The document discusses the publicistic style of writing and its substyles. The publicistic style is used in journalism and aims to inform and persuade audiences. There are several substyles including editorials, columns, reviews, interviews, and features, each with their own focus and tone. Editorials aim to influence opinions, columns express personal perspectives, reviews evaluate works, interviews provide insight into subjects, and features explore topics in depth. Regardless of substyle, publicistic writing is known for its clear language, vivid descriptions, and ability to engage and persuade readers.