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TVS Scooty was a successful brand extension of Scooty Pep, a 4-stroke variant launched in 2003. It maintained the brand promise of style and convenience while adding features like increased speed and fuel efficiency. Scooty Pep saw high growth and market share. However, Scooty Teenz Electric, launched in 2007 focusing on the environment, failed due to technical issues like short battery life, slow charging, and frequent mechanical problems. It did not align well with the youthful brand image or fulfill customer needs.
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![Case study on a successful and failed brand extension in the two wheeler industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING MANAGEMENT ASSIGNMENT FINAL PRESENTATION ON TVS SCOOTY DEC 06 2010 MBA (PRIST) 1 ST SEM 2010-2012 BATCH (MSRMI)](https://image.slidesharecdn.com/abhijit-1-101207014340-phpapp01/85/tvs-1-320.jpg)
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Tvs
The TVS group was established in 1911 and has grown to become a leading automotive company in India with 30 companies and over 45,000 employees. TVS Motor Company is the largest group company and India's third largest two-wheeler manufacturer. The group has historically enjoyed strong labor relations and a familial culture, but will need to adapt practices to manage the aspirations of newer employees and changing social norms in India as the company continues to grow.
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Hiii guys this ppt describes the whole picture of TVS motors a leading two wheeler manufacturer in india where each and everything is included with few graphical effects...a good ppt to know about the company
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The TVS group was established in 1911 and is now a leading automotive company in India. It has 30 companies employing over 40,000 people. TVS Motor Company is the largest group company and India's third largest two-wheeler manufacturer globally. TVS has a 15% market share in India's two-wheeler market and serves over 15 million customers across 50 countries with products in all two and three-wheeler segments. The company pursues growth through integration, diversification, and new product development based on customer feedback to provide transportation solutions within budget.
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Hiii guys this ppt describes the whole picture of TVS motors a leading two wheeler manufacturer in india where each and everything is included with few graphical effects...a good ppt to know about the company
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If you want the presentation it will cost you Rs. 899 only.
Mail me if you want it on akej0008@gmail.com
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COMPANY OVERVIEW:
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• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
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Competitor analysis
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- 50. We deeply express our sincere thanks to the TVS bike dealers of MEGHDOOTH showroom in M.G.Road for their guidance, co-operation and valuable informations. We would also like to take this opportunity to thank our marketing management faculty Mrs.ANITA S.KUMAR for her valuable Guidance,Encouragement and constructive criticisms through out the duration of our project.