In this keynote speech I would like to share my experiences of 16 years in innovation and cluster management in a public innovation agency. Based on an education in person-centered counseling I have completely changed my perspective on innovation, collaboration, change, and resistance. I have developed a person-centered way of dealing with process challenges, leading creative teams and managing collaboration in organizational and regional innovation systems and clusters.

1. Psychology of
Collaboration
7 Things I Wish I‘d Known
Before Starting In Cluster- and
Innovation Management
Klaus Haasis Dipl.-Ing. | Dipl.-Journ |
Systemic Coach | Person-Centered Counsellor GwG

2. KLAUS HAASIS | Serial Innovator
Dipl. Engineer | Dipl. Journalist
Systemic Coach |
Person-Centered Counsellor GwG 8

3. bwcon Network: Network for
Business
from charismatic leadership
Change
Excellence
Celebration
to appreciative collaboration
Evolution
new forms of
collaboration
and decision
Linking
Consolidation
making
founder
retires
five new
enterprise specialized vision
software, advisory
open boards
source,
Focusing
e-health focus on: threats by
ICT, competitors
Birth
health care, challenges
cedence
creative in trust
Ante-
Connecting industries building
CyberOne, technology
ICT Coach&connect
-2 -1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
© Klaus Haasis, 13.10.2009 MFG Baden-Württemberg |

4. "THIS I DIDN'T KNOW BEFORE
GOTHENBURG"
TCI Conference
Gothenburg 2003

8. (Cluster) Organisations
OLD MODEL:
"How do you get people to serve
the organisation's goals?"
TODAY:
"How do you build organisations
that merit the gifts of creativity
and passion and initiative?"
Gary Hamel

9. Cluster Success Factors
Feelings

10. Cluster Success Factors
Feelings

11. Cells that fire
together,
wire togehter.
Hebbian Rule

13. "THIS I DIDN'T KNOW
WHEN I STARTED"
„The emotion-related memory helps to
pick the most advantegous alternative“
Antonio Damasio
http://sluphojo.wordpress.com/2011/04/14/1765/

14. I am the left brain. I am the right brain.
I am a scientist. I am creativity. A free spirit.
A mathematician. I am passion. Yearning.
I love the familiar. I categorize. Sensuality. I am the sound of
I am accurate. Linear. roaring laughter. I am taste.
Analytical. Strategic. I am practical. The feeling of sand beneath bare
Always in control. A master of feet. I am movement. Vivid
words and language. colors.
Realistic. I calculate equations I am the urge to paint on an
and deal with numbers. empty canvas.I am boundless
I am order. I am logic. imagination. Art. Poetry.
I know exactly who I am. I sense. I feel.
I am everything I wanted to be.

15. LEFT HEMISPHERE right hemisphere
PSI Personality Systems Interaction Theory (Kuhl 2002

16. Extension memory:
The boundless space of the intelligent and
"sensing" unconscious

19. Object recognition:
Stable perception by blocking the context

20. LEFT HEMISPHERE
right
hemisphere

21. Object recognition:
Stable perception by blocking the context

22. LEFT HEMISPHERE right hemisphere

24. Cells that fire
together
wire togehter.
Hebbian Rule

25. Development of Neuronal Networks (Hüther 2006)
1st level 2nd level 3rd level 4th level

26. Cells that fire
together,
wire togehter.
Hebbian Rule
Clusters that fire
together,
wire together.

27. "7 Things I Wish
I‘d Known
Before Starting In
Cluster- and
Innovation
Management."

28. 1. INNOVATION
means
RULE BREAKING

29. FROM CREATIVITY & IDEAS TO
COLLABORATION IN SUSTAINABLE DIVERSITY
Value
Idea
COLLABORATION
& CONFLICT
Haasis, Klaus. Stuttgart 2012

30. 2. FEELINGS
over
FACTS

31. 3. CONTEXT
over
TEXT

32. 3. CONTEXT
over
TEXT

33. 3. CONTEXT
over
TEXT

34. GROUP COACHING
collaboration,
ltransparency,
positive regard

35. 4. DIALOG
over
DISCUSSION

36. 4. DIALOG
over
DISCUSSION

37. 5. PROCESS
over
PROJECT

38. 6 . IMAGINATION
over
STRATEGY

39. 7 RULES FOR FLOURISHING COLLABORATION
IN INNOVATION AND CLUSTER MANAGEMENT
1.INNOVATION means RULE BREAKING!
2.FEELINGS over FACTS.
3.CONTEXT over TEXT.
4.DIALOGUE over DISCUSSION.
5.PROCESS over PROJECT.
6.IMAGINATION over STRATEGY.
7.COMBINE INNOVATION with VALUES!

40. Values
Feelings

41. Combine Innovation
with .....
… Imagination
Creativity
Feelings
Social Value

42. KLAUS HAASIS |
Creative Coach | Innovation Trainer |
Communication Architect
DE.LINKEDIN.COM/IN/KLAUSHAASIS |
FACEBOOK.COM/KLAUSHAASIS |
"Combine
Innovation
KLAUSHAASIS@WEB.DE |
SKYPE KLAUS_HAASIS |
with .... "
Dipl. Engineer | Dipl. Journalist |
Systemic Coach |
Person-Centered Counsellor GwG |
8