19
Marketing strategies for Sony Ericsson UK
Executive summary
Sony Ericsson mobile communications is the third largest mobile phone manufacturer in the world. It has widespread stores in various countries in Europe with its biggest concentration being the UK market. Between the years 2004-2007, the Sony Ericsson brand recorded increased sales due to the innovative products introduced in the market. However, over the last two years the company has recorded decreased sales volume and a reduction in the market share in the UK market. (Ajasafe, & Gillett, 2011). This has been attributed to increased competition from Samsung, Nokia and Apple brands. The paper aims at looking at the current marketing analysis of the company with a view of suggesting possible marketing strategies. In this regard, the paper evaluates the current business environment using SWOT and PESTLE analytical tools. The report draws conclusion from the issues addressed and highlights recommendations and marketing strategies for the company.
41 Introduction
52. Situation analysis
62.1.1 Political aspect
62.1.2 Economic aspect
62.1.3 Social- cultural analysis
72.1.4 Technological aspect
72.1.5 Legal aspect
72.1.6 Environmental aspect
82.2 SWOT analysis
82.2.1 Strengths
82.2.2 Weaknesses
92.2.3 Opportunities
92.2.4 Threats
103 Differential advantage
114. Segmentation, targeting and positioning strategy
114.1 Segmentation
114.2 Targeting
114.3 Positioning
125 Marketing objectives and goals
136. Marketing strategies and programs
136.1 Product
136.2 Price
146.4 Place
146.5 Promotion
156.5 People
156.6 Process
156.7 Physical location
16Conclusion
17References
1 Introduction
The demand for mobile phones handsets has increased gradually in the UK market. More than three Quarters of the adults own a mobile phone (Ajasafe & Gillett, 2011). The market is however becoming competitive as mobile phone brands bring in new products. In comparison to other European countries, the consumers are getting a fair deal in terms of pricing level although there are off-net prices which are fairly high. There are changing patterns on mobile phone usage as more people prefer to use a mobile phone to text rather than to call. This has seen increased advertising of new phones with more texting and chatting options.
Sony Eriksson Mobile communications AB has recorded reduced sales as a result of the increasing competition in the market. In 2011, the company lost considerable market share because of its inability to successfully launch a Smartphone to compete favorably with Samsung and Apple brands (Gelder,2012). They launched Sony Xperia Arc and later a more improved version of Sony Ericsson Xperia Arch S which had a secondary camera installed. This was however; a little late as consumers had switched to other brands which had entered the market first .Faced with these challenges, this report presents the marketing strategies which are highlighted in the first part of t.
This report was produced to evaluate the EE’s marketing environment, identify and recommend suitable potential strategies by using thoroughly several models to assess and examine the external and internal environment.
The examination of the external environment was carried out with the use of PESTLE, Porter’s 5 forces and an overview of current telecoms segmentation. In order to assess the internal environment, EE’s current performance, value chain and product portfolio were reviewed. The analysis revealed that despite having apparent strengths in 4G technology and market position, EE still has some issues especially with its brand image, perceived value for money proposition and customer satisfaction. Recommendations were made to improve on EE’s customer service as part of a customer retention focus and continuingly increase the 4G customer base as EE’s main growth driver.
The document discusses a study on purchase behavior of mobile phones among women. It analyzes key factors that influence women's mobile phone purchasing decisions, such as price, brand, and expectations about future price changes. The brand ambassador of a product can also impact purchasing preferences. The mobile phone industry is growing rapidly, especially in emerging markets like Asia and Africa. India has over 840 million mobile users and is a major manufacturer of mobile phones.
The document analyzes the mobile phone manufacturing industry and Siemens' position within it using several frameworks. PESTEL analysis showed that technology and politics were driving changes. Porter's five forces found strong supplier and buyer power and significant competitive rivalry. SWOT for Siemens identified strengths in its brand but weaknesses in ignoring design and customers. Future strategies could include expanding into new markets and developing new product lines. However, the models have limitations and may provide an incomplete picture of a dynamic environment.
Running head ASSIGNMENT TWO1SUPPLY CHAIN9Assignme.docxjoellemurphey
Running head: ASSIGNMENT TWO1
SUPPLY CHAIN9
Assignment two
Executive Summary / Abstract
The performance of a company in both national and international market is dependent on various factors. These factors are both internal and external. To further analyze the factors that affect the performance of a company in the market, we interrogate the performance of Sony Corporation a Japanese Multi National Company which majors in the production of electronic equipment. The analysis is based on the competitiveness of Sony and its performance against that of its competitors. The ability of the management at Sony to comply with both the national and the international regulations is also analyzed. Key to the viability of the strategies that are applied by a company in its marketing is the competitive advantage that is held by the company. For this reason, the competitive advantage that Sony holds forms the basis of analysis of the paper. The market of products that are produced by Sony can be classified into different categories (Michael, & Mark, 2013). Each of these categories is analyzed to gauge the performance of each of the market segments and even answer the popular question; could the management have done better to improve its markets. This is done so as to value the optimization of the ready market. The paper adopts the LASA analysis model to come to its conclusion and recommendations.
Introduction to Company
Sony Corporation is a multinational Company that is based in Tokyo Japan. As noted earlier in this paper, the Company which is owed fully by Sony Group operates in Electronic products. The Company also operates in entertainment products as well as financial services. By the fall of 2012, Sony Corporation was ranked 87th among the 500 Fortune Global. The company has grown from the eight employees and its initial worth of $530 since its incorporation in 1946. The word Sony is an acronym for sound in the Japanese language. The entrepreneurs who came up with Sony needed to be sound in their investment and were ready to take the market head on. To start with, they took advantage of the wreckage that was left after the war and came up with a refurbished store house (University of Portsmouth, 2013). After its first product Type-G which was a tape recorder, the proprietors were convinced on the future of their business (Michael, & Mark, 2013). Acquisition of the license of Bell Lab’s transistor gave them a boom in the radio market in America and from there the success story never stopped a bit. The acquisition of the license was also a step that helped the management of Sony to believe in the new technologies. The company has thus been in the frontline both in the research on new technology and in the usage of the technology. As note earlier most of its products are information based.
Value proposition
The value of Sony speaks a lot of the fortunes of the company. At the end of 2012, Forbes an international company that is recognized for nea ...
This document discusses Samsung's management decision making regarding international competition and presence in the smartphone market. It analyzes Samsung's domestic and global competitive position, market share, and strategies for market development internationally. Specifically, it describes how Samsung has become the top smartphone manufacturer in Europe and globally, with a 32.3% share of the European market in 2012. It also examines Samsung's main competitors in the smartphone space and how the market has shifted from hardware to software-driven.
Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
Samsung was founded in 1938 in Korea as a trading company. It expanded into industries like sugar refining and textiles. In the 1960s, Samsung entered electronics and built its first TV factory in 1970. It began exporting color TVs in 1977. In the 1980s, Samsung invested heavily in R&D and expanded globally. By the 1990s, it grew as an international electronics corporation. Currently, Samsung has over 325,000 employees worldwide and focuses on electronics, engineering and chemicals with a vision of inspiring the world through innovation.
Phonebloks is launching a customizable smartphone that allows users to detach and upgrade hardware components called "bloks". The marketing plan aims to increase brand awareness and traffic on the innovation platform through extensive online advertising campaigns targeting tech-savvy consumers aged 20-44. Initially, the smartphone will be distributed through online purchases on the Blok Store site to minimize costs. The plan outlines strategies for targeting, distribution, pricing of different smartphone models, and promoting the brand through the online store and partnerships. Execution will be closely monitored to ensure goals are met in the competitive smartphone market.
This report was produced to evaluate the EE’s marketing environment, identify and recommend suitable potential strategies by using thoroughly several models to assess and examine the external and internal environment.
The examination of the external environment was carried out with the use of PESTLE, Porter’s 5 forces and an overview of current telecoms segmentation. In order to assess the internal environment, EE’s current performance, value chain and product portfolio were reviewed. The analysis revealed that despite having apparent strengths in 4G technology and market position, EE still has some issues especially with its brand image, perceived value for money proposition and customer satisfaction. Recommendations were made to improve on EE’s customer service as part of a customer retention focus and continuingly increase the 4G customer base as EE’s main growth driver.
The document discusses a study on purchase behavior of mobile phones among women. It analyzes key factors that influence women's mobile phone purchasing decisions, such as price, brand, and expectations about future price changes. The brand ambassador of a product can also impact purchasing preferences. The mobile phone industry is growing rapidly, especially in emerging markets like Asia and Africa. India has over 840 million mobile users and is a major manufacturer of mobile phones.
The document analyzes the mobile phone manufacturing industry and Siemens' position within it using several frameworks. PESTEL analysis showed that technology and politics were driving changes. Porter's five forces found strong supplier and buyer power and significant competitive rivalry. SWOT for Siemens identified strengths in its brand but weaknesses in ignoring design and customers. Future strategies could include expanding into new markets and developing new product lines. However, the models have limitations and may provide an incomplete picture of a dynamic environment.
Running head ASSIGNMENT TWO1SUPPLY CHAIN9Assignme.docxjoellemurphey
Running head: ASSIGNMENT TWO1
SUPPLY CHAIN9
Assignment two
Executive Summary / Abstract
The performance of a company in both national and international market is dependent on various factors. These factors are both internal and external. To further analyze the factors that affect the performance of a company in the market, we interrogate the performance of Sony Corporation a Japanese Multi National Company which majors in the production of electronic equipment. The analysis is based on the competitiveness of Sony and its performance against that of its competitors. The ability of the management at Sony to comply with both the national and the international regulations is also analyzed. Key to the viability of the strategies that are applied by a company in its marketing is the competitive advantage that is held by the company. For this reason, the competitive advantage that Sony holds forms the basis of analysis of the paper. The market of products that are produced by Sony can be classified into different categories (Michael, & Mark, 2013). Each of these categories is analyzed to gauge the performance of each of the market segments and even answer the popular question; could the management have done better to improve its markets. This is done so as to value the optimization of the ready market. The paper adopts the LASA analysis model to come to its conclusion and recommendations.
Introduction to Company
Sony Corporation is a multinational Company that is based in Tokyo Japan. As noted earlier in this paper, the Company which is owed fully by Sony Group operates in Electronic products. The Company also operates in entertainment products as well as financial services. By the fall of 2012, Sony Corporation was ranked 87th among the 500 Fortune Global. The company has grown from the eight employees and its initial worth of $530 since its incorporation in 1946. The word Sony is an acronym for sound in the Japanese language. The entrepreneurs who came up with Sony needed to be sound in their investment and were ready to take the market head on. To start with, they took advantage of the wreckage that was left after the war and came up with a refurbished store house (University of Portsmouth, 2013). After its first product Type-G which was a tape recorder, the proprietors were convinced on the future of their business (Michael, & Mark, 2013). Acquisition of the license of Bell Lab’s transistor gave them a boom in the radio market in America and from there the success story never stopped a bit. The acquisition of the license was also a step that helped the management of Sony to believe in the new technologies. The company has thus been in the frontline both in the research on new technology and in the usage of the technology. As note earlier most of its products are information based.
Value proposition
The value of Sony speaks a lot of the fortunes of the company. At the end of 2012, Forbes an international company that is recognized for nea ...
This document discusses Samsung's management decision making regarding international competition and presence in the smartphone market. It analyzes Samsung's domestic and global competitive position, market share, and strategies for market development internationally. Specifically, it describes how Samsung has become the top smartphone manufacturer in Europe and globally, with a 32.3% share of the European market in 2012. It also examines Samsung's main competitors in the smartphone space and how the market has shifted from hardware to software-driven.
Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
Samsung was founded in 1938 in Korea as a trading company. It expanded into industries like sugar refining and textiles. In the 1960s, Samsung entered electronics and built its first TV factory in 1970. It began exporting color TVs in 1977. In the 1980s, Samsung invested heavily in R&D and expanded globally. By the 1990s, it grew as an international electronics corporation. Currently, Samsung has over 325,000 employees worldwide and focuses on electronics, engineering and chemicals with a vision of inspiring the world through innovation.
Phonebloks is launching a customizable smartphone that allows users to detach and upgrade hardware components called "bloks". The marketing plan aims to increase brand awareness and traffic on the innovation platform through extensive online advertising campaigns targeting tech-savvy consumers aged 20-44. Initially, the smartphone will be distributed through online purchases on the Blok Store site to minimize costs. The plan outlines strategies for targeting, distribution, pricing of different smartphone models, and promoting the brand through the online store and partnerships. Execution will be closely monitored to ensure goals are met in the competitive smartphone market.
Analysis Of Competition In The Mobile Phone Markets Of The United States And ...Fiona Phillips
This thesis analyzes competition in the mobile phone markets of the United States and Europe, with a focus on Nokia's performance in the United States. The document provides an overview of relevant literature which shows that competition in these specific markets has received little academic attention. It then outlines the research questions which aim to understand the characteristics of the US and European markets, how they differ, and why Nokia struggled in the US. The methodology section describes a qualitative case study approach involving interviews and secondary data analysis to address these questions between 2002-2011.
This document proposes opening a Fix My Phone cellular repair business. It discusses the growing market for phone repairs due to phones' fragility and expense. While wireless job growth may slow, demand for repairs will remain high as older phones need fixing. The repair industry is fragmented with many small independent shops. Fix My Phone plans to franchise its brand, setting an initial franchise price of $40,000. The proposal covers supply and demand analysis, costs, competition and other factors relevant to launching this business.
This document proposes opening a Fix My Phone cellular repair business. It discusses the growing market for phone repairs due to phones' fragility and expense. While wireless job growth may slow, demand for repairs will remain high as older phones need continued support. Competition is rising, particularly from China, but the repair industry remains fragmented with no single player dominating. The proposal examines market structures, supply and demand factors, costs, competition and other economic principles relevant to establishing this business.
Running Head: ECO-PHONE SMARTPHONES 1
ECO-PHONE SMARTPHONES 3
ECO-PHONE SMARTPHONES
By (Name)
The Name of the Class (Course)
Professor
The Name of the School
(The Date
Introduction.
Smartphones are cellular networks that have computer integration and other features that are different form telephones e.g., the presence of operating system, web browsing and the ability to run software applications. The first smartphone that was invented was the IBM Simons which was presented as a masterpiece rather than a device that can be used with the public. The device could send emails, faxes and also keep various calendar events for the users as opposed to just simply making calls and messages. (Connelly, 2014 p.76)
Overview of smartphones in the UK.
The United Kingdom workforce is made up of more than 33.5 million and out of these approximately 32million are in workforce. At least half of those workers use smartphones for either personal use or work-related activity. In mid-2017 the usage of smartphones was as follows; 44 per cent used phones for email, 34 per cent used their smartphones for voice calls, and the 23 per cent use their smartphones for calendar management. Forty-three per cent of people use what app is at least once or twice a day for messages.
All of these statistics have been optimized for the usage of smartphones. There is only five per cent of workers who use their smartphones to submit a timesheet where else than 4 per cent of people use their smartphones to provide their daily expenses. (Gradonni, 2005) Less than 6 per cent use their smartphone to access their extranet Workers whose roles and responsibilities require them to walk for a long distance rarely use other devices such a desktop or tablet to handle their activities. This is because carrying a desktop can be cumbersome and time wastage, therefore instead of these devices; they opt for smartphones since it’s the ideal device to receive timely basis information that is contextual.
Forecasting the UK Adult Smartphone use Comment by yousif: I need to add and talk about this section to my report and I need the screen shots with Excel file you will do it and chart to forecast.
please follow this question :
Using an EXCEL spreadsheet, produce an appropriate line chart based on data contained in figure 3, page 13 of the Deloitte Report to represent UK adult smartphone use 2012-2017. Use your chart to forecast similar use in 2018 and 2019. Explain briefly why a linear forecast would not work well in this case. Which forecast model would work well?
take the date from deloitte report which I already sent to you
Use of smartphones by older people.
Currently, the smartphone sales and usage are booming with the majority of people buying the smartphone are the older generation. According to the stat.
Marketing Strategy for launching new mobile phones Thomas Vermaelen
The document provides a marketing analysis for launching a new mobile phone in India by Korean company MobiMe. It includes analyses of the marketing mix (product, price, place, promotion), PEST analysis (political, economic, social, technological factors), segmentation, targeting, positioning (STP), and SWOT analysis. The key points are:
1) The product is targeted at teenagers and will be a multimedia phone featuring Android OS, 8MP camera, and other specifications.
2) STP involves segmenting by gender, income, and age and targeting teenagers seeking multimedia functionality.
3) A SWOT analysis identifies competitive pricing and regional language support as strengths and lack of after-sales service as a
The cell phone industry is in a mature stage with over 162 million users in the US. Six major companies control 80% of the market led by Verizon. The industry faces intense competition on price and new features. Constant technology changes like camera phones and music players in phones drive innovation. However, customers are unhappy with high termination fees and service issues. The future depends on lowering costs, improving quality, and new services like mobile tours or contactless payments.
Samsung is the leading smartphone manufacturer with a 22.3% global market share. It focuses on differentiation by offering high-quality products with innovative features at lower prices than competitors like Apple. Samsung targets various customer segments including professionals, young people, and average consumers. Its marketing strategy involves product differentiation, competitive pricing, extensive advertising, and online and retail sales channels. After almost going bankrupt pursuing a cost leadership strategy, Samsung shifted to focus on both differentiation and cost leadership through vertical integration. This combined strategy allows it to deliver unique products at lower prices than competitors.
This document is a marketing plan cover sheet and assignment for a course on the global economic environment and marketing. It includes the student's matriculation number, module details, and a declaration that the work is original. The assignment itself appears to be a marketing strategy report for a Chinese smartphone company called EXIA Pte Ltd that wants to expand into the Singapore market. The report includes an analysis of EXIA's external environment using models like Porter's Five Forces and PESTEL. It also examines EXIA's internal strengths and performs a SWOT analysis. Marketing objectives are defined and a strategy is proposed using frameworks like the Ansoff Matrix to guide EXIA's market entry and growth in Singapore.
The document summarizes Nokia's new strategy which includes plans for a strategic partnership with Microsoft to use Windows Phone as its primary smartphone platform. It also discusses focusing investments on next-generation technologies, a new leadership team, and capturing growth in developing markets. The strategy aims to help Nokia regain its leadership in smartphones. It then provides details on the partnership with Microsoft and the roles of Symbian and MeeGo platforms going forward.
Eastman Kodak Company
Haley Duell
5/12/2016
BUS/475
Eastman Kodak Company
The consumer electronic field is a great and also equally competitive business area. Different companies usually design different techniques to and outsmart their fellow business counterparts. They do this via developing various business promotional methods and marketing designs. Companies normally review their marketing strategies from time to time in order to ensure that they make maximum profits in their businesses, the do this due to changing internal and external factors of their business enterprises that they view as factors that slow their advancement. Most of the marketing departments have the likelihood of considering their consumers wants, they have a tendency to make or design products that are very much appealing and motivating to their customers. They do this to ensure customer satisfaction and ultimately they do this to ensure that their company makes maximum profit. Most of the marketing departments try to understand consumer feedback concerning their products therefore they have set up forums to ensure that they get the consumer feedback in order to think of even more interesting strategies that will ensure the companies maximum profit and sustainability in the market. To increase its competitiveness in the industry, the company should produce a new middle range smart phone in the market,
1.1 Brief Description of the company
Eastman Kodak is part of one of the growing largest multi-billion dollar corporations in the world. In 2007 it exceeded the $100bn mark in annual sales for the first time in its history. This makes it one of the world's top three companies in the electronics industry where only two other companies, Siemens and Hewlett-Packard, have posted larger revenues. The name Eastman Kodak literally means grow Group’s dominance in two further sectors: Eastman Kodak Heavy Industries and Eastman Kodak Engineering and Construction. If you are talking innovation in Eastman Kodak walks the walk and is now the established leader in consumer electronics, providing a range of leading-edge premium products and, in their own words, ‘leading the digital convergence revolution’. In so doing Eastman Kodak has made a remarkable transformation from copy-cat manufacturer to become Asia's most valuable technology company.
1.2 Organizational Structure
As of 2013, Eastman Kodak Electronics has established 15 regional headquarters, 54 global sales offices, 38 global production facilities and 34 global R&D centers.
Eastman Kodak consists of three main divisions: Consumer Electronics, IT & Mobile Communications and Device
Solution
s. Each division consists of several subsidiary divisions.
1.3The product being offered
To increase its competitiveness in the market, the company should introduce a new mid-range smart phone, Blast, targeting the middle class consumers and the teenage population in third countries who are the largest consumers of mobile ...
The document discusses the evolution of the mobile phone market in India. It notes that India has the fastest growing mobile market in the world, adding over 15-20 million subscribers per month. Mobile phones have become essential devices for entertainment, social networking, and accessing the internet. The market is dominated by mobile over other devices. Cheap Chinese phones occupy 25% of the market, threatening domestic manufacturers. However, boosting mobile phone exports could encourage local manufacturing and help compete with cheap imports. The special incentive for mobile exports could double India's annual exports to $14 billion.
The document provides an analysis of the cell phone industry, including its dominant economic characteristics and forces of competition. It discusses that the industry is in a mature stage, with six major companies controlling 80% of the market. Technology and innovation are driving forces, with new features regularly being added to phones like cameras, music players, and internet access. The industry is very competitive due to standardized products and services across companies.
CLA 1
Competitive Analysis
Marketing Management Part 2
Competitive Analysis
Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
· Create groundbreaking products.
· Dictate and innovate technology movement.
· Global expansion
· Digitalization and technological innovation.
· Increase market share and profitability
· Brand recognition and development
Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
Strategies
Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
Weaknesses
Competitive Analysis
Industry
The mobile phone industry is dominated by Apple and Samsung, accounting for 11% of the market share. iPhone accounted for 29% of the smartphone’s sale and Samsung to 37% of the smartphone sales by 2019. Apple's revenue in the year 2020 was $137.7 billion, with iPhone accounting for 50% of all the sales. Samsung sold 255.7 million units in the year 2020 and generated revenue of KRW 61.5 trillion. Galaxy S series accounts for 50% of all the sales.
Market
Samsung accounted for 21% of the market share, and Apple accounted for 49% of the market share in the US by the year 2020. Samsung has divided its market into segments, including demographic, geographical, psychological, and behavioral characteristics. Samsung penetrates deeply into regions, especially Asia. Most of the Samsung users are adults belonging to both genders. Samsung does not define its pro ...
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...ghayth ali
Smartphones importance increased day after day, in hence the market of this sector
developed and becomes more powerful and lucrative. Smartphones considered as a digital oil as
a description how smartphones market is powerful. Millions of devices produced by competitors
with a wide range of options to face the high demand and satisfy the different needs .this paper
aimed to explore the global market of smartphones and Iraq smartphones market in particular to
make benchmarking to discover the gap.
The document provides a marketing plan for Nokia focusing on their 7210 mobile phone. It discusses Nokia's company background, market share and competitors. It then analyzes the political, environmental, social, technological, strengths, weaknesses, opportunities and threats facing Nokia. The marketing plan examines Nokia's target customers, marketing mix of price, place, promotion and product. It analyzes the product life cycle and develops a pricing and distribution strategy. The plan recommends market research and concludes each component is important for an effective marketing plan.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Nokia case study- What is wrong in the US market for mobile phones- can Nokia...Dr. Haitham Ibrahim
Question #1: Describe the distribution channels of mobile phones from Nokia to its end consumers in the United States.
Question #2: What are the reasons for the global leadership of Nokia in mobile phones?
Question #3: Why is Nokia the market leader in mobile phones on the world basis, but not in the US market?
Question# 4: What can Nokia do to recapture the number 1 position in the US market?
1) The document discusses Samsung Electronics' strategy for international success through analyzing its global strategies using various international business theories.
2) It summarizes Samsung's history, starting in Korea in 1969 and expanding globally through joint ventures for technology and new facilities.
3) Samsung benefited from internalizing markets by acquiring suppliers to gain advantages in areas like coordination, pricing, and stability. This helped enable its continued global expansion.
Your company name
Your name
Instruction Page
1. On the cover page
a. Replace ‘Your Company Name’ with your company name, city and state
b. Replace ‘Date’ with the date of the plan
c. Consider inserting graphics:
i. Company logo
ii. Insert a picture or graphic of your product or service
iii. Photo of your facilities
iv. Photo of your location
2. Replace ‘ENTER YOUR COMPANY NAME HERE’ with your company name on the page with the Statement of Confidentiality & Non-Disclosure
3. Open the document header and enter your company name and your name
4. Update the table of contents as you build your business plan.
Delete this page before submitting your business plan.
Business Plan
Your Company Name Here
City, State
Date
Statement of Confidentiality & Non-Disclosure
THIS BUSINESS PLAN CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION.
All data submitted to the receiver is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with ENTER YOUR COMPANY NAME HERE (Company). The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent such matters are generally known to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without the Company's express written consent.
The Company retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.
Disclaimer Notice
THIS BUSINESS PLAN IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES.
The Company reserves the right, in its sole discretion, to reject any and all proposals made by or on behalf of any recipient, to accept any such proposals, to negotiate with one or more recipients at any time, and to enter into a definitive agreement without prior notice to other recipients. The company also reserves the right to terminate, at any time, further participation in the investigation and proposal process by, or discussions or negotiations with, any recipient without reason.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.
Table of Contents
Introduction and Overview 6
Executive Summary 6
Objectives 6
Mission 6
Keys to Success 6
Company Summary 6
Company Ownership 6
Start-up 6
What We Sell 7
Summary 7
Our products 7
Our services 7
Market Analysis and Sales Forecast 8
Market and Sales Forecast Summary 8
Total Market 8
Target Market Summar.
Your Company NameYour Company NameBudget Proposalfor[ent.docxhyacinthshackley2629
Your Company Name
Your Company Name
Budget Proposal
for
[enter years here]
BUSN278
[Term]
Professor[name]
DeVry University
Table of Contents
Section
Title
Subsection
Title
Page Number1.0Executive Summary
2.0Sales Forecast
2.1Sales Forecast
2.2Methods and Assumptions
3.0Capital Expenditure Budget
4.0Investment Analysis
4.1Cash Flows
4.2NPV Analysis
4.3Rate of Return Calculations
4.4Payback Period Calculations
5.0Pro Forma Financial Statements
5.1Pro Forma Income Statement
5.2Pro Forma Balance Sheet
5.3Pro Forma Cash Budget
6.0Works Cited
7.0Appendices
7.1Appendix 1: [description]
7.2Appendix 2:
[description]
(Please put page numbers in the last column of the table of contents above, because they apply to your finished assignment. Do this after your project is complete. Remove this text and all text that is in italics in this template when finished with your project.)
(Also, please submit your Excel spreadsheet that shows your supporting calculations.)
1.0 Executive Summary
The first paragraph of this executive summary should give a brief description of the business to which this budget applies. Very briefly describe the products and services of this company, the geography or demographics of the customers it serves, and why people purchase the main product of this business. Much or all of this information will be found in the business profile provided to you. Please use your own words, and please do not simply copy and paste the explanation in the course materials. Make assumptions if necessary.
Also, provide a second paragraph that describes how the budget supports the company’s strategy.
Finally, provide a third paragraph in which you summarize the key points from your budget, including the planning horizon; the amount of up-front investment; the NPV, payback, and IRR of the project; and key figures from your income statement, cash budget, and balance sheet.
Remember, this is not a thesis or introduction of what you will talk about—it contains the major, specific content of each section. The second and third paragraphs should be written after you have completed all other sections of this template.
As you complete sections of this template, please remove all italicized text in all sections of this template and replace it with your own text or you will lose points!
2.0 Sales Forecast
Briefly introduce the sales forecast section.
2.1 Sales Forecast
Here you should include a simple table showing the years and the total sales for each year, along with a brief explanation of why sales are expected to rise, fall, change, or stay the same in certain years. Provide a brief explanation of the sales forecast, indicating why you expect sales to rise or fall during the planning horizon. Your explanation should be consistent with the trends and changes in sales found in your table.
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
2.2 Methods and Assumptions
Here you should describe how you arrived at your sales forecast in sect.
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Running Head: ECO-PHONE SMARTPHONES 1
ECO-PHONE SMARTPHONES 3
ECO-PHONE SMARTPHONES
By (Name)
The Name of the Class (Course)
Professor
The Name of the School
(The Date
Introduction.
Smartphones are cellular networks that have computer integration and other features that are different form telephones e.g., the presence of operating system, web browsing and the ability to run software applications. The first smartphone that was invented was the IBM Simons which was presented as a masterpiece rather than a device that can be used with the public. The device could send emails, faxes and also keep various calendar events for the users as opposed to just simply making calls and messages. (Connelly, 2014 p.76)
Overview of smartphones in the UK.
The United Kingdom workforce is made up of more than 33.5 million and out of these approximately 32million are in workforce. At least half of those workers use smartphones for either personal use or work-related activity. In mid-2017 the usage of smartphones was as follows; 44 per cent used phones for email, 34 per cent used their smartphones for voice calls, and the 23 per cent use their smartphones for calendar management. Forty-three per cent of people use what app is at least once or twice a day for messages.
All of these statistics have been optimized for the usage of smartphones. There is only five per cent of workers who use their smartphones to submit a timesheet where else than 4 per cent of people use their smartphones to provide their daily expenses. (Gradonni, 2005) Less than 6 per cent use their smartphone to access their extranet Workers whose roles and responsibilities require them to walk for a long distance rarely use other devices such a desktop or tablet to handle their activities. This is because carrying a desktop can be cumbersome and time wastage, therefore instead of these devices; they opt for smartphones since it’s the ideal device to receive timely basis information that is contextual.
Forecasting the UK Adult Smartphone use Comment by yousif: I need to add and talk about this section to my report and I need the screen shots with Excel file you will do it and chart to forecast.
please follow this question :
Using an EXCEL spreadsheet, produce an appropriate line chart based on data contained in figure 3, page 13 of the Deloitte Report to represent UK adult smartphone use 2012-2017. Use your chart to forecast similar use in 2018 and 2019. Explain briefly why a linear forecast would not work well in this case. Which forecast model would work well?
take the date from deloitte report which I already sent to you
Use of smartphones by older people.
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Marketing Strategy for launching new mobile phones Thomas Vermaelen
The document provides a marketing analysis for launching a new mobile phone in India by Korean company MobiMe. It includes analyses of the marketing mix (product, price, place, promotion), PEST analysis (political, economic, social, technological factors), segmentation, targeting, positioning (STP), and SWOT analysis. The key points are:
1) The product is targeted at teenagers and will be a multimedia phone featuring Android OS, 8MP camera, and other specifications.
2) STP involves segmenting by gender, income, and age and targeting teenagers seeking multimedia functionality.
3) A SWOT analysis identifies competitive pricing and regional language support as strengths and lack of after-sales service as a
The cell phone industry is in a mature stage with over 162 million users in the US. Six major companies control 80% of the market led by Verizon. The industry faces intense competition on price and new features. Constant technology changes like camera phones and music players in phones drive innovation. However, customers are unhappy with high termination fees and service issues. The future depends on lowering costs, improving quality, and new services like mobile tours or contactless payments.
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This document is a marketing plan cover sheet and assignment for a course on the global economic environment and marketing. It includes the student's matriculation number, module details, and a declaration that the work is original. The assignment itself appears to be a marketing strategy report for a Chinese smartphone company called EXIA Pte Ltd that wants to expand into the Singapore market. The report includes an analysis of EXIA's external environment using models like Porter's Five Forces and PESTEL. It also examines EXIA's internal strengths and performs a SWOT analysis. Marketing objectives are defined and a strategy is proposed using frameworks like the Ansoff Matrix to guide EXIA's market entry and growth in Singapore.
The document summarizes Nokia's new strategy which includes plans for a strategic partnership with Microsoft to use Windows Phone as its primary smartphone platform. It also discusses focusing investments on next-generation technologies, a new leadership team, and capturing growth in developing markets. The strategy aims to help Nokia regain its leadership in smartphones. It then provides details on the partnership with Microsoft and the roles of Symbian and MeeGo platforms going forward.
Eastman Kodak Company
Haley Duell
5/12/2016
BUS/475
Eastman Kodak Company
The consumer electronic field is a great and also equally competitive business area. Different companies usually design different techniques to and outsmart their fellow business counterparts. They do this via developing various business promotional methods and marketing designs. Companies normally review their marketing strategies from time to time in order to ensure that they make maximum profits in their businesses, the do this due to changing internal and external factors of their business enterprises that they view as factors that slow their advancement. Most of the marketing departments have the likelihood of considering their consumers wants, they have a tendency to make or design products that are very much appealing and motivating to their customers. They do this to ensure customer satisfaction and ultimately they do this to ensure that their company makes maximum profit. Most of the marketing departments try to understand consumer feedback concerning their products therefore they have set up forums to ensure that they get the consumer feedback in order to think of even more interesting strategies that will ensure the companies maximum profit and sustainability in the market. To increase its competitiveness in the industry, the company should produce a new middle range smart phone in the market,
1.1 Brief Description of the company
Eastman Kodak is part of one of the growing largest multi-billion dollar corporations in the world. In 2007 it exceeded the $100bn mark in annual sales for the first time in its history. This makes it one of the world's top three companies in the electronics industry where only two other companies, Siemens and Hewlett-Packard, have posted larger revenues. The name Eastman Kodak literally means grow Group’s dominance in two further sectors: Eastman Kodak Heavy Industries and Eastman Kodak Engineering and Construction. If you are talking innovation in Eastman Kodak walks the walk and is now the established leader in consumer electronics, providing a range of leading-edge premium products and, in their own words, ‘leading the digital convergence revolution’. In so doing Eastman Kodak has made a remarkable transformation from copy-cat manufacturer to become Asia's most valuable technology company.
1.2 Organizational Structure
As of 2013, Eastman Kodak Electronics has established 15 regional headquarters, 54 global sales offices, 38 global production facilities and 34 global R&D centers.
Eastman Kodak consists of three main divisions: Consumer Electronics, IT & Mobile Communications and Device
Solution
s. Each division consists of several subsidiary divisions.
1.3The product being offered
To increase its competitiveness in the market, the company should introduce a new mid-range smart phone, Blast, targeting the middle class consumers and the teenage population in third countries who are the largest consumers of mobile ...
The document discusses the evolution of the mobile phone market in India. It notes that India has the fastest growing mobile market in the world, adding over 15-20 million subscribers per month. Mobile phones have become essential devices for entertainment, social networking, and accessing the internet. The market is dominated by mobile over other devices. Cheap Chinese phones occupy 25% of the market, threatening domestic manufacturers. However, boosting mobile phone exports could encourage local manufacturing and help compete with cheap imports. The special incentive for mobile exports could double India's annual exports to $14 billion.
The document provides an analysis of the cell phone industry, including its dominant economic characteristics and forces of competition. It discusses that the industry is in a mature stage, with six major companies controlling 80% of the market. Technology and innovation are driving forces, with new features regularly being added to phones like cameras, music players, and internet access. The industry is very competitive due to standardized products and services across companies.
CLA 1
Competitive Analysis
Marketing Management Part 2
Competitive Analysis
Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
· Create groundbreaking products.
· Dictate and innovate technology movement.
· Global expansion
· Digitalization and technological innovation.
· Increase market share and profitability
· Brand recognition and development
Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
Strategies
Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
Weaknesses
Competitive Analysis
Industry
The mobile phone industry is dominated by Apple and Samsung, accounting for 11% of the market share. iPhone accounted for 29% of the smartphone’s sale and Samsung to 37% of the smartphone sales by 2019. Apple's revenue in the year 2020 was $137.7 billion, with iPhone accounting for 50% of all the sales. Samsung sold 255.7 million units in the year 2020 and generated revenue of KRW 61.5 trillion. Galaxy S series accounts for 50% of all the sales.
Market
Samsung accounted for 21% of the market share, and Apple accounted for 49% of the market share in the US by the year 2020. Samsung has divided its market into segments, including demographic, geographical, psychological, and behavioral characteristics. Samsung penetrates deeply into regions, especially Asia. Most of the Samsung users are adults belonging to both genders. Samsung does not define its pro ...
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...ghayth ali
Smartphones importance increased day after day, in hence the market of this sector
developed and becomes more powerful and lucrative. Smartphones considered as a digital oil as
a description how smartphones market is powerful. Millions of devices produced by competitors
with a wide range of options to face the high demand and satisfy the different needs .this paper
aimed to explore the global market of smartphones and Iraq smartphones market in particular to
make benchmarking to discover the gap.
The document provides a marketing plan for Nokia focusing on their 7210 mobile phone. It discusses Nokia's company background, market share and competitors. It then analyzes the political, environmental, social, technological, strengths, weaknesses, opportunities and threats facing Nokia. The marketing plan examines Nokia's target customers, marketing mix of price, place, promotion and product. It analyzes the product life cycle and develops a pricing and distribution strategy. The plan recommends market research and concludes each component is important for an effective marketing plan.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Nokia case study- What is wrong in the US market for mobile phones- can Nokia...Dr. Haitham Ibrahim
Question #1: Describe the distribution channels of mobile phones from Nokia to its end consumers in the United States.
Question #2: What are the reasons for the global leadership of Nokia in mobile phones?
Question #3: Why is Nokia the market leader in mobile phones on the world basis, but not in the US market?
Question# 4: What can Nokia do to recapture the number 1 position in the US market?
1) The document discusses Samsung Electronics' strategy for international success through analyzing its global strategies using various international business theories.
2) It summarizes Samsung's history, starting in Korea in 1969 and expanding globally through joint ventures for technology and new facilities.
3) Samsung benefited from internalizing markets by acquiring suppliers to gain advantages in areas like coordination, pricing, and stability. This helped enable its continued global expansion.
Similar to 19Marketing strategies for Sony Ericsson UKExecutive summary.docx (20)
Your company name
Your name
Instruction Page
1. On the cover page
a. Replace ‘Your Company Name’ with your company name, city and state
b. Replace ‘Date’ with the date of the plan
c. Consider inserting graphics:
i. Company logo
ii. Insert a picture or graphic of your product or service
iii. Photo of your facilities
iv. Photo of your location
2. Replace ‘ENTER YOUR COMPANY NAME HERE’ with your company name on the page with the Statement of Confidentiality & Non-Disclosure
3. Open the document header and enter your company name and your name
4. Update the table of contents as you build your business plan.
Delete this page before submitting your business plan.
Business Plan
Your Company Name Here
City, State
Date
Statement of Confidentiality & Non-Disclosure
THIS BUSINESS PLAN CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION.
All data submitted to the receiver is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with ENTER YOUR COMPANY NAME HERE (Company). The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent such matters are generally known to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without the Company's express written consent.
The Company retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.
Disclaimer Notice
THIS BUSINESS PLAN IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES.
The Company reserves the right, in its sole discretion, to reject any and all proposals made by or on behalf of any recipient, to accept any such proposals, to negotiate with one or more recipients at any time, and to enter into a definitive agreement without prior notice to other recipients. The company also reserves the right to terminate, at any time, further participation in the investigation and proposal process by, or discussions or negotiations with, any recipient without reason.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.
Table of Contents
Introduction and Overview 6
Executive Summary 6
Objectives 6
Mission 6
Keys to Success 6
Company Summary 6
Company Ownership 6
Start-up 6
What We Sell 7
Summary 7
Our products 7
Our services 7
Market Analysis and Sales Forecast 8
Market and Sales Forecast Summary 8
Total Market 8
Target Market Summar.
Your Company NameYour Company NameBudget Proposalfor[ent.docxhyacinthshackley2629
Your Company Name
Your Company Name
Budget Proposal
for
[enter years here]
BUSN278
[Term]
Professor[name]
DeVry University
Table of Contents
Section
Title
Subsection
Title
Page Number1.0Executive Summary
2.0Sales Forecast
2.1Sales Forecast
2.2Methods and Assumptions
3.0Capital Expenditure Budget
4.0Investment Analysis
4.1Cash Flows
4.2NPV Analysis
4.3Rate of Return Calculations
4.4Payback Period Calculations
5.0Pro Forma Financial Statements
5.1Pro Forma Income Statement
5.2Pro Forma Balance Sheet
5.3Pro Forma Cash Budget
6.0Works Cited
7.0Appendices
7.1Appendix 1: [description]
7.2Appendix 2:
[description]
(Please put page numbers in the last column of the table of contents above, because they apply to your finished assignment. Do this after your project is complete. Remove this text and all text that is in italics in this template when finished with your project.)
(Also, please submit your Excel spreadsheet that shows your supporting calculations.)
1.0 Executive Summary
The first paragraph of this executive summary should give a brief description of the business to which this budget applies. Very briefly describe the products and services of this company, the geography or demographics of the customers it serves, and why people purchase the main product of this business. Much or all of this information will be found in the business profile provided to you. Please use your own words, and please do not simply copy and paste the explanation in the course materials. Make assumptions if necessary.
Also, provide a second paragraph that describes how the budget supports the company’s strategy.
Finally, provide a third paragraph in which you summarize the key points from your budget, including the planning horizon; the amount of up-front investment; the NPV, payback, and IRR of the project; and key figures from your income statement, cash budget, and balance sheet.
Remember, this is not a thesis or introduction of what you will talk about—it contains the major, specific content of each section. The second and third paragraphs should be written after you have completed all other sections of this template.
As you complete sections of this template, please remove all italicized text in all sections of this template and replace it with your own text or you will lose points!
2.0 Sales Forecast
Briefly introduce the sales forecast section.
2.1 Sales Forecast
Here you should include a simple table showing the years and the total sales for each year, along with a brief explanation of why sales are expected to rise, fall, change, or stay the same in certain years. Provide a brief explanation of the sales forecast, indicating why you expect sales to rise or fall during the planning horizon. Your explanation should be consistent with the trends and changes in sales found in your table.
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
2.2 Methods and Assumptions
Here you should describe how you arrived at your sales forecast in sect.
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The penetration test showed that not all systems had malware protection software in place. The mitigation was to write a malware defense process to include all employees and retest the system after the process was implemented.
The penetration test indicated that the data server that houses employee payroll records had an admin password of “admin.” The mitigation was to perform extensive hardening of the data server.
The penetration test also identified many laptop computers that employees brought to work and connected to the internal network,some of which were easily compromised. The mitigation was to write a bring your own device (BYOD) policy for all employees and train the employees how to use their devices at work.
Complete
the 1- to 2-page
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. (Must use this template!)
.
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Your company wants to explore moving much of their data and information technology infrastructure to the cloud. The company is a small online retailer and requires a database and a web storefront. Currently, only IT is over budget on database maintenance. The initial analysis points to significant cost savings by moving to a cloud environment.
Research
the differences between Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS).
Discuss
the differences between IaaS, SaaS, and PaaS. Give an example of the appropriate use of each of the cloud models (Iaas, SaaS, and PaaS).
.
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Your company plans to establish MNE manufacturing operations in South Korea. You have been asked to conduct a cultural audit focusing on leadership behaviors of South Korea. The results of your report will be used for internal training for plant managers due to be reassigned to work with South Korean managers in a few months. You are aware of a high-collectivism culture with a Confucian code of ethical behavior in South Korea. What kinds of South Korean leadership behaviors would you expect to include in your report? Describe these in terms of interaction between the U.S. and Korean managers as well as interaction between Korean leader-followers.
By
Saturday, June 21, 2014
respond to the discussion question assigned by the faculty. Submit your response to the appropriate
Discussion Area
. Use the same
Discussion Area
to comment on your classmates' submissions and continue the discussion until
Wednesday, June 25, 2014
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Comment on how your classmates would address differing views.
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Your company just purchased a Dell server MD1420 DAS to use to store databases. the databases will contain all employee records and personal identified information (PII). You know that databases like this are often targets. The Chief Information Officer has asked you draft a diagram for the server and 3 connected workstations. The diagram must use proper UML icons.
- Research:
network topology to protect database server (Google Term and click images)
-
Create a diagram using proper UML
icon, the protects the server and the 3 workstations.
-
Include where Internet access will be located
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- The
body (Min 1 page)
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your company is moving to a new HR/payroll system that is sponsored by a firm called Workday.com. You have been asked to oversee the stakeholder management aspects of this project. Identify some of the key stakeholders at your company and describe how you plan to keep them engaged during your year-long project. Be sure to include the appropriate methods since not all of your stakeholders are located at the HQ office in Herndon, VA.
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Your company is considering the implementation of a technology s.docxhyacinthshackley2629
Your company is considering the implementation of a technology solution to address a business problem. As a member of the IT team for a manufacturing company, you were asked to select a product to address the identified needs, informing the stakeholders about its fit to the identified needs, and providing implementation details. Several past process changes have been unsuccessful at implementation and user acceptance. You will create two artifacts that communicate product information tailored to meet the needs of each of the following stakeholder groups:
• Audience 1: executive leadership of the organization, such as the CIO, CFO, etc.
• Audience 2: cross-functional team, including members from IT who will be implementing the product
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Your company is a security service contractor that consults with bus.docxhyacinthshackley2629
Your company is a security service contractor that consults with businesses in the U.S. that require assistance in complying with HIPAA. You advertise a proven track record in providing information program security management, information security governance programs, risk management programs, and regulatory and compliance recommendations. You identify vulnerabilities, threats, and risks for clients with the end goal of securing and protecting applications and systems within their organization.
Your client is Health Coverage Associates, a health insurance exchange in California and a healthcare covered entity. The Patient Protection and Affordable Care Act (ACA) enables individuals and small businesses to purchase health insurance at federally subsidized rates. In the past 6 months, they have experienced:
A malware attack (i.e., SQL Injection) on a critical software application that processed and stored client protected health information (PHI) that allowed access to PHI stored within the database
An internal mistake by an employee that allowed PHI to be emailed to the wrong recipient who was not authorized to have access to the PHI
An unauthorized access to client accounts through cracking of weak passwords via the company’s website login
Health Coverage Associates would like you to
develop
a security management plan that would address the required safeguards to protect the confidentiality, integrity, and availability of sensitive data from the attacks listed above and protect their assets from the vulnerabilities that allowed the attacks to occur.
Write
a 1- to 2-page high-level executive summary of the legal and regulatory compliance requirements for Health Coverage Associates executives. The summary should provide
Accurate information on the HIPAA requirements for securing PHI
FISMA and HIPAA requirements for a security plan
Scope of the work you will perform to meet the Health Coverage Associates’ requests
Compile
a 1-to 2-page list of at least 10 of the CIS controls that provide key alignment with the administrative (policies), physical (secured facilities), and technical safeguards required under HIPAA to protect against the attacks listed above. Include corresponding NIST controls mapped to the selected CIS controls.
Write
a 1- to 2-page concise outline of the contents of the security management plan. Include
Policies Health Coverage Associates will need to manage, protect, and provide access to PHI
The recommended risk management framework Health Coverage Associates should adopt
Key elements Health Coverage Associates should include in its plan of actions and milestones
Cite
all sources using APA guidelines.
.
Your company has just sent you to a Project Management Conference on.docxhyacinthshackley2629
Your company has just sent you to a Project Management Conference on the latest trends in project scope management. When you return to work, you will have to provide a report at the staff meeting on what you learned.
In your initial post
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.
Your company has designed an information system for a library. The .docxhyacinthshackley2629
Your company has designed an information system for a library. The project included a new network (wired and wireless), a data entry application, a Web site, database and documentation.
Design a generic test plan that describes the testing for an imaginary system, make sure to address unit, integration and system testing.
Create a one-page questionnaire to distribute to users in a post-implementation evaluation of a recent information system project. Include at least 10 questions that cover the important information you want to obtain.
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Your company has had embedded HR generalists in business units for t.docxhyacinthshackley2629
Your company has had embedded HR generalists in business units for the past several years. Over that time, it has become more costly and more difficult to maintain standards, and is a frustration for business units to have that budget “hit.” The leadership has decided to move to a more centralized model of delivering HR services and has asked you to evaluate that proposition and begin establishing a project team to initiate the needed changes. The project team is selected, and you must now provide general direction.
.
Your company You are a new Supply Chain Analyst with the ACME.docxhyacinthshackley2629
Your company: You are a new Supply Chain Analyst with the ACME Corporation. We design specialty electronics that are components in larger finished goods such as major appliances, automobiles and industrial equipment. Manufacturing is outsourced to low-cost suppliers due to the significant labor contribution and closeness to electronic component suppliers.
Your product: ACME Corp. designs a leading-edge family of devices branded as “Voice Assistants.” These are add-on boxes that many OEMs are using as plug-and-play devices in a wide variety of Internet-of-Things products. They are also sold directly to consumers as after-market items, but only for IoT devices that were built with our proprietary data-port.
Figure 1: Product line of ACME Corp Voice Assistant IoT Add-on Boxes
Your task: Your Chief Supply Chain Officer (CSCO) is requesting a review of supplier-to-customer processes as related to recent growth in our company and increasing demand for faster responsiveness to customers. One alternative is to decentralize our inventory into regional Distribution Centers; however, our ERP system is currently limited in the data available to make some of these decisions – and the output reports are very antiquated. Starting off the process, the CSCO directed that your Analysis Team use population data to pro-rate our national sales data as a starting point. For this analysis, you are asked to focus only on the flagship product, Voice Assistant IoT Add-on Box, 4GB, SKU #123-456789. The challenge is now yours to complete some computations and interpret the results!
Your data: A detailed report from your ERP system along with secondary data from the U.S. Census Bureau (reference: https://www.census.gov/programs-surveys/popest/data/data-sets.html) is provided. (Note: Sales to Alaska, Hawaii and Puerto Rico are handled by a 3PL provider and therefore are NOT part of this analysis.) The consolidated EXCEL® file has incorporated several tasks already performed by the Analysis Team --- sort, cleanse, inventory optimization, etc. Other tasks remain for your team.
Detailed Requirements: Prepare a formal report summarizing your results and providing recommendations that are supported by facts. The required layout follows:
A. Supply Chain Management:
a. Identify a single key supplier and a single key customer for your product, including a brief description of their product.
b. Identify the proper type of business relationship that your company should have with the supplier and customer from Part A, above, then briefly describe the data that you would share with them.
c. When implementing Supply Chain Management with your #1 key supplier for the first time, create a timeline that lists each of the six SCOR processes in the order that you recommend implementation; include process leader (by job title), primary contact at supplier/customer (by job title), and duration to implement.
d. Briefly describe each of the four enablers of supply chain .
Your company has asked that you create a survey to collect data .docxhyacinthshackley2629
Your company has asked that you create a survey to collect data on customer satisfaction related to their health care experience at your hospital.
Assignment Details (4-5 pages)
Please Add Title to page
Page 1:
A brief summary of the health care issue/topic (wait time, medication errors, etc.)
Number and access of source to sample and population
Limitations of the survey (parameters)
Time line for completion of survey
Page 2: Survey Questions
Survey questions: Limit the questions to 10
Page 3: Compilation of Data
Time line for assessment and evaluation of data
Challenges faced during this process
Page 4: Results and Conclusions
Results of study
Conclusions and potential value of the findings
Reference page
Deliverable Length
4–5 pages
Title and reference pages
.
"Your Communications Plan"
Description
A.
What is your challenge or opportunity?
The topic I would like to present is pitching an Project idea for some investor to invest in my Women’s Resources center.(Voices Of Women)
B.
.
Why is this professionally important to you?
Goal
A.
What goal or outcome do you want to achieve with this communication?
I.
Is it clear, concise, and actionable?
Audience
A.
Who is you target audience?
What are the professional positions of the audience?
I.
What demographic characteristics will the audience comprise?
II.
What is your relationship to the audience?
III.
What background knowledge and expertise does the audience have?
IV.
What does the audience know, feel about, and expect concerning this communication?
V.
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
B.
What information is available about your audience?
A.
b.
c.
I.
What research/sources will you use to obtain information about the audience?
II.
What conclusions have you been able to draw about the audience?
C.
What tone will you
"Your Communications Plan"
Description
A.
What is your challenge or opportunity?
The topic I would like to present is pitching an Project idea for some investor to invest in my Women’s Resources center.(Voices Of Women)
B.
.
Why is this professionally important to you?
Goal
A.
What goal or outcome do you want to achieve with this communication?
I.
Is it clear, concise, and actionable?
Audience
A.
Who is you target audience?
What are the professional positions of the audience?
I.
What demographic characteristics will the audience comprise?
II.
What is your relationship to the audience?
III.
What background knowledge and expertise does the audience have?
IV.
What does the audience know, feel about, and expect concerning this communication?
V.
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
B.
What information is available about your audience?
A.
b.
c.
I.
What research/sources will you use to obtain information about the audience?
II.
What conclusions have you been able to draw about the audience?
C.
What tone will you use to convey your message?
I.
Is the setting casual or formal?
II.
Is the communication personal or impersonal?
Key Message
A.
What is the primary message you must convey to your audience?use to convey your message?
I.
Is the setting casual or formal?
II.
Is the communication personal or impersonal?
Key Message
A.
What is the primary message you must convey to your audience?
.
Your community includes people from diverse backgrounds. Answer .docxhyacinthshackley2629
Your community includes people from diverse backgrounds. Answer the following questions related to how culture affects nutrition.
1. How does your culture shape decisions that you make about nutrition? (Culture includes history, values, politics, economics, communication styles, beliefs, and practices.)
2. Describe at least 1 different cultures present at your community. How do these cultures impact food choices?
3. Describe how you interact with someone from another culture related to diet. Provide specific examples.
4. Assume that you are preparing a Thanks Giving dinner for a group of your classmates that represent a variety of cultures. Describe how you will prepare the menu and set the table. Include how you will address food safety at the picnic.
Explore ways to address the problem of food insecurity in your community.
1. What programs are available to meet the nutrition needs of individuals in the area?
2. What types of options exist in the area to purchase food?
3. What role do you believe society should take to ensure that individuals have access to adequate healthy food?
4. What do you see as your role in the community related to proper nutrition?
.
Your Communications Plan Please respond to the following.docxhyacinthshackley2629
"Your Communications Plan"
Please respond to the following:
Provide a brief overview of your Strategic Communications Plan. Include a short description for each of the following
in bullet point format
:
- The purpose of the communication
- Your goal
- Audience
- Key Message
- Supporting Points
- Channel Selection
- Action Request
Note:
Remember, feedback is a powerful and essential tool. Thoughtful, useful feedback is specific. It combines suggestions for improvement with the recognition of good ideas. When you offer feedback, you should contribute new ideas and new perspectives to help your peers learn and move forward.
.
Your Communication InvestigationFor your mission after reading y.docxhyacinthshackley2629
You are to observe human interaction for 15 minutes in a public setting, noting details of two people's conversation without interrupting. You should describe the communication environment and identify elements of the transactional communication model. Finally, post a brief report on the discussion board, and reply to two classmates' posts with empathetic perspectives on their observations.
Your Communications PlanFirst step Choose a topic. Revi.docxhyacinthshackley2629
"Your Communications Plan"
First step: Choose a topic. Review the Communication Challenge Topics and choose one that is relevant and interesting to you. Make sure to review the examples and anecdotes that follow each topic in this document. You can also find this information under the Course Info tab.
Second step: Review the Strategic Communication Plan example. Your plan should mirror this example in format and length. You can also find this example under the Course Info tab.
Third step: In this discussion, please respond to the following:
Part 1: What is your topic?
Part 2: Provide a rough draft of your Strategic Communications Plan for peer review and instructor feedback. Your draft should include enough detail that we can provide strong constructive feedback and input.
COM510 ASSIGNMENT COMMUNICATION CHALLENGE TOPICS
In the world of business, we can create opportunities through strategic communication. Throughout our professional careers, there are key events that raise the stakes of our communications approach.
WHAT YOU’LL DO
1) Review the Communication Challenge Topics and their accompanying case study examples.
2) Select 1 topic that is professionally relevant for you.
3) Use for your COM510 assignments (the topic you have selected, not the case study example).
Note: If there is another challenge or current opportunity in your professional life that is more relevant for you, you may choose a topic that is not on this list. Keep in mind that the communication challenge you select must in- clude both written and verbal communication elements to meet the needs of this course. (Your professor must approve your selection before you proceed.)
1
Examples of each scenario are provided to demonstrate what thoughtful, professional communication would look like in each of these situations. These are only examples and should not be used for completing the assignment. You can create and establish all necessary assumptions. The scenario is yours to explain.
COMMUNICATION CHALLENGE TOPICS
Choose one of the following topics for your assignments.
• Internal Promotion Opportunity
• New Job Opportunity Interview
• Running a Meeting
• Coaching Your Direct Employees
• Pitching a Project Idea
INTERNAL PROMOTION
Seeking a promotion from within your company is one opportunity in which strategic communication could mean the difference be- tween success and failure. If you choose this scenario, you’ll need to create both a written and a verbal (audio or video) communica- tion. These elements should explain why you are the right person for the internal promotion while addressing potential questions you might need to answer as part of the process.
Things to Consider
• Have you checked the listings on your company’s job board lately?
• Is there a new position you would like to secure?
• Have you taken on more responsibility at work?
• Have your outcomes been positive?
• Do your job title and job description match what you do? .
Your coffee franchise cleared for business in both countries (Mexico.docxhyacinthshackley2629
Your coffee franchise cleared for business in both countries (Mexico, and China). You now have to develop your global franchise team and start construction of your restaurants. . You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another since they represent the global division of your company.
You are concerned with the following two issues. Substantively address each in a two-part paper, applying Beyond the Book, MUSE, Intellipath and library resources to support your reasoning
Part 1: Effective communication with participants
What are the implications of the cultural variables for your communication with the team representative from each country in the face to face meeting?
Address Hall’s high and low context regarding verbal and non-verbal communication. The United States is a low context culture, while each country is high context.
Tip: Write at least one substantive paragraph for each country
Video on Hall's high and Low Context Communication
Part 2: Effective communication among participants
What are examples of barriers and biases in cross-cultural business communications that may impact the effectiveness of communication among the meeting participants and in potential negotiations?
What are some of the issues you should be concerned about regarding verbal and nonverbal communication for this group to avoid misinterpretations and barriers to communication?
Please submit your assignment.
.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
19Marketing strategies for Sony Ericsson UKExecutive summary.docx
1. 19
Marketing strategies for Sony Ericsson UK
Executive summary
Sony Ericsson mobile communications is the third largest
mobile phone manufacturer in the world. It has widespread
stores in various countries in Europe with its biggest
concentration being the UK market. Between the years 2004-
2007, the Sony Ericsson brand recorded increased sales due to
the innovative products introduced in the market. However, over
the last two years the company has recorded decreased sales
volume and a reduction in the market share in the UK market.
(Ajasafe, & Gillett, 2011). This has been attributed to
increased competition from Samsung, Nokia and Apple brands.
The paper aims at looking at the current marketing analysis of
the company with a view of suggesting possible marketing
strategies. In this regard, the paper evaluates the current
business environment using SWOT and PESTLE analytical
tools. The report draws conclusion from the issues addressed
and highlights recommendations and marketing strategies for
the company.
41 Introduction
52. Situation analysis
62.1.1 Political aspect
62.1.2 Economic aspect
62.1.3 Social- cultural analysis
72.1.4 Technological aspect
72.1.5 Legal aspect
2. 72.1.6 Environmental aspect
82.2 SWOT analysis
82.2.1 Strengths
82.2.2 Weaknesses
92.2.3 Opportunities
92.2.4 Threats
103 Differential advantage
114. Segmentation, targeting and positioning strategy
114.1 Segmentation
114.2 Targeting
114.3 Positioning
125 Marketing objectives and goals
136. Marketing strategies and programs
136.1 Product
136.2 Price
146.4 Place
146.5 Promotion
156.5 People
3. 156.6 Process
156.7 Physical location
16Conclusion
17References
1 Introduction
The demand for mobile phones handsets has increased gradually
in the UK market. More than three Quarters of the adults own a
mobile phone (Ajasafe & Gillett, 2011). The market is however
becoming competitive as mobile phone brands bring in new
products. In comparison to other European countries, the
consumers are getting a fair deal in terms of pricing level
although there are off-net prices which are fairly high. There
are changing patterns on mobile phone usage as more people
prefer to use a mobile phone to text rather than to call. This has
seen increased advertising of new phones with more texting and
chatting options.
Sony Eriksson Mobile communications AB has recorded
reduced sales as a result of the increasing competition in the
market. In 2011, the company lost considerable market share
because of its inability to successfully launch a Smartphone to
compete favorably with Samsung and Apple brands
(Gelder,2012). They launched Sony Xperia Arc and later a
more improved version of Sony Ericsson Xperia Arch S which
had a secondary camera installed. This was however; a little late
as consumers had switched to other brands which had entered
the market first .Faced with these challenges, this report
presents the marketing strategies which are highlighted in the
first part of the essay. The report uses PESTLE and SWOT to
evaluate the prevailing business environment. The second part
outlines the competitive advantages that the company enjoys as
4. well as short term and long term strategies that could enable the
brand perform better. 2. Situation analysis
The existing business environment of Sony Ericsson UK can be
analysed using PESTLE and SWOT analysis. SWOT analysis
evaluates the internal business environment that the company
uses realizing its objectives. PESTLE analysis is an analytical
tool used to evaluate the internal business environment.
2.1 PESTLE analysis
2.1.1 Political aspect
The political situation in a certain country helps to determine
the profitability and pricing strategy of a company. Sony
Ericsson brand has been able to set up successfully because of
the stable prevailing political situation in UK and many of
European countries. The concern over ethical marketing has led
to increased boarder regulations and consumer goods. The brand
has however not been affected because of emphasis on quality.
The stability has enabled the functioning of supply chain
arrangements which Sony Ericsson has been able to utilize
successfully (Dunn, 2006) The UK government knows that any
unforeseen political situation could immediately affect trade not
only in the UK but also in the region. Consumer laws targeting
mobile phone tariffs have however, affected sales volume of
Sony Ericsson as people have became more conscious to prices.
2.1.2 Economic aspect
The economic downturn which affected Europe in the year
2009/10 has had a negative impact on the company sales.
Disposable income of most people reduced and hence decreased
consumption on non-essentials such as mobile phones (Sony
Ericsson, Annual Report 2010). The situation has however
improved and the purchasing power has increased. The company
has however increased its strategic promotions methods which
5. have ended up increasing the cost of doing business. The
potentiality of the market is also decreasing but it is still
favorable to do business. The current rates of interest and
inflation levels are fairly stable at the moment (Steinbock,
2007). Any investments taken by the company looks promising
because of the future prospects of economic stability.
2.1.3 Social- cultural analysis
Increased population growth has led to increased demand for
mobile phones in the country so as to meet the demand. The
dependency on mobile phones in many aspects of life has also
led to increased demand. In business, people prefer to use
branded mobile phones which can help them do business on the
go. These include word processor, email service and fast
internet connectivity (Curwen & Whalley, 2010). UK is a
developed nation and hence people appreciate technological
innovation and its penetration is deep in the economy and this
has had a positive impact on Sony Ericsson since it relies on
constant technology innovation.
2.1.4 Technological aspect
The level of technology in the economy has gradually increased
in the economy. The new technologies on mobile phones are
increasing and this is fuelling a lot of competition in the
market. This has seen introduction by other brands in the last 2
years. Sony Ericsson recognizes the fact that it has to come up
with more technological competitive brand to be able to march
the new innovations.
2.1.5 Legal aspect
There are no stringent mobile phone regulations in UK.
However, there is increased awareness on the usage of mobile
phones by children. Use of mobile phones wile driving has been
banned. This however, has not had any significant decease in
6. mobile phone sales in the country. Sony Ericsson brand
recognizes the fact that, the company has a safe regulating
environment to operate.
2.1.6 Environmental aspect
There have been increased campaigns targeting Electronics
Company on the issue of environmental pollution.
Environmental activists argue that the mobile phone companies
are among the largest contributors of the carbon gas which leads
to global warming. There are also the recent concerns that
continued use of mobile phone can result to increased radiation
levels and hence can result to cancer (Daniels et al, 2007).The
increased pressure has caused Sony Ericsson brand to incur
extra production costs in terms of pollution rights and increased
taxation.
2.2 SWOT analysis
SWOT stands for Strengths, Weaknesses, Opportunities and
Threats encountered by a firm.
2.2.1 Strengths
The introduction of the innovative Sony Ericsson Xperia with
resistive touch screen has boosted the Smartphone sales for the
brand. This has been in line with the demand by UK market
which has increased sales in Smart phones (Curwen & Whalley,
2010). The pricing policy of the company is also acceptable to
many of the buyers. The brand name of Sony Ericsson in the UK
market is also strong. In the previous years, the company has
shown capability of producing quality phones and this has
boosted its fortunes as a reliable brand in the market (Brown,
2008). Their phone types are also easily compatible with other
brands. This has enabled the brand to have a competitive edge
over the others in the market.
7. 2.2.2 Weaknesses
The Sony Ericsson brand is not targeted towards business
people hence being seen as incompatible with the corporate
world. Furthermore, the cost conscious consumers may still not
be able to buy the new Sony Ericsson Xperia introduced in the
market because it is still relatively high to low class consumers.
The late launch of Xperia Smartphone in the market has seen
considerable reduction in sales for the company (Gelder,2012).
2.2.3 Opportunities
More technology advancements means that more consumers will
be attracted to its new brand which is favorably cheap than the
rest in the market. The new Xperia phone is also upgradable
hence giving customers limitless opportunities. Various
partnerships with other marketing companies will see the
marketing costs decrease significantly for the company. Smart
phones are expected to be the main attraction in the UK market
in the short run. The company therefore, has an opportunity to
introduce more innovative products to be able to meet the
increasing demand.
2.2.4 Threats
Increased competition for Smartphone sale in the UK market
has been the greatest threat to Sony. This is attributed to the
fact that Smart phones are easier to make than before. With the
fast changing environment, companies are coming up with new
brand on a regular basis. This has forced Sony to introduce
Xperia which could not even match the innovations by Samsung
and Apple Inc (Franchini, 2008). More companies may enter
the market in the long run which will lead to even grater
competition.
Introduction of cheap phones in the market is also a great
8. thereat to the brand sales. These new brands pose a great threat
especially to cost conscious consumers. In the long run, the
company may be forced to reduce the price level of Sony
Ericsson Xperia to be able to compete favorably with new
entrants into the market. It is also difficult to switch brands for
the older generation who prefer to continue using the brand
he/she has been accustomed with.
Lumia Nokia series has largely been embraced in the market
because of the integration of Windows mobile OS in 2012
(Dunn, 2006).
Sony Ericsson brand will therefore need to introduce other
innovative product to be able to match the ever changing
customer needs.
3 Differential advantage
Sony Ericsson released its first product in the market in the year
2002. With 10 years experience in the telecommunications
industry, the firm has been able to cut down its production costs
over time to give a differential advantage of others in the
market (Evans & Berman, 2007). To start with, the joint venture
partnership between Sony and Ericsson gave the firm the right
pushes towards establishing itself as a global company. The
partnership was a huge boost as it gave the company major
access to the European market. The partnership also helped the
firm to establish strong distributional channels. Sony’s
technology has hugely helped the firm in market design, core
competencies as well as adequate management skills. Sony
brought it the marketing skills while Ericsson brought the
needed technology. This is the reason why immediately after
establishment, the company was able to give others worthwhile
competition in the UK market.
The company can therefore regain considerable market
advantage by pricing it cost effectively and resolving its
stability problems. The company has managed to improve its
efficiency levels. This is possible through its ability to
minimize production costs while maximizing outputs and
profits. The company can also be credited for its innovation. It
9. was the first company to come up with GSM/GPRS enabled
color screen handset. It later introduced the Bluetooth
technology and high mega pixel mobile camera. These
innovations helped the company establish itself as a strong
brand capable of controlling the market. 4. Segmentation,
targeting and positioning strategy
4.1 Segmentation
The firm uses mainly lifestyle and demographic variables in
segmenting their market (Harris, 2007). The firm should
however lay more emphasis on the changing lifestyles of the
young generation and cater for their ever changing needs. In
order to regain market share, the company can segment the
market into rural and urban people. The rural targets will help
increase the market share. The urban should comprise mainly
the people aged 15-30. This ought to be their main segment in
order to compete favorably with brands in the same market
segment. This target group of people focuses mainly on music,
leisure, sports and has the flair for hip gadgets in the market.
4.2 Targeting
The firm targets the upper middle class professionals. These
usually have busy schedules and hence need to communicate
with their colleagues and families. The secondary targets are the
high school, college and graduate students who need devoices
which are multifunctional and portable. The secondary targets
also include medium sized corporations and they aim to help
managers and employees have crucial data access on the go.
Thus the company has two main segments and this is called
multi segments targeting. The company should however,
enhance its target group to incorporate more teen activities that
are the main targets of main competitors. With the over
emphasize on online chatting, social networking and sharing,
the company could be loosing out on this target group.4.3
Positioning
10. The positioning strategy that the company uses to market its
new products is the positioning of the new product as a
convenient, value-added device which can be used for personal
and professional use by young professionals (Steinbock, 2007).
There is also the focus on convenience as it incorporates other
features such as music, photo sharing and internet access. This
positioning strategy enhances Sony Ericsson products as
professional and hip.
The firm however needs to enhance its positioning towards a
more relaxed and younger generation who want more apps on
the go. The younger generation would therefore make a better
positioning strategy. In this case, the company can establish a
link between them and the users through more enhanced
features which include video conferencing and social
networking.
High value
Sony Ericsson
Nokia
Samsung, apple
old
Young
Siemens
Sagem
11. Low value
5 Marketing objectives and goals
The company should aim at becoming the leading
communication and entertainment brand which is preferred by
many people. The firm should therefore aim at increasing the
market share by more than 18% by the 2014 through
introduction of new innovative products (Sony Ericsson, Annual
Report 2010). The company should set its short term goal of
ensuring that it competes favorably with Samsung and Apple. It
plans to be the third leading mobile phone provider by the end
of 2013. They have launched their flagship mobile phone for the
year, Song Ericsson Xperia Z (Krishna, 2012). The
ornainisation should aim at achieving a 10% share based on
sales within the end of the year 2013. In addition, the firm is
aiming is aiming for a 2% share of the UK PDA/Phone market
through unit sales of 500,000 within the next two months
(Krishna, 2012).6. Marketing strategies and programs6.1
Product
The firm should strive to ensure that it maintains product
quality and differentiation while trying to venture into other
world markets not ventured before. When their band was
introduced into the UK market, it was uniquely famous for its
uniqueness and quality. It has however received a lot of
criticism due to lack of stability in the telecommunications
market (Harris, 2007). Customers were feeling that they did
not get the value that they paid for. The new product strategy
which has been adopted by the firm is to produce phones for a
certain market only. The problem with this strategy is that this
kind of market is changeable and hence consumers can easily
shift to other brands when they realize a better deal. The firm
should therefore develop new technologies to help them come
up a robust long term product strategy. With the ever changing
technological advancement, providing high-end phones is not a
sustainable way of ensuring stability in the long term.
6.2 Price
12. The firm should ensure it follows up on its pricing policy. The
distributors should be monitored so as to ensure that there is
strict monitoring. Top level management should also follow up
to ensure that the brand is not diluted by selling at price which
is different from the company pricing policy. After the
economic recession in 2009, many consumers are not willing to
risk and buy many high end products which do not guarantee
value. The market penetration pricing strategy can also help
increase the economies of scale for the firm. Some of the bulk
can also be passed to the consumers. The current target which
is young professional has higher disposable income hence their
ability to use more money on buying accessories such as mobile
phones. The target group is however not sustainable in the long
term and the firm will have to target the more youthful group.
The firm can therefore diversify its target market in order to
reduce prices. One such policy would be to target low income
buyers especially the aged and those living in rural areas. This
may not generate enough sales but would be a solution in the
long term.
6.4 Place
The joint partnership of Sony and Ericsson groups ensured that
the company had a strong set up base. With the setting up, the
firm established many robust distributional channels across
Europe (Sony Ericsson, Annual Report 2010). This is what has
largely contributed to the initial success of the brand in UK
market. The marketing strategy employed however, should
ensure that they set up in places where they are able to meet the
customer needs. In the rural areas, the organization should
intensify their retail stores so as to ensure that they are able to
cover more people in order to record increased sales (Harris,
2007). The distributional channels should however, be
intensified to ensure that they meet the customer needs and
cover majority of the people in the country.
13. The organization should also intensify online advertisement
methods since it has a huge customer base. The method can be
linked with other supply chain partners to ensure efficiency and
transparency. Online customers have also be found to have more
appeal.
6.5 Promotion
Initial promotional events of Sony Ericsson brand targeted the
vast majority of the population. The older folk are also more
associated with the product because of its stay in the UK market
(Applegate, 2007). Increased competition however recognizes
that the products should be branded in such a way that they
make a place in the memory of the people. Introduction of
Smart phones has introduced anew era of mobile phone usage
with major time on the phone being spent online chatting and
other social media sites (Helles, 2007). Digital media should
therefore be used to promote the product through
advertisements. The firm should also intensify mass media
marketing and vigorous promotional methods. Other youth
oriented events can also be used to promote the product with the
target group being 15-30 years. The target group is easier to
convince especially when it includes mobile phone gadgets.
6.5 People
As much as many upcoming products target the young people,
the changing market needs may not sustain this idea in the long
term. Sony Ericsson should therefore seek to target many people
in the rural areas to increase its market concentration (Gay &
Charlesworth, 2007). The advantage of the rural areas is that
there requirements are not many and as demanding as the urban
consumers. There are not many means of communication hence
less requirement for internet and other phone apps. The brand
can therefore produce more phones which are less expensive
targeting these people. This will increase the market
concentration of the company in the country.
6.6 Process
14. Sony Ericsson’s products have managed to maintain their
unique hardware and software for a long period of time (Hill,
2007). The applications, hardware and innovativeness of their
products bring about easiness in use and therefore attract
customers. The organization should therefore maintain their
unique product process.6.7 Physical location
In the past, the physical outlook of a business premise was not a
major consideration. In the current competitive age, the location
and the physical outlook of a business premise have a huge
contribution on the view of a business by the customers
(Gelder,2012). The firm should therefore introduce a focus
other market segments especially in the rural areas which are
less demanding and less covered. Conclusion
One of the solutions that the company could consider is
introduction of low priced phones for the low-end market. This
will reduce competition in the high end market and target the
low-end market which is more populated. This will enable the
company to strengthen its market base as a trusted and know
brand with their customers. With time and as technology and
customer needs change, then the company can produce brands
which can compete more favorably with the high-end market. In
the long-term, the company will have a stronghold in both high-
end and low-end markets.
As outlined above, the company has strong indicators of better
market performance. It therefore needs to ensure stability in the
market and try to regain the market share which it has
considerably lost. The firm should aim at reducing its brand
prices because of the flooding being experienced in the mobile
phone market. The firm should also undertake an extensive
market research to bring in new investments and ensure
monitoring of its activities. The marketing plan should also aim
at new promotional strategies with the aim of capturing the lost
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