Co-Pricing: Co-Creating Customer Value Through Dynamic Value PropositionsTeleshuttle Corporation
Presentation at Naples Forum on Service 2015.
Using co-pricing as a means for gaining deep customer insights offers much potential, ultimately expanding profitability and markets. Models of co-pricing could provide new basis for segmenting customers, based on their perceptions of value. Involvement in co-pricing decisions can also offer opportunities for enhancing relationships, building trust, fairness and commitment between a supplier and customer. A firm can develop value propositions and use them as part of a dynamic learning process that occurs between customer and supplier. Customer segments can be determined based on value perceptions, with each requiring discrete value propositions that are designed around relationship goals. Breakthrough opportunities relating to the special challenges of digital services are highlighted.
No More Silence in the Library: Documenting Fandom and Fan Culture in Archive...lasuprema
Slides from my lightning talk as part of the No More Silence in the Library panel at the annual meeting of the Society of American Archivists in August 2015.
Co-Pricing: Co-Creating Customer Value Through Dynamic Value PropositionsTeleshuttle Corporation
Presentation at Naples Forum on Service 2015.
Using co-pricing as a means for gaining deep customer insights offers much potential, ultimately expanding profitability and markets. Models of co-pricing could provide new basis for segmenting customers, based on their perceptions of value. Involvement in co-pricing decisions can also offer opportunities for enhancing relationships, building trust, fairness and commitment between a supplier and customer. A firm can develop value propositions and use them as part of a dynamic learning process that occurs between customer and supplier. Customer segments can be determined based on value perceptions, with each requiring discrete value propositions that are designed around relationship goals. Breakthrough opportunities relating to the special challenges of digital services are highlighted.
No More Silence in the Library: Documenting Fandom and Fan Culture in Archive...lasuprema
Slides from my lightning talk as part of the No More Silence in the Library panel at the annual meeting of the Society of American Archivists in August 2015.