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Communications
Planning
Lecture 12.2
University of Alberta
ALES 204
Nancy Bray




                        1
Housekeeping

Final Exam Breakdown

Participation Grades

Presentations in Job Portfolios




                                  2
Course Map
                         Analyze a communicative situation
                                  Plan an approach
                 Identify strengths and weakness of your approach




         Context                  Rhetorical Purpose             Channel
         Intrapersonal             Informative                    Oral
         Interpersonal             Persuasive                     Written
         Small Groups
         Public                                                   Visual
         Mass Communication                                       Online




 Describe the role that culture, self-perception and language play in communication
                                 Define communication
                                                                                      3
Lecture Outline

1. What is a communications plan?

2. How to write one




                                    4
1. What is a communication plan?




                               5
Communication plans




                      6
How to write a communication
plan




                               7
7 sections in a plan

1. Objectives

2. Audience

3. Key messages

4. Tools & Activities (channel, medium)

5. Potential challenges

6. Timeline

7. Feedback
                                          8
1. Objectives




                9
2. Audience




              10
3. Key Messages




                  11
4. Tools and Activities




                          12
5. Potential Challenges




                          13
6. Timeline




              14
7. Feedback




              15
Example #1

You are a conservation officer working in a national park. A
university scientist who conducted a fecal sample study in your park
has alerted you to the fact that many of the dogs who are brought to
the park are suffering from dog roundworm. Dog roundworm can
seriously affect the health of dogs and can easily be transferred to
humans. However, dog roundworm is easily prevent by giving the
dog one pill every month.

As a conservation officer, you want to inform your visitors about the
results of this student and the potential risks for their dogs and
themselves.

Many of the dog owners in your park are from the local Somali
community which is a high-power distance, but polychromic culture.
                                                                        16
7 sections in a plan

1. Objectives

2. Audience

3. Key messages

4. Tools & Activities (channel, medium)

5. Potential challenges

6. Timeline

7. Feedback
                                          17
Example #2

You are the manager of the Edmonton Zoo, home to one elephant
named Lucy. In recent years, there has been a grassroots movement
to have Lucy moved to an elephant sanctuary where she can be with
other elephants and move about more freely. Unfortunately, Lucy’s
health is not strong enough to survive this move. Nevertheless,
public opinion on this matter is strong and you must convince the
public that Lucy’s continued residence in the Edmonton zoo is
necessary to preserve her fragile health.




                                                                    18
7 sections in a plan

1. Objectives

2. Audience

3. Key messages

4. Tools & Activities (channel, medium)

5. Potential challenges

6. Timeline

7. Feedback
                                          19

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12.2 communication planning student notes

  • 2. Housekeeping Final Exam Breakdown Participation Grades Presentations in Job Portfolios 2
  • 3. Course Map Analyze a communicative situation Plan an approach Identify strengths and weakness of your approach Context Rhetorical Purpose Channel Intrapersonal Informative Oral Interpersonal Persuasive Written Small Groups Public Visual Mass Communication Online Describe the role that culture, self-perception and language play in communication Define communication 3
  • 4. Lecture Outline 1. What is a communications plan? 2. How to write one 4
  • 5. 1. What is a communication plan? 5
  • 7. How to write a communication plan 7
  • 8. 7 sections in a plan 1. Objectives 2. Audience 3. Key messages 4. Tools & Activities (channel, medium) 5. Potential challenges 6. Timeline 7. Feedback 8
  • 12. 4. Tools and Activities 12
  • 16. Example #1 You are a conservation officer working in a national park. A university scientist who conducted a fecal sample study in your park has alerted you to the fact that many of the dogs who are brought to the park are suffering from dog roundworm. Dog roundworm can seriously affect the health of dogs and can easily be transferred to humans. However, dog roundworm is easily prevent by giving the dog one pill every month. As a conservation officer, you want to inform your visitors about the results of this student and the potential risks for their dogs and themselves. Many of the dog owners in your park are from the local Somali community which is a high-power distance, but polychromic culture. 16
  • 17. 7 sections in a plan 1. Objectives 2. Audience 3. Key messages 4. Tools & Activities (channel, medium) 5. Potential challenges 6. Timeline 7. Feedback 17
  • 18. Example #2 You are the manager of the Edmonton Zoo, home to one elephant named Lucy. In recent years, there has been a grassroots movement to have Lucy moved to an elephant sanctuary where she can be with other elephants and move about more freely. Unfortunately, Lucy’s health is not strong enough to survive this move. Nevertheless, public opinion on this matter is strong and you must convince the public that Lucy’s continued residence in the Edmonton zoo is necessary to preserve her fragile health. 18
  • 19. 7 sections in a plan 1. Objectives 2. Audience 3. Key messages 4. Tools & Activities (channel, medium) 5. Potential challenges 6. Timeline 7. Feedback 19