Lunch Workshop with Gravity: Personalized Content and Exchanges: The Web of the Future

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Personalization is increasingly employed by publishers to keep consumer attention engaged on their site. By creating personalized, information-dense feeds on their own sites, publishers are creating environments that encourage users to continue consuming content once they arrive through search and social channels. Gravity provides publishers with industry-leading personalization technology that builds Interest Graphs on individual users. These Interests Graphs are being used by publishers to inform content delivery, creating individual, personalized experiences for their users. Speaker: Robert Leon, vp of sales & business development, Gravity

Technology

The Web is Evolving
our web

relevance

their web

volume of information

YOUR web

How Consumers Find Things
their web

Link Graph

Page value predicted by relative page
authority

our web

Social Graph

Event value predicted by social
authority relative to user

YOUR web

Interest Graph

Event value predicted by interest
authority relative to user

Lunch Workshop with Gravity: Personalized Content and Exchanges: The Web of the Future

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