Digital Marketing Trends
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Artificial intelligence and machine learning can enable smart chatbots, programmatic advertising, and rich lead profiling to enhance digital marketing. Content, video, voice, visual, augmented reality, and virtual reality technologies along with social messaging platforms can be used to personalize campaigns, improve SEO, demonstrate products through live video, deliver value-based search results, enable mobile search, offer personalized connections, drive customers to products through social media ads, clearly and concisely deliver marketing messages to prevent attention loss, provide realistic experiences through augmented reality ads, and allow customers to visualize products before purchase through virtual reality. The latest digital marketing trends involve using these emerging technologies to adapt to changing customer behaviors and stay ahead in the market.
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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- 1. Artificial Intelligence & Machine Learning to enable • Smart chat using chat bots • Programmatic advertising • Rich Lead ProfilingAI + ML Content Video Voice/ Visual AR/VR Micro Moments Social Content Marketing continues to be at the core for • Personalization • Campaign • SEO Video marketing for • Improved customer confidence • Rapid share Live Video for Product Demos • Voice Search to deliver value based content • Visual Search to enable mobile search • Social messaging platforms to offer personalized connect • Social Media ads to drive customers to product • New Consumer behavior that delivers marketing message clearly & concisely to prevent attention loss • Augmented Reality Ads for realistic experience • Virtual reality experience allows customers to visualize before purchase Latest Digital Marketing Trends Distinct digital trends are emerging and customers are adapting to these to stay ahead in the market