The Last Word: Enabling the Digitally Enhanced BusinessCognizant
For established companies, digital transformation isn't straightforward and simple. But by applying the following lessons, they can quickly embrace new thinking, strategies and skills that yield short-and long-term business results.
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach
that has been learned across different businesses
over 17 years.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
The Last Word: Enabling the Digitally Enhanced BusinessCognizant
For established companies, digital transformation isn't straightforward and simple. But by applying the following lessons, they can quickly embrace new thinking, strategies and skills that yield short-and long-term business results.
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach
that has been learned across different businesses
over 17 years.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Insights Success has shortlisted “The 10 Best Performing Document Management Solution Providers 2018,” which are changing the way we store our documents.
Digital Leadership Interview : Claus Von Riegen, VP and Head of BMI at SAPCapgemini
"Disrupt yourself before being disrupted by others. But to make this happen, you have to create a separate team with the explicit mandate to disrupt the business and make it a priority."
MDM It’s not just about a new concept, it’s about bringing real value to the ...Ismail Vurel
Data is at the heart of nearly any business. Being able to rely on the consistency and reliability of data is key to improving performance and reducing costs in numerous areas, from
sales and marketing to manufacturing and the supply chain. In an era where many consider data to be the basic fuel for innovation and growth, many organisations still struggle to use their data to their best advantage.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...Brian Solis
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
At IBM THINK Leaders, we consult the experts and take a look back at the year in data-driven storytelling to make important predictions for leadership trends in 2016.
6 Ways to Grow Your Business Through BloggingZontee Hou
See this webinar at: http://bit.ly/SCOREblog
Did you know that a blog can help increase your SEO, help you make connections with others within your industry, and act as a vehicle for customer satisfaction? Learn how a well-planned blog can help grow your business. Plus discover tools to help you plan your content calendar, optimize headlines, and promote your posts.
Your Digital Journey is Being Mapped by Your CustomersCapgemini
Capgemini's Scott Clarke talks with with MIT Sloan Management Review contributing editor Michael Fitzgerald about the impact of digital transformation and the reception of the research in the market.
Insights Success has shortlisted “The 10 Best Performing Document Management Solution Providers 2018,” which are changing the way we store our documents.
Digital Leadership Interview : Claus Von Riegen, VP and Head of BMI at SAPCapgemini
"Disrupt yourself before being disrupted by others. But to make this happen, you have to create a separate team with the explicit mandate to disrupt the business and make it a priority."
MDM It’s not just about a new concept, it’s about bringing real value to the ...Ismail Vurel
Data is at the heart of nearly any business. Being able to rely on the consistency and reliability of data is key to improving performance and reducing costs in numerous areas, from
sales and marketing to manufacturing and the supply chain. In an era where many consider data to be the basic fuel for innovation and growth, many organisations still struggle to use their data to their best advantage.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...Brian Solis
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
At IBM THINK Leaders, we consult the experts and take a look back at the year in data-driven storytelling to make important predictions for leadership trends in 2016.
6 Ways to Grow Your Business Through BloggingZontee Hou
See this webinar at: http://bit.ly/SCOREblog
Did you know that a blog can help increase your SEO, help you make connections with others within your industry, and act as a vehicle for customer satisfaction? Learn how a well-planned blog can help grow your business. Plus discover tools to help you plan your content calendar, optimize headlines, and promote your posts.
Your Digital Journey is Being Mapped by Your CustomersCapgemini
Capgemini's Scott Clarke talks with with MIT Sloan Management Review contributing editor Michael Fitzgerald about the impact of digital transformation and the reception of the research in the market.
In today’s business environment, digital transformation has turned into a necessity to cope with persistent business needs of customer acquisition and brand building. However, the prospect of revamping is an opportunity offered by Digitalization and successfully transformed businesses can become industry leaders to dominate the market.
Also, companies should know that disruption is at the core of such a change and the only way to succeed is to create and follow a comprehensive plan. Moreover, the disruptive technologies can be adopted smartly to propel strategic growth.
As the future is all about innovative technologies such as Augmented Reality, IoT, Virtual Reality, etc., digitalization would eventually become the way of life, and the firms that can keep abreast with the digital macrocosm have better chance to succeed.
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach that has been learned across different businesses over 17 years.
Leading Digital Transformation, extract from bookJoakim Jansson
Now in English! A #1 bestselling management book in Sweden, a digital epicenter, home of Spotify, Skype and Candy Crush! The book includes:
1. Foreword by Brian Solis and interview with Dr. John Kotter
2. Step-by-step methodology, Digital Maturity Matrix
3. Digital tools and more content at www.digitaltransformation.net
4. Book and methodology in cooperation with researchers and businesses
5. Eight case studies from different industries.
The Digital Enterprise Vol 5 - A Framework for TransformationStuart Lamb
We outline the many aspects of digital transformation and a roadmap for getting there. This issue of Perspectives exudes the enthusiasm and capabilities that TCS has in
supporting the transformation ahead.
The ' New Style of IT ’ raises many discussions around the opportunities that technology trends such as cloud, mobility, big data and social bring to bear. But how do these trends influence the role of the CIO?
You’ve seen the future for your organisation and it's unquestionably digital. But then the questions start: Who goes on the journey? How do you lead them along? What direction? How fast? What’s the path? Is the journey the same for everyone throughout the business?
Embarking on a Digital Transformation (DT) strategy can seem daunting enough. But when you apply that strategy to large teams, the numerous complexities and variables can make the whole project appear just too exhausting a proposition to even bother taking the first step, let alone all those steps that must inevitably follow if it is to succeed.
So how do you bring your team on the journey?
Is your organization struggling to navigate the Digital Transformation jungle? We've tapped into the minds of top IT and tech experts to get you the insights you'll need to find your way out of the wilderness!
26 reasons Inward-facing Innovation is the Trend for the Next DecadeKaren Zeigler
Enterprises spend millions each year pursuing the next innovative product or service that will allow their performance to soar. At the same time not realizing that the weight that is holding back their innovation is the in-depth need for innovation within the company. This Slideshare provides 26 reasons that inward-facing innovation is the trend for the next decade.
Organizational Change Management: A Make or Break Capability for Digital SuccessCognizant
To realize the full benefits of digital transformation programs, businesses must manage the impact of digital change on their operational structure, culture and employees.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
16 things to test your digitally transformed mindset
1. 16 Things
To Test Your Digitally
Transformed Mindset
March 12, 2018
By Chris Aarons and Michael Gale
.
Everything is digitally transforming and
many of us are involved in it (usually
marketing and/or sales). You may be
driving it (in the C-suite, service and
support), you may be reacting to stuff
happening around you (IT, HR, product
design) or you may not be sure how it
relates to you (legal, finance, facilities,
administration). Here are 16 statements or
predictions for the digitally transforming
world we live in, and how you might think
about handling them as a protagonist, a
participant or as a non- participating
witness
2. 01. 02.
Contrary to what some have said, millennials are not trying
to change everything around us. But, they are the tip of the
spear to watch. There is a common meme about which
industries Millennials will help obsolete next. From physical
retail to car ownership, we see weak points in traditional
sales and brand relationships. Grab the Millennials at work
and ask them about their purchasing interests. It does not
matter if you are a B2C or a B2B organization, because
Millennials are decision makers for organizations (managers
and directors). Get with Millennials where you work and ask
them what processes they would change tomorrow to make
their lives easier right now. These are the processes you
should change fast because what Millennials tell you now is
what your whole organization will want tomorrow.
You can’t hide from the future, so now is the time to act. The ostrich
strategy no longer works and looks foolish in a digitally
transforming world. While some may not want to embrace digital
transformational thinking, there is no getting around it now. That’s
why everybody needs to pay attention and make it an item on
every weekly team meeting.
3. 03. 04.
Leadership needs to stop talking about the
technology and focus on how to get it to work
better and/or differently. You cannot buy your
way into being digitally transformed.
Successful leaders understand that every
dollar spent on technology requires another
nine on people, processes, thinking and
design. That is why you need to understand
that digitally transforming is not about the
technology. It is about how you think, design
and deliver differently with digital technology.
Time has a price and it is rising. Think about how much more
valuable your time is now than ever before. Everyone is
expected to be online and ready for emails from colleagues and
clients outside our work hours as well as expected to do
multiple things at the same time. That is why the idea of paying
somebody or something to do a mundane task for you is taking
fire everywhere. Think about your own business: what should
you be outsourcing to pay-as-you-go firms this year to digitally
transform better and faster? What low-value tasks can you
outsource that will free up time and resources, so your teams
can focus on the important items?
4. 05. 06.
The office is gaining in importance as we all need great human
interaction to succeed. Humans are meant to work in teams. Unlike a
real-world setting, virtual teams can’t read the signals or see the
movements and the emotions that are essential to interaction. We
need this chemistry to do amazing things. This doesn’t mean that
every meeting or interaction should be in-person. But if you are
brainstorming, forming ideas and learning to do things differently, face
time matters. As a manager, invest heavily in physical presence this
year or you will be vulnerable to missed moments that create silos
(death for digital transformation). In fact, everyone should hunger to
be around team members as you set a path to your own digitally
transformed world together.
We have to develop a tolerance for anything that isn’t instant. There is a
deeper ripple effect that is starting to eat into traditional IT budgets,
marketing investments and even how we think about supporting
products or ideas. In most every instance, people are developing a
sense of expectation for near-instant gratification. Think about how
impatient we now are for results and how that’s wrong. The science
behind successful digital transformations argues that speed comes from
spending twice as long in planning while working with four or more
departments for deeper levels of collaboration. This takes patience. If
you feel frustrated because results are not coming at the speed you
want this year, take deep breaths and ask yourself if the process is
right. Digital done right is incredible, but it isn’t instant just because you
can buy technology instantly.
5. 07. 08.
Marketing learns to let go more as customers want to roam free. In
case you have not recognized it by now, customers have 100%
control on what they see, hear and even feel in their worlds. This
means that a whole new way to plan and think is vital. Customers
rarely fit into neat little journeys any more. To succeed, you have to
examine every single moment of intersection in the customer
experience and decide how you play there. This is really
uncomfortable as it requires looking at new themes for interaction
and new streams of data. But, we can see it more and more with
brands who are working this way and succeeding, and no one want
to be the last one to figure it out.
Agile is more than a training tool.
Agile is a way to think and design experiences for colleagues,
customers and partners. You can’t be agile unless you embrace it at
an organizational and cross team level. Making this change now will
help you be better set up for the future more than nearly every other
investment you can make this year.
Make 2018 your agile learning year.
6. 09. 10.
AI is not big data and big data does not mean you have an AI strategy.
Everyone is drowning in data. So much so that most are desperate to
find any pattern out of the noise and extract long term value from their
collection efforts. But, the issue is not the data. It is finding it or even
revealing the few correct insights and using them to dramatically
change your processes and thinking to successfully evolve and drive
sustainable value.
Some retailers now understand what it takes to be transformed and it is
right in front of the rest of them. Pain is invariably the catalyst for
change. The brutal demise of many retailers is forcing a new clarity
about what retail experiences need to be. Many brands have
recognized the DNA to build retail success: 24/7 experiences, in-store
delight (Apple), fast- fashion as the raison-d’etre (H&M), supply chain
mastery (Zara) and educational values (Beta). But others need to look
deeply into their own industries to see how brands have started to form
their Digital DNA for success. In most cases, the answer is in front of
you if you look and ask the right (new) questions, instead of the same
ones that may have worked years ago.
7. 11. 12.
Your supply chain becomes a unique combination of ideas. There is
one discussion now with the best digitally transforming supply chains
and it is: “What do we need to supply?” At a deeper level, this makes
everyone think beyond the bounds of traditional answers. In fact,
sometimes supply should be in-store (3D printing, re-fabrication of
materials or self-construction). Other times, the customer gets it directly
or does it themselves (via on-site machinery). When you look at it like
this, with an eye towards mass customization, it becomes a radical re-
think of how to deliver in the new world.
We fall in love with cybersecurity and it is good for us. Everything you
connect to is vulnerable to cyber threats. Just read this report from the
Chatham House (The Royal Institute of International Affairs). This is
further compounded by the move to IoT. Now, everything connected
requires cyber security mitigation in your digitally transforming
enterprise. In fact, you can’t move any data (from the edge with
customers or partners to your internal systems) without it being
secure. Embrace this truth and digital transformation becomes more
about what you can imagine than what you are restricted by.
8. 13.
14.We continue to expect more from organizations as customers, employees
and citizens. Digital transformation is about delivering far better and being
able to do far more for your customers and employees than ever before. It
shouldn’t be just about selling more or at a bigger premium. Consumers are
constantly looking for different dimensions in regards to the brands they
interact with, as well as the others that are out there. Successful digitally
transforming organizations offer more than just selling to keep their
customers engaged.
Fads vs. trends and the ability to unlock the differences between the two
becomes a big deal. Webster’s annual new words illustrates both the fads
and trends in our lexigraphy. A transforming world has the same
challenges. What should we pay real attention to or ignore as we look for
signs to deeply transform our customer’s experience with us.
9. 15. 16.
Is CIO the right job title in a radically diffused, decision-making world?
The future for the CIO is changing. It is going to be radically different as
digital technology becomes ubiquitous at every level and function, down
to the individual. The old mantra of thinking 80% of funds need to be
used to keep the lights on is a Gordian knot that must be hacked. In
successful organizations, the CIO is going to lead and facilitate this
revolution from a position of strength and new knowledge. Or, in less
successful ones, he/she is going to struggle to catch up with every
department running in different directions and speeds. This is the
moment the CIO needs to be the ship’s navigator and not try to play
captain.
Digital Transformation has us thinking differently, but many still need to
discover what it takes to act differently. Satya Nadella’s book Hit-
Refresh is an inspiring reflection on the challenges and ideas behind
making the Digital DNA of an organization the key to its future. With
88% of us going through digital transformation, the key is not the intent.
The key is the mechanics of finding your truth and building your own
unique Digital DNA to tie everything (people, processes, technology,
insights) together. It starts with your function or department, but has to
start today and keep going across the organization.
10. The best advice is to be an explorer. Every organization has a unique DNA that needs to
be revealed digitally.
We wrote the book, The Digital Helix: Transforming Your Organization's DNA to Thrive in
the Digital Age, to be a rational map to navigate, re-engineer and drive success in a
digital world.
We have laid out many key points in this post to help you ask the deep and challenging
questions needed to succeed. This crosses everything inside the organization, from
working practices to processes, to how we think about our sectors, to everyone’s roles
and priorities, and even to what to expect from our evolving, transforming world. 2018 is
going to bring more dramatic changes for you to explore. Now is the time to create and
architect a digitally transformed version of your organization for success, both today and
in the future.
11. Michael Gale
Managing Partner
Co-author of
THE DIGITAL HELIX
As you are planning and working on your own digital
transformation, consider these 16 things to test your mindset.
These insights that have borne out in our partnerships, the
hundreds of hours of intensive interviews with digital
transformation masters and the primary research projects we
have done for the book.
The Digital Helix as an explanation of how imperative it is to
get this right.
Chris Aarons
Partner
Co-author of
THE DIGITAL HELIX
12. 88% of major corporations are undergoing major digital transformation initiatives.
Few corporations are foolish enough to ignore the need. IDC estimated that more
than $1,700,000,000,000 (yes, $1.7 trillion) would be invested in digital
transformation during 2017. That is about the size of the GDP of the 10th largest
economy of the world, our neighbor Canada.
Organizations in digital transformation fall into three basic groups.
16% are thriving with outrageous and measured economic and brand returns.
32% look like the 16% in nearly everything but get near zero back for their effort,
and 40% are slowing down or in effect walking away. Be honest about where you
are?
40%+ of executive leaders told us in the research that they have abandoned or
slowed the process because it is incredibly difficult to keep doing the same things
and expect transformation.
55% of major corporation executives told us that they are very threatened by digital
startups in their segments. Despite (or maybe because of) this, they were
personally investing on average 20+ hours a week on issues related to digitally
transforming their organizations.
GENERALFACTS