Berkeley Entrepreneurship class - Winter 2012

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Berkeley Entrepreneurship class - Winter 2012

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Berkeley Entrepreneurship class - Winter 2012

  1. 1. edith@biztechday.com Twitter: edithyeungCopyright © 2012 iConnect Lab Inc. All rights reserved.
  2. 2. What is yourdream venture?
  3. 3. Twenty years from now you will be moredisappointed by the things that you didntdo than by the ones you did do.So throw off the bowlines. Sail away fromthe safe harbor. Catch the trade winds inyour sails.Explore. Dream. Discover.
  4. 4. Mark Twain
  5. 5. I have not failed. Ive just found 10,000ways that wont work.
  6. 6. Thomas Edison
  7. 7. What MadeSilicon Valley?
  8. 8. Rich People
  9. 9. Geeks
  10. 10. Innovation
  11. 11. Location,location, location
  12. 12. 4 Myths ofEntrepreneurship
  13. 13. Unemployable
  14. 14. Must BeWorld Changing
  15. 15. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  16. 16. Must raise $$$
  17. 17. Venture Capitalist (VC) Rules
  18. 18. Do you want to anentrepreneur?
  19. 19. Motivation
  20. 20. Entrepreneurship is living a few yearsof your life like most people wont, sothat you can spend the rest of your lifelike most people cant.
  21. 21. Steve Job
  22. 22. You are determined.
  23. 23. You are going to do it!
  24. 24. How many of youalready have a idea?
  25. 25. Where are all thebusiness ideas &opportunities comefrom?
  26. 26. Watching TV
  27. 27. Culture
  28. 28. Class / Lecture
  29. 29. Reading a book orblog or magazine
  30. 30. Bad ideas
  31. 31. Fear
  32. 32. Fear / Trouble
  33. 33. Friends, Family,People, PotentialCustomers
  34. 34. Existing Products,Services, Websites
  35. 35. Distribution Channel
  36. 36. Government
  37. 37. Research &Development
  38. 38. Game Time
  39. 39. Step 1:Yell out ~50 random words.
  40. 40. Step 2:Split into 2 teams, each chooses 2 words+ ".com” and explain what your websitedoes.
  41. 41. Homework
  42. 42. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  43. 43. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  44. 44. edith@biztechday.com Twitter: edithyeungCopyright © 2012 iConnect Lab Inc. All rights reserved.
  45. 45. Get Ready for Your Pitch
  46. 46. So you have a brilliant idea!
  47. 47. What’s next?
  48. 48. Perhaps…
  49. 49. Develop a product!
  50. 50. Features
  51. 51. Quality
  52. 52. Choices
  53. 53. Warranty &Guarantee
  54. 54. Customer Services
  55. 55. Packaging
  56. 56. Describe the products.
  57. 57. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  58. 58. If you only have $100 bucks
  59. 59. If you only have $1000 bucks
  60. 60. If you only have $10,000 bucks
  61. 61. If you only have$100,000 bucks
  62. 62. The Final
  63. 63. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  64. 64. How are you going to make money?
  65. 65. How big is your market?
  66. 66. Monopoly
  67. 67. Monopoly
  68. 68. Cost
  69. 69. Cost
  70. 70. By Usage
  71. 71. By Subscription
  72. 72. By Usage
  73. 73. One Time Fee
  74. 74. Bundled Fee
  75. 75. More Money Stuff
  76. 76. •  Cash Flow- Budget vs. Actual•  Inventory & Fixed Assets•  Costs/Profits•  Taxes•  Shipping & Handling
  77. 77. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  78. 78. edith@biztechday.com Twitter: edithyeungCopyright © 2012 iConnect Lab Inc. All rights reserved.
  79. 79. CustomerDevelopment
  80. 80. The Business Pitch
  81. 81. 1. Title 6. Marketing and Sales2. Problem 7. Competition3. Solution 8. Team4. Business Model 9. Financial Projections5. Magic Sauce 10. Current Status/ Timeline
  82. 82. 1. Title
  83. 83. Organization nameYour nameYour titleContact info (email/phone)
  84. 84. 2. Problem
  85. 85. Goal: Get buy in.
  86. 86. 3. Solution
  87. 87. How are you solving theproblem?What is your product?What is your value proposition?
  88. 88. For Example:We are a discount shoe website.We have written software thatsearches all other show sites andcollates their price quotes intoone view.
  89. 89. Copyright © 2010 iConnect Lab Inc. All rights reserved.
  90. 90. 4. Business Model
  91. 91. How you make money?Who pays you?Your channels of distributionYour gross margin
  92. 92. Who will pay you?
  93. 93. Channel:How to deliver your product?
  94. 94. Web
  95. 95. Retailer/Distributor
  96. 96. Sales Rep
  97. 97. 5. Magic Sauce
  98. 98. Magic sauce behind your productor services.
  99. 99. 6. Marketing and Sales
  100. 100. How you are going to reach thecustomers?What is your go to marketstrategy?What is your customer buyingcycle?How much does it cost?
  101. 101. What is your market?
  102. 102. Existing Market
  103. 103. W
  104. 104. Re-segmented Market
  105. 105. Moo CardCopyright © 2010 iConnect Lab Inc. All rights reserved.
  106. 106. New Market
  107. 107. iPad
  108. 108. Bring the love back
  109. 109. 7. Competitions
  110. 110. Complete view of competitivelandscape.
  111. 111. 8. The Team
  112. 112. Management TeamBoard of DirectorsBoard of Advisors.Major investors.
  113. 113. 9. Financial Projection
  114. 114. 5-year forecast includingrevenue, cost, profit, number ofcustomers and conversion rate.
  115. 115. 10. Current Status and Timeline
  116. 116. Where are you at?What is the near future lookslike?How you will use the seedmoney?How much money are youraising?

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