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Holger Bartel
@foobartel
@foobartel
Ubiquity
Differences
@foobartel
@foobartel
@foobartel
@foobartel
@foobartel
Assumptions
Home Sweet Home
Perfect Solutions Don’t Exist
?Questioning The Status Quo
Who are we designing for?
What You Know
What Users Know
!=
http://commons.wikimedia.org/wiki/File:AngusYoung.JPG
The Mobile Landscape
Global mobile broadband
subscriptions outnumber
fixed broadband
subscriptions
2:1http://mobithinking.com/mobile-marketing-...
=
1.1 billion active mobile-broadband
subscriptions
of global population
16%
http://mobithinking.com/mobile-marketing-tool...
Active mobile broadband
subscriptions 2011
Asia Pacific
422m
31st China Internet Development Statistical Report 2012
275% growth of mobile
web traffic in Asia
2010 - 2013
http://www.statcounter.com
Mobile Subscribers in China
1.13b
http://mobithinking.com/blog/china-top-mobile-market
Internet users in China
564m
31st China Internet Development Statistical Report 2012
access the web via mobile
~70%
http://mobithinking.com/blog/china-top-mobile-market
http://www.itu.int/ITU-D/ict/statistics/explorer/index.html
Enter Device Heaven
Xiaomi
@foobartel
@foobartel
Device Fragmentation
Mobile Browsers
UC Browser
Safari
Android
Nokia Opera
QQ Browser IE Mobile
Tool of Choice? ;-)
IE6
~40%
~6%
The Good (Desktop) News
Hong Kong:
3G, 4G & Unlimited Data
Courtesy of Sinan Atahan
@foobartel
China:
2G, 3G
3G Mobile Subscriptions
in China
~15%
Annual Umeng Report
http://www.flickr.com/photos/mtshaw/5647666247/in/photostream/
Performance
Design
=
– Jeremy Keith (@adactio)
Responsive design is not about
mobile. It's not about tablets. It's
not about desktops. It's abo...
One Web…
Heavy Weight WebHeavy Weight Web
http://www.flickr.com/photos/jeffrz/6012587117/sizes/l/in/photostream/
Just Because We Can…
What’s Your Mobile
Content Now?
Language
Culture
http://www.flickr.com/photos/nathaninsandiego/4027943348/
The Early Bird…The Early Bird…
Haan Sin, Sei Sin
行先死先
Haan Sin, Sei Sin
Walk First, Die First
@foobartel
Small Mistakes
Big Differences
Small Differences
Big Mistakes
Pepsi in China translated their slogan:
“Pepsi Brings You Back to Life.”
The slogan in Chinese literally means:
“Pepsi Bri...
Localization Advantage
Proportion of Revenue
Russia
1. English
2. Russian Japan
1. Japanese
2. English
Korea
1. Korean
2. English
China
1. Chines...
★ If you are planing to launch an App or
Service into Asia, localization will very
likely help.
★ Even a small market shar...
Stay Open-Minded
Understanding can be
frustrating and hard to
accept
Embrace The Difference.
Overcome technical as
well as cultural barriers.
And Do Awesome.
Thank You.
@foobartel
180 Degrees East at Front Trends 2013, Warsaw, Poland
180 Degrees East at Front Trends 2013, Warsaw, Poland
180 Degrees East at Front Trends 2013, Warsaw, Poland
180 Degrees East at Front Trends 2013, Warsaw, Poland
180 Degrees East at Front Trends 2013, Warsaw, Poland
180 Degrees East at Front Trends 2013, Warsaw, Poland
180 Degrees East at Front Trends 2013, Warsaw, Poland
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180 Degrees East at Front Trends 2013, Warsaw, Poland

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Slides from my talk '180 Degrees East' at Front Trends 2013, Warsaw, Poland.

Insights on the Asian mobile & web market, statistics and user behaviour in comparison to the western world, cultural differences and personal challenges encountered along the way.

Published in: Design, Business, Technology
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180 Degrees East at Front Trends 2013, Warsaw, Poland

  1. 1. Holger Bartel @foobartel
  2. 2. @foobartel
  3. 3. Ubiquity
  4. 4. Differences
  5. 5. @foobartel
  6. 6. @foobartel
  7. 7. @foobartel
  8. 8. @foobartel
  9. 9. @foobartel
  10. 10. Assumptions
  11. 11. Home Sweet Home
  12. 12. Perfect Solutions Don’t Exist
  13. 13. ?Questioning The Status Quo Who are we designing for?
  14. 14. What You Know What Users Know !=
  15. 15. http://commons.wikimedia.org/wiki/File:AngusYoung.JPG
  16. 16. The Mobile Landscape
  17. 17. Global mobile broadband subscriptions outnumber fixed broadband subscriptions 2:1http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries
  18. 18. = 1.1 billion active mobile-broadband subscriptions of global population 16% http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries
  19. 19. Active mobile broadband subscriptions 2011 Asia Pacific 422m 31st China Internet Development Statistical Report 2012
  20. 20. 275% growth of mobile web traffic in Asia 2010 - 2013 http://www.statcounter.com
  21. 21. Mobile Subscribers in China 1.13b http://mobithinking.com/blog/china-top-mobile-market
  22. 22. Internet users in China 564m 31st China Internet Development Statistical Report 2012
  23. 23. access the web via mobile ~70% http://mobithinking.com/blog/china-top-mobile-market
  24. 24. http://www.itu.int/ITU-D/ict/statistics/explorer/index.html
  25. 25. Enter Device Heaven
  26. 26. Xiaomi
  27. 27. @foobartel
  28. 28. @foobartel
  29. 29. Device Fragmentation
  30. 30. Mobile Browsers UC Browser Safari Android Nokia Opera QQ Browser IE Mobile
  31. 31. Tool of Choice? ;-)
  32. 32. IE6 ~40% ~6% The Good (Desktop) News
  33. 33. Hong Kong: 3G, 4G & Unlimited Data
  34. 34. Courtesy of Sinan Atahan
  35. 35. @foobartel
  36. 36. China: 2G, 3G
  37. 37. 3G Mobile Subscriptions in China ~15% Annual Umeng Report
  38. 38. http://www.flickr.com/photos/mtshaw/5647666247/in/photostream/
  39. 39. Performance Design =
  40. 40. – Jeremy Keith (@adactio) Responsive design is not about mobile. It's not about tablets. It's not about desktops. It's about The Web. “
  41. 41. One Web…
  42. 42. Heavy Weight WebHeavy Weight Web http://www.flickr.com/photos/jeffrz/6012587117/sizes/l/in/photostream/
  43. 43. Just Because We Can…
  44. 44. What’s Your Mobile Content Now?
  45. 45. Language Culture
  46. 46. http://www.flickr.com/photos/nathaninsandiego/4027943348/ The Early Bird…The Early Bird…
  47. 47. Haan Sin, Sei Sin 行先死先
  48. 48. Haan Sin, Sei Sin Walk First, Die First
  49. 49. @foobartel
  50. 50. Small Mistakes Big Differences Small Differences Big Mistakes
  51. 51. Pepsi in China translated their slogan: “Pepsi Brings You Back to Life.” The slogan in Chinese literally means: “Pepsi Brings Your Ancestors Back from the Grave.”
  52. 52. Localization Advantage
  53. 53. Proportion of Revenue Russia 1. English 2. Russian Japan 1. Japanese 2. English Korea 1. Korean 2. English China 1. Chinese 2. English Australia 1. English 2. German Germany 1. English 2. German UK 1. English 2. German France 1. English 2. French Italy 1. English 2. Italian Canada 1. English 2. German United States 1. English 2. German Brazil 1. English 2. Spanish http://www.distimo.com/publications
  54. 54. ★ If you are planing to launch an App or Service into Asia, localization will very likely help. ★ Even a small market share in China can mean several million users.
  55. 55. Stay Open-Minded
  56. 56. Understanding can be frustrating and hard to accept
  57. 57. Embrace The Difference.
  58. 58. Overcome technical as well as cultural barriers.
  59. 59. And Do Awesome.
  60. 60. Thank You. @foobartel

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