The document outlines market sizing estimates for a potential service targeting both companies and individuals in Portugal. It estimates the total addressable market (TAM) for companies is 109,625, with the serviceable available market (SAM) being 3% of that or 3,289 companies. The serviceable obtainable market (SOM) is estimated at 1,000 euros per company annually, yielding potential revenue of 3,289,000 euros. For individuals, the TAM is estimated at 5.3894 million people, with the SAM at 2% or 107,788 people. The SOM is estimated at 538,940 euros based on a possible 5 euro per month fee.

1. TAM: 109,625 companies
10% of total number of companies (1,096,255)
SAM: 3% of TAM
3,289 companies
Based on interest
SOM: €1,000
per company per year
Potential Revenue = €3,289,000
CORPORATIONS

2. TAM: 5.3894 million people
Portugal’s Active Population
SAM: 2% of TAM
107 788 people
Based on interest in the service
SOM: 538 940€
Based on POSSIBILITY of charging a
5€/month fee
INDIVIDUALS