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ADVERTISING A BRAND
OLD SCHOOL ADVERTISING:
MAGAZINE
lia s. Associates
OLD SCHOOL ADVERTISING: MAGAZINE
Magazine Design:
Designer Idealism vs
Reader Idealism
OLD SCHOOL ADVERTISING: MAGAZINE
Magazine Designer
Reader
Source
OLD SCHOOL ADVERTISING: MAGAZINE
Magazine Design
A good magazine is able to be a medium for delivering messages
from the magazine designer to the readers.
For the magazine designer team, anticipating noise in message
delivery is very important.
What is noise?
OLD SCHOOL ADVERTISING: MAGAZINE
Magazine Design
Ways to minimize noise, including:
+ The right writing approach
+ The right approach to photography / illustration
+ Appropriate design elements approach
What is meant by appropriate design approach?
How do we know, whether our magazine is right or not?
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
DESIGN PRINCIPLE:
Color & Typography
& Visual Image
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
Magazine Layout
A good magazine layout is able to create a unified design (unity).
Unity includes:
+ Unity of concept between design elements
(choice of color, typography, visual image, line, motif, etc.)
+ Unity of design concepts between articles / rubrics
+ Unity of design concept between magazine content and magazine
cover
+ Unity between design concept, theme, and target market
(Unity between editions)
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
OLD SCHOOL ADVERTISING: MAGAZINE
?
See you at IG @liasidik with weekly updates and new insights!
lia s. Associates

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OLD SCHOOL ADVERTISING: MAGAZINE