The document discusses the emergence of mobile internet devices (MIDs) and how the ARM Cortex-A8 processor enables an immersive mobile internet experience for these devices. It outlines the key challenges for MIDs, such as always being connected, high-quality multimedia, and long battery life. The TI OMAP 3 platform, including the OMAP3430 application processor, addresses these challenges with a highly-integrated system-on-chip designed for mobile. The ARM Cortex-A8 core provides the necessary performance for responsive web browsing, fast boot times, and rich multimedia on MIDs.

1. Enabling an Immersive
Mobile Internet Experience
with the
ARM Cortex-A8 Processor
Brian Carlson
Strategic Marketing Manager
Wireless Terminals Business Unit

2. 2
Gaming
Imaging &
Video
Internet
Basic
Multimedia
Imaging
High-level OS
Full Internet
Browser
High-end
Imaging/Video
GPS / LBS
VoIP
Voice, SMS,
WAP
Wireless Devices and Applications Are Evolving
Ultra-Low
Cost
Phone
Entry
Phone
Mid-Tier
Feature
Phone
High-End
Feature /
Smartphone

3. 3
The “Perfect Storm” Driving the Future
Enables:
Enhanced
productivity
Web browsing
High-definition
video
Surround-
sound audio
High-quality
imaging
Console-quality
gaming
Advanced user
interfaces
Longer Battery Life
Always Connected
ARM Cortex™-A8
3D Graphics Engine
DSP
Multimedia
Accelerators
Image Signal
Processor (ISP)
Process
Technology
(65/45nm)
WiFi/3G/WiMAX
Connectivity

4. 4
UMD: An Emerging Product Class
Performance
Power
PMP
Smartphone
Handheld
Games
Size
Price
ARM
Intelx86
UMPC
Mobile
Internet
Devices
PC
Laptop

5. 5
Introducing the Mobile Internet Device (MID)
Web browser-centric
No compromise
Internet browsing
experience
Converged device
for work and play
High-quality
multimedia
Larger screen sizes /
higher resolution
Improved user
interfaces (touch,
graphics)
Wireless Connection
(WiFi, 3G, WiMAX)

6. 6
Introducing the Mobile Internet Device (MID)
Display Size:
4 to 6 inches
Minimum of WVGA
(854 x 480)
Battery Life:
24 hours
Price:
MSRP in $199-499 range
Target Customer Base:
Broad consumer,
18 to 30 youth segment – social networking
Enhances User Experience:
Wireless broadband and full web experience
Secure, low maintenance,
easy-to-use devices
Nokia 770
Nokia N800
Shipping today with
OMAP™ Processors Future MID Devices

7. 7
Gaming
Productivity
tools
Mobile TV
Video Email
Internet
Photos
Web cam
Bill pay
Video
Conferencing
Music
Video Clips
Movies
Images
Synchronize
with PC/
home
Knows:
Where you
are
Who you are
with
How to
reach you
Medical data
Financial data
Family
Friends
Favorites
Personal
blogs
Dating
profiles
Enabling a New World of Personal Mobility
Personal Presence Content Other Uses
Access
Approved
Instant
ACCESS
Approved
Medical Record
Family Doctor: George Turner
Medications: None
Age: 17
Height: 5’ 6”
Weight: 120
Allergies:
Lactose
Blood type: O positive
Family Doctor: George Turner
Forwarding Photos…..
Location
Maps
Location-
based
services
Find
friends
Accessing Home Network
Water Sprinklers ON OFF
Coffee Pot
Thermostat
Home Management
Lights – Room 1
ON OFF
72
ON OFF
Friends NearbyWeb Cam: Backyard Camera 2
PAN ZOOM

8. 8
Key Challenges to MID Success
Full Internet ExperienceFull Internet Experience No-compromise mobile browsers
WiFi, 3G, WiMAX...Always ConnectedAlways Connected
Dedicated multimedia enginesHighHigh--quality Multimediaquality Multimedia
Improved UIs / GraphicsEase of UseEase of Use
High-performance processorResponsivenessResponsiveness
Low-power, highly-
integrated SoC required to
meet battery life,
pocketable form factor
and cost
Attractive Form FactorAttractive Form Factor
Long Battery LifeLong Battery Life
Affordable PricesAffordable Prices

9. 9
12-Megapixel Camera
OMAP™ 3 – Meeting the Challenges
Highly-integrated SoC implemented in low-power mobile process
2D/3D Graphics and Gaming
High-Quality Audio
DVD-Quality Camcorder
720p High-Definition Video
No-Compromises
Web Browsing
Seamless
Connectivity to
WiFi, 3G, WiMAX
Productivity Clients
Optimal Balance of Power, Performance and Price
Fast Boot Time

10. 10
OMAP3430 Application Processor
Security
Processing
Engines
General-
Purpose CPU
(Up to 1 GHz)
Programmable
Multimedia
Processors
Sampled October 2006

11. 11
ARM
Cortex-A8
DSP
IVA-2
3D
Graphics
OMAP™ 3 – Third Generation Multi-Core
Processor Architecture
Simultaneous Parallel
Processing at Lower Power
Specialized acceleration cores for
efficient processing and lower power
Multi-tasking complex tasks
Quality of service not degraded
Flicker-free video and click-free audio
during multitasking
Recording Ch 12Recording Ch 12
Ch 8Ch 8 Ch 7Ch 7

12. 12
OMAP™
3 Architecture is First Based on
Superscalar ARM®
Cortex™-A8
Enables higher performance
applications to support:
fast boot time (~5 sec)
laptop-level productivity
full internet browsing
Highly-integrated core:
64/128-bit SIMD NEON engine
VFPv3 floating point unit
Security/Java/Thumb-2 support
Integrated level 1 and 2 caches
Semi-custom design to
maximize performance and
power-efficiency
Up to 5x Increase in Performance vs. ARM11 Core
Demonstrated @ 1 GHz

13. 13
SoC Integration
OMAP3430 Cortex-A8 Value Proposition
Low-Leakage 65nm Mobile Process
SmartReflex™ Power Management
Semi-Custom Implementation
Leading Technology to Meet Mobile Internet Device Challenges
Fast & Responsive Java Applications
Performance with 30% Code Reduction
Enhanced Gaming/MM Experience
High-performance Mobile CPU Core
Device Integrity / Secure Transactions
Optimized for Efficiency
Longer Talk and Standby Times
Low Cost and Longer Battery Life
Optimized System Solution
TI M-Shield™ + ARM TrustZone Security
High-Performance ARMv7 Architecture
NEON SIMD (VFP + Media Streaming)
Thumb-2 Instruction Set
Jazelle RCT Java Acceleration

14. 14
Importance of Cortex-A8 Performance
Users want a capable and responsive processor
for a streamlined experience
Fast
boot time
(~5 seconds) Quick
application
launch
Fast
web page
rendering/
browsing
Immersive
and
responsive
gaming
Cortex-A8 provides the level of performance required for a
high-quality, immersive user experience
Quality
Multimedia
Compelling
Java apps

15. 15
OMAP Hardware
Board Support Package
TI Multimedia Software
Multimedia Framework
High-Level
Operating System
TI OMAP™
Software and Developer Network –
Foundation for Innovation
OMAP Developer Network

16. 16
Mobile IC Vendors & ARM MID Advantages
Already optimized for low-power and small form factors which
are critical for MID
Innovations and technologies not offered by x86 solutions
Web browsing experience – its about the software;
ARM comprehensive browser report counters x86 claims
Wide offering from mobile silicon vendors based on ARM
processors give customers choice to differentiate
Broad ARM software support and strong ecosystem with years
of experience developing for mobile needs
Mobile ARM-based solutions are ideal for MID designs

17. 17
Summary
MIDs - Exciting New Class of Devices Enabled
by the Integration of Leading-edge Technologies
Challenges of Power, Performance and Size Require
Highly-integrated SoC Optimized for Mobile
TI Delivers the OMAP™ 3 Platform to Meet MID Market
Challenges with OMAP3430 Silicon Today
The ARM® Cortex™-A8 Core is a Key Enabler for
an Immersive Mobile Internet Experience