1. FACEBOOK - THE BASICS
1

2. THE RISE OF FACEBOOK
2

3. FACEBOOK IN NUMBERS
500 mios members:
• half log on every day
• more than 2/3 are adults
• the fastest growing segment is that of 35 to 54 years
• about 70% of users are outside the U.S
• 170 countries, 70 languages
• every day more than 8 mios users become fans
• more than 65 mios users have access via their mobile
3

4. 4

5. 5

6. MORE UPDATES
http://www.facebook.com/press/info.php?statistics
6

7. FACEBOOK GROUPS
7

8. NEW GROUPS
8

9. NEW GROUPS
• share information with small groups of people
• a space where it is possible to create groups of important people
in his life: family, sports, etc..
• when a member of this grou post a news, all group members
receive it.
• un new multi-users «chat»
• replacing mailing lists
9

10. FACEBOOK PAGES
10

11. 10 KEY POINTS TO CREATE A GOOD FAN PAGE
• create a short title
• select a photo that «hits»
• secure your page name
• create a landing tab
• write an attractive bio
• synchronize your blog posts
• show your messages to all
• encourage your fans to comment
• answer to your fans
• synchronize your status with twitter
11

12. 12

13. FOR YOUR ATTENTION
13