This document provides guidance on conducting customer development interviews to learn about customers' needs and problems. It discusses a two-stage learning process of collecting information through observation and experimentation, then analyzing the findings. It emphasizes exploring customers' specific past experiences over generalizations. Sample questions are categorized as softball, anchor, or deflection questions to build rapport, explore issues in depth, or redirect conversations. The document cautions against taking compliments at face value and stresses looking for commitments to next steps as signals of interest. The overall goal is to understand customers and confirm the right problems are being solved before proceeding further.
Dokumen tersebut membahas tentang 7 macam inti plot cerita yang dapat digunakan sebagai panduan dalam membuat brand stories atau brand telling seperti mengalahkan monster, kelahiran kembali, petualangan, perjalanan dan pulang, dari miskin menjadi kaya, tragedi, dan komedi. Dokumen tersebut juga menyebutkan beberapa cara untuk meningkatkan brand internal perusahaan seperti berbagi pengetahuan, membangun komunikasi, dan memperlak
Getting startups started, with Lean Northeast in NewcastleRob Fitzpatrick
The document discusses starting a tech startup and provides advice from various entrepreneurs and founders. It includes quotes about the importance of having the right people, building something customers want, and spending as little money as possible when starting out. Other quotes discuss continually improving a product, focusing on discovery and validation when starting a business, and not being able to predict winners with certainty. The document concludes by providing contact information for Rob Fitzpatrick to offer additional assistance.
This document provides information about advisors for startups, including the types of advisors that could help with technical issues, industry credibility, customers, general startup strategy, and operations, legal, or financial matters. It recommends advisors for important long-term needs or those requiring senior experience, but with limited hours per month. The document also suggests equity compensation ranges of 1-2% before funding and 0.5-1% after funding, as well as an expected time commitment of 1-4 hours per month from advisors.
How To Make The Most Of Sofia - Eleven Demo DayFounder-Centric
Dimitar Stanimiroff from StackExchange and others in Bulgaria helped the author with their Lean event and LeanSpark conference. Jon Bradford introduced the author to Eleven accelerator where the author did workshops. Stanislav Sirakov from LauncHub invited the author back to teach. Now the author regularly teaches at Eleven and Launchub. The author is encouraged to live in Sofia by Mihaelena Damianova who helps find an apartment. The summary identifies several individuals in Bulgaria's startup community that helped and supported the author.
This document summarizes information about Founder Centric, a business that provides business model design and mentoring services to founders. It lists the names and roles of the Founder Centric team members. It also provides examples of business model design exercises and frameworks they use to help clients identify assumptions, spot better options, know what to test, and balance focus and opportunity. The document emphasizes the importance of understanding business models holistically and embracing challenges as opportunities to learn and improve.
The document discusses the principles of lean startup methodology. It introduces three main principles: 1) Our startup is a pile of guesses, 2) The faster we can bounce our guesses off the market, the better we'll do, and 3) Learning is progress; building stuff isn't. Groups then discuss applying these principles to startup ideas and challenges.
This document provides guidance on conducting customer development interviews to learn about customers' needs and problems. It discusses a two-stage learning process of collecting information through observation and experimentation, then analyzing the findings. It emphasizes exploring customers' specific past experiences over generalizations. Sample questions are categorized as softball, anchor, or deflection questions to build rapport, explore issues in depth, or redirect conversations. The document cautions against taking compliments at face value and stresses looking for commitments to next steps as signals of interest. The overall goal is to understand customers and confirm the right problems are being solved before proceeding further.
Dokumen tersebut membahas tentang 7 macam inti plot cerita yang dapat digunakan sebagai panduan dalam membuat brand stories atau brand telling seperti mengalahkan monster, kelahiran kembali, petualangan, perjalanan dan pulang, dari miskin menjadi kaya, tragedi, dan komedi. Dokumen tersebut juga menyebutkan beberapa cara untuk meningkatkan brand internal perusahaan seperti berbagi pengetahuan, membangun komunikasi, dan memperlak
Getting startups started, with Lean Northeast in NewcastleRob Fitzpatrick
The document discusses starting a tech startup and provides advice from various entrepreneurs and founders. It includes quotes about the importance of having the right people, building something customers want, and spending as little money as possible when starting out. Other quotes discuss continually improving a product, focusing on discovery and validation when starting a business, and not being able to predict winners with certainty. The document concludes by providing contact information for Rob Fitzpatrick to offer additional assistance.
This document provides information about advisors for startups, including the types of advisors that could help with technical issues, industry credibility, customers, general startup strategy, and operations, legal, or financial matters. It recommends advisors for important long-term needs or those requiring senior experience, but with limited hours per month. The document also suggests equity compensation ranges of 1-2% before funding and 0.5-1% after funding, as well as an expected time commitment of 1-4 hours per month from advisors.
How To Make The Most Of Sofia - Eleven Demo DayFounder-Centric
Dimitar Stanimiroff from StackExchange and others in Bulgaria helped the author with their Lean event and LeanSpark conference. Jon Bradford introduced the author to Eleven accelerator where the author did workshops. Stanislav Sirakov from LauncHub invited the author back to teach. Now the author regularly teaches at Eleven and Launchub. The author is encouraged to live in Sofia by Mihaelena Damianova who helps find an apartment. The summary identifies several individuals in Bulgaria's startup community that helped and supported the author.
This document summarizes information about Founder Centric, a business that provides business model design and mentoring services to founders. It lists the names and roles of the Founder Centric team members. It also provides examples of business model design exercises and frameworks they use to help clients identify assumptions, spot better options, know what to test, and balance focus and opportunity. The document emphasizes the importance of understanding business models holistically and embracing challenges as opportunities to learn and improve.
The document discusses the principles of lean startup methodology. It introduces three main principles: 1) Our startup is a pile of guesses, 2) The faster we can bounce our guesses off the market, the better we'll do, and 3) Learning is progress; building stuff isn't. Groups then discuss applying these principles to startup ideas and challenges.
Speak so that people want to listen by julian treasureSameer Mathur
Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help you fix that. As the sound expert demonstrates some useful vocal exercises and shares tips on how to speak with empathy, he offers his vision for a sonorous world of listening and understanding.
Helm society CEO round table nyc - slideshare post eventMarc McLaughlin
This was a CEO round table event hosted by The Helm Society in New York. We spent a few hours discussing and testing the use of visual tools for strategy & business design and testing the use of the Business Model Canvas
This document summarizes Rob Fitzpatrick's thoughts on business models from October 12, 2012. He discusses prototyping different business models using Osterwalder's Business Model Canvas technique. This involves identifying customer segments, the value proposition, channels, revenue streams, and other elements. Fitzpatrick emphasizes launching fast by building the minimum viable product to test high risk assumptions and then iterating based on what is learned. He offers his help with internal innovation, events, and sharing cautionary tales from his experience.
Via Lorelei Lingard: In an effort to convey research results a little differently, I created the following 'short story', to be performed in silence, at the HRS Graduate Research Day at UWO on February 9th. I thought it would be neat, and symbolic, to delivery a silent talk on the topic of "Silence" in team communication research. I learned two things: 1) It's hard to create slides that say it all, without verbal transition material spoken within and between them, and 2) It's a bit nerve-wracking to present a talk and stay perfectly silent while it unfolds.
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
Branding: A crash course, what it is, how its achieved and evolvedPaul Bailey
Mentorship is given by Paul periodically to students of The Alacrity Foundation, a charity who provide recent graduates with practical business training to launch a new generation of technology companies.
This presentation finishes aiding in the first stage of the naming of their new companies and a workshop follows to teach lateral and creative thinking for intuitive brand names.
This document discusses the relationship between brands, technology, and service. It examines how brands can be delivered through compelling copywriting that focuses on benefits to specific customers. Key principles of effective copywriting include having faith in words, writing for a specific audience, focusing on benefits, setting the right tone, and keeping things simple. The document also explores knowledge and cognitive processes, as well as action research which aims to both improve situations and involve participants through collaborative and participatory methods.
This document discusses the importance of not remaining silent when witnessing injustice or sin, and the responsibilities of church leaders to address issues rather than ignore them. It provides several biblical examples of individuals like Jesus, John the Baptist, Phinehas, Ezra, and Jeremiah who spoke out against wrongdoing despite facing opposition or risk to their lives. The document also discusses how fear, pressure, and selfishness can lead people to remain silent instead of acting or speaking when they should. Overall, it argues that silence in the face of injustice makes one complicit and perverts justice, while speaking the truth in love and humility is the righteous path.
The document discusses various topics related to business including complicated times, empowering the future, learning, different types of businesses, communication changes, customer expectations, community involvement, corporate karma, and thinking like a farmer. It emphasizes evolution as key to success and provides advice on doing small things well, treating customers and suppliers with respect, and always doing the right thing with a strong moral code.
Increasing business success with TPI NEXT and PointZERORik Marselis
Rik Marselis presented how TPI NEXT and PointZERO can contribute to increasing the business success of an organization by improving the testing process as well as the IT process as a whole.
Prior to this presentation Rik, together with Geoff Thompson, presented about "Why would you want to improve your test process" (also uploaded on slideshare).
This presentation was given at a conference for the test experts of the Siemens group.
The document discusses the importance and power of storytelling. It argues that storytelling is a fundamental part of human nature and how the human brain processes information. Stories entertain, help rise above commodification, and are an effective way for media, businesses, and others to engage audiences. The document provides tips for crafting stories, including developing story trees that outline characters and their journeys over time to build drama. It emphasizes showing the humanity of people and avoiding jargon to create compelling narratives.
El documento habla sobre los briefs creativos y las sesiones de briefing. Explica que los briefs creativos sirven para inspirar la creatividad e informar sobre los objetivos de la campaña, mientras que las sesiones de briefing guían el proceso creativo. También discute conceptos como insights, single idea y tone, los cuales son elementos importantes de un brief creativo efectivo.
PowerPoint: Telling Time (2nd or 3rd grade)
Looks like you must download the presentation in order to be able to view the animations. Green slides are meant for demonstration and explanation. This presentation is intended as a guided practice activity, and there is a sheet that students complete as you go through the slide show.
The document discusses defining the relationship between an agency and its client. It emphasizes open communication, mutual respect, empowerment, and treating the agency as an extension of the client's internal team. The agency values smarts, egalitarianism, mentoring, trust, accountability, and making contributions to others' success. It also notes the importance of responsiveness, information flow, feedback, feeling part of the team, and making a visible difference.
The document discusses user experience (UX) and how it differs from common sense and information architecture. UX focuses on understanding user needs and designing products and services to meet those needs. The value of UX is that it leads to faster and better solutions, greater productivity, and helps companies avoid failures caused by not understanding users. UX combines skills like strategy, research, design and development to simplify complexity and create desirable, feasible and viable solutions from the user's perspective. It is important to involve UX early in projects to avoid costly redesigns later. The amount of time a UX project takes depends on its scope, from a few days for simple projects to over a month for complex ones.
Social Media: It's Not What You Say That MattersPaul Isakson
The first part of the deck for what we've been sharing with clients as far as how to look at social media. If you'd like us to give you the full presentation in person, let me know.
This document outlines the agenda for a morning business seminar focused on getting more done, selling more, and having more fun. The seminar will provide practical productivity tips, frameworks for sales and engagement, and emphasize the importance of bringing more personality and celebration into business. Attendees will learn about key challenges for 2021 like increased competition and changing customer demands. The goal is for attendees to leave feeling motivated to focus on these three areas to grow their business in the coming year.
TIME MANAGEMENT Untuk Training bagian Gudang.pptxTrainingNobby
Dokumen tersebut membahas tentang manajemen waktu yang efektif dengan menekankan pentingnya menghargai waktu, menentukan prioritas, mengatasi penundaan, mengelola interupsi, dan membuat jadwal.
Speak so that people want to listen by julian treasureSameer Mathur
Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help you fix that. As the sound expert demonstrates some useful vocal exercises and shares tips on how to speak with empathy, he offers his vision for a sonorous world of listening and understanding.
Helm society CEO round table nyc - slideshare post eventMarc McLaughlin
This was a CEO round table event hosted by The Helm Society in New York. We spent a few hours discussing and testing the use of visual tools for strategy & business design and testing the use of the Business Model Canvas
This document summarizes Rob Fitzpatrick's thoughts on business models from October 12, 2012. He discusses prototyping different business models using Osterwalder's Business Model Canvas technique. This involves identifying customer segments, the value proposition, channels, revenue streams, and other elements. Fitzpatrick emphasizes launching fast by building the minimum viable product to test high risk assumptions and then iterating based on what is learned. He offers his help with internal innovation, events, and sharing cautionary tales from his experience.
Via Lorelei Lingard: In an effort to convey research results a little differently, I created the following 'short story', to be performed in silence, at the HRS Graduate Research Day at UWO on February 9th. I thought it would be neat, and symbolic, to delivery a silent talk on the topic of "Silence" in team communication research. I learned two things: 1) It's hard to create slides that say it all, without verbal transition material spoken within and between them, and 2) It's a bit nerve-wracking to present a talk and stay perfectly silent while it unfolds.
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
Branding: A crash course, what it is, how its achieved and evolvedPaul Bailey
Mentorship is given by Paul periodically to students of The Alacrity Foundation, a charity who provide recent graduates with practical business training to launch a new generation of technology companies.
This presentation finishes aiding in the first stage of the naming of their new companies and a workshop follows to teach lateral and creative thinking for intuitive brand names.
This document discusses the relationship between brands, technology, and service. It examines how brands can be delivered through compelling copywriting that focuses on benefits to specific customers. Key principles of effective copywriting include having faith in words, writing for a specific audience, focusing on benefits, setting the right tone, and keeping things simple. The document also explores knowledge and cognitive processes, as well as action research which aims to both improve situations and involve participants through collaborative and participatory methods.
This document discusses the importance of not remaining silent when witnessing injustice or sin, and the responsibilities of church leaders to address issues rather than ignore them. It provides several biblical examples of individuals like Jesus, John the Baptist, Phinehas, Ezra, and Jeremiah who spoke out against wrongdoing despite facing opposition or risk to their lives. The document also discusses how fear, pressure, and selfishness can lead people to remain silent instead of acting or speaking when they should. Overall, it argues that silence in the face of injustice makes one complicit and perverts justice, while speaking the truth in love and humility is the righteous path.
The document discusses various topics related to business including complicated times, empowering the future, learning, different types of businesses, communication changes, customer expectations, community involvement, corporate karma, and thinking like a farmer. It emphasizes evolution as key to success and provides advice on doing small things well, treating customers and suppliers with respect, and always doing the right thing with a strong moral code.
Increasing business success with TPI NEXT and PointZERORik Marselis
Rik Marselis presented how TPI NEXT and PointZERO can contribute to increasing the business success of an organization by improving the testing process as well as the IT process as a whole.
Prior to this presentation Rik, together with Geoff Thompson, presented about "Why would you want to improve your test process" (also uploaded on slideshare).
This presentation was given at a conference for the test experts of the Siemens group.
The document discusses the importance and power of storytelling. It argues that storytelling is a fundamental part of human nature and how the human brain processes information. Stories entertain, help rise above commodification, and are an effective way for media, businesses, and others to engage audiences. The document provides tips for crafting stories, including developing story trees that outline characters and their journeys over time to build drama. It emphasizes showing the humanity of people and avoiding jargon to create compelling narratives.
El documento habla sobre los briefs creativos y las sesiones de briefing. Explica que los briefs creativos sirven para inspirar la creatividad e informar sobre los objetivos de la campaña, mientras que las sesiones de briefing guían el proceso creativo. También discute conceptos como insights, single idea y tone, los cuales son elementos importantes de un brief creativo efectivo.
PowerPoint: Telling Time (2nd or 3rd grade)
Looks like you must download the presentation in order to be able to view the animations. Green slides are meant for demonstration and explanation. This presentation is intended as a guided practice activity, and there is a sheet that students complete as you go through the slide show.
The document discusses defining the relationship between an agency and its client. It emphasizes open communication, mutual respect, empowerment, and treating the agency as an extension of the client's internal team. The agency values smarts, egalitarianism, mentoring, trust, accountability, and making contributions to others' success. It also notes the importance of responsiveness, information flow, feedback, feeling part of the team, and making a visible difference.
The document discusses user experience (UX) and how it differs from common sense and information architecture. UX focuses on understanding user needs and designing products and services to meet those needs. The value of UX is that it leads to faster and better solutions, greater productivity, and helps companies avoid failures caused by not understanding users. UX combines skills like strategy, research, design and development to simplify complexity and create desirable, feasible and viable solutions from the user's perspective. It is important to involve UX early in projects to avoid costly redesigns later. The amount of time a UX project takes depends on its scope, from a few days for simple projects to over a month for complex ones.
Social Media: It's Not What You Say That MattersPaul Isakson
The first part of the deck for what we've been sharing with clients as far as how to look at social media. If you'd like us to give you the full presentation in person, let me know.
This document outlines the agenda for a morning business seminar focused on getting more done, selling more, and having more fun. The seminar will provide practical productivity tips, frameworks for sales and engagement, and emphasize the importance of bringing more personality and celebration into business. Attendees will learn about key challenges for 2021 like increased competition and changing customer demands. The goal is for attendees to leave feeling motivated to focus on these three areas to grow their business in the coming year.
TIME MANAGEMENT Untuk Training bagian Gudang.pptxTrainingNobby
Dokumen tersebut membahas tentang manajemen waktu yang efektif dengan menekankan pentingnya menghargai waktu, menentukan prioritas, mengatasi penundaan, mengelola interupsi, dan membuat jadwal.
The "Managing People Training"
hubungi :
Kanaidi, SE., M.Si (Penulis “Buku PERIKLANAN”, Service Quality and Motivation Trainer, Dosen Marketing Management, Praktisi Bisnis)
e-mail :kana_ati@yahoo.com atau kanaidi@yahoo.com atau kanaidi@posindonesia.co.id
HP. 08122353284
Program manajemen waktu bertujuan untuk meningkatkan efisiensi dan produktivitas dengan cara memahami konsep penghargaan waktu, menentukan prioritas, dan membuat rencana penjadwalan aktivitas. Unsur kuncinya adalah menghargai waktu sebagai sumber daya berharga yang tidak dapat diperoleh kembali, menentukan prioritas pekerjaan, serta membuat rencana penjadwalan berdasarkan prioritas.
Penjelasan detail magic of 90 days by jeunesse jakartajeunessejakarta
Dokumen tersebut memberikan panduan untuk bergabung dan berhasil dalam bisnis Jeunesse, termasuk tujuan bergabung, langkah awal merekrut kontak, membimbing anggota baru, mengikuti sistem, dan pentingnya komitmen jangka panjang.
Dokumen tersebut membahas tentang motivasi, termasuk sumber-sumber motivasi, teori-teori motivasi, pengaruh motivasi terhadap perilaku belajar, dan strategi meningkatkan motivasi.
Dokumen tersebut membahas tentang pentingnya disiplin diri untuk meraih kesuksesan dalam hidup. Disiplin diri membutuhkan kemampuan untuk melakukan tugas meski tidak menyenangkan demi mencapai tujuan. Visi dan tujuan jangka panjang membantu melatih disiplin diri. Langkah kecil seperti bangun pagi dan menjaga kata-kata dapat dilatih untuk membangun disiplin.
“Time is money,” as the saying goes, but most of us never feel we have enough of either. In Master Your Time, Master Your Life, internationally acclaimed productivity expert and bestselling author Brian Tracy presents a brilliant new approach to time management that will help you gain control of your time and accomplish far more, faster and more easily than you ever thought possible.
Penjelasan detail magic of 90 days By Jeunesse Jakartajeunessejakarta
Dokumen tersebut memberikan panduan untuk bergabung dan berhasil dalam bisnis Jeunesse Global, termasuk tujuan bergabung, langkah-langkah selama 30 hari pertama hingga ketiga, delapan langkah kunci untuk sukses, dan tips lainnya seperti menetapkan tujuan, komitmen, memanfaatkan sistem dan alat bantu yang tersedia.
This week let’s talk about websites. A website is a collection of interlinked pages on the internet grouped under a unique name or online address.
These pages, known as web pages, contain information or services by a business or organization. The information may be in different formats like text, images, videos, audio, and animation and the services may be like buying or selling products, downloading digital products, etc.
Websites can be used in various fashions: a personal website, a corporate website for a company, a government website, an organization website, etc. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose.
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We already know about digital printing before, but what makes it different with offset printing? Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper.
In offset printing the matter to be printed is neither raised above the surface of the printing plate nor sunk below it. Instead, it is flush with the surface of the plate; thus offset is classified as a planographic method of printing.
Offset printing helps in producing high-quality output on surfaces like cloth or wood. The rubber leaves a very fine print on rough surfaces, making the process effective. The process is equally efficient for small, medium and large-scale production of printing due to its high quality, inexpensiveness and consistent results.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
We have discussed Quality Assurance last week, now let’s move on to Digital Printing. Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Digital printing machines can print on everything from thick cardstock, heavyweight papers and folding cartons to fabric, plastics and synthetic substrates.
Digital printing continues to grow in popularity and as technology continues to improve, so does the quality of the work. With short turnarounds, lower cost and high-quality output, digital printing is a great solution for many projects you have.
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https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
This week, let’s discuss about quality assurance. Quality assurance (QA) is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering products or services to customers.
Quality assurance process helps a business ensure its products meet the quality standards set by the company or its industry. Another way to understand quality assurance (QA) is as a company’s process for improving the quality of its products.
Most businesses utilize some form of quality assurance in production, from manufacturers of consumer packaged goods to software development companies. Some companies may even establish a quality assurance department with employees that focus solely on quality assurance.
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https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Once you got a grasp about layouting, now let’s talk about photography. In graphic design, images are often the best way to get ideas across. People respond to images and process them regardless of what language they speak. Photographs are very effective images that can convey stories very quickly. Think how less effective advertisements would be if they used only words.
Photography in design can be more impactful than graphics or illustration as it communicates the message with a sense of realism, and often packs more of a visual punch, too.
Photography can serve many purposes and have many facets. Photography can tell a story, it can capture a moment in time, it can document, and it can be art. There are many technical uses for photography as well as social and creative ones. How we use and interact with photography is highly personal and will differ from one person to the next.
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https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
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Whether in design or writing, layout is the decisive factor which makes the reader want to stay to read your article/design. .
Layout design is the process of arranging visual elements—like text, images, and shapes—on a given page. Layout design is important for any project that conveys a message through eye-catching visuals, like magazine layouts, website design, and advertisements.
An effective layout not only looks attractive, but also helps the viewer understand the message the design is conveying. In other words, understanding layout is key when it comes to creating user-friendly, engaging designs, particularly in the realms of web design and advertising.
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Be sure to follow us:
https://www.instagram.com/liasidik
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If you have any additional questions, please leave a comment.
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Although it may be a bit similar, writing for printing media is different from writing for digital media. Written content could only be published as physical print, and was therefore static and unchangeable. Today, content can be published online and is in constant flux. As technology has shifted the way information is delivered, readers’ needs have changed, and writers must think about content in a completely new way.
When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable, findable, and shareable. The point is to understand how what you are writing fits into the overall content strategy, what the content lifecycle entails, and who is involved in the process.
It’s important to target your audience when writing for the web. By knowing who you are writing for, you can write at a level that will be meaningful for them. Use the personas you created while designing the site to help you visualize who you are writing for.
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Be sure to follow us:
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Last week we talked about how to write a catalog to promote your product. Now let’s talk about how to write for company magazine and newsletter. Many large organizations will have magazines or newsletter for their employees. Some have them for their customers too.
Newsletters are often short, maybe only one or two pages. Those that are for staff only will usually contain information about upcoming events or announcements, changes in management, new staff, retirements, deaths, competitions, suggestion schemes and that kind of thing. Company magazines are much the same as newsletters in their function, but they are longer, like ‘normal’ magazines.
There are lots of topics you could write about for your company newsletter or magazine. And what you choose depends on who the publication is intended for.
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Aside from writing for product and retail, you need to know about how to write for catalog. The aim of a catalog is for a range of available goods to be understood as quickly as possible and for it to be appreciated for its design. Thanks to these intrinsic qualities, catalogs are one of the most effective sales tools on the market.
A catalog is a list of all the products or services that an organization makes available to the customers for sale. Well-crafted company profiles & company brochures showcase the corporeal differences. It gives a brief elucidation of products, their features and uses and much more. Preparing a product catalog in the correct style with the latest modifications will aid in creating and spreading brand awareness.
Consequently, writing a product catalog, in a manner which would boost sales, is a pivotal project and the marketing and sales department must necessarily ensure that it follows a significant stride in achieving the target market’s acceptance.
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Last week we discussed about copywriting for advertising and direct marketing. Let’s step up our discussion further about writing for retail and product.
Retail advertising is the process by which retailers use store advertising (online and offline) to drive awareness and interest towards their products to generate sales from their target audience. Through advertising, a retailer attempts to influence their audience to take a specific action.
Whereas, a product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.
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From the previous discussion, we talked about the basics of copywriting. Now let’s take a look at copywriting for advertising and direct marketing.
Ad copy is the text of an advertisement and is delivered through several methods, with the end goal of a completed conversion. Figure out the Who, What, When, Where, How and Why of whom you are targeting: what you are offering, where the ad will be seen, when the ad will be displayed, how the message will be delivered, and why the reader would benefit from your offer.
The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience to buy the advertised product or service.
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A good content will make a good impression for online ads to promote brands. It is essential to be able to understand the structure or process of copywriting. Copywriting is the reason why people buy something.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Every business needs copywriting if they want to convert traffic into customers. Websites without copy don’t get sign-ups or opt-ins, don’t build brand awareness, and don’t persuade people to give them their money.
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Working in the creative or design industries, much of your marketing relies on beautiful imagery. Beautiful images are a good start, but cleverly crafted content can make all the difference. Words give your work further clarity, reach and exposure – and, in the digital age, make you easier to find online.
Creative copywriting isn’t just about getting information in. It’s about getting information out – in an interesting way. It’s not just about writing but about thinking. And thinking differently. Why is the product unique? Why should I choose it above and beyond any other similar brand? Who is the target audience?
Creative copywriting is inspiring to read and has a voice that makes a brand stand up and stand out. But it’s about more than having a way with words. It’s about being original with an idea and tapping into people’s hearts and heads. It’s about having a headline that makes people look twice and a copy that makes people want to read end to end.
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In order to monopoly the market, a brand must be creative in promoting itself. Nowadays there are many creative industries who reveal themselves in the past few years to be a better brand in the market.
The term ‘creative industries’ describes businesses with creativity at their heart – for example design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, computer games and the performing arts.
The creative industries are critical to the sustainable development agenda. They stimulate innovation and diversification, are an important factor in the burgeoning services sector, support entrepreneurship, and contribute to cultural diversity.
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This document discusses segmentation, targeting, and positioning (STP) strategies in marketing. It defines segmentation as dividing a market into distinct groups based on variables like demographics, behaviors, and psychographics. Targeting is selecting specific segments to market to. Positioning is how a product is placed in consumers' minds relative to competitors. The document provides many examples of how to segment consumers and gives tips for effective positioning, such as being first, simplifying messages, differentiation, and repositioning over time as markets change.
What is SWOT analysis? SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
You can employ SWOT analysis before you commit to any sort of action, whether you are exploring new initiatives, revamping internal policies, considering opportunities to pivot or altering a plan midway through its execution.
The analysis can show you the key areas where your organization is performing optimally, as well as which operations need adjustment.
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A few weeks ago we already discussed 3 theaters of CSR. Now let’s take a look at the examples of CSR Events which build a brand.
Doing a CSR is not simply just by understanding the theaters, you must understand the purpose of your brand, brand values, and your brand trademarks. The foundation must be applied first in order to make it work properly.
A company which emphasizes on its policy of social responsibility can amplify its good image and can create a competitive edge over others leading to 'Branding'.
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You already know about product branding, now let’s discuss a whole new level about branding another object: City Branding. City Branding is the use of marketing techniques to give a city a unique identity in the minds of citizens, visitors, companies and investors.
As cities compete globally to attract tourism, investment and talent, as well as to achieve many other objectives, the concepts of brand strategy are increasingly adopted from the commercial world and applied in pursuit of urban development, regeneration and quality of life.
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Nowadays, magazines are paving their way to go online, which lessens the production costs and can be accessed by anyone around the world. Still, there are some companies who prefer to produce them with high quality paper and distribute them door to door.
A traditional magazine can typically focus on trends or issues, and it can provide background information for news events. Magazines have the luxury of focusing on a smaller target audience, which means they do not have to try to please all of the people all the time.
Then, how can a magazine attract its reader? Structurized paragraph and writing, an eye-catching design, and good typography are the points which will create a good magazine.
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You already know how to promote your brand by making an advertisement. But, will your advertisement produce a profitable income?
Advertising is not just to sell your brand and build your brand name, it must give you a benefit. Starting by pricing your product not too high or not too low, then promoting your product to build awareness in customer’s mindset, and finally using brand ambassadors to influence consumers' emotional feelings.
It seems to be impossible at first, but with each step, you will gain more profit and your brand will eventually become the best in the market.
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More from Lia s. Associates | Branding & Design (20)
18. Menghindari Procrastination:
UBAYA ICF 2015
• Pikirkan AKIBAT jika kamu menunda.
• Manfaatkan gadget, notes, computer
untuk menyusun jadwal.
• Susun jadwal dengan prioritas,
mulai yang penting dulu.
• Kerja sesuai prioritas.
• Pasang alarm untuk mengingatkan waktu.
• Jauhi gangguan (telpon, facebook, dll).
Ingat TUJUAN hidup-mu!
• Berani berkata “TIDAK” pada hal-hal yang
menghambat pencapaian TUJUANmu.
22. SUMMARY
UBAYA ICF 2015
• JUSTICE: We all have 24 hours a day.
• Hanya yang bertanggungjawab yang berhasil.
• Appreciate differences.
• Hidup itu ada untuk kita nikmati.
• Forgive. Forget. Find yourself.
• Know what you want.
• Prioritize.
• Take action << cara ada di WikiHow
• Evaluate & improve.
Pahami bahwa kamu berharga.
Gunakan waktumu sesuai TUJUAN hidupmu.