The document discusses trends in the semiconductor industry and consumer expectations. It notes that consumers now expect to access content anytime and anywhere on various devices. However, the semiconductor industry is still focused on components and costs rather than the consumer experience. The document argues that semiconductor companies must shift their focus to enhancing the consumer experience through technologies like multiple formats, portability, and faster time to market. ARC International proposes its approach of integrated hardware and software solutions using programmable and configurable IP and development tools to better meet new consumer and industry demands.