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CONTENT IS KING
THE TIME OF EMPTY WORDS IS OVER




People are looking for information!




                             2        55
Content is key.




                  3   56
COMPANIES MUST ENGAGE




Produce educative content, reinforcing trust.




                             4                  55
BECOME A PUBLISHING COMPANY




It’s not about volume, it’s about producing
specific and interesting contents.




                              5               55
BUT ALSO




Facilitate the exchange
and «remix» of these contents.




                            6    57
CONTENTS BUILD TRUST




                       7
BLOG


Starting point for a good content strategy:
• facilitated production, syndication and share
• search engine efficiency
• easily adjustable and spreadable
 → articles, workshops, ebooks
• centerpoint to your publishing spirit


                                  8
SOCIAL MEDIA


Make the most of every opportunity to make your profile known
• on facebook, LinkedIn, etc, but also inside communities
 and groups specifics to your activity
• build a profile rich with information
• crossed links with your other platforms
• images and videos directing back to your site and/or blog


                                   9
COMMENTS AND RATINGS SITES


Even though you can never have a complete control over this
media category, ignoring it can be damaging to your brand:
• be pro-active
• monitor these channels agressively
• Yelp!, MerchantCircle and CitySearch
• Google, Yahoo and Bing also authorize them


                                10
TESTIMONIALS


Client testimonials represent
powerful contents:
• multiple formats
  - written
  - audio
  - video
• add trust


                                11

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LABEL.ch - Marketing - content is king - EN

  • 2. THE TIME OF EMPTY WORDS IS OVER People are looking for information! 2 55
  • 4. COMPANIES MUST ENGAGE Produce educative content, reinforcing trust. 4 55
  • 5. BECOME A PUBLISHING COMPANY It’s not about volume, it’s about producing specific and interesting contents. 5 55
  • 6. BUT ALSO Facilitate the exchange and «remix» of these contents. 6 57
  • 8. BLOG Starting point for a good content strategy: • facilitated production, syndication and share • search engine efficiency • easily adjustable and spreadable → articles, workshops, ebooks • centerpoint to your publishing spirit 8
  • 9. SOCIAL MEDIA Make the most of every opportunity to make your profile known • on facebook, LinkedIn, etc, but also inside communities and groups specifics to your activity • build a profile rich with information • crossed links with your other platforms • images and videos directing back to your site and/or blog 9
  • 10. COMMENTS AND RATINGS SITES Even though you can never have a complete control over this media category, ignoring it can be damaging to your brand: • be pro-active • monitor these channels agressively • Yelp!, MerchantCircle and CitySearch • Google, Yahoo and Bing also authorize them 10
  • 11. TESTIMONIALS Client testimonials represent powerful contents: • multiple formats - written - audio - video • add trust 11