The document discusses 14 types of authority content across textual, visual, and auditory categories that can be used to build credibility and expertise with an audience over time. Some examples of authority content include articles, websites, whitepapers, webinars, videos, books, social media and more. Authority is established through consistent output of high-quality content.

1. 14 Types of Authority Content

2. Authority content is content that builds your authority in
the eyes of your audience.
• Authority is built authority over time.
• Authority can’t be done in a single blog post.
• It requires consistency of output.
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3. What Constitutes Authority Content?
• There are 14 types of authority content within three categories – textual,
visual, and auditory.
• Authority content is made up of text, graphics, sound, or a combination of
these.
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4. Articles
• Articles posted on third-party websites give you additional credibility.
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5. Website
• Your website is the hub of your marketing and the hub of your content
assets.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

6. Whitepapers
• White papers are among the most influential types of online content
primarily because they wave your authority flag higher.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

7. Email Content
• Email content can nurture your leads and increase your authority in the
eyes of your subscribers.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

8. Webinars
• Webinars allow you to put your message in front of your audience on your
own terms.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

9. Public Speaking
• Public speaking is a time-old practice that still allows you to build your
authority platform in the Internet age.
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10. Podcasting
• Podcasting is the radio of the Internet. You control the message, the
content, and the platform.
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11. Infographics
• Infographics make your authority visual.
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12. Books & Ebooks
• Books and e-books take your authority to a whole new level.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

13. Books & Ebooks
• Books and e-books take your authority to a whole new level.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

14. Case Studies
• Case studies give your customers the megaphone so they can tell others
how awesome you are.
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15. Videos
• Videos allow you to speak directly to your audience as if you're standing in
the same room.
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16. Print Publications
• Magazines and news publications can be branded as you share incredible
content that others publish while you establish your authority in your niche.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

17. Blog Content
• Blog content is the top of your inbound marketing funnel, but it can also be
used to establish your authority.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

18. Social Media
• Social media allows you to push your message out further to reach more
people.
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306

19. Contact Me
• Taylored Content produces authority content for high-impact executives an
d tech-based companies.
• Allen Taylor: Chief Content Officer - allen@tayloredconent.com
Copyright 2020, Taylored Content LLC, allen@tayloredcontent, 717-253-2306