Shuffle is a mobile commerce platform that uses machine learning and AI to provide personalized product recommendations and optimize the mobile shopping experience. It aims to address challenges with current mobile shopping like users leaving sites after 10 seconds due to too many scrolls or clicks. Shuffle develops solutions like collaborative filtering and behavioral analytics to improve discovery and purchase rates. It plans to initially grow its business and user base in Korea through a B2B model working with retailers before expanding globally and introducing a B2C platform. Shuffle believes its fast and easy discovery mode can be applied universally across different content categories beyond just shopping.

1. Shuffle
’16. 6. 13.

2. 10 Sec. Rule : Mobile users leave in 10 Sec.
Too many scrolls, back button…Tired..
Where’s my item?
Time<<<<<
Customer
Seller
Products

3. Shuffle, 10 times better performance finding your wished items
X10
Discovery,
Purchase
UI TechEasy and Fast
Behavioral experience
Behavior-based data
Intelligent mapping

4. Shuffle helps sellers to sell their items to the customers who wished one.
a
• Machine
• Learning
• A.I. Solution
Thousands of products
Users can discover
and select more
items in limited time
and action

5. Asian M-commerce market grows fast and leads global market.
Asia North AmericaEurope
% of M-commerce
In E-Commerce
’15 Size of M-Commerce
M-shopping growth
Rate in a year
30%
104
39%249% 71%
358
40% 25%
140
Online Commerce
Mobile Commerce
unit, Bn US$

6. In Korea and China, Mobile shopping is above half
Online
shopping
60 30
340 170
50%
Mobile
shopping
unit: trillion KRW, year of 2015

7. There are many players in Mobile commerce industry
Image Review
Creama
Related items
Recobell
CS messenger
Happytok
Indi Shop
StoreFarm
Mobile Shop
SmartSkin
& Thousands of Shopping malls

8. Shuffle is a brand new player making e-shopping easy
& Thousands of
Shopping mall
Interactive UI Smart Algorithm
Easy Applicable
X10 Response
Image Review
Creama
Related items
Recobell
CS messenger
Happytok
Indi Shop
StoreFarm
Mobile Shop
SmartSkin

9. ++ Products
Interactive UI gives best shopping experience optimized on mobile.
Scroll X
Page change X
Easily Save &
CompareGiven time

10. Smart Algorithm enables easy & smart shopping
CF(Collaborative Filtering) recommendation engine
Like Amazon recommendation, based on
Anoymous users’ behavior, optimized
Recommedation is possible.
IBM Watson’s intellectual analysis
engine makes user’s particular
response analytics linked with
targeted results.
User data analysis engine
JETS

11. Shuffle differentiate itself with it’s UX and Business Model.
One button
Action
Existing Shopping mall
+
B2B
B2C

12. B2B Model makes it possible to expand fast.
SDK, iframe
Web/App Application
Customizing
Advanced tool
Exceeded data
Self/Free Usage
}charge
ToysRus
+ current malls
iTVStyle
+ 300 soho shops
B2B

13. Shuffle evolves to the B2C platform for shopping.
Free advertisement
Expecting new customers
Being added
CPC/CPI/CPS charge
50 thousand
Active users
B2C

14. Shuffle team has unparalleled experiences and tech background
Zuperman
CTO
Computer Scientist.
Founded IT security
firm
Exit in Silicon Valley
Full-stack Architect
A.I. JETS tech
Jesse
CEO
Seoul National Univ.
SK Telecom Mobile Dept.
Global Biz consulting firm
Singapore, Silicon Valley
several business leads

15. Shuffle will grow with B2B base in Korea and expand globally later in 2016
2016
Users
Shops
Korea+ Overseas
Korea
Korea Korea+ Overseas
Shuffle
B2B
Shuffle
B2B
Shuffle App
B2C+
1 / 2 3 / 4

16. Shuffle’s fast and fun discovery mode can be applied universally
Shopping
Contents
News
Fashion
Food
Instagram
IPTV
ShufflexInstagram

17. Thank you
Shuffle
Starting from Shopping
Every discovery via Shuffle.