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Good Technology’s 2nd Annual State of BYOD Report
                  New data finds more industries and countries are embracing BYOD

 Employees are still willing to pay device and service plan costs to use their personal devices for work
Introduction
Today’s workforce has become increasingly passionate about using personal devices—such as Android phones and tablets, iPads, iPhones
and Windows Mobile phones—in the workplace. When they are able to use the devices and applications they prefer to collaborate and work
with teams across the globe, it naturally increases their productivity and they are able to get work done more efficiently and with better
results. As such, today’s workforce increasingly expects corporate IT departments to support use of personal devices at work. A second
installment to Good’s first BYOD report (see http://www1.good.com/news/press-releases/current-press-releases/135907453.html), this
year’s survey results reveal that an increasing number of companies around the globe are freely embracing bring-your-own-device (BYOD)
programs to help reduce costs and bolster employee productivity by allowing them to use the devices they prefer, to take advantage of
mobile applications and work smarter. Additionally, the report underscores that the continued “consumerization of IT” is forcing enterprises
and IT departments to develop programs and policies to regulate the use of and ensure the security of sensitive information being accessed
by employees’ personal devices.




02 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
Key Findings
•    More Enterprises are Embracing BYOD: The percentage of enterprises formally supporting BYOD increased from 72 to 76 percent.
     More significantly, those companies that indicated they had no plans to support BYOD dropped from 9 to 5 percent year-over-year,
     suggesting that BYOD is becoming more inevitable for the enterprise.

•    BYOD Expands Global Reach: Companies are moving out of a U.S-only BYOD-support model to to include support for more
     countries around the globe, and in multiple countries at once. Companies who began their support for BYOD on a more limited basis
     last year are now more confident about making that deployment more wide-spread.

•    Larger Enterprises are the Most Active in BYOD: 75 percent of those supporting BYOD have 2,000 (or more) employees, and 46
     percent have 10,000 (or more) employees.

•    BYOD is NOT Hindered by Regulatory Compliance or Security Concerns: The Financial Service/Insurance and Healthcare
     industries continue to be among the biggest supporters of BYOD. This year’s report also shows an increase in Government agency
     adoption of BYOD programs.

•    Employees Will Still Pay for Personal Choice: 50 percent of companies supporting BYOD require that all costs be covered by
     employees who are more than willing to take their employers up on the offer! The other 50 percent provide a mix of options to their
     employees, such as a stipend or “expense back” options to help subsidize the cost of their mobile device or service plan.




03 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
Methodology
As a follow up to its December 2011 State of BYOD report, Good Technology surveyed the same set of customers to uncover current
support for and perceptions of BYOD in the enterprise and see how BYOD perceptions and program support practices may have shifted in
the last year. Good purposely targeted its most organizationally complex, multi-national, and highly-regulated customers in order to better
understand how these types of companies were adopting BYOD and to share their best practices.


          Respondents By Industry and Size


             HOSPITALITY
           LIFE SCIENCES                                                 LESS THAN 500
     GOVERNMENT (LOCAL)                                                  501-1,000
TRANSPORTATION/LOGISTICS                                                 1,001-2,000
               SOFTWARE
                                                                         2,001-5,000
    ENTERTAINMENT/MEDIA
                                                                         5,001-10,000
        COMMUNICATIONS
   GOVERNMENT (FEDERAL)                                                  10,001 OR MORE
                  LEGAL                                              (TOTAL RESPONDENTS: 98)

       RETAIL/WHOLESALE
             HEALTHCARE
  PROFESSIONAL SERVICES
         MANUFACTURING
      FINANCE/INSURANCE

                       0%   5%      10%      15%      20%    25%      30%         35%          40%


04 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
More Enterprises Choosing to Support                                        BYOD Support
BYOD
                                                                                5.1%
According to Good’s 2012 survey, more than 76 percent of
companies with 2,000 or more employees were already formally
supporting BYOD programs. Another 13 percent said they were                 13.3%                          CURRENTLY SUPPORT
planning to support it in the next 12 months, which would bring
the total to 88 percent by December 2013.                            6.1%                                  PLANNING TO SUPPORT, NEXT 12 MOS
                                                                                                           CONSIDERING, BUT NO SPECIFIC TIMEFRAME
Only 5 percent of 2012 respondents indicated they were not                                75.5%
planning to support BYOD, which is down from 9 percent from                                                NOT PLANNING TO SUPPORT
the same time last year. This drop indicates that BYOD is
becoming more inevitable and that more enterprises today are
moving into the ‘planning’ or ‘considering’ categories in the year
to come. The most common reasons cited for not supporting
BYOD programs were HR/legal policy,—which can often tie
back to overtime or wage concerns for temp workers— IT
service and security concerns.

Good Technology believes that most of today’s enterprises have
been able to alleviate their concerns regarding BYOD as a result
of increased access to information and insights about best
practices for supporting and securing BYOD deployments. With
worldwide shipments of employee-liable business use devices
expected to grow by 28.4 percent to reach 212.9 million units
shipped by 2016, Good expects the consumerization of IT trend
to continue to impact the workplace, furthering the growth of
BYOD programs within the enterprise for the near term*.                       *“Wordwide Business Use Smartphone 2012-2016 Forecast,” IDC, May 2012.




05 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
Companies Supporting BYOD
Seventy-six percent of the companies currently supporting BYOD have more than 2,000 employees, making mid-to-large sized companies
the biggest adopters of BYOD. However, both small business and large enterprise companies have seen an increase in BYOD adoption over
the last year. Approximately 25 percent of companies with less than 2,000 have instituted BYOD policies, whereas in 2011 only 19 percent
had BYOD policies in place. Last year, 35 percent of large enterprises with more than 10,000 employees had a policy in place, and this year,
those large companies with more than 10,000 employees make up the largest segment supporting BYOD at 46 percent.

The report also shows that Financial Service/Insurance and Healthcare industries continue to be the most active in industries supporting
BYOD, with Government agency adoption of BYOD policies growing at a steadily rate.


             BYOD Policies in Place By Company Size                                BYOD Support By Industry


                                                                               FINANCE/INSURANCE
  10,001                                                                                   LEGAL
 or more
                                                                           PROFESSIONAL SERVICES
5,001 to                                                                          MANUFACTURING
 10,000
                                                                                      HEALTHCARE

2,001 to                                                                                SOFTWARE
   5,000                                                                     ENTERTAINMENT/MEDIA
                                                                            GOVERNMENT (FEDERAL)
1,001 to
   2,000                                                                      GOVERNMENT (LOCAL)
                                                                                RETAIL/WHOLESALE
  501 to
   1,000                                                                              HOSPITALITY
                                                                         TRANSPORTATION/LOGISTICS                         CURRENTLY SUPPORT
less than                                                                        COMMUNICATIONS
      500                                                                                                                 PLANNING TO SUPPORT: NEXT 12 MONTHS
                                                                                    LIFE SCIENCES

            0%   5%    10%    15%   20%   25%    30%   35%   40%   45%                              0%   5%   10%   15%     20%        25%         30%          35%




06 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
BYOD Support by Geography                                               BYOD Support By Geography
BYOD is not only popular in the US, but also catching fire
worldwide. According to Good’s 2012 BYOD data report, more               1%
than half of companies currently supporting BYOD do so in               4% 1%
                                                                                          MULTIPLE COUNTRIES
multiple countries (55 percent) around the globe. This support
has increased nearly 10 percent from last year, when only 45                              U.S. ONLY
percent of survey respondents supported BYOD in multiple                                  U.K. ONLY
countries. Last year, 49 percent of companies were limiting
                                                                  34%           55%       ASIA PACIFIC (MULTIPLE COUNTRIES)
BYOD support to the U.S. and that number has decreased this
                                                                                          AUSTRALIA
year to 34 percent. Only 11 percent of companies indicated they
would limit support of BYOD to a single market outside of the                             CANADA
U.S. These results mirror that of a recent report by Ovum which                           ONE OTHER COUNTRY
found that BYOD adoption is occurring faster in emerging           3% 2%
markets than mature markets*.




*“Multi-market BYOD Survey” by Richard Absalom, Ovum, 2012




07 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
BYOD Costs for Employees                                               Costs BYOD Users Pay Out-of-Pocket
Half of the companies surveyed with BYOD policies in place
said that employees are actually covering all costs, including
device and data plans, associated with their personal devices.         7%                DEVICE AND SERVICE PLAN COSTS,
                                                                             19%         MINUS ELIGIBLE EXPENSES
Good’s survey also revealed that 24 percent of respondents use
a stipend to encourage employee participation and help cover                             DEVICE AND SERVICE PLAN COSTS,
                                                                                         MINUS STIPEND AMOUNT
costs, while 19 percent allow eligible employees to expense
back mobile services costs. In nearly all of the expense back                            DEVICE COSTS AND ALL SERVICE PLAN COSTS
                                                                 50%           24%       (i.e., NO EXPENSE BACK, NO STIPEND)
environments, prior management approval of employee
expenses was required and there was a fixed cap on expenses                              DEVICE COSTS ONLY, COMPANY PAYS FOR
                                                                                         ALL SERVICE PLAN COSTS
to help control costs. This expense back and cap model offers
tremendous cost-savings for companies that switch from a
company-owned device model, which can cost on average
$60-100 per device, such as smartphone/tablet per month.




08 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
Conclusion
Over the last year BYOD has undoubtedly gained traction in the enterprise. The number of companies that had previous stated they had “no
plans” to support BYOD has markedly declined and corporate BYOD deployments has not only grown in sheer number but also increased
from a US-only model to become more global in scale, as many large multi-national or foreign-based customers join in support for the trend.
Even highly-regulated industries that have stringent security concerns and compliance measures to follow are freely embracing BYOD
programs. Good Technology believes that this increased adoption of BYOD has been driven largely by the continued ‘consumerization of IT”
as well as an increased understanding of and access to information about best practices for supporting BYOD. There is no doubt that the
use of personal devices in the enterprise is here to stay and employees will continue to take advantage of employer’s BYOD programs to use
the devices they prefer to get their jobs done in faster and more collaborative ways. Thus, organizations that are looking to increase the
workforce productivity should embrace and offer support for employees’ preferences for devices and apps. As they do so, it will be
important for them to address the security of information being accessed by these devices, as well as the HR/Legal, cost structure and IT
Support ramifications of such programs.




09 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology

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Rapport annuel de Good sur le BYOD

  • 1. Good Technology’s 2nd Annual State of BYOD Report New data finds more industries and countries are embracing BYOD Employees are still willing to pay device and service plan costs to use their personal devices for work
  • 2. Introduction Today’s workforce has become increasingly passionate about using personal devices—such as Android phones and tablets, iPads, iPhones and Windows Mobile phones—in the workplace. When they are able to use the devices and applications they prefer to collaborate and work with teams across the globe, it naturally increases their productivity and they are able to get work done more efficiently and with better results. As such, today’s workforce increasingly expects corporate IT departments to support use of personal devices at work. A second installment to Good’s first BYOD report (see http://www1.good.com/news/press-releases/current-press-releases/135907453.html), this year’s survey results reveal that an increasing number of companies around the globe are freely embracing bring-your-own-device (BYOD) programs to help reduce costs and bolster employee productivity by allowing them to use the devices they prefer, to take advantage of mobile applications and work smarter. Additionally, the report underscores that the continued “consumerization of IT” is forcing enterprises and IT departments to develop programs and policies to regulate the use of and ensure the security of sensitive information being accessed by employees’ personal devices. 02 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
  • 3. Key Findings • More Enterprises are Embracing BYOD: The percentage of enterprises formally supporting BYOD increased from 72 to 76 percent. More significantly, those companies that indicated they had no plans to support BYOD dropped from 9 to 5 percent year-over-year, suggesting that BYOD is becoming more inevitable for the enterprise. • BYOD Expands Global Reach: Companies are moving out of a U.S-only BYOD-support model to to include support for more countries around the globe, and in multiple countries at once. Companies who began their support for BYOD on a more limited basis last year are now more confident about making that deployment more wide-spread. • Larger Enterprises are the Most Active in BYOD: 75 percent of those supporting BYOD have 2,000 (or more) employees, and 46 percent have 10,000 (or more) employees. • BYOD is NOT Hindered by Regulatory Compliance or Security Concerns: The Financial Service/Insurance and Healthcare industries continue to be among the biggest supporters of BYOD. This year’s report also shows an increase in Government agency adoption of BYOD programs. • Employees Will Still Pay for Personal Choice: 50 percent of companies supporting BYOD require that all costs be covered by employees who are more than willing to take their employers up on the offer! The other 50 percent provide a mix of options to their employees, such as a stipend or “expense back” options to help subsidize the cost of their mobile device or service plan. 03 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
  • 4. Methodology As a follow up to its December 2011 State of BYOD report, Good Technology surveyed the same set of customers to uncover current support for and perceptions of BYOD in the enterprise and see how BYOD perceptions and program support practices may have shifted in the last year. Good purposely targeted its most organizationally complex, multi-national, and highly-regulated customers in order to better understand how these types of companies were adopting BYOD and to share their best practices. Respondents By Industry and Size HOSPITALITY LIFE SCIENCES LESS THAN 500 GOVERNMENT (LOCAL) 501-1,000 TRANSPORTATION/LOGISTICS 1,001-2,000 SOFTWARE 2,001-5,000 ENTERTAINMENT/MEDIA 5,001-10,000 COMMUNICATIONS GOVERNMENT (FEDERAL) 10,001 OR MORE LEGAL (TOTAL RESPONDENTS: 98) RETAIL/WHOLESALE HEALTHCARE PROFESSIONAL SERVICES MANUFACTURING FINANCE/INSURANCE 0% 5% 10% 15% 20% 25% 30% 35% 40% 04 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
  • 5. More Enterprises Choosing to Support BYOD Support BYOD 5.1% According to Good’s 2012 survey, more than 76 percent of companies with 2,000 or more employees were already formally supporting BYOD programs. Another 13 percent said they were 13.3% CURRENTLY SUPPORT planning to support it in the next 12 months, which would bring the total to 88 percent by December 2013. 6.1% PLANNING TO SUPPORT, NEXT 12 MOS CONSIDERING, BUT NO SPECIFIC TIMEFRAME Only 5 percent of 2012 respondents indicated they were not 75.5% planning to support BYOD, which is down from 9 percent from NOT PLANNING TO SUPPORT the same time last year. This drop indicates that BYOD is becoming more inevitable and that more enterprises today are moving into the ‘planning’ or ‘considering’ categories in the year to come. The most common reasons cited for not supporting BYOD programs were HR/legal policy,—which can often tie back to overtime or wage concerns for temp workers— IT service and security concerns. Good Technology believes that most of today’s enterprises have been able to alleviate their concerns regarding BYOD as a result of increased access to information and insights about best practices for supporting and securing BYOD deployments. With worldwide shipments of employee-liable business use devices expected to grow by 28.4 percent to reach 212.9 million units shipped by 2016, Good expects the consumerization of IT trend to continue to impact the workplace, furthering the growth of BYOD programs within the enterprise for the near term*. *“Wordwide Business Use Smartphone 2012-2016 Forecast,” IDC, May 2012. 05 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
  • 6. Companies Supporting BYOD Seventy-six percent of the companies currently supporting BYOD have more than 2,000 employees, making mid-to-large sized companies the biggest adopters of BYOD. However, both small business and large enterprise companies have seen an increase in BYOD adoption over the last year. Approximately 25 percent of companies with less than 2,000 have instituted BYOD policies, whereas in 2011 only 19 percent had BYOD policies in place. Last year, 35 percent of large enterprises with more than 10,000 employees had a policy in place, and this year, those large companies with more than 10,000 employees make up the largest segment supporting BYOD at 46 percent. The report also shows that Financial Service/Insurance and Healthcare industries continue to be the most active in industries supporting BYOD, with Government agency adoption of BYOD policies growing at a steadily rate. BYOD Policies in Place By Company Size BYOD Support By Industry FINANCE/INSURANCE 10,001 LEGAL or more PROFESSIONAL SERVICES 5,001 to MANUFACTURING 10,000 HEALTHCARE 2,001 to SOFTWARE 5,000 ENTERTAINMENT/MEDIA GOVERNMENT (FEDERAL) 1,001 to 2,000 GOVERNMENT (LOCAL) RETAIL/WHOLESALE 501 to 1,000 HOSPITALITY TRANSPORTATION/LOGISTICS CURRENTLY SUPPORT less than COMMUNICATIONS 500 PLANNING TO SUPPORT: NEXT 12 MONTHS LIFE SCIENCES 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0% 5% 10% 15% 20% 25% 30% 35% 06 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
  • 7. BYOD Support by Geography BYOD Support By Geography BYOD is not only popular in the US, but also catching fire worldwide. According to Good’s 2012 BYOD data report, more 1% than half of companies currently supporting BYOD do so in 4% 1% MULTIPLE COUNTRIES multiple countries (55 percent) around the globe. This support has increased nearly 10 percent from last year, when only 45 U.S. ONLY percent of survey respondents supported BYOD in multiple U.K. ONLY countries. Last year, 49 percent of companies were limiting 34% 55% ASIA PACIFIC (MULTIPLE COUNTRIES) BYOD support to the U.S. and that number has decreased this AUSTRALIA year to 34 percent. Only 11 percent of companies indicated they would limit support of BYOD to a single market outside of the CANADA U.S. These results mirror that of a recent report by Ovum which ONE OTHER COUNTRY found that BYOD adoption is occurring faster in emerging 3% 2% markets than mature markets*. *“Multi-market BYOD Survey” by Richard Absalom, Ovum, 2012 07 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
  • 8. BYOD Costs for Employees Costs BYOD Users Pay Out-of-Pocket Half of the companies surveyed with BYOD policies in place said that employees are actually covering all costs, including device and data plans, associated with their personal devices. 7% DEVICE AND SERVICE PLAN COSTS, 19% MINUS ELIGIBLE EXPENSES Good’s survey also revealed that 24 percent of respondents use a stipend to encourage employee participation and help cover DEVICE AND SERVICE PLAN COSTS, MINUS STIPEND AMOUNT costs, while 19 percent allow eligible employees to expense back mobile services costs. In nearly all of the expense back DEVICE COSTS AND ALL SERVICE PLAN COSTS 50% 24% (i.e., NO EXPENSE BACK, NO STIPEND) environments, prior management approval of employee expenses was required and there was a fixed cap on expenses DEVICE COSTS ONLY, COMPANY PAYS FOR ALL SERVICE PLAN COSTS to help control costs. This expense back and cap model offers tremendous cost-savings for companies that switch from a company-owned device model, which can cost on average $60-100 per device, such as smartphone/tablet per month. 08 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology
  • 9. Conclusion Over the last year BYOD has undoubtedly gained traction in the enterprise. The number of companies that had previous stated they had “no plans” to support BYOD has markedly declined and corporate BYOD deployments has not only grown in sheer number but also increased from a US-only model to become more global in scale, as many large multi-national or foreign-based customers join in support for the trend. Even highly-regulated industries that have stringent security concerns and compliance measures to follow are freely embracing BYOD programs. Good Technology believes that this increased adoption of BYOD has been driven largely by the continued ‘consumerization of IT” as well as an increased understanding of and access to information about best practices for supporting BYOD. There is no doubt that the use of personal devices in the enterprise is here to stay and employees will continue to take advantage of employer’s BYOD programs to use the devices they prefer to get their jobs done in faster and more collaborative ways. Thus, organizations that are looking to increase the workforce productivity should embrace and offer support for employees’ preferences for devices and apps. As they do so, it will be important for them to address the security of information being accessed by these devices, as well as the HR/Legal, cost structure and IT Support ramifications of such programs. 09 | Good Technology - 2nd Annual State of BYOD Report | © 2013 Good Technology