Artificial intelligence and machine learning can enable smart chatbots, programmatic advertising, and rich lead profiling to enhance digital marketing. Content, video, voice, visual, augmented reality, and virtual reality technologies along with social messaging platforms can be used to personalize campaigns, improve SEO, demonstrate products through live video, deliver value-based search results, enable mobile search, offer personalized connections, drive customers to products through social media ads, clearly and concisely deliver marketing messages to prevent attention loss, provide realistic experiences through augmented reality ads, and allow customers to visualize products before purchase through virtual reality. The latest digital marketing trends involve using these emerging technologies to adapt to changing customer behaviors and stay ahead in the market.

1. Artificial Intelligence & Machine Learning to enable
• Smart chat using chat bots
• Programmatic advertising
• Rich Lead ProfilingAI + ML
Content
Video
Voice/
Visual
AR/VR
Micro
Moments
Social Content Marketing continues to be at
the core for
• Personalization
• Campaign
• SEO
Video marketing for
• Improved customer confidence
• Rapid share
Live Video for Product Demos
• Voice Search to deliver value
based content
• Visual Search to enable mobile
search
• Social messaging platforms to
offer personalized connect
• Social Media ads to drive
customers to product
• New Consumer behavior that
delivers marketing message
clearly & concisely to prevent
attention loss
• Augmented Reality Ads for realistic
experience
• Virtual reality experience allows
customers to visualize before
purchase
Latest Digital Marketing Trends
Distinct digital trends are emerging and customers are adapting to these to stay ahead in the market