The document outlines 30 principles for becoming a friendlier, more effective leader from Dale Carnegie's book "How to Win Friends and Influence People". The principles include suggestions such as giving honest appreciation, becoming genuinely interested in others, encouraging others to talk about themselves, seeing things from other perspectives, appealing to noble motives, praising improvements, and making suggestions seem easy and encouraging to follow. The overall message is that treating people well, making them feel important, and gaining their cooperation are keys to positive influence.

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Become a
Friendlier Person
DALE CARNEGIE’S
GOLDEN BOOK

2. Don’t Criticize, Condemn or Complain
Become a Friendlier Person: Principle#1.
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3. Give Honest, Sincere Appreciation.
Become a Friendlier Person: Principle #2.
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4. Arouse in the other person an eager want.
Become a Friendlier Person: Principle #3.
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5. Become
genuinely
interested in
other people.
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Become a Friendlier
Person
Principle #4.

6. SMILE
Become a Friendlier
Person
Principle #5.
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7. Remember that a
person’s name is to
that person the
sweetest and most
important sound in
any language.
Become a Friendlier
Person
Principle #6.
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8. Be a good listener. Encourage
others to talk about themselves.
Become a Friendlier Person: Principle #7.
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9. Talk in terms of the other person’s interests.
Become a Friendlier Person: Principle #8.
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10. Make the other person feel
important-and do it sincerely.
Become a Friendlier Person: Principle #9.
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11. Win People to Your
Way of Thinking
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DALE CARNEGIE’S
GOLDEN BOOK

12. Win People to Your
Way of Thinking
Principle#10.
The only way to get the best
of an argument is to avoid it.
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13. Show respect for
the other
person’s opinion.
Never say, “
you’re wrong.”
Win People to Your
Way of Thinking
Principle#11.
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14. If you are
wrong, admit it
quickly and
emphatically.
Win People to Your
Way of Thinking
Principle#12.
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15. Begin in a
friendly
way.
Win People to Your
Way of Thinking
Principle#13.
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16. Get the other person
saying. “yes, yes”
immediately.
Win People to Your Way of Thinking
Principle#14.
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17. Let the other
person do a
great deal of
talking.
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Win People to Your
Way of Thinking
Principle#15.

18. Let the other
person feel
that the idea
is his or hers.
Win People to Your
Way of Thinking
Principle#16.
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19. Try honestly
to see things
from the
other person’s
point of view.
Win People to Your
Way of Thinking
Principle#17.
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20. Be sympathetic
with the other
person’s ideas
and desires.
Win People to Your Way
of Thinking
Principle#18.
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21. Appeal to the
nobler motives.
Win People to Your
Way of Thinking
Principle#19.
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22. Dramatize your ideas.
Win People to Your
Way of Thinking
Principle# 20.
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23. Throw down
a Challenge!
Win People to Your
Way of Thinking
Principle# 21.
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24. www.sivakumarbellan.com
Be a Leader
DALE CARNEGIE’S
GOLDEN BOOK

25. Begin with
Praise
and
Honest
Appreciation.
Be a Leader
Principle # 22.
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26. Call Attention to People’s
Mistake Indirectly.
Be a Leader
Principle # 23.
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Talk about your
own mistakes
before
criticizing the
other person.
Be a Leader
Principle # 24.

28. Ask
questions
instead of
giving direct
orders.
Be a Leader
Principle # 25.
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29. Let the Other
Person Save
Face.
Be a Leader
Principle # 26.
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30. Praise the slightest improvement and praise every improvement.
Be Hearty in Your Approbation* and Lavish in Your Praise.
Be a Leader
Principle # 27.
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*Approbation- Official Recognition

31. Give the
other person
a fine
reputation to
live up to.
Be a Leader
Principle # 28.
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32. Use
encouragement.
Make the fault
seem easy to
correct.
Be a Leader
Principle # 29.
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33. Make the
other person
happy about
doing the
things you
suggest.
Be a Leader
Principle # 30.
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