Agricultural, Allied Products, Agro Processed Products, its status in Indian Market. Emerging Issues in the business Agriculture Produces. Agriculture Marketing: Concept, Definition, Scope and Objectives, Upcoming Practices in Agriculture Marketing. Agribusiness-Emerging Branches, Non Conventional Forms of Agribusiness, Retailing & Merchandising of Agri Produces, Export Potential for farm products-Supporting Services. Role of Agencies for promotion of Exports of Agri Products, Role of Agencies for marketing of Agri Products, Standards of Agriculture Produces, Organized Retailing in Agri Inputs and Outputs. Marketing Mix of Agriculture Products, Role of Information and Communication Technology in Agriculture Marketing.

1. STATUS OF AGRI, ALLIED AND
AGRO PROCESSED PRODUCTS
IN INDIAN MARKET
(UNIT-1/3)

2. COVERAGE
STATUS OF IMPORTS/EXPORTS OF SOME
AGRICULTURAL COMMODITIES
PROSPECTS OF MARKET FOR
AGRICULTURAL COMMODITIES
AEZs

3. STATUS OF
IMPORTS/EXPORTS OF SOME
AGRICULTURAL COMMODITIES
CEREALS
PULSES
OILSEEDS
SUGAR
RAW COTTON
FRUITS AND VEGETABLES
OTHER AGRICULTURAL PRODUCTS

4. CEREALS
RICE
WHEAT
OTHER CEREALS

5. CEREALS - RICE
(‘000 TONNES)
2000-05 2005-09
IMPORT 15 --
EXPORT 16898 17811
NET EXPORTER NOW

6. CEREALS - WHEAT
(‘000 TONNES)
2000-05 2005-09
IMPORT 5 7873
EXPORT 13235 794
NET IMPORTER NOW

7. CEREALS – OTHER CEREALS
(‘000 TONNES)
2000-05 2005-09
IMPORT 231 210
EXPORT 2078 8524
NET EXPORTER NOW

8. PULSES
IN ORDER TO AUGMENT DOMESTIC
AVAILABILITY INDIA HAS BEEN
IMPORTING PULSES THROUGH OUT THE
LAST FOUR DECADES – GENERALLY
MOONG, PIGEON-PEA (TUR/ARHAR) AND
KABULI GRAM. IN 2008-09 IT IMPORTED
2326 THOUSAND TONNES OF PULSES.

9. OIL SEEDS
UPTO MID SIXTIES INDIA WAS EXPORTING OIL SEEDS.
IN ORDER TO AUGMENT DOMESTIC AVAILABILITY INDIA
HAS BEEN IMPORTING OIL SEEDS INSPITE OF INCREASE IN
GROWTH RATE OF ITS PRODUCTION THROUGH OUT THE
LAST FOUR DECADES. IN 2008-09 IT IMPORTED 6714
THOUSAND TONNES OF PULSES.
HOWEVER INDIA EXPORTS OIL CAKES AND MEALS THAT
STOOD AT 6743 THOUSAND TONNES IN 2008-09.

10. SUGAR
INDIA HAS BEEN EXPORTING SUGAR IN
MOST OF THE YEARS BUT IN SOME YEARS IT
WENT IN FOR MASSIVE IMPORT TO MEET
DOMESTIC DEMAND. THE MARKET HAS
BEEN GENERALLY CONTROLLED BY THE
GOVERNMENT WITH SOME EXCEPTIONAL
YEARS.

11. RAW COTTON
INDIA HAS BEEN TRADITIONALLY
IMPORTER OF COTTON.
BUT LATELY IT HAS EMERGED AS AN
EXPORTER. IN 2002-03 IT EXPORTED
60000 BALES OF RAW COTTON AND IT
IS NET EXPORTER SINCE 2005-06.

12. FRUITS AND VEGETABLES
INDIA EXPORTS THE FOLLOWINGS:
SEEDS OF FRUITS AND VEGETABLES
FRESH FRUITS
FRESH VEGETABLES
EXPORTS HAVE BEEN INCREASING DURING THE
LAST DECADE.

13. OTHER AGRICULTURAL PRODUCTS
INDIA EXPORTS THE FOLLOWING OTHER AGRICULTURAL
PRODUCTS:
TEA AND COFFEE
DAIRY AND POULTRY PRODUCTS
MEET AND PRODUCTS
TOBACCO
FLORICULTURAL PRODUCTS
MARINE PRODUCTS
EXPORTS HAVE BEEN INCREASING DURING THE LAST
DECADE.

14. PROSPECTS OF AGRICULTURAL MARKETS
FOOD GRAINS – BASMATI RICE
COTTON – COMPARATIVE ADVANTAGE DUE TO THE LOWEST
PRODUCTION COST PER UNIT
SUGAR – INDIA IS A COMPETITIVE PRODUCER OF SUAGR YET ITS
INTERNATIONAL PRICE IS LOWER DUE TO SUBSIDY BY OTHER
COUNTRIES e.g. USA, CUBA etc.
PROCESSED FOOD – PROCESSED FOODS BASED ON FRUITS,
VEGETABLES, FISH AND MEAT ARE PICKING UP IN EXPORTS BUT NEED
UPGRADATION OF PROCESSING AND PACKAGING TECHNOLOGY
OTHER COMMODITIES – OTHER HIGH VALUE COMMODITIES LIKE
TEA, CASHEW, COFFEE, SPICES, GROUNDNUT, FLOWERS NEED
QUALITY IMPROVEMENT TO RECAPTURE MARKETS.

15. AGRI-EXPORT ZONES (AEZs)
FOR IMPROVED ACCESS TO OVERSEAS MARKETS OF
AGRICULTURAL AND ALLIED PRODUCTS
FOR DEVELOPING AND SOURCING AGRICULTURAL RAW
MATERIALS
FOR PROCESSING AND PACKING AGRI-PRODUCTS
BASED ON CLUSTER APPROACH IN DIFFERENT
GEOGRAPHICAL REGIONS
SO FAR 61 AEZs IN 16 STATES WB, MS, AP, TN, HP, MP,
J&K, UTTARANCHAL, SIKKIM, TRIPURA, BIHAR, GUJARAT,
KARNATAKA, PUNJAB, ORISSA AND JHARKHAND
AGRICULTURAL PRODUCTS COVERED BY AEZs ARE LITCHI,
PINEAPPLE, POTATOES, OINION, GARLIC, MANGOES,
GRAPES, FLOWERS, APPLES, VEGETABLES, WHEAT, GINGER,
TURMERIC, BASMATI RICE, SEED AND SPICES.

16. SUMMING UP