Assignment 2: How consumers use technology and its impact on their lives

1. How consumers use technology and its
impact on their lives
Zuzana Radilová
Assignment 2

2. Introduction
Zuzana Radilová
From Czech republic, Europe
30 years old
Studied National economics but end up in Marketing and been working in
Marketing for 11 years

3. How consumers use technology and its impact on their
lives
- Global access to the internet
- Varieties of digital devices
- How to search online
- Shopping and buying online

4. Global access to the internet
Statistic from June 2017 proved that 51% of world’s population has internet
access. Which means more than half of 7,6 billion people.
Nomber of worldwide internet users
grows rapidly every year.

5. Global access to the internet
Internet users in the World
by geographic regions
Millions of users - June 2017

6. Varieties of digital devices
People use many varieties of digital devices such as
- desktop computers
- laptop computers
- smartphones
- personal digital assistant (PDA), tablets

7. Varieties of digital devices
Each generation uses digital differently but overall we can say, according to
statcounter research, the most use devices are smartphones

8. How to search online
Quickly and efectivelly
1.Use quote marks “Tim Bloggs”
2.Exclude terms by using minus symbol "tim bloggs" -driving
3.Use OR term for finding things that you’re not sure which term will be used
“alex hern OR hernandez”
4.Search within a site eg: site:eventfinda.co.nz Auckland today

9. How to search online
5.Search for word in the body, title or URL of a page eg:

10. Shopping and buying online
In 2017, an estimated 1.66 billion people worldwide purchase goods online.
E-commerce share of total global retail sales from 2015 to 2021

11. Shopping and buying online
Global markets with the highest online shopping penetration rate
(2nd quarter of 2017)

12. Shopping and buying online
Shopping online has increasingly become more convenient and very practical.
In most countries, books and music, electronics, clothes, accessories and
household goods are among the 5 products most often purchased online.
We should not forget about omni-channels and ROPO effects. Both are very
connected and inseparable from online and offline shopping.

13. Summary of how consumers use technology and its
impact on their lives
As we can see new technology and online searching and shopping effects our
lives every singl day. We use more sophisticated devices we also use them
more offten.
We should be a bit worry about don’t get too addicted.
https://www.youtube.com/watch?v=vOSYmLER664

14. Supplementary material
Worldometers (2018) Retrieved from http://www.worldometers.info/world-population/
International Telecommunication Union (2018) Retrieved from
https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Youtube
(August 2014) Retrieved from https://www.youtube.com/watch?v=Ky4O0bwlubA
(January 2016) Retrived from https://www.youtube.com/watch?v=LTJygQwYV84
(June 2017) Retrieved from https://www.youtube.com/watch?v=LVV_93mBfSU
(January 2015) TEDx Talks retirived from https://www.youtube.com/watch?v=vOSYmLER664
Lifehacker (December 2013) Walter Glenn, Retrieved from
https://www.lifehacker.com.au/2013/12/what-device-do-you-use-most/
Statcounter (January 2018) Retrived from
http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet

15. Supplementary material
Statista
(2018) Retrieved from https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
(2018) Retrieved from https://www.statista.com/statistics/274251/retail-site-penetration-across-markets/
(2018) Retrieved from https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/
KPMG (2018) Willy Kruh retireved from
https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf

16. Supplementary material
The Guardian (January 2016) Samuel Gibbs retrieved from
https://www.theguardian.com/technology/2016/jan/15/how-to-use-search-like-a-pro-10-tips-and-tricks-for-googl
e-and-beyond
The Time (February 2016) Jack Linshi retireved from http://time.com/4116259/google-search/
Internet World Stats (June 2017) Retrieved from http://www.internetworldstats.com/stats.htm
Smart Insights (September 2016) Alexander Clark retrieved from
https://www.smartinsights.com/marketplace-analysis/customer-analysis/popular-activities-digital-devices-charto
ftheday/
Adweek (April 2015) Retrieved from
http://www.adweek.com/digital/infographic-here-are-devices-your-target-audience-using-164026/
Techrepublic (April 2011) Alan Norton retrieved from
https://www.techrepublic.com/blog/10-things/10-tips-for-smarter-more-efficient-internet-searching/
Marketing Profs (September 2013) eronica Jarski retirved from
http://www.marketingprofs.com/chirp/2013/11692/how-people-search-online-infographic