The document discusses promotional activities for a movie brand at a multiplex cinema, including row branding and an "F-zone" area to bring the brand proposition to life, which generated local PR and buzz around the event.

1. Movie – Promo at the Multiplex

2. Row Branding at the Multiplex

3. Row Branding at the Multiplex

4. Bringing alive the Brand Proposition – F - zone at the multiplex

5. Bringing alive the Brand Proposition – F - zone at the multiplex

7. Local PR generated a lot of Buzz around the activity.