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Questionnaire 
1. Which diesel engine oil lubricant customers are preferring most currently? 
41 
- 
2. Who influence the customer to buy the lubes? 
4. MECHANICS 3.SHOPKEEPER 2.CUSTOMER HIMSELF 1.OTHERS 
3. What do you look into a lubricant? 
4. MARKET DEMAND 3.PROFIT 2.BRAND POPULARITY 1.QUALITY 
4. Comparative Study of HP LAAL GHODA 20W 40 API CF and HP HDX 
MULTIGRADE API CF 20W 40 with other competitive brands? 
I. BRAND NAME 
RATINGS HP LAAL 
GHODA 
CLOSE 
COMPETITORS(NAME) 
HP HDX 
MULTIGRADE 
CLOSE 
COMPETITORS(NAME) 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor) 
II. QUALITY 
RATINGS HP LAAL 
GHODA 
CLOSE 
COMPETITORS(NAME) 
HP HDX 
MULTIGRADE 
CLOSE 
COMPETITORS(NAME) 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor)
42 
III. PRICING 
RATINGS HP LAAL 
GHODA 
CLOSE 
COMPETITORS(NAME) 
HP HDX 
MULTIGRADE 
CLOSE 
COMPETITORS(NAME) 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor) 
IV. AVAILABILITY 
RATINGS HP LAAL 
GHODA 
CLOSE 
COMPETITORS(NAME) 
HP HDX 
MULTIGRADE 
CLOSE 
COMPETITORS(NAME) 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor) 
V. PACKAGING 
RATINGS HP LAAL 
GHODA 
CLOSE 
COMPETITORS(NAME) 
HP HDX 
MULTIGRADE 
CLOSE 
COMPETITORS(NAME) 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor) 
VI. PROMOTION 
RATINGS HP LAAL 
GHODA 
CLOSE 
COMPETITORS(NAME) 
HP HDX 
MULTIGRADE 
CLOSE 
COMPETITORS(NAME) 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor)
43 
VII. FREQUENCY OF PURCHASE 
RATINGS HP LAAL 
GHODA 
CLOSE 
COMPETITORS(NAME) 
HP HDX 
MULTIGRADE 
CLOSE 
COMPETITORS(NAME) 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor) 
VIII. BRAND SWITCHER (Customers are doing on frequent basis) 
RATINGS CLOSE COMPETITORS(NAME) 
5 
4 
3 
2 
1 
IX. MAXIMUM OFFER 
RATINGS HPCL CLOSE COMPETITORS(NAME) 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor) 
X. Relevant schemes available in the market for HDX MG API CF 20W 40 
RATINGS HP HDX MULTIGRADE 
5 (Strongly Agreed) 
4 (Moderately Agreed) 
3 (Agreed) 
2 (Moderately Disagreed) 
1 (Not agreeing)
XI. Market Operating Price (MOP) of HP HDX MG API CF 20W 40 can be of which 
range to attract the customers vision and preference 
RATINGS HP HDX MULTIGRADE PRICE RANGE 
44 
5 (Excellent) 
4 (Good) 
3 (Average) 
2 (Satisfactory) 
1 (Poor) 
XII. HP LAAL GHODA 20W 40 API CF and HP HDX MULTIGRADE API CF 20W 40 is 
known to everyone 
RATINGS HP LAAL GHODA HDX MULTIGRADE 
5 (Strongly Agreed) 
4 (Moderately Agreed) 
3 (Agreed) 
2 (Moderately Disagreed) 
1 (Not agreeing)

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12)i)questionnaire

  • 1. Questionnaire 1. Which diesel engine oil lubricant customers are preferring most currently? 41 - 2. Who influence the customer to buy the lubes? 4. MECHANICS 3.SHOPKEEPER 2.CUSTOMER HIMSELF 1.OTHERS 3. What do you look into a lubricant? 4. MARKET DEMAND 3.PROFIT 2.BRAND POPULARITY 1.QUALITY 4. Comparative Study of HP LAAL GHODA 20W 40 API CF and HP HDX MULTIGRADE API CF 20W 40 with other competitive brands? I. BRAND NAME RATINGS HP LAAL GHODA CLOSE COMPETITORS(NAME) HP HDX MULTIGRADE CLOSE COMPETITORS(NAME) 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor) II. QUALITY RATINGS HP LAAL GHODA CLOSE COMPETITORS(NAME) HP HDX MULTIGRADE CLOSE COMPETITORS(NAME) 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor)
  • 2. 42 III. PRICING RATINGS HP LAAL GHODA CLOSE COMPETITORS(NAME) HP HDX MULTIGRADE CLOSE COMPETITORS(NAME) 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor) IV. AVAILABILITY RATINGS HP LAAL GHODA CLOSE COMPETITORS(NAME) HP HDX MULTIGRADE CLOSE COMPETITORS(NAME) 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor) V. PACKAGING RATINGS HP LAAL GHODA CLOSE COMPETITORS(NAME) HP HDX MULTIGRADE CLOSE COMPETITORS(NAME) 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor) VI. PROMOTION RATINGS HP LAAL GHODA CLOSE COMPETITORS(NAME) HP HDX MULTIGRADE CLOSE COMPETITORS(NAME) 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor)
  • 3. 43 VII. FREQUENCY OF PURCHASE RATINGS HP LAAL GHODA CLOSE COMPETITORS(NAME) HP HDX MULTIGRADE CLOSE COMPETITORS(NAME) 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor) VIII. BRAND SWITCHER (Customers are doing on frequent basis) RATINGS CLOSE COMPETITORS(NAME) 5 4 3 2 1 IX. MAXIMUM OFFER RATINGS HPCL CLOSE COMPETITORS(NAME) 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor) X. Relevant schemes available in the market for HDX MG API CF 20W 40 RATINGS HP HDX MULTIGRADE 5 (Strongly Agreed) 4 (Moderately Agreed) 3 (Agreed) 2 (Moderately Disagreed) 1 (Not agreeing)
  • 4. XI. Market Operating Price (MOP) of HP HDX MG API CF 20W 40 can be of which range to attract the customers vision and preference RATINGS HP HDX MULTIGRADE PRICE RANGE 44 5 (Excellent) 4 (Good) 3 (Average) 2 (Satisfactory) 1 (Poor) XII. HP LAAL GHODA 20W 40 API CF and HP HDX MULTIGRADE API CF 20W 40 is known to everyone RATINGS HP LAAL GHODA HDX MULTIGRADE 5 (Strongly Agreed) 4 (Moderately Agreed) 3 (Agreed) 2 (Moderately Disagreed) 1 (Not agreeing)