The document discusses a £3 billion investment focused on enhancing Manchester's future through improved transportation, urban development, and community engagement. It highlights the city's potential for growth by connecting various landscapes, promoting sustainability, and leveraging cultural assets. The emphasis is on creating a vibrant, innovative urban environment that serves the needs of its residents while attracting investment.

17. people or pollution? stations or stationary?
Great business needs great transport. Great business needs great transport.
One chance, one choice for a £3billion One chance, one choice for a £3billion
investment in our city’s future. investment in our city’s future.
www.unitedcity.co.uk www.unitedcity.co.uk

20. Adapting the Landscape

21. Adapting the Landscape
Connectio n Business Lifestyle Play Creativity Food Environment Energy
Waterways Industrial sites to Other open land use – golf Registered and country parks Innovation zone Existing productive Waste management Underutilised and low
be celebrated course, quarry, cemetery etc agricultural land intensity farmed open land
Railways Delamere Forest Landscape icons Urban greening with biomass potential
New employment location Settlements (public art) New forest farms
Motorways National cycleways Mersey tidal power
Post-panamax container Lower Mersey Basin
Innovation cluster
shipping terminal and major urban areas Regional cycleways Wind farm
Manchester Shipping Housing site of more Mersey waterfront University expansion Areas with wind
Canal port investment than 200 dwellings farm potential
New leisure destinations
Mersey Gateway Major mixed-use scheme from industrial sites
suspension bridge
Country houses and estates
Country parks on
former industrial sites
Current and future landscape potential
Newlands Mapping by Urban Practitioners and URS Corporation
Additional design by Creative Concern

24. Tourism
campaigns
Acts as a driver for image; share Shared themes, storylines and Gets you on the radar; sets the
campaign tactics and themes campaign tactics context for visits and promotion
Place
brand & image
Supporting an urban Confidence & community
Housing market renewal
renaissance cohesion

26. Essence Solution
Topography Contour
Home
Connection
Community
Beauty
Transition

27. The ‘Contour’ graphic is intended as a fluid
structure open to change and should not be
thought of as a single static artwork. It may be
modified to suit the environment in which it is
used. Any development of the graphic must
however remain true to the original character
and style of the illustration.

30. Brand application
Three uses:
A flag under which we march;
a destination or gateway marker; and
a sign of quality.
This is a draft document for consultation only,
not for distribution.
This is a draft document for consultation only,
not for distribution.

32. What next, for the city that would make all others old fashioned?

34. If a city designs a new logo, crafts a new
strapline, or launches a new advertising campaign
then four times out of five you could see it as a
cry for help; a civic flare gun being fired into
murky international skies.
Manchester is following a different course, one
that is about new ways of thinking and about a
shared vision and shared values.

35. Pre-requisites Presence
Anholt City
People Place
Brands Index
Pulse Potential

36. “What next for the city that would
make all others old fashioned, if
not obsolete?”

37. A journey, from
Cottonopolis to
Ideopolis.

38. The foundations of a
city renaissance.

39. The next big leap for
the UK’s productivity.

40. Building
Manchester’s
knowledge capital.

41. Connectivity, context
and the infrastructure
for growth.

42. BOHO, and why
diversity equals
prosperity.

43. From Michelangelo to the
Happy Mondays:
Manchester’s cultural
capital.

44. Creating a
sustainable future for
the city.

50. Think
What makes a place a good place to live?

51. space
community homes
education
W jobs &
economy
connections health
leisure

52. The real story
Wythenshawe is a good place to live