Nowadays, magazines are paving their way to go online, which lessens the production costs and can be accessed by anyone around the world. Still, there are some companies who prefer to produce them with high quality paper and distribute them door to door.
A traditional magazine can typically focus on trends or issues, and it can provide background information for news events. Magazines have the luxury of focusing on a smaller target audience, which means they do not have to try to please all of the people all the time.
Then, how can a magazine attract its reader? Structurized paragraph and writing, an eye-catching design, and good typography are the points which will create a good magazine.
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4. OLD SCHOOL ADVERTISING: MAGAZINE
Magazine Design
A good magazine is able to be a medium for delivering messages
from the magazine designer to the readers.
For the magazine designer team, anticipating noise in message
delivery is very important.
What is noise?
5. OLD SCHOOL ADVERTISING: MAGAZINE
Magazine Design
Ways to minimize noise, including:
+ The right writing approach
+ The right approach to photography / illustration
+ Appropriate design elements approach
What is meant by appropriate design approach?
How do we know, whether our magazine is right or not?
25. OLD SCHOOL ADVERTISING: MAGAZINE
Magazine Layout
A good magazine layout is able to create a unified design (unity).
Unity includes:
+ Unity of concept between design elements
(choice of color, typography, visual image, line, motif, etc.)
+ Unity of design concepts between articles / rubrics
+ Unity of design concept between magazine content and magazine
cover
+ Unity between design concept, theme, and target market
(Unity between editions)