1. The plasma membrane is selectively permeable, allowing passage of some substances and restricting others based on size, charge, shape, and solubility.
2. Transport across the membrane can be passive via diffusion or filtration, requiring no ATP, or active via carrier-mediated transport or vesicular transport, requiring ATP to move against gradients.
3. Diffusion is the passive movement of particles from high to low concentration down a gradient, and can occur directly through the lipid bilayer or through channel proteins.