ll highlight how Alliance Job Search can enhance your local job hunt.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
IT Career Hacks Navigate the Tech Jungle with a RoadmapBase Camp
Feeling overwhelmed by IT options? This presentation unlocks your personalized roadmap! Learn key skills, explore career paths & build your IT dream job strategy. Visit now & navigate the tech world with confidence! Visit https://www.basecamp.com.sg for more details.
2. Portfolio Overview
Lucky Scooters:
https://www.instagram.com/luckyscooters/
https://www.youtube.com/user/luckyscooterparts
https://www.luckyscooters.com/
District Pro Scooters:
https://www.instagram.com/therealdistrict/
https://www.youtube.com/channel/UCeAYMZZ1CbORKlG-jBvAN_w
http://www.districtscoot.com/
Phoenix Pro Scooters:
https://www.instagram.com/phoenix_pro_scooters/
https://www.youtube.com/user/PhoenixProVideos
https://www.phoenixproscooters.com/
To give you a brief overview of the industry in which I was previously working, please take a look at the
following social media accounts and websites. These accounts are the direct result of the marketing and
sales programs I implemented for each brand using the latest available technologies. Each brand has a
specific voice and targeted consumer within the industry.
3. International Promotion
A large portion of my role was to identify, schedule, coordinate marketing and execute on site for various
events across the US and Canada. Working with a B2B client I would handle all aspects of promotion for
the event or competition as well as content creation for future use and recaps. Most of the time this meant
traveling with 4 – 10 professional athletes that each had their own deliverables for the events.
At the inaugural Calgary Jam I was responsible for the promotion via digital content including web flyers,
social media posts and outside contribution such as local media.
http://globalnews.ca/news/2192842/calgary-scooter-jam-riding-high/
“Scooter riding is the fastest-growing extreme sport in the world right
now. It’s massive in Australia and Europe it’s just exploded and places
like California and now it’s in Calgary,” said Dave Grant from Calgary
Scooter Jam.”
4. Event Promotions Photography
Being a photographer in my personal time I am able to capture key images
to promote the brands and ad value post trip. These images are used across
a variety of platforms most commonly used for social media.
5. Collateral & Creative
A major focus of my time was spent on industry events and trade shows, involving the coordination of
travel, product and vendors for each venue. Additionally I would provide marketing material to the client
to share across their own channels as well as our brand’s channels.
Here are some examples of promotional fliers I developed with the assistance of my design teams.
6. Competition Judge
As an industry insider and supporter I was
invited to international competitions to
represent the US as a judge for world
championships. This put me in a position that
allowed me to showcase un-bias opinions for
competing brand’s riders.
You can see me in the middle of this picture.
Each event had a private judge’s booth where 2
others and myself watched and judged each
category of riders.
7. Trade Shows
One of my favorite things I was able to manage was trade show involvement. As a distributor of multiple
brands we attended 3 – 5 shows a year with a 20x20 booth representing our brands.
On hand we would have printed hand-outs of product catalogs, freebie items for current and new
customers as well as an awesome snack bar!
8. Skate Park Halloween Promotional Video
Part of being in the action sport industry is always having new and innovative content, this takes planning
and out side the box thinking. Having control of the brand vision I was able to coordinate video shoots to
help promote a certain product or even a time of year. Below is a video created to help promote Halloween
and get kids out to a local skatepark. VIDEO:
9. Television Event Coordination
When pro scooters were just hitting the market we were doing everything possible to expose them to
mass markets. During this time I was able to coordinate one of our team riders to appear on Ellen, this
was a huge turning point for the industry as it exposed scooters to millions of new viewers. VIDEO:
10. Outside Media
This same year I was
able to put together
one of the biggest
video projects to date
in the scooter industry.
Through mutual
connections I knew
YouTube film maker
and star
DevinSupertramp.
With 4.5 million
subscribers his reach
is huge. Below is the
video result of our
efforts.
11. Creating Social Media Followers
This video has now reached over 11.5 millions viewers!
12. Product Launch
During the release of a new product there were many layers to exposing that specific product to the
market. One way was through print media via the industry’s only magazine. With the recent launch of a
new scooter, I added Tyler Bradley to the Phoenix Pro Team with help from our Team Manager. Tyler was
featured on the cover of the magazine and had a 6 page spread inside. I was asked to write a few words to
add into the article.
13. Brand Asset Creation
Additionally I was responsible for overseeing the creation and implementation of all branded assets
stored within an accessible folder to our B2B clients. The images are used as social media posts, web
sliders and print-outs. Images would be uploaded weekly, always having something fresh for our clientele.
15. Video Vault
Along with photo assets I managed our vault of videos. When a new product was being designed it was
up to me to schedule the launch including video ads and graphics. SAMPLE VIDEOS: