9. 6 pillars of social media strategy
• Designed to give a constant stream of content
• Prevents the peaks and troughs of campaign-based social
media
• Leverages your existing channels, assets, activities and
resources
• Develops a 12 month reservoir of content
• Creates daily, weekly, monthly and campaign-level strategy
• Broken down into Conversations, Content,
10. 6 pillars of social media strategy
PR
Customer
service
Loyalty
building
Thought Collaborati
leadership
on
Networkin
g
12. 1. Content
• What content / resources do we
have?
• How can we get underneath the
issues of our service users and
donors?
• What different content types could we
deploy?
13. 2. Communities
• Who are we sharing with?
• Where do they hang out?
• NB Social media is about sharing
and interacting, not interrupting
14. 3. Conversation
• What will we say?
• What’s the tone of voice?
• What conversations are already happening?
15. 4. Coverage
• How will we measure it?
• What are the KPIs?
• What channels could we use?
16.
17. The result
• Content and conversation dictate the social
media strategy
• Not technology / platforms
18. Find out more
Or book a free social media audit
bigcatgroup.com
workingtogether@bcguk.com
#wellbeingsocialmedia