This document outlines a client project proposal for creating a walking tour and guide of haunted areas and cafes in York. The proposal includes brainstorming initial ideas, evaluating the best idea to pursue, developing the selected idea with mood boards and examples, and creating a production schedule. The student chose to develop the idea of "Coffee Shops And Ghost Stories" further, which combines walking tours of haunted York locations with stops at cafes, some of which have ghost stories. Visual examples are provided of YouTube videos and websites that help inspire the developed idea. An assessment addresses how the idea fulfills the brief, is practical within timescales, and is suitable for the target 18-24 audience. A production schedule will include deadlines

1. Client Project Pro- Forma
Chloe Mitchell

2. Mind Maps/Brainstorms
Star by using the first few slides to create mind
maps and or brainstorms for ideas related to
your project. Get as many possibilities as you
can.
Don’t worry about practicality, suitability or
potential at this stage. You will assess the ideas
later.

3. Mind Maps/Brainstorms

4. Mind Maps/Brainstorms

5. Mind Maps/Brainstorms

6. Idea Evaluation
Which of your ideas do you want to develop further? Explain why you think that is
the right idea to take forward.
I would like to develop “Coffee Shops And Ghost Stories” further as it is more of an
original Idea as it also incorporates the other ideas I had showed which was haunted
areas of York, Ghost stories and cafes to visit.
This is an original idea which I don’t believe has been used before where you would
walk through haunted areas of York, or areas that have popular ghost stories and
while taking you along them walks you stop at either popular cafes or haunted cafes
that have a story to tell. I would like to develop on this idea by finding interesting
stories to tell the audience, cafes that are on the walk or ones that are haunted and
find a path in which the walk would be along.

7. Development
• Development should include mood boards or other visual
examples of work. It could include basic mock ups of your
vision for the project using the work of others.
• These don’t need to be the same quality as your finished
pieces but they a good indicator of where your project is
going.
• As this is not final work, it may include work from others.
• You could include test work or practice work here too to
further develop your skills.

8. Developed Idea 1

9. Developed Idea 1
• Welcome Back to York | Visit York –
YouTube
• Summer in York - Plan your perfect day
out in York | Visit York – YouTube
• Only In York: A Place to Fill Your Head
With Inspiration | Visit York – YouTube
https://www.jotform.com/app/22272312
2972351

10. Developed Idea 1

11. Developed Idea 2

12. Developed
Idea 2
• The Ghost Bus Tours -
London, Edinburgh, York
– YouTube
• The Ghost Bus Tours
Promo Video – YouTube
• The Ghost Bus Tours
| Comedy-Horror
Sightseeing Tours –
Explore the dark side
of the city aboard an
original 1960's
routemaster bus. See
the sights & discover
the gruesome past of
world famous
landmarks.

13. Developed Idea 2

14. Assessment of final ideas
Suitability for audience: Do you think your audience will engage with your ideas?
I think my audience will engage with my idea if they enjoy the topic of ghost tales and
coffee shops. It is a new idea that has not been used before, so it is something different
for that age group, but it incorporates topics that people that age enjoy, shown by many
statistics.
Suitability for client: Does your idea fulfil the brief your client gave you?
This fulfils my clients brief as it is and activity that is suitable for people aged 18-24, and
it is also a new idea that has not been used before, so it is not an overused product.
Timescales: Is your project practical and manageable in the time you have?
My project is practical and manageable in the time I have as I need to record a walk of
York and take shots of different coffee shops.

15. Production Schedule:
You should prepare a production schedule that will allow you to manage your time over
the 4 weeks of production. This should include:
• Deadlines: Interim deadlines help you keep on track, final deadlines are final.
• Availability: The availability of the client and any other people you may need to help
you with your project. You will need to contact them. You might to do visit. You may
need to liaise with models, or photographers.
• Feedback: This is a working brief with a real client. You will need to get feedback on
your work and also allow yourself time to make appropriate changes. Plan appropriate
time in to you schedule so that you can do this.
• Resources: You should include a list of resources that you will need to complete your
project. Remember that this all needs to be your own work