The document discusses the denotation and connotation of three print advertisements. The Nivea Night advertisement denotes a tub of cream with the lid slightly open, connoting the shape of a moon. The McDonald's advertisement denotes fries arranged to resemble a Wi-Fi signal against a red background, connoting strong Wi-Fi. The Pepsi advertisement denotes a Pepsi can wearing a Coca-Cola cape in rocky terrain, connoting Pepsi's rivalry with Coca-Cola.

1. Nivea Night is a good print advertisement to
use as it portrays both good connotation and
denotation.
The advertisement denotes a small tub of
Nivea cream which has the lid slightly off. It
also denoted a nay colour with a key light
coming from the top left, the background is
the same colour as the tub.
This (image) advertisement is actually
connotes a picture of the moon in the cream
and the tub and background are the night sky
which has been connoted very well.
The lighting is connoted to show the moon
(cream) in the advertisement.
The advertisement also has “Nivea” is nice
bold white writing to make it stand out. Also
the word night helps the viewer to
understand the connotation of the print
advertisement.
Also the shape of the cream made by the lid
connotes the shape of a moon.
Pepsi, we wish you a scary Halloween advert,
At first you see a Pepsi can with a coco cola
cape on , in a rocky area.
The advertisement is connoting a piss take on
the coca cola brand as both Pepsi and cola
have a large rivalry. The cape in is meant to be
the Pepsi cans Halloween costume to scare
people. This is funny and also connotes there
huge rivalry.
The Pepsi print advertisement denotes a
rocky background environment for the can.
This environment makes the can look very big
and bold, Making it seem very important and
the centre of attention. There is also a key
light in the top left to add some lighting and
different contrasts to the advertisement.
The different colours make the advertisement
very eye catching with the blue, red and
greens which give it more vibrant and
changes the centre of focus.
McDonald's free Wi-Fi printed advertisement
is a good to use as it portrays good
denotation and connotation.
The Denotation in this printed add is the red
background with a key light coming from
above. There is also 4 chips (fries) which are
oddly placed in the middle of the image, then
in the bottom right there is a McDonalds logo
and the words “love free Wi-Fi”.
The connation for this add is the chips are
meant to be the Wi-Fi logo which we have on
our phones.
The 4 chips portray a strong signal which is
connoting that the internet (Wi-Fi) is good.
The red and yellow are the main colours for
the McDonalds business which is the reason
why they used them 2 specific colours.
McDonalds also used the words “love free Wi-
Fi” the word free is to attack more attention
and make more people come to McDonalds.

3. Nivea Night is a good print advertisement to
use as it portrays both good connotation and
denotation.
The advertisement denotes a small tub of
Nivea cream which has the lid slightly off. It
also denoted a nay colour with a key light
coming from the top left, the background is
the same colour as the tub.
This (image) advertisement is actually
connotes a picture of the moon in the cream
and the tub and background are the night sky
which has been connoted very well.
The lighting is connoted to show the moon
(cream) in the advertisement.
The advertisement also has “Nivea” is nice
bold white writing to make it stand out. Also
the word night helps the viewer to
understand the connotation of the print
advertisement.
Also the shape of the cream made by the lid
connotes the shape of a moon.

4. McDonald's free Wi-Fi printed advertisement
is a good to use as it portrays good
denotation and connotation.
The Denotation in this printed add is the red
background with a key light coming from
above. There is also 4 chips (fries) which are
oddly placed in the middle of the image, then
in the bottom right there is a McDonalds logo
and the words “love free Wi-Fi”.
The connation for this add is the chips are
meant to be the Wi-Fi logo which we have on
our phones.
The 4 chips portray a strong signal which is
connoting that the internet (Wi-Fi) is good.
The red and yellow are the main colours for
the McDonalds business which is the reason
why they used them 2 specific colours.
McDonalds also used the words “love free Wi-
Fi” the word free is to attack more attention
and make more people come to McDonalds.