I Kongres eHandlu: Ganna Yevtushenko - "Przyszłość e-commerce na wyciągnięcie ręki."

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The document discusses the growth of global e-commerce and cross-border shopping. It notes that the value of cross-border e-commerce is expected to increase from $105 billion in 2013 to $307 billion by 2018. Fashion and accessories are currently the most popular product category purchased from abroad. While the US is still the top destination for cross-border shoppers, payment and logistics issues present barriers for further growth in cross-border shopping. PayPal aims to help unlock this opportunity by providing buyer and seller protection as well as refunding return costs.

Internet

Unlocking global e-commerce opportunity
Ganna Yevtushenko
Head of Business Development, Central & Eastern Europe

Technology should make things
simpler, faster and better
connected – providing more
choices and opportunities.
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
2

$105 B
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
3
Cross-border e-commerce 2013

$307 B
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
4
Cross-border e-commerce 2018

Value of cross-border e-commerce will increase to $307
bln USD by 2018
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
5
2013
2018
Cross-border e-commerce $105B $307B
Number of cross-border shoppers 94M 130M
% of cross-border shopping on mobile
devices 45% 55%
Source: Modern Spice Routes, PayPal and Nielsen, July 2013

45% growth in cross-border e-commerce in Poland in 2014
Based on PayPal data, H1 2014 vs H1 2013
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
6
48% 45%
36%
30%
21%
Czech
Republic
Poland Romania Greece Hungary

What are your consumers buying abroad?
Fashion & Accessories is the most popular category
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
7
Source: Modern Spice Routes, PayPal and Nielsen, July 2013
Fashion &
Accessories Health &
Beauty Personal
electronics
Computers
and parts
Home
electronics
Jewelry
$12.5B $7.6B $6.0B $5.8B $5.4B $5.4B

Global shoppers still favor U.S. retailers
Top destinations for cross-border shoppers
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
8
Source: Percentage of cross-border shoppers across 6 surveyed markets purchased from
these markets in the past 12 months, Modern Spice Routes, PayPal and Nielsen, July 2013
45%
U.S.
37%
U.K.
26%
CN
25%
HK
16%
AU
18%
CA
14%
DE

Choice and Price are drivers of cross border…
Logistics and Security are the main barriers
Top drivers
for cross border purchase
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
9
Top drivers
for cross border purchase
Top barriers
for cross border purchase
Up to 70%
Choice
Up to 65%
Price
Up to 13%
Currency
40%
Return costs & easiness
34%
Shipping & non-delivery
32%
Incurring extra costs
30%
Security/ concerns
Up to 5%
Send a gift
Top barriers
for cross border purchase
Source: PayPal Ipsos Study, June 2013 – CEMEA consumers

Even payment
not yet
frictionless
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
10

PayPal: at a glance
$180B Value of processed payments (2013)
9M number of daily processed payments
157M active customers (Q3 2014)
203 countries and 26 currencies
25% of processed transactions is cross-border
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Source: eBay investor relations 11

© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
12

Buyer Protection
If:
1. Your goods have not arrived
2. Order arrived not as described
3. You are charged incorrectly
PayPal guarantees your purchase and
returns you the cost of purchase
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.

Seller Protection
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
14
If:
• You accepted payment with PayPal
• You sold physical goods
• You have proof of shipping / delivery
• Shipping address matches customer address
PayPal guarantees your sale and protects claims

How important are free returns to your customers?!
Polish buyers would shop more online!
If cost of returns was free! 83%!
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Source: Zwyczaje związane z zakupami online i oczekiwania wobec sklepów internetowych, Wrzesień 2014$

How important are free returns for online shops?!
58% to 357% $
Potential growth in sales of online stores that start offering free returns!
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Source: Badanie ShopRunner/Harris Interactive, przeprowadzone w 2013 roku na próbie 2800 kosnumentów online.$

NEWS: PayPal refunds your return costs
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
17

Ready to unlock the cross-border
opportunity?
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
18

Ganna Yevtushenko
gyevtushenko@paypal.com

PayPal is a global leader in online payments, processing $180 billion in payments annually across 203 countries. E-commerce is growing rapidly, with cross-border e-commerce expected to reach $307 billion in 2014 and $7 billion in Poland alone. However, international shoppers still face barriers like high return costs and security concerns when shopping across borders. PayPal aims to help merchants unlock the global e-commerce opportunity by offering services that make international payments and returns more simple and secure.

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ecommerce poland expo

"Zgadzać to się musi z grubsza, a nie co do sztuki" rzecze porzekadło najlepiej opisujące "polski" model przedsiębiorczości. Unikatowy wręcz model, który będąc ewenementem na skalę Europy, nie powinien mieć racji bytu na AMAZON. Ale ma i trzyma się świetnie. Na podstawie kilku case-study sprzedawców na AMAZON opowiem dlaczego geopolitycznie, ekonomicznie, produkcyjnie, technologicznie i logistycznie znajdujemy się w najjaśniejszym punkcie gospodarczo punkcie naszej historii.

XVII Targi eHandlu - KubotaStore - Joanna Kwiatkowska - Od Stadionu X-lecia d...

ecommerce poland expo

Prezentacja ma na celu przedstawienie procesu przemodelowania modelu sprzedaży marki Kubota na przestrzeni lat - od tradycyjnego handlu "stacjonarnego" (głównie bazarowego) do e-commercu, opartego nie tylko na nowoczesnych technologiach (w tym: Vue.js-PWA), lecz również na wielu mniejszych i większych elementach, które składają się w jedną, spójną (ale i skomplikowaną) całość, m.in.: analityki internetowej, user experience, komunikacji marketingowej, kampanii online w kanałach takich jak Google, Facebook/Instagram, social media, influencer marketing. Uczestnicy zapoznają się z twardymi faktami technologicznymi i nowinkami produktowymi marki, a także usłyszą kilka anegdot o niezwykle ciekawych i kolorowych polsko-chińskich korzeniach marki Kubota. Zapraszamy do odbycia sentymentalnej podróży do szalonych kulturowo, społecznie i biznesowo lat 90., w których miliony Polaków pokochało ogólnodostępne, lekkie i wygodne klapki Kubota Rzep.

XVII Targi eHandlu - AtomStore - Łukasz Plutecki - Mobile commerce, czyli cze...

ecommerce poland expo

Mobile coraz mocniej zacieśnia więzy z e-commerce - coraz więcej ruchu (70%) oraz sprzedaży (50%) pochodzi ze smartfonów. W kolejnych latach sklepy muszą myśleć już o oczekiwaniach klientów oraz technologiach. Porozmawiamy o tym, jakich wyszukiwarek, płatności (i poziomu bezpieczeństwa), procesu zakupowego i dostawie marzą mobilni klienci. Zbadamy również potencjał PWA, czyli kolejnego megatrendu, o którym dopiero zrobi się głośno (na czym polega, jak wdrożyć, jakie są z tego korzyści).

XVII Targi eHandlu - AMW - Maciej Macios - Copywriting jako pas startowy do p...

ecommerce poland expo

W czasach kultury nadmiaru uwaga odbiorców to towar, który w sieci chcą zdobyć wszyscy. Jak to zrobić? Zamiast myśleć, że „jakoś”, trzeba postawić na jakość. Jakość treści. Nie tylko wizualnych, ale też pisanych. Odpowiednia komunikacja oraz spójny copywriting sprzedażowy to pas startowy do tego, żeby informacje o Tobie i Twoim produkcie zaczęły latać po internetach, a Ty - żebyś stał się zalatany od realizowania kolejnych zamówień.

XVII Targi eHandlu - Setup.pl - Paweł Lach - CO ZNACZY BE OMNI ? Everestu cd....

ecommerce poland expo

XVII Targi eHandlu - Crehler - Piotr Kiljański, Mateusz Flasiński - Shopware ...

ecommerce poland expo

Shopware to modułowy system do budowy sklepów internetowych stworzony przez programistów z Niemiec. Obecnie Shopware jest wiodącą platformą u naszych zachodnich sąsiadów. Od kilku miesięcy prowadzony jest największy polski projekt na platformie Shopware, a mianowicie sklep Strefa Tenisa – lider w swojej kategorii. W naszej prezentacji pokażemy jak możemy rozwijać polski sklep internetowy na platformie Shopware.

XVII Targi eHandlu - Thulium - Marek Bartnikowski - Obsługa klientów w oparci...

ecommerce poland expo

XVII Targi eHandlu - Sare - Judyta Mojżesz-Zimonczyk - 11,5 błędu jakie na pe...

ecommerce poland expo

Nie ma ludzi nieomylnych! Ta zasada dotyczy wszystkich, w tym managerów i założycieli sklepów e-commerce. Wielu błędów, które zarówno mniejsze jak i większe e-commerce popełniają na różnych etapach funkcjonowania sklepu, można uniknąć. Do tego potrzebna jest jednak świadomość, że nawet jeśli błędy są niedostrzegalne tu i teraz gołym okiem, to jeśli w porę nie zostanie wprowadzona profilaktyka przeciwdziałania, kiedyś boleśnie się uwidocznią. Naszą prezentacją chcemy zwrócić uwagę, na najczęstsze błędy, które niejednokrotnie hamują rozwój e-commerce, lub wręcz uniemożliwiają jego skuteczne, bieżące funkcjonowanie. Temat potraktowany został kompleksowo i ukazuje wrażliwe punkty e-sklepów, zarówno w zakresie wdrożenia sklepu, wyboru odpowiedniej platformy, jak i strategii komunikacji, marketingu a także automatyzacji działań, bez której nowoczesny e-commerce nie może dziś funkcjonować.

XVII Targi eHandlu - Przelewy24 - Katarzyna Sikorska - Jak digitalizacja usłu...

ecommerce poland expo

W 2009 roku najpopularniejszą formą zapłaty za prąd w Polsce była gotówka na poczcie (40%), a przelewy na konto bankowe obsługiwało jedynie 19,8% płacących za taki typ usług. Trzy lata wcześniej, w 2006 r., aż 82% Polaków płaciło za energię gotówką. Dziś obraz polskich płatności wygląda zupełnie inaczej. Zapraszamy do podróży w czasie - przypomnimy jak rynek płatności wyglądał kiedyś, zobaczymy jak wygląda teraz i spojrzymy w niedaleką przyszłość, aby przygotować się na to, co przyniesie jutro.

XVII Targi eHandlu - Aiton Caldwell - Jaroslaw Luczkiewicz - Prosty sposób na...

ecommerce poland expo

Telefon to nadal skuteczne narzędzie sprzedaży lub jej wsparcia: jego brak lub słaba ekspozycja oznacza, że firma odcina się od dużego segmentu klientów, którzy oczekują takiej formy kontaktu. Nawet niewielka firma może tanio i skutecznie zwiększyć sprzedaż dzięki rozwojowi obsługi telefonicznej wspartej technologią Call Tracking - tzw. “Google Analytics dla telefonu” - w harmonii z pozostałymi narzędziami wsparcia e-commerce i komunikacji z klientami

XVII Targi eHandlu - Arlity - Bartosz Kotlarski - Pozwól klientowi wypróbować...

ecommerce poland expo

Zwiększ sprzedaż, przyspiesz decyzje zakupowe klientów i zmniejsz ilość zwrotów. Wykorzystaj technologię Rozszerzonej Rzeczywistości w e-commerce. Twarde dane i skuteczne narzędzia! Merytoryczna wartość prezentacji gwarantowana - na MARKETING MIX Bartosz Kotlarski występował wśród takich prelegentów, jak Paweł Tkaczyk i Karol Froń. Uczestników tego wydarzenia zaskoczył wprowadzając na salę Spidermana - oczywiście w Rozszerzonej Rzeczywistości. Sprawdź, co pojawi się podczas Targów E-handlu!

XVII Targi eHandlu - Brand Active - Zofia Komada - Shopify - rozwijaj swój eC...

ecommerce poland expo

Zastanawiasz się w jaki sposób rozwijać sprzedaż nie tylko w Polsce, ale także poza granicami? Nie chcesz opierać biznesu wyłącznie na marketplace’ach? Ta prelekcja jest dla Ciebie! Zofia Komada z agencji eCommerce Brand Active omówi najważniejsze kwestie związane z Shopify. Co stoi za sukcesem platformy, która zasila ponad 800000 sklepów online? Kiedy warto w nią inwestować (a kiedy lepiej nie) i jak wygląda skalowanie biznesu z jej pomocą? Poznaj praktyczne i inspirujące case studies!

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