As the title suggests, I've been in this business for a while and I learned a few things along the way. Topics include how to work with clients & stakeholders, working in teams, and a few personal lessons which could prove useful for you as well.
Every interaction is an opportunity to make it or break it. Personal branding is a chance to take control of your messaging to ensure you are leaving behind a positive impression. Follow along to learn what personal branding is and 10 ways you can hone and own your personal brand!
What's makes the difference between good and great design? Or for that matter, between good and great designers?
I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.
Digital Marketing Methodology Template (2017)Bluewire Media
This Digital Marketing Methodology Template is perfect for marketing consultants and digital agencies to outline their methodology. There are editable files for you to use freely at:
http://www.bluewiremedia.com.au/digital-marketing-methodology-template
Better Ideas Faster: How to Brainstorm More EffectivelyDavid Sherwin
Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
The experience is the product (for Mind The Product 2016)Peter Merholz
The field of user experience emerged to compensate for poor product management. When we recognize that "the experience is the product," it becomes clear that these two fields are closely aligned.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Every interaction is an opportunity to make it or break it. Personal branding is a chance to take control of your messaging to ensure you are leaving behind a positive impression. Follow along to learn what personal branding is and 10 ways you can hone and own your personal brand!
What's makes the difference between good and great design? Or for that matter, between good and great designers?
I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.
Digital Marketing Methodology Template (2017)Bluewire Media
This Digital Marketing Methodology Template is perfect for marketing consultants and digital agencies to outline their methodology. There are editable files for you to use freely at:
http://www.bluewiremedia.com.au/digital-marketing-methodology-template
Better Ideas Faster: How to Brainstorm More EffectivelyDavid Sherwin
Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
The experience is the product (for Mind The Product 2016)Peter Merholz
The field of user experience emerged to compensate for poor product management. When we recognize that "the experience is the product," it becomes clear that these two fields are closely aligned.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Aplplying Jobs To Be Done To UX StrategyJim Kalbach
Market disruption is happening at increasingly alarming rates. With so-called “big bang disruption” companies and entire markets can by obliterated in a short period of time. A key to survival is understanding the tasks customers are trying to accomplished: they “hire” our products and services to get a job done.
Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth. Luckily, UX strategy is naturally close to jobs to be done. We have the skills and techniques to observe people in the context of the work and lives, and extract the tasks they are doing.
What’s more, tools and techniques in the UX canon already capture JTBD, such as mental model diagrams. But more importantly, JTBD point to clear opportunities for innovation—human centered innovation. The key is to find jobs that are most important to users, but are least satisfied. This is your opportunity space.
In this talk, I will outline jobs to be theory and show how it relevant to UX strategy. Through examples from my own work, I’ll show how to prioritize features and efforts in a way that has real impact.
Structured Ideation and Design Thinkinggaylecurtis
At the heart of a design thinking process is ideation, the capability for generating and relating ideas.
Brainstorming is a frequently practiced form of ideation, and this presentation describes the four rules of classic brainstorming. It also gives guidance for how to structure brainstorm sessions to drive direct and indirect benefits.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Be the author of your life and write your story forward. Getting Results the Agile Way is a personal results system for work and life. It's a simple system for meaningful results. It helps you work on the right things, at the right time, with the right energy, the right way.
The Hero's Journey (For movie fans, Lego fans, and presenters!)Dan Roam
Joseph Campbell reviewed hundreds of myths from around the world. He found that they all shared a common underlying story. Let's see if this story holds true in today's blockbuster films. (Hint: it does.) Told with a little help from some little people...
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
The Uncomfortable Truth of Why Teams FailNeil Patel
What would you do if someone took credit for all your work, would you confront him or her risking a confrontation or not say anything at all, which would build up resentment?
It’s a surprising fact the reason why most new businesses fail is not because of product/market fit, finances or using the wrong technology, it’s because the team members do not get on with each other.
Einführung in Corporate Startup, Lean Startup & Design Thinking. Anschließend Vertiefung in den Value Proposition Canvas & Customer Interviews.
Präsentation von Daniel Bartel - 1. StartupDorf Meetup - Düsseldorf
Corporate meets Startup: Das Institute for Business Innovation (IfBI) verbindet etablierte Unternehmen mit dem Spirit erfolgreicher Startups.
Dabei lassen wir uns von folgender Einsicht leiten: Etablierte Unternehmen führen ein bekanntes und be-währtes Geschäftsmodell aus. Was ist dann ein Startup? Nein, nicht etwa die kleinere Ausführung eines gro-ßen Unternehmens, sondern etwas völlig anderes:
"Ein Startup ist eine temporäre Organisation mit dem Zweck, ein Geschäftsmodell zu suchen und zu entwickeln, das profitabel, reproduzierbar und skalierbar ist."
Mehr dazu auf http://ifbi.eu
I am self-taught UX Designer and 3 years of experience in designing User Interface, Websites, Dashboards, Mobile Apps, Digital graphics and Corporate/Business Branding. Primary objectives are to continue to explore, develop and enjoy the challenge of design and technological advancements,to seek perfection and to expand my creative capacity in a professional style.
Community of Practice - Self Care for Change PractitionersProsci ANZ
Being involved in change can be exciting and exhausting and for us to be of service to others, we need to regularly take stock of how WE are and build our resilience.
This 60 min webinar will give you tips and tricks on how you can refresh your energy and passion and build the resilience you need to perform at your best.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Aplplying Jobs To Be Done To UX StrategyJim Kalbach
Market disruption is happening at increasingly alarming rates. With so-called “big bang disruption” companies and entire markets can by obliterated in a short period of time. A key to survival is understanding the tasks customers are trying to accomplished: they “hire” our products and services to get a job done.
Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth. Luckily, UX strategy is naturally close to jobs to be done. We have the skills and techniques to observe people in the context of the work and lives, and extract the tasks they are doing.
What’s more, tools and techniques in the UX canon already capture JTBD, such as mental model diagrams. But more importantly, JTBD point to clear opportunities for innovation—human centered innovation. The key is to find jobs that are most important to users, but are least satisfied. This is your opportunity space.
In this talk, I will outline jobs to be theory and show how it relevant to UX strategy. Through examples from my own work, I’ll show how to prioritize features and efforts in a way that has real impact.
Structured Ideation and Design Thinkinggaylecurtis
At the heart of a design thinking process is ideation, the capability for generating and relating ideas.
Brainstorming is a frequently practiced form of ideation, and this presentation describes the four rules of classic brainstorming. It also gives guidance for how to structure brainstorm sessions to drive direct and indirect benefits.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Be the author of your life and write your story forward. Getting Results the Agile Way is a personal results system for work and life. It's a simple system for meaningful results. It helps you work on the right things, at the right time, with the right energy, the right way.
The Hero's Journey (For movie fans, Lego fans, and presenters!)Dan Roam
Joseph Campbell reviewed hundreds of myths from around the world. He found that they all shared a common underlying story. Let's see if this story holds true in today's blockbuster films. (Hint: it does.) Told with a little help from some little people...
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
The Uncomfortable Truth of Why Teams FailNeil Patel
What would you do if someone took credit for all your work, would you confront him or her risking a confrontation or not say anything at all, which would build up resentment?
It’s a surprising fact the reason why most new businesses fail is not because of product/market fit, finances or using the wrong technology, it’s because the team members do not get on with each other.
Einführung in Corporate Startup, Lean Startup & Design Thinking. Anschließend Vertiefung in den Value Proposition Canvas & Customer Interviews.
Präsentation von Daniel Bartel - 1. StartupDorf Meetup - Düsseldorf
Corporate meets Startup: Das Institute for Business Innovation (IfBI) verbindet etablierte Unternehmen mit dem Spirit erfolgreicher Startups.
Dabei lassen wir uns von folgender Einsicht leiten: Etablierte Unternehmen führen ein bekanntes und be-währtes Geschäftsmodell aus. Was ist dann ein Startup? Nein, nicht etwa die kleinere Ausführung eines gro-ßen Unternehmens, sondern etwas völlig anderes:
"Ein Startup ist eine temporäre Organisation mit dem Zweck, ein Geschäftsmodell zu suchen und zu entwickeln, das profitabel, reproduzierbar und skalierbar ist."
Mehr dazu auf http://ifbi.eu
I am self-taught UX Designer and 3 years of experience in designing User Interface, Websites, Dashboards, Mobile Apps, Digital graphics and Corporate/Business Branding. Primary objectives are to continue to explore, develop and enjoy the challenge of design and technological advancements,to seek perfection and to expand my creative capacity in a professional style.
Community of Practice - Self Care for Change PractitionersProsci ANZ
Being involved in change can be exciting and exhausting and for us to be of service to others, we need to regularly take stock of how WE are and build our resilience.
This 60 min webinar will give you tips and tricks on how you can refresh your energy and passion and build the resilience you need to perform at your best.
Being organized is a habit and you can make it happen by following some golden rules and using specific tools and techniques. Find out more on how to stop procrastinating and use your time more efficiently.
„Product decision making when being on fire: what works and what doesn’t work in startups.”
When working on a dynamically changing product in a startup, there are always some urgent decisions to be made and nearly always no time to think about them properly. So we organized a few tips for Product Managers – how to differentiate between signal and noise in no time, what areas you need never let down, and what you can let burn to ashes, and what is more important than your product.
John Griffin, Ford Credit Europe. Normalising failure and making way for succ...IT Arena
John Griffin is currently paving the way for new explorative ways to bring Design to the forefront of the Ford Credit Europe products.
With a background co-founding design consultancies Wolfcub and Pack, he’s spent the last 8 years honing his craft on clients including ASOS, HSBC, Diageo, and Google alongside helping a multitude of start-ups launch their ideas. When John’s not going deep on bringing product ideas to life, you can find him behind the mic podcasting, running the industry event Product Unleashed, or talking about his favorite 80s films to anyone who will listen long enough!
Speech Overview:
Why are we so afraid for our ideas to fail?
Is failure just learning with a bad reputation?
The idea of our ideas failing can not only hold us back from making a start on something but can also leave us in an endless loop of all-talk-no-action.
For teams to truly be successful, failure needs to move from elephant in the room to engrained within your DNA.
17 FROM 17: THE BEST BUSINESS BOOKS OF 2017Kevin Duncan
This year's highlights of the popular blog greatesthitsblog.com.
Author and business advisor Kevin Duncan reads business books extensively and summarises them so you don't have to.
In a competitive job market, interviews are as much about enthusiasm and presentation as your applicable skills and relevant experience. You need to know what you want, how your experience applies, and how to present yourself in the best way possible. In this session, you will learn how hiring managers think, and how to impress them, as well as build your speaking and body language skills. We’ll also cover persuasive presentation – and what that entails – doing your research on the job and on the hiring manager, which questions to ask, how to practice your “story” in terms of many common questions interviewers ask, and effective ways to link your experiences directly to the opportunity at hand.
Two different pitching tools are helping you to set up your own elevator pitch. The 6P and the 7P Pitches in the presentation are an easy example to set up your own elevator pitch with your own topic. You can use it for
-pitching for interest
-sales pitch,
-etc
Die Pitching Anleitung beinhaltet zwei verschiedene Anleitungen und Pitch Vorlagen zum Nachmachen.
Viel Vergnügen!
Being a producer: Hints, lessons learned and best practicesDevGAMM Conference
Kirill Bragin, Associate Producer, Ubisoft
I will share things I’ve learned while managing complicated multisite collaboration projects with big international teams and a large number of stakeholders. Only real experience and useful hints. For those, who want to become a Producer, or already in managerial position.
Build a Culture to Encourage Learning, Creativity and CollaborationBizLibrary
Eve Ash will lead you on a simple path to explore the 10 foundational steps to ensure your people love learning, collaborate productively and develop their potential to be creative and innovate. These steps will help you create a learning culture within your organization that allows continual growth and development of your biggest asset: your people.
When your people adopt a growth mindset, there's no limit to the benefits that will positively impact your business.
In this webinar, you'll learn to:
Uncover inner career passion
Switch on personal power
Connect to discovery delight
Find the respect torch
Discuss an idea every day
Develop collaboration strategies
Encourage problem solving
Celebrate shortcuts
Reward creative ideas
Laugh and learn from challenges
Being resilient: Self care for Change PractitionersProsci ANZ
It's nearly the end of another big year of change - an ideal time to pause and take time out for ourselves. Being involved in change can be exciting and exhausting and for us to be of service to others, we need to regularly take stock of how WE are and build our resilience.
In our final Change Community of Practice Webinar for 2017, join us in sharing how you refresh your energy and passion and build the resilience you need to perform at your best.
- What is resilience?
- Why is it important for change professionals?
- Top 5 Tips for Being Resilient
Kevin Duncan - Speaking the visual language using images for effective commun...soapconf
Kevin uses material from his best selling book, The Diagrams Book, to explain how to tell inspiring stories and shorten training time by using visuals powerfully.
PMO From Zero to...? - LLWR, Alan Jackson | FuturePMO 2019Wellingtone
The LLWR Repository presentation reflects the journey that they have been on from attending the FuturePMO in October 2018 as a member of the audience through to the current position in October 2019.
It reflects on the tough challenges faced when implementing a new PMO, how it fits with many competing initiatives and the day to day delivery expectations.
Alan Jackson talked through the overall approach that includes education, priorities, managing different views and actually making sense of a way forward through a High Performing Team approach. Literally from Zero to where there are today.
Alan Jackson presented at FuturePMO 2019 which is a 1 day PMO conference hosted by Wellingtone. www.FuturePMO.com
Making the Mental Shift to Topic-Based Authoring and a CMSLeigh White
When technical publications groups are considering moving to DITA, one issue they typically consider as a motivator for making the switch is greater customer satisfaction. Yet, one aspect that is not considered often enough is how to ensure writer satisfaction. Too often the assumption is that writers will immediately see the benefits of DITA and will embrace it without reservation. Anyone who has been part of a DITA implementation knows this is not the case. This presentation focuses on some typical sources of writer dissatisfaction and push-back and explores ways to overcome them.
This is the information document we send out to potential sponsors for UXcamp Europe. Please also have a look at the accompanying presentation about how to organize UXcamp: https://www.slideshare.net/sfreimark/how-to-organize-uxcamp-europe
With 500+ participants from over 20 countries, UXcamp Europe is one of the largest conferences on user experience. These slides offer a peek behind the scenes: What you need to take care of, what works and what doesn't if you want to organize a UXcamp yourself. Please also have a look at our sponsor information doc: https://www.slideshare.net/sfreimark/uxcamp-europe-sponsor-information-2017
Wenn Sie auf einer Website ein Produkt kaufen, einen Flug buchen oder einen Termin vereinbaren, muss ziemlich viel glatt gehen: Die jeweilige Funktion muss vorhanden sein, sie muss auffindbar sein, sie muss leicht bedienbar sein – und dann sollte sie natürlich auch zum gewünschten Ergebnis führen. Zu all diesen Dingen hat sich vorher jemand Gedanken gemacht – in großen Digitalprojekten sind Konzepter dafür verantwortlich.
Der Vortrag erläutert anhand von Beispielen, wie in Digitalagenturen große Informationsportale und Anwendungen entstehen, und welche Rolle dabei Konzepter bzw. User Experience Designer einnehmen. So soll der vielfältige Arbeitsalltag dieses Berufs gezeigt und klargemacht werden, wie Konzepter sowohl Nutzerbedürfnissen als auch Auftraggeberzielen gleichermaßen gerecht werden müssen. Außerdem werden aktuelle Themen und Trends der Branche diskutiert.
Der Vortrag wurde am 28. April 2015 am Institut für Bibliotheks- und Informationswissenschaft (IBI) der Humboldt-Universität Berlin im Rahmen der Reihe "Berliner Bibliothekswissenschaftliches Kolloquium" (BBK) gehalten.
Auf der Website der Veranstaltung gibt es auch einen Screencast aus Folien und Audiomitschnitt:
https://www.ibi.hu-berlin.de/de/bbk/abstracts/ss15/freimark
A review of Michal Levin's book by the same title, published in January 2014 by O'Reilly Media. The presentation explains the basic ideas of her book with some new examples. Also included: Examples of single-device scenarios as well as multi-device scenarios for Apple Watch. The presentation was first held on April 21st, 2015 at Usability-Stammtisch Berlin (works best with audio, though). Oh, and the book is highly recommended – buy her book!
Das Vorbereitungsdokument für meinen Workshop "Kundenworkshops lebendig und produktiv gestalten" auf der IA-Konferenz am 3. Mai 2013 in Berlin. Die Zeitschätzung für die Vorstellung der Ergebnisse war definitiv zu optimistisch! ;-)
Vortrag auf der IA-Konferenz 2010 in Köln: In diesem Vortrag erläutere ich was Mental Models sind, 7 Gründe warum man sie im qualitativen Research einsetzen sollte -- und ich zeige wie Nutzerinterviews vorbereitet, durchgeführt und als Diagramm ausgewertet werden.
Vortrag auf der IA-Konferenz 2010 in Köln: In diesem Vortrag erläutere ich was Mental Models sind, 7 Gründe warum man sie im qualitativen Research einsetzen sollte -- und ich zeige wie Nutzerinterviews vorbereitet, durchgeführt und als Diagramm ausgewertet werden.
Mit Notizen: Diese Version enthält Sprechernotizen. Vortrag auf der IA-Konferenz 2009 in Hamburg. Kernaussage: Es gibt jede Menge Methoden, und es gibt nicht den einen Weg, um ein Problem zu lösen. Es hängt davon ab, an wen ich mich richte und welchen Zweck ich erreichen möchte. Daher müssen Umfang und Inhalt von Konzeptionsdokumenten an die Adressaten und den Zweck angepasst werden. Beispiele veranschaulichen wie Methoden das Verstehen, Kommunizieren, die Produktionsvorbereitung und -begleitung, sowie das Dokumentieren unterstützen können.
Vortrag auf der IA-Konferenz 2009 in Hamburg. Kernaussage: Es gibt jede Menge Methoden, und es gibt nicht den einen Weg, um ein Problem zu lösen. Es hängt davon ab, an wen ich mich richte und welchen Zweck ich erreichen möchte. Daher müssen Umfang und Inhalt von Konzeptionsdokumenten an die Adressaten und den Zweck angepasst werden. Beispiele veranschaulichen wie Methoden das Verstehen, Kommunizieren, die Produktionsvorbereitung und -begleitung, sowie das Dokumentieren unterstützen können. Diese Version enthält keine Sprechernotizen, nur die Folien.
Antworten auf Missverständnisse und häufige Fragen zur Barrierefreiheit: Was ist Accessibility? Die Blinden sind nicht unsere Zielgruppe. Accessibility ist nur für Blinde wichtig. Wir können nicht auf alle Rücksicht nehmen. Muss das sein? Wo kann ich mehr erfahren? -- Diese Präsentation enthält Anmerkungen, die ich während des Vortrags zu den Folien gemacht habe.
Antworten auf Missverständnisse und häufige Fragen zur Barrierefreiheit: Was ist Accessibility? Die Blinden sind nicht unsere Zielgruppe. Accessibility ist nur für Blinde wichtig. Wir können nicht auf alle Rücksicht nehmen. Muss das sein? Wo kann ich mehr erfahren? -- Diese Version enthält keine Notizen.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
1. 15 LESSONS FROM
15 YEARS IN THE INDUSTRY
@freimark
3 fuck-up
stories
inside!
2. Although there are big names that I could drop, I spare you the name-dropping.
• Worked 15 years as UX & Product Human (in 4 digital agencies)
• Worked in projects with team sizes from 3 to ~50 people
• Co-organized UXcamp Europe 2013 – 2017
• Learned a few things along the way
This is a very personal talk. Hence, no company names & no company slides.
6. Understand the business.
• Do your homework.
– The industry/market
– The company
– The product
– The customers
– Constraints (technical, organizational, legal)
• Show up with assumptions, but also ask questions.
– What should we know?
– Wishes, problems, expectations?
– What should be different afterwards?
– What’s important to you?
– What’s the real problem here?
• Understand how your company makes money.
1
8. Be honest & cut the crap.
• Be authentic.
• Make use of the word “problem“.
• Say what you do, and do what you say.
• Be honest about what’s possible in time, in budget
and in quality – and what’s not.
• Do not pretend that you can & will solve every
problem, or that things will be easy.
• Do not pretend there’s a magic bullet.
Every solution has its pros & cons. Different people might weigh these differently.
Try to understand why they there are different opinions.
3
9. Have a viewpoint – but be open to
other views.
Remember: You might be the expert for this type of
project or this method – but clients & stakeholders are
the experts for their domain.
4
10. Plan ahead – but be ready to
improvise.
• Plan in detail.
I plan workshops down to 15 minutes or even 5 minutes.
• Throw the plan away if it doesn’t make sense in the
current situation. Improvise!
5
13. Give team members room to make
their own decisions.
• Everyone has valuable experiences and can
contribute with ideas & insights.
• A “senior“ title doesn’t mean that you’re the one
with the best ideas. It means that you have made
more mistakes than others.
• If you’re the Lead or PO: Don’t micromanage.
Details matter. But most of the time it’s okay to just make sure that we’re heading
in the right direction.
• Let junior team members make their own mistakes.
6
14. Beware that we’re always short on
time and budget.
• Chances are high that we’re running out of time
and/or budget at some point.
We can’t put cherries on every cream topping of the cake.
• Crossing the half-way mark means: Think
backwards.
What has to be really done within the remaining time and budget?
• Cut corners if necessary.
Not in quality, but in scope.
• Be pragmatic.
7
15. Cover your team’s back.
• Don’t pass the pressure on to the team.
As a Lead or Scrum Master it’s your job to push back.
• Ask the team what’s possible without working crazy
hours.
• Prioritize.
• Make decisions…
• …or give clients/stakeholders a menu with trade-off
options to choose from.
• Tell clients if things won’t going to happen.
8
16. We are not building Noah’s Ark,
which has to be finished on time.
One of my first team leaders
“
My take on that: Sometimes you have to put in a
few extra hours for two or three weeks. But not
every day for months. That’s either bad
planning or exploitation (or both).
Beware that we’re always short on
time and budget.
Cover your team’s back.
7
8
If you really want and/or have to finish the
project in time, in budget & in quality: Reduce
the scope.
If the amount of work isn’t feasible:
• Move the deadline
• Reduce the scope
• Reduce the quality
This could mean that you have to engage
in unpleasant conversations.
17. Give good feedback.
• Don’t trash results in an unfriendly way.
• Be specific.
– Appreciate the good aspects
– Explain what’s not sufficient yet
– Explain why it’s not sufficient
– Provide a path to a possible solution, e.g. an example
9
18. Have a good time.
• Support each other.
Work cooperatively, not competitively.
• Collaborate closely with people from other
disciplines.
Developers!
• Celebrate successes.
• Find the best Sushi or Schnitzel or Falafel in town
with your team mates.
• Have fun!
10
20. Have a portfolio mindset.
• Projects for big names will open doors.
• Big projects will open doors.
• Big projects for big names will open doors.
• But: Also value small projects for smaller clients –
every project is an opportunity to learn!
• Try different types of projects.
• Try different roles.
11
21. Curb your FOMO.
• In the long run it doesn’t matter whether you learn
that hot new tool one year sooner or later.
• In the long run it doesn’t matter whether your next
project is that AI-driven chatbot running on a
blockchain.
• Highly recommended talk: “Hyper! Hyper!! How to
deal with trends, fads and constant change“ by
Rupert Platz
slideshare.net/r000pert/hyper-hyper-how-to-deal-with-trends-fads-and-constant-change
12
22. Learn stuff that’s really relevant.
This is a people business – thus, you need to
understand yourself & your fellow humans.
Some examples:
• Personality traits: Big Five
en.wikipedia.org/wiki/Big_Five_personality_traits
• Communication: Four-sides model by Friedemann Schulz von Thun
en.wikipedia.org/wiki/Four-sides_model +
lecture2go.uni-hamburg.de/l2go/-/get/v/10197
• Communication styles by Friedemann Schulz von Thun
de.wikipedia.org/wiki/Kommunikationsstile_nach_Schulz_von_Thun
• Conflict escalation model by Friedrich Glasl
en.wikipedia.org/wiki/Friedrich_Glasl%27s_model_of_conflict_escalation
13
23. Reading recommendations
English:
• Liminal Thinking
Dave Gray
• Leading Change
John P. Kotter
German:
• Spaß an der Arbeit, trotz Chef
Rainer Sachse
• Miteinander reden
Friedemann Schulz von Thun
No pun intended!
I like my boss!
24. Unplug from work.
A few suggestions:
• Spend time with friends & family.
• Enjoy nature.
• Move your body.
• Read books that are not work-related.
• Go to the movies.
• Visit an exhibition in a museum.
• Hone your skills in a hobby.
Try improv!
• Do nothing: Enjoy a weekend without any plans.
14
25. Make time. It’s a question of
priorities.
“I don’t have time!“
26. You make time by electing
not to do something else.
Randy Pausch, HCI Professor at Carnegie Mellon University
Died of pancreatic cancer at the age of 48
Last Lecture: youtube.com/watch?v=ji5_MqicxSo
Time Mgmt: youtube.com/watch?v=oTugjssqOT0
“
30. !
This is only my personal experience.
This is not medical advice.
Do not use this to diagnose or treat yourself or others.
Get professional help from a doctor or therapist in case
my experience resonates with you.
!
31. MY EXPERIENCE
The more time you spend with stressful things &
the less time you spend to wind down and to live,
the more you’re setting the course towards burnout.
32. One can suffer from burnout quicker than you might think.
• A friend of mine got himself into psychiatry in just 4 months.
• My experience: Recovery is easier & faster if you act sooner rather than
later.
34. The 12 stages by Freudenberger & North are a bit old (1974), but vivid.
1. The compulsion to prove oneself
2. Working harder
3. Neglecting needs
4. Displacement of conflicts
5. Revision of values (e.g. work becomes more important than friends & family)
6. Denial of emerging problems
7. Withdrawal
8. Odd behavioral changes
9. Depersonalization
10. Inner emptiness
11. Depression
12. Burnout syndrome
I didn’t notice that I was already
on a downward path.
35. My personal experience had 3 stages (definitively not scientific).
1. On the way to being fucked
2. Almost fucked
3. Fucked
a.k.a. full-blown depression
36. My personal warning signs (indicating that I need to exit the spiral)
• Eating unhealthy (more than usual)
• Being unable to stop thinking about work
• Binging streaming video on too many evenings
• Less time/interest for unplug from work activities
This is only my personal experience. This is not medical advice. Do not use this to diagnose or treat yourself or others. Get professional help from a doctor or therapist in case my experience resonates with you.
You might not be able to pull yourself out of this on your own – when in doubt, seek professional help. Call a crisis hotline or 112 in case of an emergency.
On the way to being fucked
Almost fucked (fucked if ignored)
• No interest in seeing friends
• Living on autopilot
• Weekends & vacation don’t help to recharge
• Feeling constantly exhausted & indifferent
• Stress begins to manifest itself in physical
symptoms
37. My personal warning signs (indicating that I need to exit the spiral)
• Eating unhealthy (more than usual)
• Being unable to stop thinking about work
• Binging streaming video on too many evenings
• Less time/interest for unplug from work activities
This is only my personal experience. This is not medical advice. Do not use this to diagnose or treat yourself or others. Get professional help from a doctor or therapist in case my experience resonates with you.
You might not be able to pull yourself out of this on your own – when in doubt, seek professional help. Call a crisis hotline or 112 in case of an emergency.
On the way to being fucked
Almost fucked (fucked if ignored)
• No interest in seeing friends
• Living on autopilot
• Weekends & vacation don’t help to recharge
• Feeling constantly exhausted & indifferent
• Stress begins to manifest itself in physical
symptoms
39. Stay healthy.
• Make health a priority – before your health sets the
priorities for you.
• Recognize warning signs* for your physical & mental
health – and seek professional help. When in doubt, ask
a professional.
• Learn to cope with stress (in a healthy way).
• Learn to say “No“ (in a friendly way).
• Have other sources for experiences of success besides
your job. Your job shouldn’t be your only purpose in life.
• Respect the health of your fellow humans.
*) Yours might be different from mine.
15
40. Reading recommendations
English:
• Why has nobody told me this before?
Dr. Julie Smith
Follow her on social media for bite-sized psychology insights:
– twitter.com/Dr_Julie_Smith
– youtube.com/c/DrJulie
– instagram.com/drjulie
– tiktok.com/@drjuliesmith
German:
• Burnout kommt nicht nur von Stress
Dr. Mirriam Prieß
41. Clients Teams Myself
Understand the business.
Communicate clearly.
Be honest & cut the crap.
Have a viewpoint – but be open
to other views.
Plan ahead – but be ready to
improvise.
Give team members room to
make their own decisions.
Beware that we’re always short
on time and budget.
Cover your team’s back.
Give good feedback.
Have a good time.
Have a portfolio mindset.
Curb your FOMO.
Learn stuff that’s really
relevant.
Unplug from work.
Stay healthy.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
42. Advance yourself not as a UX Designer or
a Product person, but as a human being.
It’s a constant journey.
You are never done.
44. Best of luck!
On the Web
twitter.com/freimark
vimeo.com/freimark
slideshare.net/sfreimark
linkedin.com/in/sfreimark
xing.com/profile/Stefan_Freimark
Contact
stefan@freimark.de
45. !
There are similarities as well as differences between
burnout and depression. But this presentation won’t
untangle these.
i
46. How to get out of burnout or depression? It depends.
• Make an online test for a first self-assessment.
Examples for burnout:
– German: aok.de/bw-gesundnah/psyche-und-seele/burnout-test
– German: therapie.de/psyche/info/test/weitere/burnout/
– English: mayoclinic.org/healthy-lifestyle/adult-health/in-depth/burnout/art-20046642
– English: psychologytoday.com/intl/tests/career/burnout-test-service-fields
Examples for depression:
– German: deutsche-depressionshilfe.de/depression-infos-und-hilfe/selbsttest-offline
– German: therapie.de/psyche/info/test/depressionen/depression-test/
– English: nhs.uk/mental-health/self-help/guides-tools-and-activities/depression-anxiety-self-
assessment-quiz/
– English: anxietycoach.mayoclinic.org/depression-coach/depression-self-assessment/
Self-assessments can’t replace a diagnosis by an expert. Ask a professional if you’re struggling.
When in doubt, ask a professional!
• Ask your general practitioner
• Make an appointment with a
therapist
• Call a crisis hotline
If it’s really bad:
• Go to the ER if you need help
today
• Call 112 if you’re suicidal
Be careful with big decisions in the
middle of depression.
This is only my personal experience. This is not medical advice. Do not use this to diagnose or treat yourself or others. Get help from a professional doctor or therapist in case my experience resonates with you.
You might not be able to pull yourself out of this on your own – when in doubt, seek professional help. Call 112 in case of an emergency.
47. How to get out of burnout or depression? It depends.
• If you don’t have experience with depression & therapy…
– Ask a professional, e.g. your family doctor. He/She will most likely give you a sick leave.
– Consider a therapy.
– Ask a friend for support (who went through this).
– Inform yourself on symptoms & warning signs of both burnout & depression (from trusted sources).
– For Germany: Consider a registered online course to bridge the waiting time before therapy begins.
(The Federal Institute for Drugs and Medical Devices lists registered applications: diga.bfarm.de – your
general practitioner can prescribe you one, but he/she might not know about these, though.)
• If you do have experience with depression & therapy…
– You know your tools.
– If you can’t dig yourself out of this: Ask a professional.
When in doubt, ask a professional!
• Ask your general practitioner
• Make an appointment with a
therapist
• Call a crisis hotline
If it’s really bad:
• Go to the ER if you need help
today
• Call 112 if you’re suicidal
Be careful with big decisions in the
middle of depression.
This is only my personal experience. This is not medical advice. Do not use this to diagnose or treat yourself or others. Get help from a professional doctor or therapist in case my experience resonates with you.
You might not be able to pull yourself out of this on your own – when in doubt, seek professional help. Call 112 in case of an emergency.
48. What to do as a friend/partner?
DO
• Be there, ask questions, listen
• Offer your friend/partner to make an appointment with
a doctor/therapist
• Make offers for activities (no pressure)
• Inform yourself on depression
• Take care for yourself (don’t get dragged down as well)
• When in doubt, ask a professional, e.g. a crisis hotline
• Call 112 in case of emergency
DON’T
• Don’t say things like:
– “Pull yourself together.“
– “Take a vacation.“
• If you haven’t experienced it yourself: Don’t give
unsolicited advice – you don’t know what you’re talking
about.
• Don’t apply pressure
• Don’t take things personal
I can’t give specific advice on what to do in your situation. A general advice: Care for each other.
Here are some general tips on depression from the perspective of a friend/partner I found useful…
This is only my personal experience. This is not medical advice. Do not use this to diagnose or treat yourself or others. Get help from a professional doctor or therapist in case my experience resonates with you.
You might not be able to pull yourself out of this on your own – when in doubt, seek professional help. Call 112 in case of an emergency.
49. What to do as a manager?
DO
In general, to foster a healthy workplace:
• Set realistic goals
• Be a role model
– Don’t work crazy hours
– Don’t work while sick
– Don’t work on weekends or during vacation
• Curb the enthusiasm of overzealous employees (e.g.
send people home who show up sick at work)
If an employee is in a crisis (burnout, depression or other):
• Get help from HR on how to support your employee
• Be supportive
• Provide security
DON’T
If an employee has a crisis and/or is sick:
• Don’t diagnose
• Don’t apply pressure
• Don’t think that this person is weak – often, your best
employees are the ones who burn out (also, depression
isn’t a weakness, and it can hit everyone – with or
without a burnout)
• Don’t judge
This is only my personal experience. This is not medical or legal advice. Do not use this to diagnose or treat yourself or others. Get help from a professional doctor or therapist in case my experience resonates with you.
You might not be able to pull yourself out of this on your own – when in doubt, seek professional help. Call 112 in case of an emergency.
Do say that you noticed that sth. seems
not to be okay, and encourage the
employee to ask a professional
50. What to do as an employer?
DO
• Inform leadership & employees about company
offerings to sustain & strengthen health
• Encourage leadership & employees e.g. to…
– keep one day per week free of meetings
– take breaks
– not schedule meetings back to back
• Cooperate with a healthcare insurer and offer health
days
• Offer an employee assistance program
• Promote your health initiatives in your employer
branding to attract talent
Employee’s health will become even more important in an
aging society and with climate change!
DON’T
• Don’t ignore the topic of mental & physical health at the
workplace
This is only my personal experience. This is not medical or legal advice. Do not use this to diagnose or treat yourself or others. Get help from a professional doctor or therapist in case my experience resonates with you.
You might not be able to pull yourself out of this on your own – when in doubt, seek professional help. Call 112 in case of an emergency.
51. For your watchlist
English:
• If your mate's acting differently, #AskTwice
youtube.com/watch?v=nOkH2jGK4p0
• “I’m Fine“ - Learning To Live With Depression |
Jake Tyler | TEDxBrighton
youtube.com/watch?v=IDPDEKtd2yM
• Understanding Job Burnout – Dr. Christina
Maslach
youtube.com/watch?v=gRPBkCW0R5E
• UX Beers – October 2020 – The UX of Burnout:
There and Back Again
youtube.com/watch?v=wuI70zztoqw
• Stuck between the Old and New (Liminal Space)
youtube.com/watch?v=mNxmWbH4ZOE
• Apple TV+: The me you can’t see
en.wikipedia.org/wiki/The_Me_You_Can%27t_See +
youtube.com/watch?v=dWevopoBmAE
German:
• Burnout Warnsignale
youtube.com/watch?v=16LzmOT4TDw
• 8 Sätze, die du zu depressiven Menschen nicht
sagen solltest
youtube.com/watch?v=Ysewrnc9u5w
• So HILFST du Menschen mit DEPRESSIONEN!
youtube.com/watch?v=HlJv5UQ6jCk
• Depression kann jeden treffen: Der Tod von
Robert Enke | NDR Doku | 45 Min
youtube.com/watch?v=8pPnc17QTxM
• Nova Meierhenrich über das Leben mit der
Depression in der Familie
youtube.com/watch?v=XzqJ4jN55Lw
• Mit Depression umgehen: Tipps für Angehörige
und Außenstehende
youtube.com/watch?v=wFP0DU-u0HE
52. For your podcast playlist
English:
• I am. I have. Episode 96: “Managing burnout with
Dr Julie Smith“ (04.01.2022)
castro.fm/episode/K5CEX0
German:
• TK-Podcast „Ist das noch gesund?“ mit Dr.
Mirriam Prieß (17.02.2020)
castro.fm/episode/2N0nzM
• Sex-Podcast der ZEIT: „Ist das normal?“ mit Prof.
Dr. med. Bert te Wildt zu „Burn on“ (25.04.2022)
castro.fm/episode/kqKlQ4
• Kopfsalat: Drüberleben, drüberschreiben –
Autorin Kathrin Weßling über ihre Depression
(13.02.2020)
castro.fm/episode/dMALPM
• DLF Tacheles: Psychotherapeut Thorsten
Padberg über Depressionen (19.02.2022)
castro.fm/episode/Wa3ake
• NDR Info: Raus aus der Depression
ndr.de/nachrichten/info/podcast5110.html
53. Unterstützung bekommen
In Deutschland:
• Telefonseelsorge: 0800 – 111 0 111
• Hausarzt
• Über die Terminservice-Stelle der KV eine
psychotherapeutische Sprechstunde
vereinbaren: 116 117
• Therapeuten-Suche von Pro Psychotherapie e.V.
therapie.de
• Hilfsangebote-Finder von Freunde fürs Leben
frnd.de/hilfe/hilfsangebote-finder
• zeit.de: So finden Sie einen Therapieplatz
zeit.de/therapieplatz +
zeit.de/gesundheit/2021-12/therapieplatz-suche-infografik.pdf
In Berlin:
• Berliner Krisendienst
berliner-krisendienst.de
• Sozialpsychiatrischer Dienst
berlin.de/lb/psychiatrie/hilfe-in-krisen/sozialpsychiatrische-dienste-der-
bezirke