190302 Bookclub TOUCH by Rita Street & Ferdinand Lewis

1. BOOKCLUB
TOUCH
THE POWER of TACTILE DESIGN
190302
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2. 5 human senses

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Haptography: Digitizing our sense of touch - Katherine Kuchenbecker,
https://www.youtube.com/watch?v=6wJ9Aakddng

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Haptography: Digitizing our sense of touch - Katherine Kuchenbecker,
https://www.youtube.com/watch?v=6wJ9Aakddng

5. In today’s communications marketplace,
there are many platforms available
for a brand to be built upon.
Utilize all of them,
new school and old school,
in your tactile designs
to make sure that
your message hits home.
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6. EVENTS
INVITING ART
CHAPTER 01
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Flexjet Invitation by https://sjramsay.com/flexjet

7. “ ‘Style Equals Fart,’ which means that style is just hot air,
that the work should be about CONCEPT.” ~Stefan Sagmeister
Invitation to Fifth-Year Celebration Party by Sagmeister Inc.
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8. Printed material can be touched, savored, and treasured.
Bombardier Learjet Party Invitation by Greteman Group www.gretemangroup.com
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9. DKNY Fall 2016 Collection Fashion Show Invitation by http://commission.studio/
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Things like material paper choices, die-cut, inks, emboss-deboss, foil stamps,
stickers, strings, labels, fabrics, plastics, brass, scratch-off material, spot UV,
eyelet, etc.

10. DKNY Fall 2017 Collection Fashion Show Invitation by http://commission.studio/
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The challenge is to be as smart as possible in a commercial medium.
Inspiration comes from the parameters that you set up around a problem,
but there’s always a little bit of mystery around the creative process.

11. SELF PROMOTION
PROMOTING from WITHIN
CHAPTER 02
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https://www.chendesign.com/about/

12. Self promotions reflects and express the inner world of its creator.
The biggest challenge for designers often comes from themselves,
often struggling between self expression and a tight budget.
Old Spike by http://commission.studio/
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13. Three-dimensional design
enriches our experience.
You get more involved with it.
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BINDOTHEK
Muenster School of Design, Germany.
It is used in the labotory for bookbinding
of the Design department.
http://thaleaschmalenberg.com
https://www.chendesign.com/about/

14. IDENTITY
Digging into Identity
CHAPTER 03
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15. Sagmeister Inc.
People who get the cards feels like they’re being given a gift,
which is powerful.
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http://forbrands.pl/projekty/ideo/
Typically, designers do this by concretizing the client’s mission,
turns the design into an actual object, an artifact that,
in the user’s hand, makes the client’s identity unforgettable.

17. ADVERTISING &
MARKETING
Message from the Third Dimension
CHAPTER 04
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18. Sagmeister Inc.
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E! Entertainment
Documents Kit
by Petrula Vrontikis
http://www.35k.com/

19. For some designers, tactile graphics is about interactivity and putting the
product in a startling new context. That's all well and good of course, but
sometimes experimenting with materials comes down to just plain fun.
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20. Tactile design strategy can sell an idea
that is otherwise difficult to express in narrative terms.
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21. http://www.ambientgabber.nu
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Tactile projects succeed or fail based on the relationships a designer has
with her vendors. Both party must have willingness to test on a press.

22. PUBLICATION
Covering Books
CHAPTER 05
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23. https://deskgram.net/explore/tags/CandyJernigan
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If you can combine more than one sense in a design, more than the visual,
specifically including the sense of touch, then you double the experience.
And if the two parts, the visual and the tactile, work together to reinforce
the whole, then you've got something really special. A rare treat.

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Tactile design makes the book stand out in the marketplace, and the tactile
quality adds to the perceived value of the book.

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K. A. Wisniewski

27. HAPTICS
The Future of Touch
CHAPTER 06
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The science surrounding the sense of touch, could affect the future of design.
https://www.youtube.com/watch?v=DUuFn0urnTM

29. Haptics will also simplify the designer's life by abbreviating time and distance
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30. Haptics is both a display and a control technology, both input and output.
With haptic display you can both perceive and manipulate at the same time,
and it's the only sense that you can do that with.
It means you can react very quickly.
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31. https://www.youtube.com/watch?v=u9PjcgqKAfw
https://teslasuit.com/

32. https://www.youtube.com/watch?v=QNz-PXdEet4

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35. If haptics can cause us to reconsider
the richness of the actual physical world for even a moment,
then technology will have helped us to recall what it is to be HUMAN.
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36. THANK YOU
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