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Enabling an Immersive
Mobile Internet Experience
with the
ARM Cortex-A8 Processor
Brian Carlson
Strategic Marketing Manager
Wireless Terminals Business Unit
2
Gaming
Imaging &
Video
Internet
Basic
Multimedia
Imaging
High-level OS
Full Internet
Browser
High-end
Imaging/Video
GPS / LBS
VoIP
Voice, SMS,
WAP
Wireless Devices and Applications Are Evolving
Ultra-Low
Cost
Phone
Entry
Phone
Mid-Tier
Feature
Phone
High-End
Feature /
Smartphone
3
The “Perfect Storm” Driving the Future
Enables:
Enhanced
productivity
Web browsing
High-definition
video
Surround-
sound audio
High-quality
imaging
Console-quality
gaming
Advanced user
interfaces
Longer Battery Life
Always Connected
ARM Cortex™-A8
3D Graphics Engine
DSP
Multimedia
Accelerators
Image Signal
Processor (ISP)
Process
Technology
(65/45nm)
WiFi/3G/WiMAX
Connectivity
4
UMD: An Emerging Product Class
Performance
Power
PMP
Smartphone
Handheld
Games
Size
Price
ARM
Intelx86
UMPC
Mobile
Internet
Devices
PC
Laptop
5
Introducing the Mobile Internet Device (MID)
Web browser-centric
No compromise
Internet browsing
experience
Converged device
for work and play
High-quality
multimedia
Larger screen sizes /
higher resolution
Improved user
interfaces (touch,
graphics)
Wireless Connection
(WiFi, 3G, WiMAX)
6
Introducing the Mobile Internet Device (MID)
Display Size:
4 to 6 inches
Minimum of WVGA
(854 x 480)
Battery Life:
24 hours
Price:
MSRP in $199-499 range
Target Customer Base:
Broad consumer,
18 to 30 youth segment – social networking
Enhances User Experience:
Wireless broadband and full web experience
Secure, low maintenance,
easy-to-use devices
Nokia 770
Nokia N800
Shipping today with
OMAP™ Processors Future MID Devices
7
Gaming
Productivity
tools
Mobile TV
Video Email
Internet
Photos
Web cam
Bill pay
Video
Conferencing
Music
Video Clips
Movies
Images
Synchronize
with PC/
home
Knows:
Where you
are
Who you are
with
How to
reach you
Medical data
Financial data
Family
Friends
Favorites
Personal
blogs
Dating
profiles
Enabling a New World of Personal Mobility
Personal Presence Content Other Uses
Access
Approved
Instant
ACCESS
Approved
Medical Record
Family Doctor: George Turner
Medications: None
Age: 17
Height: 5’ 6”
Weight: 120
Allergies:
Lactose
Blood type: O positive
Family Doctor: George Turner
Forwarding Photos…..
Location
Maps
Location-
based
services
Find
friends
Accessing Home Network
Water Sprinklers ON OFF
Coffee Pot
Thermostat
Home Management
Lights – Room 1
ON OFF
72
ON OFF
Friends NearbyWeb Cam: Backyard Camera 2
PAN ZOOM
8
Key Challenges to MID Success
Full Internet ExperienceFull Internet Experience No-compromise mobile browsers
WiFi, 3G, WiMAX...Always ConnectedAlways Connected
Dedicated multimedia enginesHighHigh--quality Multimediaquality Multimedia
Improved UIs / GraphicsEase of UseEase of Use
High-performance processorResponsivenessResponsiveness
Low-power, highly-
integrated SoC required to
meet battery life,
pocketable form factor
and cost
Attractive Form FactorAttractive Form Factor
Long Battery LifeLong Battery Life
Affordable PricesAffordable Prices
9
12-Megapixel Camera
OMAP™ 3 – Meeting the Challenges
Highly-integrated SoC implemented in low-power mobile process
2D/3D Graphics and Gaming
High-Quality Audio
DVD-Quality Camcorder
720p High-Definition Video
No-Compromises
Web Browsing
Seamless
Connectivity to
WiFi, 3G, WiMAX
Productivity Clients
Optimal Balance of Power, Performance and Price
Fast Boot Time
10
OMAP3430 Application Processor
Security
Processing
Engines
General-
Purpose CPU
(Up to 1 GHz)
Programmable
Multimedia
Processors
Sampled October 2006
11
ARM
Cortex-A8
DSP
IVA-2
3D
Graphics
OMAP™ 3 – Third Generation Multi-Core
Processor Architecture
Simultaneous Parallel
Processing at Lower Power
Specialized acceleration cores for
efficient processing and lower power
Multi-tasking complex tasks
Quality of service not degraded
Flicker-free video and click-free audio
during multitasking
Recording Ch 12Recording Ch 12
Ch 8Ch 8 Ch 7Ch 7
12
OMAP™
3 Architecture is First Based on
Superscalar ARM®
Cortex™-A8
Enables higher performance
applications to support:
fast boot time (~5 sec)
laptop-level productivity
full internet browsing
Highly-integrated core:
64/128-bit SIMD NEON engine
VFPv3 floating point unit
Security/Java/Thumb-2 support
Integrated level 1 and 2 caches
Semi-custom design to
maximize performance and
power-efficiency
Up to 5x Increase in Performance vs. ARM11 Core
Demonstrated @ 1 GHz
13
SoC Integration
OMAP3430 Cortex-A8 Value Proposition
Low-Leakage 65nm Mobile Process
SmartReflex™ Power Management
Semi-Custom Implementation
Leading Technology to Meet Mobile Internet Device Challenges
Fast & Responsive Java Applications
Performance with 30% Code Reduction
Enhanced Gaming/MM Experience
High-performance Mobile CPU Core
Device Integrity / Secure Transactions
Optimized for Efficiency
Longer Talk and Standby Times
Low Cost and Longer Battery Life
Optimized System Solution
TI M-Shield™ + ARM TrustZone Security
High-Performance ARMv7 Architecture
NEON SIMD (VFP + Media Streaming)
Thumb-2 Instruction Set
Jazelle RCT Java Acceleration
14
Importance of Cortex-A8 Performance
Users want a capable and responsive processor
for a streamlined experience
Fast
boot time
(~5 seconds) Quick
application
launch
Fast
web page
rendering/
browsing
Immersive
and
responsive
gaming
Cortex-A8 provides the level of performance required for a
high-quality, immersive user experience
Quality
Multimedia
Compelling
Java apps
15
OMAP Hardware
Board Support Package
TI Multimedia Software
Multimedia Framework
High-Level
Operating System
TI OMAP™
Software and Developer Network –
Foundation for Innovation
OMAP Developer Network
16
Mobile IC Vendors & ARM MID Advantages
Already optimized for low-power and small form factors which
are critical for MID
Innovations and technologies not offered by x86 solutions
Web browsing experience – its about the software;
ARM comprehensive browser report counters x86 claims
Wide offering from mobile silicon vendors based on ARM
processors give customers choice to differentiate
Broad ARM software support and strong ecosystem with years
of experience developing for mobile needs
Mobile ARM-based solutions are ideal for MID designs
17
Summary
MIDs - Exciting New Class of Devices Enabled
by the Integration of Leading-edge Technologies
Challenges of Power, Performance and Size Require
Highly-integrated SoC Optimized for Mobile
TI Delivers the OMAP™ 3 Platform to Meet MID Market
Challenges with OMAP3430 Silicon Today
The ARM® Cortex™-A8 Core is a Key Enabler for
an Immersive Mobile Internet Experience

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142 - Enabling an Immersive Mobile Internet Experience with the ARM Cortex-A8 Processor (1)

  • 1. Enabling an Immersive Mobile Internet Experience with the ARM Cortex-A8 Processor Brian Carlson Strategic Marketing Manager Wireless Terminals Business Unit
  • 2. 2 Gaming Imaging & Video Internet Basic Multimedia Imaging High-level OS Full Internet Browser High-end Imaging/Video GPS / LBS VoIP Voice, SMS, WAP Wireless Devices and Applications Are Evolving Ultra-Low Cost Phone Entry Phone Mid-Tier Feature Phone High-End Feature / Smartphone
  • 3. 3 The “Perfect Storm” Driving the Future Enables: Enhanced productivity Web browsing High-definition video Surround- sound audio High-quality imaging Console-quality gaming Advanced user interfaces Longer Battery Life Always Connected ARM Cortex™-A8 3D Graphics Engine DSP Multimedia Accelerators Image Signal Processor (ISP) Process Technology (65/45nm) WiFi/3G/WiMAX Connectivity
  • 4. 4 UMD: An Emerging Product Class Performance Power PMP Smartphone Handheld Games Size Price ARM Intelx86 UMPC Mobile Internet Devices PC Laptop
  • 5. 5 Introducing the Mobile Internet Device (MID) Web browser-centric No compromise Internet browsing experience Converged device for work and play High-quality multimedia Larger screen sizes / higher resolution Improved user interfaces (touch, graphics) Wireless Connection (WiFi, 3G, WiMAX)
  • 6. 6 Introducing the Mobile Internet Device (MID) Display Size: 4 to 6 inches Minimum of WVGA (854 x 480) Battery Life: 24 hours Price: MSRP in $199-499 range Target Customer Base: Broad consumer, 18 to 30 youth segment – social networking Enhances User Experience: Wireless broadband and full web experience Secure, low maintenance, easy-to-use devices Nokia 770 Nokia N800 Shipping today with OMAP™ Processors Future MID Devices
  • 7. 7 Gaming Productivity tools Mobile TV Video Email Internet Photos Web cam Bill pay Video Conferencing Music Video Clips Movies Images Synchronize with PC/ home Knows: Where you are Who you are with How to reach you Medical data Financial data Family Friends Favorites Personal blogs Dating profiles Enabling a New World of Personal Mobility Personal Presence Content Other Uses Access Approved Instant ACCESS Approved Medical Record Family Doctor: George Turner Medications: None Age: 17 Height: 5’ 6” Weight: 120 Allergies: Lactose Blood type: O positive Family Doctor: George Turner Forwarding Photos….. Location Maps Location- based services Find friends Accessing Home Network Water Sprinklers ON OFF Coffee Pot Thermostat Home Management Lights – Room 1 ON OFF 72 ON OFF Friends NearbyWeb Cam: Backyard Camera 2 PAN ZOOM
  • 8. 8 Key Challenges to MID Success Full Internet ExperienceFull Internet Experience No-compromise mobile browsers WiFi, 3G, WiMAX...Always ConnectedAlways Connected Dedicated multimedia enginesHighHigh--quality Multimediaquality Multimedia Improved UIs / GraphicsEase of UseEase of Use High-performance processorResponsivenessResponsiveness Low-power, highly- integrated SoC required to meet battery life, pocketable form factor and cost Attractive Form FactorAttractive Form Factor Long Battery LifeLong Battery Life Affordable PricesAffordable Prices
  • 9. 9 12-Megapixel Camera OMAP™ 3 – Meeting the Challenges Highly-integrated SoC implemented in low-power mobile process 2D/3D Graphics and Gaming High-Quality Audio DVD-Quality Camcorder 720p High-Definition Video No-Compromises Web Browsing Seamless Connectivity to WiFi, 3G, WiMAX Productivity Clients Optimal Balance of Power, Performance and Price Fast Boot Time
  • 10. 10 OMAP3430 Application Processor Security Processing Engines General- Purpose CPU (Up to 1 GHz) Programmable Multimedia Processors Sampled October 2006
  • 11. 11 ARM Cortex-A8 DSP IVA-2 3D Graphics OMAP™ 3 – Third Generation Multi-Core Processor Architecture Simultaneous Parallel Processing at Lower Power Specialized acceleration cores for efficient processing and lower power Multi-tasking complex tasks Quality of service not degraded Flicker-free video and click-free audio during multitasking Recording Ch 12Recording Ch 12 Ch 8Ch 8 Ch 7Ch 7
  • 12. 12 OMAP™ 3 Architecture is First Based on Superscalar ARM® Cortex™-A8 Enables higher performance applications to support: fast boot time (~5 sec) laptop-level productivity full internet browsing Highly-integrated core: 64/128-bit SIMD NEON engine VFPv3 floating point unit Security/Java/Thumb-2 support Integrated level 1 and 2 caches Semi-custom design to maximize performance and power-efficiency Up to 5x Increase in Performance vs. ARM11 Core Demonstrated @ 1 GHz
  • 13. 13 SoC Integration OMAP3430 Cortex-A8 Value Proposition Low-Leakage 65nm Mobile Process SmartReflex™ Power Management Semi-Custom Implementation Leading Technology to Meet Mobile Internet Device Challenges Fast & Responsive Java Applications Performance with 30% Code Reduction Enhanced Gaming/MM Experience High-performance Mobile CPU Core Device Integrity / Secure Transactions Optimized for Efficiency Longer Talk and Standby Times Low Cost and Longer Battery Life Optimized System Solution TI M-Shield™ + ARM TrustZone Security High-Performance ARMv7 Architecture NEON SIMD (VFP + Media Streaming) Thumb-2 Instruction Set Jazelle RCT Java Acceleration
  • 14. 14 Importance of Cortex-A8 Performance Users want a capable and responsive processor for a streamlined experience Fast boot time (~5 seconds) Quick application launch Fast web page rendering/ browsing Immersive and responsive gaming Cortex-A8 provides the level of performance required for a high-quality, immersive user experience Quality Multimedia Compelling Java apps
  • 15. 15 OMAP Hardware Board Support Package TI Multimedia Software Multimedia Framework High-Level Operating System TI OMAP™ Software and Developer Network – Foundation for Innovation OMAP Developer Network
  • 16. 16 Mobile IC Vendors & ARM MID Advantages Already optimized for low-power and small form factors which are critical for MID Innovations and technologies not offered by x86 solutions Web browsing experience – its about the software; ARM comprehensive browser report counters x86 claims Wide offering from mobile silicon vendors based on ARM processors give customers choice to differentiate Broad ARM software support and strong ecosystem with years of experience developing for mobile needs Mobile ARM-based solutions are ideal for MID designs
  • 17. 17 Summary MIDs - Exciting New Class of Devices Enabled by the Integration of Leading-edge Technologies Challenges of Power, Performance and Size Require Highly-integrated SoC Optimized for Mobile TI Delivers the OMAP™ 3 Platform to Meet MID Market Challenges with OMAP3430 Silicon Today The ARM® Cortex™-A8 Core is a Key Enabler for an Immersive Mobile Internet Experience