LABEL.ch - Social Media - Listen & Learn

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LABEL.ch - Social Media - Listen & Learn

  1. 1. FIRST, LISTEN & LEARN
  2. 2. FIRST OF ALL 2
  3. 3. ACCORDING TO WIKIPEDIA 3
  4. 4. 674 66 Social Marketing is not a silo. Social Media is just one tool of your Marketing Mix. SECRETS OF SOCIAL MEDIA MARKETING
  5. 5. IT’S A TOOL NOT A CHANNEL 5
  6. 6. THE FIVE STEPS OF A SOCIAL MEDIA STRATEGY 6
  7. 7. 7 REMAIN SIMPLE Here are the five fundamental steps of a good Social Media Strategy: •plan •listen & understand •engage •personnalise •measure & evaluate
  8. 8. 8 The first thing to do is
  9. 9. FIRST QUESTION 9
  10. 10. 10 Do you know what your customers tell online about your brand
  11. 11. 11 Do you know what the customers of your competitors tell online and how the competition answers
  12. 12. IT’S POSSIBLE TO LISTEN TO ONLINE CONVERSATIONS 12
  13. 13. IT’S RISK FREE 13
  14. 14. DIFFERENT TOOLS EXIST 14
  15. 15. 15 A GOOD WAY TO START
  16. 16. ALSO A GOOD WAY TO LEARN 16

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