Presentation of Elisabeth Stemmler, TU Darmstadt@ Strategy board meeting of the Software-Cluster, 8.8.18

1. SCIKE
Innovation through
Internationalisation
Saarbrücken, 08.08.2018

2. ·
Agenda
13:00 – 13:15 Introduction to the Software Cluster (Prof. Rombach)
13:15 – 13:25 Internationalization of leading-edge clusters (Mr. Wengel)
13:25 – 13:45 Internationalization strategy of the Software-Cluster
13:45 – 14:30 SCIKE Bahia
(1) Activities focusing on international innovation cooperation
(2) R&D project IT for Energy Management:
Use Case Energy Data Platform
14:30 – 14:45 Short break
14:45 – 15:30 SCIKE Singapore
(1) Activities focusing on international innovation cooperation
(2) R&D project: Highly Available Mobile IT infrastructure
Use Case Chef-in-Box@PinPoint
15:30 – 16:00 Break, possibility for poster presentation
16:00 – 16:45 SCIKE Silicon Valley
(1) Activities focusing on international innovation cooperation
(2) R&D project: Software-defined platforms
Use Case smartTA and Industrial Data Space
16:45 – 17:30 Get-together, possibility for poster presentation

3. ·
Overview: What is the SCIKE project?
Software-Cluster-Internationalisierungsstrategie zur Komplettierung von
Kernkompetenzen für Zukunftsthemen der Unternehmenssoftwarebranche
Software-Cluster Internationalization Strategy to complete Core Competencies
for Future Topics of the Enterprise Software Industry
1. What are the aims?
2. Who are the SCIKE partners?
3. What is the background?
4. What has happened to date? Lessons learned?

4. ·
SCIKE overview
Highly available mobile Infrastructure
IT for Energy Management
Software-defined Platforms
Project duration
January 1, 2016 – August 31, 2017 (Phase 1)
September 1, 2017 – August 31, 2019 (Phase 2)

5. ·
SCIKE partners

6. ·
Software-Cluster Internationalization:
Aims
Aims of SCIKE Output
Aim 1: Building international R&D networks Strong relationships with network coordinators and
partners in Bahia, Singapore and Silicon Valley (via
cooperation agreements)
Aim 2: Further development of new innovation
potential through cooperation in Living Labs/Test
Environments
Aim 3: Positioning the Software-Cluster as an
important international research and development
center.
Real testbeds / Living Labs for data-based projects
Application-oriented prototypes in the areas of
advanced manufacturing, IT for energy management
and smart cities
Aim 4: Developing internationalization competencies
in the regional networks
Competencies especially in IPR, intercultural
competencies, knowledge in regional ecosystems
Sustainability Ideal case: Acquisition and/or other interested parties
for prototypes

7. ·
Aim 5: Transfering Knowledge to
the non-subsidised Software-
Cluster members
SCIKE as good practice for cluster
internationalization
Innovation fields
Sharing experience on best practices and
success factors for internationalization
-Presentation of the internationalization
strategy of the Software-Cluster
-Presentation of the innovation systems
Bahia, Singapore, Silicon Valley
-Guide to successful cluster
internationalization: Success factors for
international cluster cooperation with focus on
partner regions
-Supplemented by (podcast) interviews
R&D reports on with a special focus
on international innovation
cooperation
-IT for Energy Management
-Highly Available Mobile IT infrastructure
-Software-defined Platforms
Presentation of demonstrators /
prototypes at events and fairs
Final Event in 2019 with presentations and workshops

8. ·
Result of the leading-edge cluster funding
- Mature Cluster with participation of companies and research institutions
- Competency in coordination of leading-edge cluster
- Competency in joint development of reference architecture
- Integration of the cluster through common activities
Strategy process after leading-edge cluster funding
How should the future cluster governance should look like?
What competencies will be needed in the future?
What future topics should the Software-Cluster work on?
Innovation through internationalization
The international projects with Silicon Valley, Singapore and Brazil expand
the innovation competence of the Software-Cluster and lead to a
consolidation of decentralized cluster governance.
Background: Development of
the Internationalization Strategy

9. ·
Background: Innovation
through Internationalization
Before
2007:
Phase 1
2007 – 2010:
Phase 2
2010 – 2015:
Phase 3
2015 – 2017:
Phase 4
2017 – 2019:
Phase 5
Z E I T V E R L A U F
INTEGRATION
INTHECLUSTER
low
high
Phase 1 (bis 2007): Since the late 1960s,
a unique concentration of software
companies and research institutions
with special expertise in the field of
business software has emerged in
Southwestern of Germany. However,
there was no common understanding of
belonging to an overarching cluster.
Cooperation took place on a case-by-
case and unstructured basis; in addition,
a cluster control and strategy was
lacking.
Phase 2 (2007-2010): Triggered by the
BMBF's announcement of the Leading
Edge Cluster competition, a selection
process took place, driven by the
commitment of the three companies
SAP, Software AG and IDS Scheer
together with regional networks and the
Länder, which resulted in the successful
submission of an application under the
name "Software-Cluster".
Phase 3 (2010-2015): The joint top
cluster projects and resources have
enabled the cluster governance for the
Software-Cluster to be established over
a period of five years, the brand to be
established and made known and the
network to be consolidated.
Phase 4 (2015-2017): The period after the end of
Leading-Edge Cluster funding was marked by a
new strategy process on cluster governance and
the future strategy of the Software-Cluster,
culminating in a new cooperation agreement with
a new governance structure and the appointment
of a new strategy board in October 2016.
Phase 5 (2017-2019): The
international projects with Silicon
Valley, Singapore and Brazil
expand the innovative
competence of the Software-
Cluster and lead to a
consolidation of decentralized
cluster governance.

10. ·
Internationalization activities 01/09/18 – 31/07/18
o Co-operation agreements in all partner regions
o Kick-offs and workshops in all partner regions
o Networking sessions in all regions
o Participation in fairs and larger events around the
topic internationalization
o Workshops on the partner region Silicon Valley
o Marketing materials such as flyers and films
Project video SCIKE Singapore
https://youtu.be/-5LFFB0Q9ZM
Kick off Silicon Valley
Networking session
at CESAR in Recife
Signing of the MoU in the presence of the
Ambassador and Hessian Minister of Economics in
Singapore
Workshops on the partner regions Silicon Valley
https://www.youtube.com/watch?v=BXLVZI_xHio
Regular exchange between SCIKE subprojects
Participation in panel in
panel discussion “Greater
region 4.0.”

11. ·
Preview: Events and Cooperations
(1) "Platform Economics in Times of Digital Transformation:
Innovations in Germany, Brazil and the USA" (working title),
Venue: Fraunhofer IESE, Kaiserslautern
A joint event of STI/Software-Cluster and ENRICH in Brazil
(2) "Industry 4.0 in Asia: Singapore as a springboard for German
SMEs" (working title), Venue: Hub 31/IHK Darmstadt, Darmstadt
A joint event of TU Darmstadt/Software-Cluster and
Kompetenzzentrum 4.0/IT4Work
(3) "Industrial Transformation Asia Pacific (ITAP) / Hannover Fair
from October 16-18, 2018 in Singapore
Software-Cluster as co-exhibitor of the German Pavilion

12. ·
Presentation of the SCIKE projects
1. Project in a nutshell
2. Internationalization project
- Background: Why partner region? Selection of partners?
- Recent activities of international innovation cooperation
3. International R&D project
- Overview of R&D activities
- Reference to previous Software-Cluster projects
- Presentation of partners from partner regions
4. Aim and purpose of cluster internationalization
- Added value for the Software-Cluster
- Lessons Learned
5. Views of partners from partner regions