SlideShare a Scribd company logo
10 seconds
You need to tell your customers about their benefitsfrom buying your
product.
But most of the people on the internet will only spend up to 10
second on a homepage before going to another page.
So you will have to create a very simple and clean design.
Make a
Goal
Don’t make a homepage without a
goal. Do you want to sell
something? Or do you want people
to sign up for your newsletter?
I think around 80 percent of all the
homepage I have seen don’t have
any call to action.
What is the benefit for them to buy
your product? What are the
features of the product?
Remember you don’t have a long
time to persuade your customer.
What is your
keyword
Remember your audience is people – so don’t write for the
SEO. But don’t forget the SEO either. So before writing your text – I would
write my main keyword down on a piece of paper.
Remember to use this keyword in your headline, subtext, image tag… But
remember to let the text flow. Don’t overuse the word.
When I do a page I would have a main keyword but also a second keyword. So
the main keyword could be “used car” but the second one could be “exclusive
used cars”
But I will use maximum 2 keywords or keywords phrases on a page.
Do people
trust you?
Maybe the people who have found your site don’t know your company and they
don’t know your product – so how can they trust you?
Well – remember to tell them that – “you are not alone”. Maybe
12.000 people have bought the product the last 5 years. Tell them.
Write down your physical address.
It will show your customers that you are serious.
No standard pictures
Never use standard pictures. We all
hate standard office pictures (well
most of us).
Show the real faces of the
people working in your company. Get
an accept from some of your
customers and take pictures of them.
This will tell your potential customer
that you are a real and they can trust
your website.
Your company is your
design
If people don’t know you or your
company – they will only know you
from the website.
So if you made a cluttered website
people will think that your business
is messy. Can you really manage
your products?
Homepage as the
landing page?
You should always use a specific page as the
landing page – and not the homepage.
But your homepage is your front door, so
no matter what you do a lot of people will meet
your company on your homepage.
13 critical elements every
homepage
must have
1. Headline
2. Sub-headline
3. Benefits
4. Primary Calls-to-Action
5. Features
6. Customer Proof
7. Success Indicators
8. Navigation
9. Supporting image
10. Content offer
11. Resources
12. Secondary calls –to-action
13. Social network buttons
Read much more at
www.SeoCustomer.com
SEO
SEM
Social Media Traffic
Link Building

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13 elements your homepage must have

  • 1.
  • 2. 10 seconds You need to tell your customers about their benefitsfrom buying your product. But most of the people on the internet will only spend up to 10 second on a homepage before going to another page. So you will have to create a very simple and clean design.
  • 3. Make a Goal Don’t make a homepage without a goal. Do you want to sell something? Or do you want people to sign up for your newsletter? I think around 80 percent of all the homepage I have seen don’t have any call to action. What is the benefit for them to buy your product? What are the features of the product? Remember you don’t have a long time to persuade your customer.
  • 4. What is your keyword Remember your audience is people – so don’t write for the SEO. But don’t forget the SEO either. So before writing your text – I would write my main keyword down on a piece of paper. Remember to use this keyword in your headline, subtext, image tag… But remember to let the text flow. Don’t overuse the word. When I do a page I would have a main keyword but also a second keyword. So the main keyword could be “used car” but the second one could be “exclusive used cars” But I will use maximum 2 keywords or keywords phrases on a page.
  • 5. Do people trust you? Maybe the people who have found your site don’t know your company and they don’t know your product – so how can they trust you? Well – remember to tell them that – “you are not alone”. Maybe 12.000 people have bought the product the last 5 years. Tell them. Write down your physical address. It will show your customers that you are serious.
  • 6. No standard pictures Never use standard pictures. We all hate standard office pictures (well most of us). Show the real faces of the people working in your company. Get an accept from some of your customers and take pictures of them. This will tell your potential customer that you are a real and they can trust your website.
  • 7. Your company is your design If people don’t know you or your company – they will only know you from the website. So if you made a cluttered website people will think that your business is messy. Can you really manage your products?
  • 8. Homepage as the landing page? You should always use a specific page as the landing page – and not the homepage. But your homepage is your front door, so no matter what you do a lot of people will meet your company on your homepage.
  • 9. 13 critical elements every homepage must have 1. Headline 2. Sub-headline 3. Benefits 4. Primary Calls-to-Action 5. Features 6. Customer Proof 7. Success Indicators 8. Navigation 9. Supporting image 10. Content offer 11. Resources 12. Secondary calls –to-action 13. Social network buttons
  • 10. Read much more at www.SeoCustomer.com SEO SEM Social Media Traffic Link Building