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Unlocking global e-commerce opportunity 
Ganna Yevtushenko 
Head of Business Development, Central & Eastern Europe
PayPal: at a glance 
$180B Value of processed payments (2013) 
9M number of daily processed payments 
157M active customers (Q3 2014) 
203 countries and 26 currencies 
25% of processed transactions is cross-border 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
Source: eBay investor relations 2
$1 in every $6 
Spent on e-commerce globally 
is spent through PayPal.* 
*Source: Morgan Stanley, “eCommerce Disruption: A Global Theme,” January 6, 2013, p.21. 
3
Technology should make things 
simpler, faster and better 
connected – providing more 
choices and global opportunities. 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
4
$7 B 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
5
$7 B 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
6 
Poland e-commerce 2014
$105 B 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
7
$105 B 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
8 
Cross-border e-commerce 2014
$307 B 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
9 
Cross-border e-commerce 2018
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
10 
PL domestic 
ecommerce
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
11 
PL domestic 
ecommerce 
2014 cross-border 
ecommerce
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
12 
PL domestic 
ecommerce 
2014 cross-border 
ecommerce 
2018 cross-border 
ecommerce
45% growth in cross-border e-commerce in Poland in 2014 
Based on PayPal data – PL merchants selling abroad and PL consumers buying from abroad 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
13 
48% 45% 
36% 
30% 
21% 
Czech 
Republic 
Poland Romania Greece Hungary
What are your consumers buying abroad? 
Fashion & Accessories is the most popular category 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
14 
Source: Modern Spice Routes, PayPal and Nielsen, July 2013 
Fashion & 
Accessories Health & 
Beauty Personal 
electronics 
Computers 
and parts 
Home 
electronics 
Jewelry 
$12.5B $7.6B $6.0B $5.8B $5.4B $5.4B
Global shoppers still favor U.S. retailers 
Top destinations for Polish cross-border shoppers 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
15 
Source: Percentage of cross-border shoppers across 6 surveyed markets purchased from 
these markets in the past 12 months, Modern Spice Routes, PayPal and Nielsen, July 2013 
45% 
U.S. 
37% 
U.K. 
26% 
CN 
25% 
HK 
16% 
AU 
18% 
CA 
14% 
DE
Choice and Price are drivers of cross border… 
Logistics and Security are the main barriers 
Top drivers 
for cross border purchase 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
16 
Top drivers 
for cross border purchase 
Top barriers 
for cross border purchase 
Up to 70% 
Choice 
Up to 65% 
Price 
Up to 13% 
Currency 
40% 
Return costs & easiness 
34% 
Shipping & non-delivery 
32% 
Incurring extra costs 
30% 
Security/ concerns 
Up to 5% 
Send a gift 
Top barriers 
for cross border purchase 
Source: PayPal Ipsos Study, June 2013 – CEMEA consumers
Even payment 
not yet 
frictionless 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
17
What can we grow together 
internationally? 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
18
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
19 
Worldwide customer and marketing base
PayPal Buyer Protection 
If: 
1. Your goods have not arrived 
2. Order arrived not as described 
3. You are charged incorrectly 
PayPal guarantees your purchase and 
returns you the cost of purchase 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
PayPal Seller Protection 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
21 
If: 
• You accepted payment with PayPal 
• You sold physical goods 
• You have proof of shipping / delivery 
• Shipping address matches customer address 
PayPal guarantees your sale and protects claims
How important are free returns to your customers?! 
Polish buyers would shop more online! 
If cost of returns was free! 83%! 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
Source: Zwyczaje związane z zakupami online i oczekiwania wobec sklepów internetowych, Wrzesień 2014$
NEWS: PayPal refunds your return costs 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
23
Ready to unlock the international 
ecommerce opportunity? 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
24
Thousands of Magento merchants already grow 
internationally with us – also in Poland! 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Ganna Yevtushenko 
gyevtushenko@paypal.com

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Ganna Yevtushenko: PayPal - Unlocking global e-commerce opportunity

  • 1. Unlocking global e-commerce opportunity Ganna Yevtushenko Head of Business Development, Central & Eastern Europe
  • 2. PayPal: at a glance $180B Value of processed payments (2013) 9M number of daily processed payments 157M active customers (Q3 2014) 203 countries and 26 currencies 25% of processed transactions is cross-border © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. Source: eBay investor relations 2
  • 3. $1 in every $6 Spent on e-commerce globally is spent through PayPal.* *Source: Morgan Stanley, “eCommerce Disruption: A Global Theme,” January 6, 2013, p.21. 3
  • 4. Technology should make things simpler, faster and better connected – providing more choices and global opportunities. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 4
  • 5. $7 B © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 5
  • 6. $7 B © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 6 Poland e-commerce 2014
  • 7. $105 B © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 7
  • 8. $105 B © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 8 Cross-border e-commerce 2014
  • 9. $307 B © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 9 Cross-border e-commerce 2018
  • 10. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 10 PL domestic ecommerce
  • 11. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 11 PL domestic ecommerce 2014 cross-border ecommerce
  • 12. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 12 PL domestic ecommerce 2014 cross-border ecommerce 2018 cross-border ecommerce
  • 13. 45% growth in cross-border e-commerce in Poland in 2014 Based on PayPal data – PL merchants selling abroad and PL consumers buying from abroad © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 13 48% 45% 36% 30% 21% Czech Republic Poland Romania Greece Hungary
  • 14. What are your consumers buying abroad? Fashion & Accessories is the most popular category © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 14 Source: Modern Spice Routes, PayPal and Nielsen, July 2013 Fashion & Accessories Health & Beauty Personal electronics Computers and parts Home electronics Jewelry $12.5B $7.6B $6.0B $5.8B $5.4B $5.4B
  • 15. Global shoppers still favor U.S. retailers Top destinations for Polish cross-border shoppers © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 15 Source: Percentage of cross-border shoppers across 6 surveyed markets purchased from these markets in the past 12 months, Modern Spice Routes, PayPal and Nielsen, July 2013 45% U.S. 37% U.K. 26% CN 25% HK 16% AU 18% CA 14% DE
  • 16. Choice and Price are drivers of cross border… Logistics and Security are the main barriers Top drivers for cross border purchase © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 16 Top drivers for cross border purchase Top barriers for cross border purchase Up to 70% Choice Up to 65% Price Up to 13% Currency 40% Return costs & easiness 34% Shipping & non-delivery 32% Incurring extra costs 30% Security/ concerns Up to 5% Send a gift Top barriers for cross border purchase Source: PayPal Ipsos Study, June 2013 – CEMEA consumers
  • 17. Even payment not yet frictionless © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 17
  • 18. What can we grow together internationally? © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 18
  • 19. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 19 Worldwide customer and marketing base
  • 20. PayPal Buyer Protection If: 1. Your goods have not arrived 2. Order arrived not as described 3. You are charged incorrectly PayPal guarantees your purchase and returns you the cost of purchase © 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
  • 21. PayPal Seller Protection © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 21 If: • You accepted payment with PayPal • You sold physical goods • You have proof of shipping / delivery • Shipping address matches customer address PayPal guarantees your sale and protects claims
  • 22. How important are free returns to your customers?! Polish buyers would shop more online! If cost of returns was free! 83%! © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. Source: Zwyczaje związane z zakupami online i oczekiwania wobec sklepów internetowych, Wrzesień 2014$
  • 23. NEWS: PayPal refunds your return costs © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 23
  • 24. Ready to unlock the international ecommerce opportunity? © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 24
  • 25. Thousands of Magento merchants already grow internationally with us – also in Poland! © 2014 PayPal Inc. All rights reserved. Confidential and proprietary.