The document provides 24 tips for creating effective banner advertisements, focusing on innovation, attention-grabbing design, using few fonts and colors, clear messaging in 7 words or less, selecting images carefully, and ensuring the file size is within limits. Key recommendations include making ads unique, comparing to others but not duplicating them, using animation moderately, and including relevant keywords in a bold format.

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Tip 1: Innovation is key to success.

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Tip 2: The biggest tip to give advertisers is to
create unique and attention-grabbing ads.

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Tip 3: The way you design, combine words,
colours, images and animation are critical
factors in success of your banner campaign.

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Tip 4: When designing your ad it is important
to consider both graphic and text. The
pictures and content need to correlate in
order to keep the attention of potential
clients.

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Tip 5: Visit other hosting sites that have
banner ads, see how they have crafted these
ads.

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Tip 6: Compare your banner ad to other
banners. Ask yourself if your ad is as
eye-catching as the one you are comparing
yours to.

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Tip 7: If you do compare your ad to others, be
sure not to make yours similar. It is a creative
way of advertising, use your imagination and
do not shy away from your creative ideas.

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Tip 8: Choose design styles that appeal to
you. You will make a lasting impression on
traffic if you pay careful attention to detail.

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Tip 9: Less is always more, do not make your
ad too cluttered or too colourful. Stick to a
certain number of fonts, colours and designs.

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Tip 10: Limit your use of fonts as too many
fonts may become distracting.

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Tip 11: Put your point across and be clear in
what you are advertising. Keep words simple
and easy to read. Say it in seven words or
less.

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Tip 12: You are limited to a small visual
space, using fewer words makes it easier for
you to use larger text that is more eye-
catching for traffic.

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Tip 13: Use powerful and creative words.
Before choosing the wording for your ad,
create a list of enticing words, brainstorm
your ideas.

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Tip 14: Be clear in your graphics; do not
overlap images or messaging.

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Tip 15: Select your images carefully; too few
will lead to an unappealing ad. Look through
stock photography as you can easily obtain
your images and it is inexpensive.

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Tip 16: Your main objective is to sell your
product or service, use strong phrases that
capture the interest of potential clients.

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Tip 17: Ensure that your primary message is
pungent as it is the strongest visual element
in your ad.

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Tip 18: Control the file size of your ad. Your
ad should not be bigger than 468x60 pixels
and 12kb.

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Tip 19: The easiest way to maintain this size
of banner is to limit the use of colour and
graphics.

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Tip 20: Save your ad as an animated GIF file.

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Tip 21: Do not overuse animation in your ad.
Choose animation that is not too fast; ensure
that it flows at a moderate pace.

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Tip 22: Set your animation so that they stop
after 3 cycles as constant animation becomes
distracting.

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Tip 23: Firstly, show the searchers that your
advertisement is relevant. Google displays
relevant keywords in bold in your advert if
they are present.

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Tip 24: Keep your keyword listings to a
minimum. Create a number of ad groups with
short keyword lists rather than a single ad
group with a large list of keywords.